What Pediatric Specialty Associates does

Pediatric Specialty Associates (PSA) is a family-owned and operated pediatric therapy provider headquartered in Indianapolis, Indiana, founded in 2000 by Donna Holtz. The company delivers early intervention services for children ages 0-3 with developmental delays or disabilities across Marion, Hamilton, Hendricks, Johnson, and Tipton counties in Central Indiana, operating as a qualified and approved agency under the Indiana First Steps Program administered by the Division of Disability and Rehabilitative Services (FSSA).

PSA's service portfolio comprises four core disciplines — Developmental Therapy, Occupational Therapy, Physical Therapy, and Speech Therapy — delivered by a team of 70+ licensed therapists holding advanced degrees and specialized certifications. All services are rendered in the child's natural environment (primarily the home), and the company applies evidence-based methodologies including Family Guided Routine Based Interventions (FGRBI), Dynamic Movement Intervention (DMI), and the SOS Approach to Feeding. Caregiver coaching and family-centered routines are central to the clinical model, with detailed visit summaries after each session and formal progress reports every five months.

The business model is a managed-services arrangement in which PSA is reimbursed through the state-administered Indiana First Steps Program, with referrals sourced primarily through the Central Indiana First Steps System Point of Entry (SPOE) for Cluster G and supplemented by word-of-mouth. PSA has no software platform, no public API, and operates entirely as a clinical services provider with a website (psababy.com), social channels, and a resources section serving as the principal marketing surface. The company is privately held with no disclosed funding rounds, M&A activity, or institutional investors; current co-directors Brad Holtz (PT, DPT) and Cynthia Holtz represent second-generation family leadership.

Name

Pediatric Specialty Associates

Legal name

Pediatric Specialty Associates Inc.

Website

https://psababy.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Pediatric Specialty Associates is a family-owned Indianapolis agency providing home-based Developmental, Occupational, Physical, and Speech Therapy to children ages 0-3 across five Central Indiana counties through the state-administered Indiana First Steps Program.

Ownership category

akta.pro rank

Product category

Pediatric Early Intervention Therapy Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (62411)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Pediatric Rehabilitation & Developmental Therapy Centers (PT/OT/SLP) (HLAFAJAL)

akta.pro secondary industries

Developmental Therapy / Early Childhood Special Instruction (EDACAFAG), Pediatric In-Home Rehabilitation Therapy (PT/OT/SLP) (HSABADAM)

Keywords

• Pediatric early intervention
• Developmental therapy services
• Occupational therapy children
• Physical therapy children
• Speech language therapy

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Indiana First Steps Program Services: PSA is a qualified and approved agency for the Indiana First Steps Program, a state-funded early intervention program providing services to infants and toddlers from birth to third birthday who have developmental delays or disabilities. Services are reimbursed through the state's First Steps system.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Pediatric Specialty Associates is a family-owned First Steps agency delivering home-based developmental, occupational, physical, and speech therapy services to infants and toddlers (birth to age 3) with developmental delays or disabilities in Central Indiana. Services are provided under the Indiana First Steps Program in Marion, Hamilton, Hendricks, Johnson, and Tipton counties by a team of 70+ specialized therapists using evidence-based practices such as FGRBI, DMI, and SOS Approach to Feeding.

Product overview

Pediatric Specialty Associates is a family-owned healthcare services provider offering a unified portfolio of four core therapy services—Developmental Therapy, Occupational Therapy, Physical Therapy, and Speech Therapy—serving children ages 0-3 in Central Indiana through the Indiana First Steps early intervention program. Services are delivered in the child's natural environment (typically the home) by a team of 70+ therapists with advanced degrees and specialized certifications. The company does not operate a software platform; its offerings are exclusively service-based therapeutic interventions.

Differentiator

Problem solved

Functional benefit

Products and services

• Developmental Therapy (DT)

Quantifiable outcome

• Progress tracking through detailed visit summaries after each session and progress reports every five months

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Indiana First Steps ProgramcoreStrategic or Co-development PartnerPSA is a qualified and approved agency for the Indiana First Steps Program serving Marion, Hamilton, Hendricks, Johnson, and Tipton counties. The company provides early intervention services for children birth to adolescence through this state-funded program.
• Central Indiana First Steps System Point of Entry (SPOE)coreStrategic or Co-development PartnerCentral Indiana SPOE (Cluster G) includes Hamilton, Hendricks, Johnson, Marion, Morgan, and Tipton Counties. Through IDEA, funds are made available to states to implement a statewide system of services for infants and toddlers with developmental delays.
• Division of Disability and Rehabilitative Services (FSSA)coreStrategic or Co-development PartnerFirst Steps is a program of the Division of Disability and Rehabilitative Services. First Steps brings families together with a local network of professionals from education, health and social service agencies.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Aveanna Healthcare: Public pediatric home health company providing private-duty nursing, therapy, and adult home health services nationwide. Overlaps with PSA on home-delivered pediatric therapy and EI population; much larger and more diversified across payer types and geographies.
• BrightStar Care: Nationally franchised home health agency providing skilled nursing, therapy, and personal care including pediatric services. Comparable on in-home pediatric care delivery; broader scope includes adult and senior care and operates via franchise model.
• Ivy Rehab for Kids: Multi-state outpatient pediatric therapy network offering PT, OT, and speech therapy for children. Overlaps with PSA on therapy disciplines and pediatric focus, but operates clinic-based rather than home-based delivery and serves a broader age range.
• Easterseals (Crossroads of Indiana): Large national nonprofit providing disability and early intervention services including pediatric therapy across Indiana. Comparable in service mix and EI mission, but operates a much broader portfolio (employment, adult services, camping) and benefits from national brand recognition.

Direct peers

• Centria Healthcare: Michigan-based provider of home-based ABA, autism, and pediatric therapy services across multiple states. Comparable on home-delivered pediatric therapy and developmental delay focus; operates at significantly larger scale and broader geographic footprint than PSA.
• Pediatric Home Service: Home-based pediatric nursing and therapy provider serving medically complex children across the Midwest. Highly comparable in-home delivery model and pediatric therapy focus; differs in primary emphasis on medical-skilled nursing rather than developmental early intervention.
• BlueSprig Autism: Multi-state pediatric autism and ABA therapy provider serving children with developmental delays. Comparable on pediatric developmental therapy focus and insurance/state reimbursement model; differs in specialization in autism/ABA versus PSA's broader multi-discipline EI model.
• Hopebridge: Indiana-headquartered pediatric autism and early intervention therapy provider offering ABA, OT, PT, and speech therapy across multiple states. Highly comparable to PSA on age range (birth through childhood), therapy disciplines, and pediatric EI focus; differs in scale and multi-state footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PediatricSpecialtyAssociates
• LinkedInlinkedin.com/company/pediatric-specialty-associates-inc
• Instagraminstagram.com/pediatricspecialty

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pediatric Specialty Associates