Pin Point Health and Social Care

What Pin Point Health and Social Care does

Pin Point Health and Social Care is a privately held UK care recruitment agency founded in 2008 and headquartered in Gateshead, with regional offices in Middlesbrough and Wallington (Greater London). The company supplies vetted temporary and permanent care staff — including healthcare assistants, support workers, registered nurses, and specialist complex-care professionals — to care homes, nursing homes, NHS trusts, local authorities, supported living services and children's residential providers across the North East of England, Teesside, Greater London and the South East, with self-reported national UK coverage.

The core offering comprises five sector-specific staffing lines (Elderly Care, Children's Residential, Complex Adults, Complex Children's, and Emergency Support), supplemented by a CPD-accredited in-house training programme and two proprietary technology assets: the bespoke Pin Point App for shift booking, real-time status tracking and timesheet approval, and the Pin Point Employee Portal for self-service schedule and payslip access. An internal compliance team tracks enhanced DBS checks, references, training certifications and renewal dates across a 2,500+ active candidate pool before any placement.

The business operates on transaction-based revenue mechanics — per-shift fees on temporary placements and placement fees on permanent recruitment — with additional professional-services revenue from external training delivery. Go-to-market is consultant-led and relationship-driven, anchored in regional offices delivering local expertise, 24/7 emergency on-call response (15-minute average), and a 98% self-reported shift fill rate. The company reports covering more than 100,000 shifts per year and over 900,000 shifts cumulatively, and is a member of the Recruitment and Employment Confederation (REC) with CQC- and Ofsted-aligned operating standards. Ownership, financial results, and external funding are not disclosed in the available source material.

Name

Pin Point Health and Social Care

Legal name

Pin Point Health & Social Care

Website

https://pinpoint-health.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Pin Point Health and Social Care is a UK care recruitment agency founded in 2008 that supplies vetted temporary and permanent care staff — healthcare assistants, support workers and nurses — to care homes, NHS trusts, local authorities and complex care providers across the North East, Teesside, Greater London and the South East, operating from three regional offices with a bespoke shift-booking app.

Ownership category

akta.pro rank

Product category

Healthcare Staffing Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Child and Youth Services (62411)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro industry

PRIMARYHSABAMAC

Hospital/Facility-to-Home Caregiver Placement

Home & Personal Services/Elder Care & In-Home Care Services/Caregiver Staffing, Placement & Registry Services

Keywords

• Care staffing services
• Healthcare recruitment
• Social care staffing
• Temporary care staff
• Permanent care placement

Headquarters

HQ city

Aberdeen

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Temporary Staffing Placements: Revenue generated by placing vetted care staff (healthcare assistants, support workers, nurses) on temporary shifts with care providers. Providers pay for covered shifts on a per-shift basis.
2. Permanent Recruitment: Fee-based permanent placement service matching qualified care professionals with care providers seeking full-time employees. Temp-to-perm options also available.
3. External Training Services: CPD-accredited training courses offered to external care providers, care homes, and NHS settings. Revenue from training delivery to non-candidate care professionals.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Pin Point Health and Social Care is a UK care recruitment agency that supplies vetted temporary and permanent care professionals, including nurses, healthcare assistants, and support workers, to care homes, nursing homes, NHS trusts, local authorities, supported living providers, and children's residential services. It operates five sector specialisms (Elderly Care, Children's Residential Care, Complex Adults Care, Complex Children's Care, and Emergency Care Staffing) plus CPD-accredited Care Staff Training, delivered through regional consultant offices in Gateshead, Middlesbrough, and Wallington.

