Profi Partner

What Profi Partner does

Profi Partner AG is a privately-held German real estate development and sales company founded on March 30, 1995, headquartered in Munich with a branch office in Berlin. The company develops, markets, and sells residential and commercial properties — specializing in two product lines: Denkmalimmobilien (heritage-property conversions offering §7 EStG tax depreciation of approximately 91% of building costs) and Neubauimmobilien (new-build developments). Since founding, the company has delivered 137 projects comprising more than 6,800 residential and commercial units with a cumulative transaction value exceeding €1.757 billion across German markets including Berlin, Munich, Erfurt, Magdeburg, Leipzig, and Dresden.

The current active portfolio centers on two major developments: MalzQuartier in Erfurt, a heritage industrial complex being converted into 306 apartments and 16 commercial units across two construction phases (Phase I completed October 2025 with 100% of units sold and a 91.3% rental-pool occupancy achieved; Phase II ~92% sold); and WaldhausQuartier in Berlin-Buch, a sustainable KfW 40 / QNG Plus certified new-build with 108 apartments plus 87 furnished apartments, 90% pre-sold by June 2026 with completion targeted end of 2027. The BürgerBräuQuartier in Berlin-Köpenick (~10,700 sqm, 2028 completion) is in the pre-development pipeline alongside the JV partner Goldmann Group. Technology is non-proprietary: the company relies on Joomla/Community Builder for its customer and partner portals, third-party Immoplus software (ImmSoft GmbH) for investment calculations, and standard Google web services for analytics, mapping, and form security.

The business model is transaction-based, generating revenue on per-unit closing of sold properties to two primary customer segments: capital-investment buyers (Kapitalanleger) seeking rental income and tax-efficient depreciation, and owner-occupiers (Eigennutzer) purchasing homes for personal use. Distribution runs through a hybrid channel combining direct in-house sales (Team Berlin, Team München) with a national Vertriebspartner (external sales partner) network that receives gated access to marketing materials, calculation software, and structured sales training. Ancillary revenue is generated through ongoing property management (Mietpool rental management for investors), financing brokerage via the partner Zeiselmair, and individual investment calculations (Musterberechnung) and tax advisory services. The company is led by founder Dirk Germandi as Speaker of the Vorstand, together with board members Ralf Müller and Robby Rieger (appointed 2025), under the supervision of an Aufsichtsrat chaired by Dr. Jürgen Braun.

Name

Profi Partner

Legal name

Profi-Partner Finanz- und Wirtschaftsberatungs Aktiengesellschaft

Website

https://profi-partner.de

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Profi Partner AG is a German real estate developer and sales company that develops, markets, and sells heritage (Denkmal) and new-build (Neubau) residential and commercial properties in major German cities, serving capital investors and owner-occupiers through direct sales and a national partner network.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

New Development & Project Marketing (Pre-Construction Sales) (FSAEAJAE)

Keywords

• Real estate development
• Heritage property sales
• Residential property investment
• Property management services
• Financing brokerage

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Property Sales — Denkmalimmobilien and Neubauimmobilien: Profi Partner AG generates revenue through the development, marketing, and sale of residential and commercial properties. The company specializes in heritage (Denkmal) and new-build (Neubau) apartments and quarters, selling units to both end-users (Eigennutzer) and capital investment buyers (Kapitalanleger). Revenue is realized on a per-unit transaction basis at closing. The company has sold 137 real estate projects comprising more than 6,800 residential and commercial units since 1995, with a combined transaction value exceeding €1.757 billion. Current active projects include MalzQuartier Erfurt (306 apartments, 16 commercial units across two construction phases) and WaldhausQuartier Berlin-Buch (108 apartments + 87 furnished apartments).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Profi Partner AG develops, markets and sells Denkmalimmobilien (heritage monument) and Neubauimmobilien (new-build) residential and commercial properties in major German cities (Berlin, Erfurt, Munich, Magdeburg, Leipzig, Dresden) for capital investment buyers and owner-occupiers. Complementary services include property management, financing brokerage, tax advisory for heritage property depreciation (Denkmalabschreibung), and bespoke sample investment calculations (Musterberechnung). The firm operates a gated customer portal and a nationwide Vertriebspartner (external broker) network for distribution.

Product overview

Profi Partner AG is a real estate development and sales company operating a multi-project portfolio of residential and commercial properties, primarily in German markets (Berlin, Erfurt, Magdeburg). The core offering consists of Denkmal (heritage monument) properties and Neubau (new construction) properties for sale as capital investments or owner-occupation. Key residential products include MalzQuartier (Erfurt heritage conversion with 306 units) and WaldhausQuartier (Berlin-Buch sustainable new construction with 108 units and 87 apartments). Commercial offerings include BRAIN BOX BERLIN (Adlershof office campus) and completed projects like DERFF22QUARTIER and CoFACTORY. The service layer encompasses property management, financing brokerage, tax advisory services, and sample investment calculations. Digital platforms include a customer portal (Kundenportal) for property details and a sales partner portal (Vertriebspartner Portal) providing sales materials and calculation tools. The company has completed 137 projects with over 6,800 units since 1995.

Differentiator

Problem solved

Functional benefit

Brands

• PROFI PARTNER: Primary brand name used across all company communications and divisions.

