Richard Steen

What Richard Steen does

Richard Steen AB is a Swedish private limited company (Aktiebolag) operating as an industrial equipment reseller (återförsäljare) headquartered in Äspered, Sweden. Founded in 1972 as a subsidiary of the Norwegian firm Richard Steen & Sønn AS, the company was acquired by Per-Olof Bergqvist in 1987 and is currently run as a family business by Anna-Carin and Mats Englund. The company sells, installs, services, and provides spare parts for surface treatment and metalworking equipment from three principal European manufacturers: Voortman Steel Machinery (Netherlands) for CNC steel fabrication machines, Rump (Germany) for blasting systems, and Pekotek (Finland) for surface treatment halls and painting systems.

The product portfolio covers the full equipment lifecycle of Swedish metal and steel workshops: shot and sand blasting, spray and powder coating, laser and plasma cutting, drilling, milling, sawing, punching, shearing, and welding robotics. Underlying technologies include Pekotek's patented air-driven Non-Waste grit recovery system (which replaces mechanical scraper floors with suction gutters, reducing moving parts from five to two), Pekotek's MOBL container-built mobile blast/paint chambers deployable in 48 hours, Pekotek's heat recovery systems achieving at least 70% exhaust air energy efficiency, and Voortman's DIGI-SUPPLY/DIGI-EVI production management software integrated with LogicSteel MRP. Named enterprise customers span steel fabrication (Stena Stål, Fermeco, Parker Steel, BE Group Finland), heavy industry (SSAB, ABB), forestry machinery (Ponsse, John Deere), and surface treatment contractors (Midroc Alucrom).

The business model is a sales-led reseller/distributor motion with two revenue streams: (1) one-time equipment sales ranging from single machines to fully integrated production lines, priced per project quotation; and (2) recurring service, maintenance, and spare parts revenue supported by an in-house Swedish warehouse that minimizes customer downtime for both current and legacy equipment. Go-to-market relies on direct sales, trade shows (Elmia Plåt, Stålbyggnadsdagen, EuroBLECH), industry press, a knowledge bank of educational content, and customer events including guided tours of Voortman's Netherlands facility. The customer base is horizontal — Swedish steel and metal fabrication workshops — with project values that vary materially based on configuration and integration scope.

Name

Richard Steen

Legal name

Richard Steen AB

Website

https://richardsteen.se

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Richard Steen AB is a Swedish family-owned reseller (50+ years) of European industrial surface treatment and steel fabrication equipment from Voortman, Rump, and Pekotek, serving metal and steel workshops across Sweden with sales, installation, service, and spare parts.

Ownership category

akta.pro rank

Headquarters

HQ city

Äspered

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Equipment Resale (Import & Distribution): Richard Steen AB acts as Swedish distributor/reseller for Voortman (Netherlands), Rump (Germany), and Pekotek (Finland) industrial machinery. Revenue is generated through direct sale of equipment — from single machines to large integrated production lines. Sales include project planning, pricing optimization, and performance matching to customer capacity.
2. Service, Maintenance & Spare Parts: The company provides service and maintenance on both new and older machines, maintains an in-house spare parts warehouse in Sweden to minimize downtime, and offers service contracts at various levels. Parts and service are available for both current brands and legacy Gietart equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Richard Steen AB is a Swedish reseller of industrial surface treatment and metalworking equipment, exclusively representing Voortman (Netherlands), Rump (Germany), and Pekotek (Finland) in Sweden. The company supplies single machines through fully integrated production lines — including blast halls, blasting machines, spray/powder coating systems, CNC saws, fiber laser cutters, drilling/milling machines, punching/shearing systems, tube processing, and welding robots — alongside installation, service, maintenance, and an in-house spare parts warehouse to support both new and legacy equipment throughout its lifecycle.

Product overview

Richard Steen AB is a Swedish reseller (återförsäljare) with over 50 years of experience representing European manufacturers of surface treatment and steel processing equipment. The company operates as a family business managed by Anna-Carin and Mats Englund, selling, installing, and maintaining industrial machinery. The product portfolio consists of three principal brands: (1) Voortman Steel Machinery (Netherlands) - CNC machines for steel fabrication including cutting machines (V310, V320, V353, V623, V807), band saws (VB1250, VB1050), tube processing (MO Compact), welding robots (Fabricator), and integrated software (DIGI-SUPPLY, DIGI-EVI, LogicSteel MRP); (2) Pekotek (Finland) - surface treatment systems including blast halls with Non-Waste technology, spray painting, powder coating, and mobile MOBL units; and (3) Rump (Germany) - blasting machines including overhead monorail systems, CAPSOR eco compact machines, and XEDURA wire-driven machines. The company provides sales, installation, service, maintenance, and spare parts throughout Sweden.

