Destination Femund Engerdal

What Destination Femund Engerdal does

Destinasjon Femund Engerdal AS is a regional destination management organization (DMO) and the official tourism marketing and visitor services platform for the Engerdal region in eastern Norway. The company coordinates a tourism area encompassing Femundsmarka and Gutulia national parks, Norway's second-largest natural lake (Femund), 67 mountain peaks above 1,000 meters, and more than 900 fishing waterways accessible under a single license. Its primary functions are visitor information, regional marketing, partner coordination, and booking facilitation across accommodations and outdoor activities. The organization operates as a private limited company headquartered at Engerdalsveien 1789, Engerdal, with the Engerdal Kommune (municipality) acting as a core partner and likely funding source.

The product portfolio includes a physical Turistkontoret (tourist information office), the MS Fæmund II historic steamship on Femund lake, a Hytteportal (cottage portal) for cabin rental and purchase, accommodation booking spanning camping to hotels, activity booking covering canoeing, fishing, hiking, cycling, winter sports, and cultural events, plus annual digital magazines. Distribution combines the visitor center, partner business network of approximately 50+ local providers, the MS Fæmund II steamship route, and digital channels (website, social media). Revenue mechanics blend municipal support, transactional fees (fishing licenses, steamship tickets), and partner-driven booking commissions. The organization holds the Merket for bærekraftig reisemål (Sustainable Destination Certificate) since 2017 with re-certifications in 2020 and 2023, and maintains core partnerships with Visit Norway, Innlandstrafikk, DNT, Engerdal Kommune, and Glommen Skog.

The business is small-scale at 1–10 employees with no disclosed private funding, no M&A activity, and no AI/technology capabilities beyond standard web and content infrastructure. Strategic posture is stable consolidation: incremental product surface extensions (universal accessibility, BUSS FOR 10 KRONE transport program, Hytteportal) layered on a stable base of national park access, partner coordination, and sustainability certification.

Name

Destination Femund Engerdal

Legal name

Destinasjon Femund Engerdal AS

Website

https://femundengerdal.no

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Destinasjon Femund Engerdal AS is a Norwegian destination management organization that markets and coordinates tourism services for the Engerdal region, encompassing two national parks, Femund lake, and 900+ waterways, serving nature-based visitors and supporting 50+ local businesses.

Ownership category

akta.pro rank

Product category

Destination Tourism Services

NAICS

Nature Parks and Other Similar Institutions (71219), Convention and Visitors Bureaus (561591), Scenic and Sightseeing Transportation, Water (487210), Scenic and Sightseeing Transportation (487), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

National Park & Protected Area Tours (THAJAIAA), Guided Tours & Interpretive Services (Ranger-Led, Naturalist, Cultural Interpretation) (THAAAGAB), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Guided Wildlife Safaris & Game Drives (Sanctuary/Reserve-Based) (THAAAFAF)

Keywords

• Destination tourism management
• Outdoor recreation services
• National park tourism
• Fishing license services
• Cultural event promotion

Headquarters

HQ city

Eggedal

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Destination Management Services: Coordinates tourism promotion and management for the Engerdal region, serving local tourism businesses, municipal stakeholders, and visitors through information services, marketing, and coordination of tourism infrastructure
2. Tourism Infrastructure Coordination: Coordinates sustainable tourism development including national park visitor centers, universal accessibility initiatives, and environmental certification programs for local businesses

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Destinasjon Femund Engerdal is a regional destination management and visitor services organization for the Engerdal area in Norway. It coordinates tourism promotion and provides tourist information, accommodation and activity booking, fishing licenses covering 900+ waterways, event ticketing, and visitor services through its tourist office, partner business network, and digital platform. The portfolio centers on access to Femundsmarka and Gutulia national parks, Lake Femund, MS Fæmund II boat tours, and the Hytteportal cottage service.

Product overview

Destinasjon Femund Engerdal is a regional tourism organization serving as the official destination marketing and visitor services platform for the Femund Engerdal area in Norway. The organization offers a unified tourism experience through its digital platform and physical visitor center, providing comprehensive services including tourist information, activity booking, accommodation booking, and event ticketing. The product portfolio centers around the MS Fæmund II historic steamship, cottage rental and purchase assistance via the Hytteportal, national park visits to Femundsmarka and Gutulia, and year-round outdoor activities. Additional offerings include accommodation ranging from camping to glamping and hotels, culinary experiences featuring local cuisine, and an event calendar showcasing cultural festivals like Engerdalsdagene and Anna i ødemarka. The organization also provides a free digital magazine published annually since 2019.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourist Information Services Provides tourist information, booking services, activity planning, and travel advice for the Femund Engerdal region in Norway. Operated through a physical tourist office in Engerdal and digital platforms.
• MS Fæmund II Boat Tours Historic steamship offering scenic boat tours and ferry services on Lake Femund during the summer season, connecting visitor centers and communities along the lake.
• Cottage Portal (Hytteportal) Portal helping visitors buy, build, renovate, or rent cabins and plots in the Femund Engerdal area.
• Accommodation Booking Range of accommodation options including camping, glamping, treehouse cabins, hotels, apartments, and unique farm stays across the Femund Engerdal region.
• Activity Booking Booking services for outdoor activities including canoeing, fishing, hiking, cycling, boat tours, swimming, horseback riding, snowmobiling, dog sledding, and hunting.
• Fishing Licenses Single fishing license covering 900+ lakes, ponds, rivers and streams across the Femund Engerdal region, available through the tourist office and national park visitor center.
• National Park Visits Access to Femundsmarka and Gutulia National Parks with visitor centers, trails, and guided experiences in protected nature reserves.
• Event Calendar and Ticketing Information and tickets for local events including Engerdalsdagene, Femundløpet, Anna i ødemarka, and Heme dine folk music festival.
• Culinary Experiences Local food and dining services featuring traditional Norwegian cuisine, local ingredients, and game meat specialties through partner restaurants.
• Digital Magazine Annual digital magazines (2017-2026) showcasing the Femund Engerdal region, available for download on the destination website.
• Sustainable Destination Certification Merket for bærekraftig reisemål (Sustainable Destination Certification) from Visit Norway and Miljøfyrtårn (Environmental Certificate) program for local businesses, with 12 certified businesses in the area.

