Varel Security
Varel Security is Belgium's largest independent electronic security integrator, designing, installing and maintaining intrusion, fire, CCTV, access control and integrated security systems for 42,000+ residential and business customers across six Belgian offices with 115+ specialists and AI-augmented detection.
- Company typePrivate
- Founded1974
- HeadquartersVeldstraat, Belgium
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Varel Security does
Varel Security NV is the largest independent Belgian electronic security integrator, founded as Varel Alarm in Hasselt in 1974 (with corporate roots to 1965) and reorganized in 2019 when Be Smart Security merged with Varel Alarm. The company designs, installs and maintains integrated electronic security systems across two customer segments: businesses (intelligent alarms, fire detection, camera surveillance, access control, scan technologies and integrated security platforms) and residential customers (alarm systems, smoke detectors and home cameras). Its five operational product pillars are intrusion/burglar, fire, CCTV, access control and integrated security, supplemented by an AI-augmented external detection box (Secury360), a camera-leasing financing offering, and 24/7 monitoring and intervention services. Underlying technology combines proprietary integration of best-of-breed third-party platforms — Geutebrück for high-end video, Avigilon Alta (Motorola Solutions) for cloud-based analytics, Lobeco for ANPR processing, and Secury360 for AI-driven external detection — wired into a single managed platform with BOSEC, INCERT and IBZ certifications.
Revenue comes from three streams: project-based one-time installation (custom quotes after on-site advisor visits), recurring annual maintenance contracts that are legally required for INCERT compliance, and 24/7 monitoring and intervention subscriptions. The go-to-market is direct field sales — personal security advisors visit customers on-site for free safety analyses, then issue customized quotes — with no resellers or distributors, supported by content marketing, blog/SEO and a customer portal (Klantenzone). Six Belgian offices (Hasselt HQ, Gent/Deinze, Antwerpen/Kontich, Doornik/Tournai, Liège/Flémalle, Buggenhout) serve over 42,000 customers including more than 24,000 households and 17,000 businesses, with named blue-chip accounts spanning ArcelorMittal, Fluxys, Argenta, Ineos, Spar, Delhaize, Opel, Retail Estates, Hotel Le Plaza Brussels, Caviarz and Politie. Since 2021, Varel has pursued an aggressive buy-and-build strategy, acquiring or partnering with Lares (2021), Help Security (2022), TIM Security (2022), VDE Security (2024) and Buyse Technics (2024) to consolidate the fragmented Belgian market and expand into Wallonia; by 2024 the group employed 115+ specialists and is positioned as the country's largest independent electronic security company.
Varel Security firmographics
Firmographics- Name
- Varel Security
- Legal name
- Varel Security NV
- Website
- https://varelsecurity.be
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Varel Security is Belgium's largest independent electronic security integrator, designing, installing and maintaining intrusion, fire, CCTV, access control and integrated security systems for 42,000+ residential and business customers across six Belgian offices with 115+ specialists and AI-augmented detection.
- Ownership category
- akta.pro rank
Varel Security industry classification
Industry- Product category
- Electronic Security Services
- NAICS
- Security Systems Services (except Locksmiths) (561621)
- SIC
- Measuring & Controlling Devices, Nec (3829)
- akta.pro primary industry
- Professional Monitoring (Burglar/Intrusion) (HSAHAAAA)
Keywords
Where Varel Security is headquartered
LocationHeadquarters
- HQ city
- Veldstraat
- HQ country
- Belgium
- HQ region
- Europe
Offices6 records
Markets served
Varel Security business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Security System Installation: Installation of customized security systems including intrusion alarms, fire detection, cameras, and access control. Pricing is project-based and depends on surface area, building structure, and environmental factors. Provided as 'maatwerk' (customized) solutions after on-site assessment.
- Annual Maintenance Contracts: Regular annual maintenance visits to keep security systems in optimal condition. Technicians verify proper functioning to ensure systems work at critical moments. Annual maintenance is legally required for INCERT compliance.
- 24/7 Monitoring and Support Services: Round-the-clock service including intervention team and support. Remote technical support and monitoring services available 24 hours per day.
