Hafco

What Hafco does

Hafco is a UK-based wholesale bedding and home textiles supplier, operated as a trading brand of SW Living Ltd, with its warehouse and distribution facility in Bolton. The company sources products from ISO 9001-accredited manufacturers and sells duvets, pillows, bed linen, mattresses and their protectors, towels, curtains, and kitchen textiles through a Shopify e-commerce platform. Its core technical differentiator is a specialty line of flame retardant (FR) bedding manufactured using Proban-treated fabric and certified to BS7175 Source 5 and Crib 7 standards, with Crib 7-grade products specifically accepted for use in every UK HM Prison.

The business serves four primary verticals: hotels and hospitality (B&Bs, guest houses, hostels), healthcare institutions (hospitals, nursing homes, care homes), government (HM Prisons), and retail shops purchasing for resale. Hafco operates a dual go-to-market combining a self-serve e-commerce channel with tiered volume-based pricing and direct B2B sales for institutional buyers needing bulk or certified FR orders. Pricing is pay-as-you-go with progressive discounts at higher unit counts (e.g., 1-5 units through 501+ units), and free UK mainland delivery is offered on orders above £500, with international freight available on inquiry.

Hafco is a small, privately held business with 11-50 employees and no disclosed external funding or ownership beyond the parent SW Living Ltd entity. Distribution is anchored by its own Bolton warehouse, fulfillment extends across the UK mainland (excluding Scottish Highlands), and the company has invested in content marketing through its 'Siesta in Style' blog and an SEO partnership with Online Growth Guru. No revenue figures are publicly disclosed.

Name

Hafco

Legal name

SW Living Ltd

Website

https://hafco.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hafco is a UK-based wholesale bedding and home textiles supplier selling duvets, pillows, linens, towels, and curtains to hotels, healthcare institutions, prisons, and retail resellers via a Shopify e-commerce platform, with a specialty in BS7175-certified flame retardant bedding.

Ownership category

akta.pro rank

Product category

Wholesale Bedding Supplies

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Mattresses, Bedding & Sleep Products Distribution (CRAOAFAL)

akta.pro secondary industries

Bedding & Bed Linens Retail (Sheets, Duvets, Mattress Protectors) (CRAIABAD), Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels) (IMAOAKAB)

Keywords

• Wholesale bedding supplies
• Hotel textiles
• Flame retardant bedding
• Hospitality linens
• Healthcare textiles

Headquarters

HQ city

Bradford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Wholesale Bedding Product Sales: Direct product sales of bedding textiles including duvets, pillows, bed linens, towels, and curtains to hospitality, healthcare, and retail customers through e-commerce and B2B channels.
2. Volume/Bulk Wholesale: Tiered bulk pricing model offering progressively larger discounts for higher volume orders, targeting institutions requiring large quantities of bedding.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Hafco manufactures and wholesale distributes bedding products including duvets, pillows, bed linen, towels, curtains, and kitchen textiles, with a specialty in fire retardant (FR) bedding meeting BS7175 standards. The company supplies hospitality, healthcare, government, and retail customers through an e-commerce platform and direct B2B sales.

Product overview

Hafco is a UK-based wholesale bedding and textile supplier specializing in products for the hospitality, healthcare and retail sectors. The product portfolio consists of multiple distinct categories: Towels (hotel quality 100% cotton in 500-600GSM weights), Duvets (hollowfibre, duck feather & down, and fire resistant varieties across multiple TOG ratings), Pillows (Egyptian cotton, microfibre, duck feather & down, and flame retardant options), Bed Linen (duvet covers, fitted & flat sheets in cotton and cotton satin), Mattress Protectors (anti-allergy quilted, waterproof terry, and waterproof quilted), Curtains (faux silk and thermal blackout), Kitchen Textiles (tea towels), and specialized Flame Retardant product lines conforming to BS7175 standards. The company operates exclusively as an e-commerce platform without a public API.

Differentiator

Problem solved

Functional benefit

Brands

• Siesta in Style: Sleep blog section of the Hafco website providing tips on rest, relaxation, and sleep science.

Products and services

• Hotel Quality Towels 100% Cotton 600GSM

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Online Growth GurusupportingGTM or Marketing PartnerSEO and Digital Marketing Agency partnership based in Manchester. Online Growth Guru provides technical SEO optimization for Hafco's website and content strategy, including the 'Siesta in Style' blog section. They help ensure search engine visibility and content marketing effectiveness.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Christy: Christy is a heritage UK towel and home textiles brand with established presence in hotel and hospitality supply, overlapping with Hafco's towel and bath linen category at a broader market scale.
• John Cotton Group: John Cotton Group is one of the UK's largest bedding manufacturers, producing nonwoven and fiber-based bedding products for retail, hospitality, and healthcare customers, representing a much larger incumbent in adjacent product categories.
• The Fine Bedding Company: The Fine Bedding Company is a heritage UK bedding manufacturer and brand with a broader product range (duvets, pillows, mattress toppers, protectors) sold through retail and hospitality channels, making it a broader incumbent with overlapping offerings.

Direct peers

• Mitre Pro: Mitre Pro is one of the UK's leading suppliers of linens, bedding, and towels to the hospitality sector, with a comparable B2B wholesale model and product range (sheets, duvets, pillows, towels) sold into hotels, B&Bs, and care homes.
• Belledorm: Belledorm is a UK bedding brand offering duvets, pillows, sheets, and mattress protectors via both retail and wholesale channels, overlapping directly with Hafco's product portfolio and customer segments.
• DUSK: DUSK is a UK direct-to-consumer bedding and home textiles retailer (publicly listed on AIM), offering duvets, pillows, sheets, and mattress protectors. While more retail-focused, it competes with Hafco's e-commerce channel for bedding demand.
• Richard Haworth: Richard Haworth supplies bed linen, table linen, and towels to hotels, restaurants, and contract caterers across the UK, making it a directly comparable wholesale textile peer in the same hospitality vertical.

Emerging players

• Soak & Sleep: Soak & Sleep is a UK online retailer of premium bedding, towels, and sleep products, overlapping with Hafco's DTC product categories but focused on direct-to-consumer rather than wholesale hospitality distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Hafcoltd
• Facebookfacebook.com/hafcoltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hafco