What Persimmon Capital Partners does

Persimmon Capital Management, LP is a privately owned, fee-only boutique wealth advisory firm headquartered in Blue Bell, Pennsylvania, founded in December 1998 by Greg Horn. The firm operates as a multi-family office serving a deliberately limited set of high net worth families, family offices, foundations, and endowments. Its core offerings are organized around three service lines: Wealth Management (investment management spanning asset allocation, portfolio construction, alternative investments including hedge funds, private equity, and direct real estate, plus tax-efficient asset location strategies); Family CFO & Outsourced Services (acting as family chief financial officer to coordinate with private bankers, attorneys, accountants, and insurance providers, including trust administration and bill pay); and Outsourced Chief Investment Officer (OCIO) services for small and mid-sized institutions. The firm operates as a legally bound fiduciary with no compensation from managers or third-party providers, positioning itself as an alternative to banks, trust companies, and wirehouses for families seeking institutional-quality investment management across multiple generations.

The firm is led by three partners: founder Greg Horn (Managing Partner and President, previously VP at Mellon Bank heading the Personal and Family division, VP at American Express's real estate investment banking arm, head of asset management at Mid-Atlantic Companies, and President/co-founder of Ashbridge Investment Management); Amy Armstrong (Partner and Director of Client Operations, holding Series 7, 63, and 66 licenses, previously at PaineWebber's Private Client Group and Midlantic Bank); and J. Todd Lermitte (Partner and Senior Wealth Advisor, previously at Foundations Financial Partners and Dakota Wealth Management). Technology infrastructure is conventional — the firm uses Tamarac for client portal access and eMoneyAdvisor for wealth planning, with no proprietary platform disclosed. The broader corporate history includes Greg Horn's parallel 1999 founding of Persimmon Research Partners, Inc. (now ADVISORport, Inc.), which scaled to over $100 billion in assets under administration before being sold to PFPC Worldwide (PNC Financial), and the 2024 formation of AlphaHedge Capital Partners, LLC, a long/short equity hedge fund SMA platform.

Revenue derives from AUM-based advisory fees on a subscription/recurring basis, billed annually with no commissions or referral fees. Go-to-market is relationship-driven, relying on referrals from existing clients, attorneys, accountants, and professional advisors rather than direct prospecting or paid acquisition. Distribution is direct — partner-level advisors personally engage prospects and deliver services, primarily across the Northeast US with national client reach. Regulatory compliance is maintained through standard Form ADV and Form CRS filings as a registered investment advisor, with FINRA BrokerCheck affiliation and industry-standard securities licenses held by partner-level staff.

Name

Persimmon Capital Partners

Legal name

Persimmon Capital Management, LP

Website

https://persimmoncapital.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Persimmon Capital Management is a privately owned, fee-only boutique multi-family office in Blue Bell, PA that provides wealth management, family CFO, and OCIO services to a limited base of high net worth families, family offices, foundations, and endowments across multiple generations.

Ownership category

akta.pro rank

Product category

Wealth Management / Multi-Family Office Services

NAICS

Portfolio Management and Investment Advice (52394), Trusts, Estates, and Agency Accounts (525920), Trust, Fiduciary, and Custody Activities (523991)

SIC

Investment Advice (6282)

akta.pro primary industry

Family Office Services (Single & Multi-Family Office) (FSABADAF)

akta.pro secondary industries

Family Office Advisory & Outsourced CIO (OCIO) (FSAAADAC), Family Office Investment Platforms & Direct Investing (PE/VC/Co-Invest) (FSAAADAH), Family Office Advisory (Single/Multi-Family) (FSAEAAAI), Endowment / OCIO-Style Multi-Manager Platforms (FSANAGAG)

Keywords

• Wealth advisory services
• Multi-family office
• Investment management
• Outsourced CIO services
• Family office services

Headquarters

HQ city

Blue Bell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. AUM-Based Advisory Fees: Fee-only wealth management firm earning revenue through advisory fees based on assets under management. The firm operates as a legally bound fiduciary with no compensation from managers or third-party providers, ensuring objective advice.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Persimmon Capital Management is a boutique multi-family office that provides fully integrated wealth advisory services to select families, family offices, foundations, and endowments. Its core offerings include Wealth Management (investment management with alternative investments and tax-efficient asset location), Family CFO & Outsourced Services (acting as family CFO with trust administration, tax compliance, and risk management), and Outsourced Chief Investment Officer (OCIO) services for small and mid-sized institutions. The firm operates as a fee-only fiduciary with a deliberately limited client base.