- Security Consultation and Analysis: Free safety analysis visits by security advisors who review possibilities and guide customers through security solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing for businesses and residences |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Varel Security product offering
Product offeringCore offering
Varel Security designs, installs, and maintains integrated electronic security systems for Belgian businesses and residences, spanning intrusion alarms, fire detection, video surveillance, access control, scan techniques, and a unified security management platform. The company delivers custom on-site consulting, project-based installation, annual maintenance contracts, and 24/7 monitoring and intervention services across six Belgian branches. Its flagship technology is Secury360, an AI-powered external detection box that filters out false alerts and detects intruders before break-ins occur.
Product overview
Varel Security is an independent Belgian electronic security company offering a portfolio of interconnected products organized around five core pillars: intrusion/alarm systems (Inbraakbeveiliging), fire detection (Brandbeveiliging), camera surveillance (Camerabewaking), access control (Toegangscontrole), and integrated security (Geïntegreerde Beveiliging). Their flagship technology is Secury360 — an AI-powered external detection box that connects to existing CCTV systems and uses deep learning to distinguish people from animals/objects, eliminating false alerts. Smart Cameras serve as an intelligent sub-product delivering person detection, crossline detection, and autonomous preprogrammed responses. For fire safety, Varel Security offers smoke detectors for homes and more advanced aspirated detection and thermography solutions for businesses. Access control manages personnel and supplier entry, while the Geïntegreerde Beveiliging platform brings all subsystems — intrusion, fire, cameras, and access control — under a single unified management interface. An optional camera leasing service provides equipment without capital investment. The portfolio is delivered through a network of 6 Belgian branches (Hasselt, Gent, Antwerpen, Brussel, Doornik/Tournai, Luik/Liège) by a team of 115+ specialists serving over 41,000 customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Secury360 AI Detection System AI-powered external detection box (S360) that connects to existing CCTV/video surveillance systems. Uses deep learning artificial intelligence to analyze and filter every camera image in real time, distinguishing between people, animals, and objects. Transmits only human detections, eliminating false alerts, and enables proactive detection before intrusion occurs. Accompanied by a mobile application for live monitoring and recorded footage playback.
- Smart Cameras Intelligent surveillance cameras with person detection (distinguishing people from animals/objects), crossline/line-crossing detection (virtual line or zone crossing triggers immediate detection), and autonomous preprogrammed responses including alerts and alarm activation before a break-in occurs.
- Alarm Systems (Inbraakbeveiliging) Professional intrusion/burglar alarm systems for businesses and homes. Includes motion detectors, magnetic contacts for doors and windows, pet-friendly detectors (ignoring pets up to 20 kg), backup battery for power outage resilience, and sabotage-resistant components. Can be integrated with fire detection and central monitoring station for 24/7 protection.
- Fire Detection Systems (Brandbeveiliging) Fire detection and protection systems for businesses and residential properties. Includes smoke detectors (point detectors), manual fire alarm push-buttons, aspirated smoke detection, and thermography-based detection. Systems can be integrated with central alarm systems to automatically contact firefighters in case of fire.
- Camera Surveillance Systems (Camerabewaking) Video surveillance systems including high-resolution cameras, Geutebrück high-end recording platforms, ANPR (automatic number plate recognition) cameras, and dual-purpose cameras. Supports 24/7 monitoring, vehicle counting, heatmaps for traffic analysis, centralized management, and integration with access control systems.
Quantifiable outcome
- 80% reduction in burglary risk
- +3 more outcomes
Companies that use Varel Security
Customer profileNamed customers23 records
Segments2 records
Ideal customer profiles2 records
Varel Security technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability6 records
Feature8 records
Varel Security partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Secury360coreVarel Security is the only licensed Secury360 installer in Limburg. Secury360 provides AI-powered external detection box that connects to existing CCTV systems, analyzing and filtering every camera image with 100% human detection accuracy and no false alerts.
- GeutebrückcoreHigh-end video surveillance system provider. Used at Van Marcke (120 cameras) and Retail Estates for vehicle counting at parking entrances.
- Motorola (Avigilon Alta)coreCloud-based intelligent camera surveillance solution provider. Deployed at two Retail Estates locations for traffic and pedestrian movement visualization using heatmaps.
