Eventologies

What Eventologies does

Eventologies is a Madrid-headquartered corporate event management agency and incentive travel specialist, operating as a specialized division of You First Group since June 2021. The company delivers 360° integrated event services — advisory, organization, production, and post-event logistics — for large corporate clients, covering shareholder meetings, conventions, congresses, product presentations, corporate meetings, sports hospitality, incentive travel, virtual events, and venue/space management. Its core differentiator is a single-agency model that consolidates strategic consulting, creative production, pharma congress assistance, and international sports hospitality (MotoGP, Formula 1, football, tennis, basketball) under one roof, supported by a team averaging 18+ years of sector experience led by Director Francisco Arranz.

The company's service portfolio is structured around nine core product lines plus a sustainability add-on (carbon footprint calculator with forest offset certification). The underlying technology stack is non-proprietary — there is no disclosed platform, API, SDK, or AI capability — and the business is fundamentally a people-and-relationships-driven professional services operation. Distribution is heavily concentrated through the parent You First Group, whose 160+ corporate client companies worldwide form Eventologies' primary addressable base. Pricing is custom and quote-based per engagement, with no published tiers. The agency has earned multiple industry recognitions (MPI Iberian Awards 2022 Best Industry Entrepreneur; Eventoplus awards in 2022 and 2023) and holds ISO 27001 certification, signaling enterprise-grade information security posture.

Revenue mechanics are professional services fees for event planning, production, logistics, and coordination. Named anchor clients include Repsol and Naturgy (both in energy), with Repsol prominently featured across award-winning case studies. The company maintains a single Madrid office (C/ de Uruguay, 3 Bis, 28016 Madrid) while claiming global service reach through the You First network. No external funding rounds have been disclosed, and Eventologies operates as a wholly-owned strategic subsidiary of You First rather than an independently financed entity.

Name

Eventologies

Legal name

EVENTOLOGIES, S.L.

Website

https://eventologies.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

Eventologies is a Madrid-based 360° corporate event management agency and incentive travel specialist, operating as a division of You First Group since 2021. It serves large corporate clients with end-to-end event organization, sports hospitality, and incentive travel services, anchored by an 18+ year-experienced team.

Ownership category

akta.pro rank

Product category

Corporate Event Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (7112)

SIC

Services-Advertising Agencies (7311), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

akta.pro secondary industries

Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• Corporate event management
• Incentive travel services
• Corporate sports hospitality
• Congress and convention management
• MICE event production

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Corporate Event Management Services: Professional services revenue from organizing and managing corporate events, incentive trips, conventions, congresses, and corporate hospitality experiences. Revenue is generated through service fees for event planning, production, logistics, and coordination.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Eventologies is a 360° corporate event management agency that advises, organizes, and develops corporate events end-to-end for large corporate clients. Its core offering includes shareholder meetings, conventions, congresses, corporate meetings, incentive trips to major international sporting events (MotoGP, Formula 1, football, tennis, basketball), corporate sports hospitality, pharmaceutical congress assistance, virtual events, event production, and space management, delivered through specialized teams for each event typology.

Product overview

Eventologies is a 360° corporate event management agency and incentive travel specialist operating as a division within the You First group. The company offers an integrated suite of services including comprehensive event organization, incentive travel to major international sports events (MotoGP, Formula 1, football, tennis, basketball), congress and convention management, corporate sports hospitality, pharmaceutical congress assistance, virtual events, event production with communication and audiovisual elements, space management, and a sustainability add-on featuring carbon footprint calculation. The portfolio is structured as a unified 360° integral service model, with specialization teams organized by event typology. The company was founded in 2021 and serves over 160 corporate clients of the You First group worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• 360° Integral Event Service Comprehensive 360° event management service covering the full lifecycle of corporate events, providing full-service consultation, strategic planning, creative, production, communication, logistics, and execution for large corporate clients.
• Corporate Events Organization

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• You First GroupcoreStrategic or Co-development Partner · 28 June 2021You First Group launched Eventologies as a specialized division for corporate event organization. Eventologies is integrated into the You First Group structure and serves the group's 160+ client companies worldwide. Francisco Arranz leads Eventologies as Director.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cievents: Spanish-headquartered corporate event management agency offering 360° event services, incentive travel, and congress management, directly overlapping with Eventologies' service model and Iberian focus.
• Grupo Pacífico (MCI Spain): Spanish corporate event agency operating within MCI Group, providing conventions, congresses, and incentive trips with similar services and target enterprise customers in Iberia.
• Eventisimo: Madrid-based corporate event and incentive travel agency serving large Spanish enterprise clients, comparable in size, geography, and full-service positioning to Eventologies.
• Eikon Events: Spanish corporate communications and event agency with comparable 360° service portfolio serving Spanish blue-chip corporates across incentive, congress, and celebration events.
• Comunica2 Eventos: Boutique Spanish event management agency offering corporate events, incentives, and congress services for Spanish enterprises, directly comparable in scale and service mix.

Broad incumbents

• MCI Group: Global meetings, events, and association management powerhouse with significant Iberian operations; competes for the same multinational corporate event mandates Eventologies targets.
• Live Nation Entertainment: Global live entertainment and venue operator with corporate hospitality and sponsorship rights across major sports properties, comparable to Eventologies' sports hospitality offering at much greater scale.
• BCD Meetings & Events: Worldwide corporate meeting and event management division of BCD Travel, offering full-service event management with global reach, competing for multinational enterprise event programs.
• Jack Morton Worldwide (MNG): Global brand experience agency within MNG providing corporate events, conferences, and incentive programs for major multinational brands, scaling comparable experiences globally.
• CWT Meetings & Events: Global corporate meetings, events, and incentive travel division of CWT, serving large multinational clients across regions with comparable conference and incentive capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Eventologies1
• LinkedInlinkedin.com/company/eventologies

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eventologies