Differentiator

Problem solved

Functional benefit

Products and services

• Voortman Steel Machinery (reseller portfolio) Sales, installation, and service of Voortman's CNC band saws, drilling, punching, cutting, combined cutting tables, fiber laser machines, and automated storage systems for Swedish steel fabrication workshops.
• Pekotek Surface Treatment Systems (reseller portfolio) Sales, installation, and service of Pekotek's industrial surface treatment equipment — blast halls with Non-Waste air-driven grit recovery, mobile MOBL blast/paint chambers, spray painting, powder coating, and heat recovery systems — for Swedish industrial customers.
• Rump Blasting Machines (reseller portfolio) Sales, installation, and service of Rump's customized blasting machines including overhead monorail systems, conveyor systems, air blast cabinets, pipe blast machines, tumble blasting machines, CAPSOR eco, and XEDURA wire-driven machines.
• Voortman V630 / V631 High-Speed Drilling and Milling Machine High-speed drilling and milling machine for steel beams and profiles with automated material handling for increased productivity; for Swedish steel fabrication customers.
• Voortman VB1250 / VB1050 CNC Band Saw CNC-controlled band saw machine for precise cutting of steel profiles and beams; for Swedish steel service centers and fabricators.
• Pekotek Blast Halls with Non-Waste Air-Driven Grit Recovery Air-operated blast halls with patented Non-Waste media recovery using floor channels and suction for material transport; for Swedish industrial surface treatment customers.
• Pekotek MOBL Mobile Blast/Paint Chamber Container-built portable 2-in-1 blast/paint chamber enabling blasting, painting, and drying in the same chamber; ready transportable unit for Swedish surface treatment contractors and OEMs.
• Pekotek Powder Coating Lines Modern powder coating lines with environmental focus, using electrostatic application and heat/UV curing; for Swedish industrial coating customers.
• Pekotek Spray Painting Systems

Quantifiable outcome

• Stena Stål increased production capacity from ~6,000–7,000 tonnes/year to 27,000 tonnes/year in two shifts after installing a Voortman MSI production line.
• +2 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Pekotek OycoreChannel Partner/ Reseller/ Distributor · 6 August 2022Richard Steen AB entered a reseller agreement with Finnish company Pekotek Oy in August 2022 to market Pekotek's surface treatment products in Sweden and eventually Norway. Pekotek has developed and manufactured industrial surface treatment equipment since 1983 with over 400 installations across Europe. Their patented air-driven grit recovery system and mobile MOBL blast/paint chambers are key differentiators.
• Voortman Steel MachinerycoreChannel Partner/ Reseller/ DistributorRichard Steen AB has been a Swedish reseller of Voortman Steel Machinery (Netherlands) for over 20 years. Voortman specializes in machines for steel fabrication workshops including CNC band saws, drilling, punching, shearing, combined cutting tables, and automated storage systems. Richard Steen sells, installs, and services Voortman equipment in Sweden and supports customers throughout the equipment lifecycle.
• Rump (Konrad Rump Oberflächentechnik GmbH & Co. KG)coreChannel Partner/ Reseller/ DistributorRichard Steen AB has partnered with German manufacturer Rump for over 10 years. Rump develops and builds customized blast machines including overhead monorail blast machines, conveyor systems, air blast cabinets, pipe blast machines, and tumble blasting machines. Richard Steen distributes Rump's full product range in Sweden.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Wheelabrator Group: Global surface treatment equipment manufacturer specializing in shot blasting and wheel blasting machines for industrial applications. Directly competes with Rump and Pekotek products distributed by Richard Steen in the Swedish market.
• Prima Power: Italian-Finnish metalworking machinery manufacturer (formerly Finnish Prima) producing laser cutters, punch-laser combos, and bending automation. Directly competes with Voortman in combined cutting tables and integrated production lines for steel fabrication workshops.
• LVD Group: Belgian sheet metal working machinery manufacturer (laser cutting, punching, bending, automation). Competes with Voortman in the Nordic steel fabrication market for both standalone machines and integrated production systems.
• Mazak: Japanese CNC machine tool manufacturer (laser, milling, turning, multi-tasking) with Nordic presence. Competes with Voortman's drilling, milling, and sawing machines for steel profile processing customers in Sweden.
• Salvagnini: Italian manufacturer of sheet metal processing machinery (P2Lean panel bender, B3 press brake, integrated automation). Directly competes with Voortman's automated storage and integrated production line offerings for Nordic fabricators.
• Amada: Japanese manufacturer of sheet metal machinery (laser cutting, punching, bending) operating through Nordic subsidiaries. Competes with Voortman for Swedish steel fabrication customers across the same product categories.
• TRUMPF: German metalworking machinery manufacturer with Swedish operations selling laser cutting, punching, and bending machines. Directly competes with the Voortman product range Richard Steen distributes, including the V353 fiber laser series and V310 plate processing machine.
• Bystronic: Swiss sheet metal processing machinery manufacturer with global presence in laser cutting, press brakes, and automation. Directly competes with Voortman's CNC machines and integrated production line offerings in the Nordic steel fabrication market.
• Rösler: German surface treatment and finishing equipment manufacturer with global operations in shot blasting, vibratory finishing, and shot peening. Directly competes with Rump and Pekotek for Swedish industrial surface treatment customers.

Others

• Voortman Steel Machinery: Richard Steen's principal supplier for over 20 years. Voortman also sells directly in some non-Swedish markets and operates its own sales force. Listed as Others because they are a partner in Sweden rather than a direct competitor, but they represent the same product category Richard Steen distributes and could become one if exclusivity changes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/richard-steen-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Richard Steen