Scale indicators8 records
Recent moves11 records
Expansion highlights6 records
Varel Security competitors and assessment
Company assessmentEmerging players
- Ajax Systems: European manufacturer of wireless security systems and intrusion alarms with growing channel presence. Competes with Varel at the equipment layer and increasingly offers installer-style services across Europe.
Broad incumbents
- Johnson Controls (Tyco) Belgium: Global building technologies and security provider (formerly Tyco Integrated Security). Offers enterprise fire, intrusion, and access control solutions that compete with Varel in the Belgian enterprise segment.
- Securitas Belgium: Belgian arm of the global security services giant Securitas AB, offering guarding, electronic security, and integrated solutions. Competes with Varel for enterprise electronic security contracts but at much larger scale and broader portfolio.
- Stanley Security Belgium: Global electronic security provider with Belgian operations. Competes for enterprise accounts with broader portfolio (intrusion, fire, CCTV, access, integrated) backed by Stanley Black & Decker's capital.
- G4S / Allied Universal Belgium: Global security services provider with Belgian operations offering manned guarding and electronic security. Competes for large enterprise security contracts with much greater scale and capital.
- Chubb Fire & Security Belgium: Multinational fire and security provider owned by Carrier Global. Direct overlap with Varel's fire detection and integrated security offerings for enterprise customers in Belgium.
Direct peers
- Sector Alarm Belgium: Pan-European monitored alarm provider with Belgian operations. Direct competitor in residential and SMB monitored security, with comparable product portfolio (alarm, fire, smart home).
- Seris Security: Belgian electronic security installer offering intrusion, fire, CCTV, and access control to businesses and residences. Direct competitor operating in the same Belgian market with similar product mix and field-sales model.
- Verisure Belgium: European leader in monitored home and small business alarms. Directly competes with Varel's residential alarm and 24/7 monitoring offering in Belgium, with a similar subscription-based recurring revenue model.
Others
- RISCO Group: Global manufacturer of intrusion and integrated security solutions. Comparable technology stack and serves Belgian installers (potentially including Varel's competitors) but is primarily an equipment supplier rather than direct installer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Varel Security compliance and trust
Trust signalCompliance3 records
Varel Security financial estimates
Financial estimateRevenue estimate
Valuation estimate
Varel Security leadership team
Management profileNumber of profiles
Profiles10 records
Varel Security subsidiaries and ownership
Company hierarchySubsidiaries5 records
Varel Security funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Varel Security M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Varel Security
What does Varel Security do?
Varel Security designs, installs, and maintains integrated electronic security systems for Belgian businesses and residences, spanning intrusion alarms, fire detection, video surveillance, access control, scan techniques, and a unified security management platform. The company delivers custom on-site consulting, project-based installation, annual maintenance contracts, and 24/7 monitoring and intervention services across six Belgian branches. Its flagship technology is Secury360, an AI-powered external detection box that filters out false alerts and detects intruders before break-ins occur.
Is Varel Security a public or private company?
Varel Security is a private company. It is classified as management employee owned and is currently operating.
When was Varel Security founded?
Varel Security was founded in 1974. It employs 101 to 250 people.
Where is Varel Security based?
Varel Security is headquartered in Veldstraat, Belgium, in the Europe region.
How does Varel Security make money?
Four revenue lines are on record. Security System Installation is the primary driver. The others are annual Maintenance Contracts, 24/7 Monitoring and Support Services and security Consultation and Analysis.
Who are Varel Security's main competitors?
Ajax Systems is listed as an emerging player. Broad incumbents are Johnson Controls (Tyco) Belgium, Securitas Belgium, Stanley Security Belgium, G4S / Allied Universal Belgium and Chubb Fire & Security Belgium. Direct peers are Sector Alarm Belgium, Seris Security and Verisure Belgium. RISCO Group is listed as an others.
Does Varel Security have an API?
No public API is recorded for Varel Security.
What industry is Varel Security in?
Varel Security's product category is Electronic Security Services. Its primary akta.pro industry code is HSAHAAAA, Professional Monitoring (Burglar/Intrusion). Its NAICS code is 561621 and its SIC code is 3829.