Product overview

Persimmon Capital Management operates as a multi-family office providing an integrated suite of wealth advisory services. The core offerings include Wealth Management (investment management with alternative investments and tax-efficient asset location), Family CFO & Outsourced Services (acting as family CFO with trust administration, private banking coordination), and Outsourced Chief Investment Officer (OCIO for institutions). AlphaHedge Capital Partners is a related sub-brand providing separately managed account access to hedge fund strategies. The firm serves high net worth families, family offices, foundations, and endowments with a focus on multi-generational wealth stewardship.

Differentiator

Problem solved

Functional benefit

Brands

• ADVISORport: Technology and operational infrastructure outsourcing services for enterprise financial services companies such as Charles Schwab, SunTrust, and Nationwide (now part of PFPC Worldwide, a division of PNC Financial).
• AlphaHedge Capital Partners

Products and services

• Wealth Management Comprehensive investment management and oversight services including asset allocation, portfolio construction, alternative investments (hedge funds, private equity), and tax-efficient asset location strategies designed for high net worth families.
• Family CFO & Outsourced Services Acting as the family's Chief Financial Officer, providing coordination with advisors, private banking services, tax compliance, risk management review (insurance evaluation), financial administrative support (bill pay, budget management), and trust administration & trustee services.
• Outsourced Chief Investment Officer (OCIO) Discretionary asset management services for small and mid-sized institutions, family foundations, and endowments, including establishing risk capacity budgets, strategic asset allocations, investment manager selection, ongoing oversight, portfolio accounting, reporting, and risk management.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• ADVISORport, Inc.minorOthers · 1 January 1999Founded by Greg Horn in 1999 as Persimmon Research Partners, Inc. ADVISORport provides technology and operational infrastructure outsourcing services to enterprise financial services companies. Grew from $400 million to over $100 billion in assets under administration. Sold to PFPC Worldwide, a division of PNC Financial.
• AlphaHedge Capital Partners, LLCminorOthersPlatform developed by Persimmon Capital principals and a former co-founder of ADVISORport to deliver strategies of carefully researched and selected long/short equity hedge funds in separately managed accounts with transparent, liquid structure controlled by the investor.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Aspiriant: Aspiriant is an independent, fee-only wealth management firm serving high net worth families with comprehensive financial planning, investment management, and family office services. Comparable to Persimmon in fee-only fiduciary model and integrated service offering for affluent families.
• Foundation Source: Foundation Source provides outsourced administration, investment management, and grantmaking services to private foundations. Comparable to Persimmon's OCIO and outsourced services for foundations and endowments segment.
• Bessemer Trust: Bessemer Trust is a large multi-family office providing integrated wealth management, investment management, and family office services to ultra-high-net-worth families. Directly comparable to Persimmon as a multi-family office serving affluent families across generations.
• Glenmede: Glenmede is a Philadelphia-based wealth management and investment management firm serving private clients, foundations, endowments, and family offices. Directly comparable to Persimmon given its OCIO and family office services in the same regional market.
• Pathstone: Pathstone is a multi-family office offering comprehensive wealth advisory, investment management, and family office services to ultra-affluent families. Directly comparable to Persimmon in providing integrated family CFO, OCIO, and multi-generational wealth stewardship services.
• Cambridge Associates: Cambridge Associates provides investment consulting and OCIO services primarily to endowments, foundations, and family offices. Directly comparable to Persimmon's OCIO offering for institutional clients and use of alternative investments.

Emerging players

• Constellation Wealth Capital: Constellation Wealth Capital is a multi-family office platform that partners with and invests in boutique wealth management firms. Comparable as an adjacent MFO platform relevant to Persimmon's boutique positioning and potential exit or partnership pathways.

Broad incumbents

• Goldman Sachs Personal Financial Management: Goldman Sachs Personal Financial Management (formerly Ayco) provides financial planning, investment advisory, and family office services to high net worth and corporate executives. Comparable as a broader incumbent family wealth advisory firm with greater scale than Persimmon.
• Brown Brothers Harriman Investor Services: BBH Investor Services provides private banking, wealth management, and trust services to high net worth individuals and families through a 200-year-old partnership. Comparable as a broader incumbent offering family office-style services with deeper scale than Persimmon.
• Vanguard Personal Advisor Services: Vanguard Personal Advisor Services offers hybrid robo-advisor and human advisory wealth management to affluent and high net worth clients at low fees. Comparable as a competing wealth advisory offering though at much larger scale and lower fee structure than Persimmon.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PCMLP

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Persimmon Capital Partners