Products and services

• MalzQuartier (Erfurt) Heritage (Denkmal) property development in Erfurt converting a former malt factory (combining Gründerzeit and brick expressionism architecture) into 306 residential units and 16 commercial units across two construction phases; sold to capital investors and owner-occupiers with Denkmalabschreibung tax benefits (~91% depreciable building portion) and an active rental pool achieving 91.3% occupancy (126 of 138 units) as of mid-2026.
• WaldhausQuartier (Berlin-Buch) Sustainable new-build (Neubauimmobilie) residential project in Berlin-Buch comprising 108 residential units (1–4 rooms, 38–114 sqm) across Houses 2–4 plus 87 furnished apartments in House 5, built to KfW Efficiency House 40 standard with QNG Plus sustainability certification; units start at €246,144; project scheduled for completion end of 2027.
• BRAIN BOX BERLIN Modern office campus in Berlin Adlershof with 24,000 sqm of flexible workspace, co-working spaces, open areas, high-speed internet connectivity up to 50 Gigabit/s and a 'Plug and Work' facility management concept delivered in partnership with Gegenbauer Holding.
• Immobilienvertrieb (Property Sales Service) Core real estate development, marketing and sales service covering the full lifecycle of property investments — from project identification and investment calculation through financing support to closing — for both Denkmalimmobilien and Neubauimmobilien targeted at capital investors (Kapitalanleger) and owner-occupiers (Eigennutzer).
• Immobilien-Verwaltung / -Management (Property Management) Full-service property management including commercial property management, tenancy management, data management with reporting, and software/IT control for owners and tenants; also offers building management services such as renovation, revitalization, space optimization and tenant conversions.
• Finanzierungsvermittlung (Financing Brokerage) Financing brokerage connecting customers with independent financial advisors (e.g. Zeiselmair Gesellschaft für Finanzierungsvermittlung GmbH) for tailored real estate financing solutions; leverages the fact that Profi Partner properties are pre-valued by banks to accelerate credit decisions.
• Musterberechnung (Sample Investment Calculation) Individualized sample calculation service that takes into account customer wishes and all tax advantages, including AfA / Denkmalabschreibung depreciation scenarios, to support investment decisions and serve as input assistance for tax returns.
• Denkmalschutz Immobilien (Heritage Monument Property Advisory) Heritage monument property consulting and transaction services, including guidance on monument designation, preservation benefits and the purchase of Denkmalimmobilien.
• Denkmalabschreibung (Heritage Depreciation Advisory) Advisory service on the special tax-depreciation benefits available for heritage monument properties under German tax law (§7 EStG), typically allowing ~91% of building costs to be depreciated for MalzQuartier-class assets.
• Steuervorteile (Tax Advantages Consulting) Tax advantage consulting services related to real estate investments, including Denkmalabschreibung and other German property-tax incentives.

Quantifiable outcome

• 137 real estate projects completed since 1995 with a combined transaction value exceeding €1.757 billion
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Goldmann GroupcoreStrategic or Co-development Partner · 1 January 2022Goldmann Group is Profi Partner AG's long-term co-development partner on major heritage property conversion projects. The partnership has been active since autumn 2022 on the MalzQuartier project in Erfurt (306 apartments, 16 commercial units) and the BürgerBräuQuartier development at Müggelsee in Berlin-Köpenick (planned for 2028 completion, ~10,700 sqm of residential and commercial space). Goldmann Group provides capital and co-development capabilities while Profi Partner handles project management, sales, and marketing.
• Zeiselmair Gesellschaft für Finanzierungsvermittlung GmbHsupportingChannel Partner/ Reseller/ DistributorZeiselmair is an independent financing advisory firm recommended by Profi Partner AG to its customers for bespoke mortgage and financing solutions. The partnership provides customers with access to non-bank-aligned financing advice, leveraging the fact that Profi Partner properties are already pre-evaluated by banking partners, which accelerates credit decisions. Zeiselmair can be reached at Romanstraße 64, 80639 Munich, Phone: 089-51415-90.
• ImmSoft GmbHsupportingTechnology or IntegrationImmSoft GmbH (Wundtstraße 48/50, 14057 Berlin) provides the Immoplus property investment calculation software used by Profi Partner's sales partner portal. Sales partners and customers are redirected to ImmSoft's website (www.immoplus.de) to access the software. Immoplus generates comprehensive investment calculations including financing scenarios, AfA depreciation schedules, and yield projections — essential tools for the sales process for capital investment properties.
• Gegenbauer Holding SE & Co. KGaAsupportingImplementation/ SI/ Consulting PartnerGegenbauer Holding was the facility management partner for the BRAIN BOX BERLIN project, an office campus development in Berlin Adlershof. The company delivered an innovative facility management concept including on-site service provision, building systems management, food service, cleaning, and repairs — described as a 'Plug and Work' model. BRAIN BOX BERLIN has been completed and fully sold.
• Boermann Baukontor GmbH & Co. KGsupportingImplementation/ SI/ Consulting PartnerBoermann Baukontor is the primary construction contractor (Rohbaufirma) for the WaldhausQuartier project in Berlin-Buch. The company deployed nearly 50 workers on site and has been responsible for the raw construction (foundations, structural concrete, walls) of the four new residential buildings. The contractor has been recognized for its rapid construction pace ('Bauturbo').
• TÜV SÜDsupportingImplementation/ SI/ Consulting PartnerTÜV SÜD provides construction quality management (baubegleitendes Qualitätsmanagement) for the WaldhausQuartier project. This third-party quality assurance covers structural and technical construction processes, providing buyers and financing banks with independent quality verification for the KfW 40 / QNG Plus certified development.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PROFIPARTNERAG
• LinkedInlinkedin.com/company/profi-partner-projektgesellschaft-mbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Profi Partner