Quantifiable outcome

• 89% positive resident attitude toward tourism (2023 survey)
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Visit NorwaycoreGTM or Marketing Partner · 1 January 2023Official cooperation with Norway's national tourism organization for sustainable destination marketing, including use of Merket for bærekraftig reisemål (Sustainable Destination Certificate) and promotional support for green travel initiatives
• InnlandstrafikkcoreStrategic or Co-development PartnerRegional public transport authority providing BUSS FOR 10 KRONE discounted travel program for visitors during summer holiday period, making the destination more accessible
• Engerdal KommunecoreStrategic or Co-development PartnerMunicipal owner and key partner providing funding and support for destination development, including ownership of Fjellheimen Leirskole and support for universal accessibility initiatives
• Glommen Skog SAminorStrategic or Co-development PartnerForestry organization with close cooperation through Trysilvassdraget Skogeierlag (TVS) for land management and outdoor recreation development
• DNT (Den Norske Turistforening)minorStrategic or Co-development PartnerNorwegian mountaineering association maintaining and marking hiking trails in the region through local DNT Engerdal og Trysil chapter established 1993

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Others

• Innlandstrafikk: Regional public transport authority for Innlandet county running the BUSS FOR 10 KRONE program in partnership with Femund Engerdal. Thematically comparable as a regional infrastructure/transport enabler for destination accessibility, though operating public transport rather than destination management.
• Hurtigruten Norwegian Coastal Express: Operator of historic Norwegian coastal passenger shipping and scenic voyages. Relevant as a thematic peer in operating historic vessels (cf. MS Fæmund II) for scenic water-based tourism in Norway, though operating at national/international cruise scale rather than regional lake service.

Broad incumbents

• Den Norske Turistforening (DNT): Norwegian Trekking Association operating marked trails, cabins, and outdoor experiences nationwide. Directly connected to Femund Engerdal through DNT Engerdal og Trysil chapter partnership; comparable in promoting nature-based tourism, managing trail infrastructure, and serving outdoor enthusiasts in Norwegian wilderness areas.
• Visit Norway (Innovation Norway): Norway's national tourism marketing organization under Innovation Norway. Acts as an umbrella body that awards the Merket for bærekraftig reisemål certification that Femund Engerdal holds and runs national-level destination promotion campaigns; comparable in tourism promotion function but at country scale rather than regional.

Direct peers

• Destinasjon Hemsedal: Norwegian mountain destination DMO offering year-round outdoor tourism (skiing, hiking, cycling). Directly comparable DMO structure, sustainability certification focus, and outdoor-activity-led proposition, with similar SMB partner network and accommodation booking model.
• Destinasjon Trysil: One of Norway's largest ski and outdoor DMOs in Innlandet county. Comparable as a regional DMO marketing year-round outdoor activities, accommodation booking, and event-driven tourism in the same broader region as Femund Engerdal, though at significantly larger scale and with greater winter focus.
• Lofoten Destinasjon AS: DMO for the Lofoten archipelago. Comparable as a Norwegian regional DMO coordinating nature-based tourism, accommodation, and activity providers in a remote destination, with similar reliance on iconic natural assets and seasonal demand patterns, though at much larger scale and stronger international brand recognition.
• Destinasjon Røros: Regional DMO for the Røros area, also in Trøndelag/Innlandet and adjacent to the Femund Engerdal destination. Directly comparable as a similarly sized Norwegian municipal destination management organization coordinating tourism around a UNESCO-related heritage site with similar seasonality and partner-network model.
• Visit Hardanger: Regional DMO for the Hardangerfjord area in western Norway. Comparable destination management organization with fjord-based scenic experiences, sustainability focus, and partner-network coordination across small tourism businesses, similar in structure and target visitor segments.
• Destinasjon Geirangerfjord: DMO for the Geirangerfjord UNESCO World Heritage fjord region. Comparable destination management structure with fjord-based scenic transportation, seasonal cruise and activity coordination, and sustainability positioning in the Norwegian outdoor-tourism market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/femundengerdal
• LinkedInlinkedin.com/company/destinasjon-femund-engerdal-as

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Destination Femund Engerdal