Product overview

Pin Point Health and Social Care is a care recruitment agency offering a unified staffing platform with sector-specific specialisms. The core offering consists of five staffing services: Elderly Care Staffing, Children's Residential Care Staffing, Complex Adults Care Staffing, Complex Children's Care Staffing, and Emergency Care Staffing. These are supported by two supplementary modules: the Pin Point App for shift booking and management, and an Employee Portal for staff self-service. The company also provides Care Staff Training as a CPD-accredited add-on service. Together these products enable care providers to source fully vetted, compliant temporary and permanent care staff across the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Elderly Care Staffing Supply of experienced nurses, senior healthcare assistants, and support workers to care homes, nursing homes and supported living services for elderly residents, including dementia care.
• Children's Residential Care Staffing Recruitment of experienced staff for children's residential homes and supported accommodation, including EBD, SEMH, autism services and specialist residential settings.
• Complex Adults Care Staffing Placement of specialist support workers and HCAs in services supporting adults with learning disabilities, mental health needs, acquired brain injuries and neurological conditions.
• Complex Children's Care Staffing Supply of compassionate, safeguarding-trained professionals for children with complex needs including autism, ADHD, EBD, learning disabilities and complex trauma.
• Emergency Care Staffing 24/7 emergency staffing cover across all care sectors with fast response times for last-minute shift coverage.
• Care Staff Training CPD-accredited in-house training programme covering safeguarding, moving and handling, medication management, NAPPI, dementia awareness and other mandatory care courses, delivered to candidates and external care providers.

Quantifiable outcome

• 98% shift fill rate
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and major.

• Recruitment and Employment Confederation (REC)coreStrategic or Co-development PartnerPin Point is a member of the REC, the professional body for the UK recruitment industry. Membership signifies adherence to recognised industry standards on compliance, safeguarding, and candidate care.
• Skills for CarecoreStrategic or Co-development PartnerPin Point aligns its training programmes with Skills for Care standards, the authoritative body for workforce development in adult social care. Training is aligned with CQC expectations and current legislation.
• Care Quality Commission (CQC)coreOthersAll Pin Point staff placements are aligned with CQC standards. Pin Point works with CQC-regulated providers and ensures every candidate meets CQC compliance requirements before placement.
• OfstedcoreOthersPin Point works with Ofsted-regulated children's residential facilities and ensures staffing aligns with Ofsted requirements for safe staffing ratios and qualified practitioners.
• NHS TrustsmajorStrategic or Co-development PartnerPin Point supplies staffing solutions to NHS trusts across the UK, providing nurses, HCAs, and support workers for NHS settings alongside their broader care provider client base.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Newcross Healthcare: UK healthcare staffing agency providing temporary and permanent nurses, HCAs, and support workers to care homes, NHS trusts, and home-care providers. Closest direct competitor in scale and service mix to Pin Point's elderly and complex-care verticals.
• Prestige Nursing + Care: UK-wide nursing and social-care staffing agency covering elderly care, complex care, children's services, and live-in care. Operates with a similar branch-based model and overlapping customer base in care homes and NHS settings.
• Better Healthcare Services: UK care and nursing staffing agency supplying HCAs, support workers, and registered nurses to care homes, NHS trusts, and supported-living services. Direct competitor on Pin Point's core temporary-staffing proposition.
• Sugarman Health & Wellbeing: UK healthcare and social-care staffing specialist covering complex care, learning disabilities, mental health, and paediatrics. Competes directly with Pin Point's complex-adults and complex-children's verticals.
• Apollo Home Healthcare: UK specialist provider of complex home-care staffing, including children's and adults complex packages. Direct peer in the higher-margin complex-care segment Pin Point has been moving into.
• Cpl Healthcare: UK and Ireland healthcare recruitment firm placing nurses, HCAs, allied health professionals, and social-care staff into public and private providers. Comparable on permanent and temporary recruitment across care settings.
• Search Consultancy: UK healthcare and social-care recruitment division placing into NHS trusts, care homes, and local authorities. Overlaps with Pin Point on the NHS and local-authority customer segments.

Broad incumbents

• Acacium Group: UK-headquartered international healthcare staffing and services group that owns Prestige Nursing + Care and Sugarman Health & Wellbeing. A broader incumbent whose subsidiaries directly compete with Pin Point across multiple care verticals.
• Reed: One of the largest UK recruitment brands with a dedicated health and social-care division covering care homes, nursing homes, NHS, and local authorities. Overlaps with Pin Point on general care staffing but with significantly larger scale and geographic reach.
• ManpowerGroup: Global staffing group with a UK healthcare and social-care practice supplying to NHS trusts, care providers, and local authorities. Competes with Pin Point for the same enterprise customers but from a much broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pphealthandsc
• Facebookfacebook.com/pinpointaberdeen

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pin Point Health and Social Care