Ecoplan

What Ecoplan does

Ecoplanfinanz AG is a Hamburg-based, family-owned sustainable finance and insurance advisory firm, legally registered as a German Aktiengesellschaft with its registered seat in Appen and operational offices in Hamburg (Hofweg 71) and Kiel (Knooper Weg 75). Founded approximately 1986 and operating under the Barakiel Finanzfamilie group for an unspecified period, the firm positions itself as a specialist independent advisor (anbieterunabhängige Beratung) serving both private individuals and organizations whose financial decisions must align with stated ethical, ecological, and social values.

The firm's core product is a holistic advisory offering organized into four concept pillars — Einkommenskonzept (income security), Ruhestandskonzept (retirement planning), Sicherheitskonzept (insurance adequacy), and Vermögenskonzept (sustainable wealth building) — delivered by trained eco-Finanzplaner advisors. Underlying infrastructure is regulatory rather than technological: the company holds three German trade-law permits (Sections 34c, 34d, and 34f GewO) enabling it to broker loans, financial investments, and insurance as a multi-agent (Mehrfachagent). Distribution is anchored on direct advisory appointments booked via the company website, supported by content marketing (whitepaper, blog) and an Instagram channel for top-of-funnel engagement.

Revenue is generated transactionally through commissions (Courtage) from insurance carriers and financial product providers — primarily Barmenia, Stuttgarter, and Volkswohl Bund Versicherungen — typically embedded within product premiums. The firm also intermediates investment products, Riester-Rente, Basisrente, and occupational pension schemes (bAV). No proprietary technology, app, or AI-driven tools are disclosed; pricing is not publicly disclosed and is largely borne by product providers rather than end clients, with separate fee arrangements for net products. Headcount is stated at 11–50, and revenue figures are not disclosed in available source material.

Name

Ecoplan

Legal name

ecoplanfinanz AG

Website

https://ecoplanfinanz.de

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Ecoplanfinanz AG is a Hamburg-based independent advisory firm specializing in sustainable financial and insurance consulting for private individuals and organizations. Operating as a multi-agent broker within the Barakiel Finanzfamilie group, it delivers four-pillar advisory concepts and earns commission revenue from carriers including Barmenia, Stuttgarter, and Volkswohl Bund.

Ownership category

akta.pro rank

Product category

Sustainable Financial and Insurance Advisory

NAICS

Portfolio Management and Investment Advice (523940), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

ESG/Sustainable Investment Advisory (FSAEAAAJ)

akta.pro secondary industries

Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

Keywords

• Sustainable financial advisory
• Insurance brokerage services
• Retirement planning advisory
• Ethical wealth management
• Impact insurance consulting

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Commission from Insurance Products: As a Mehrfachagent (multi-agent), ecoplanfinanz earns commission (Courtage) from insurance companies for their advisory, intermediary, and support services. The commission is typically included in the insurance premium. For net products (Nettoprodukte), separate compensation agreements may be arranged with the client.
2. Commission from Financial Products: The company also earns commission from financial product intermediation, including investment products, pensions (Riester-Rente, Basisrente), and occupational pension schemes (bAV).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Ecoplanfinanz AG provides independent, sustainability-focused financial and insurance advisory services through trained eco-Finanzplaner advisors. The firm intermediates insurance products from partner insurers such as Barmenia, Stuttgarter, and Volkswohl Bund, as well as financial investment, pension (Riester, Basisrente, bAV), and wealth-building products, all selected against a defined sustainability criteria framework. Advisory is delivered via scheduled consultations and organized into four concept areas covering income, retirement, insurance/security, and wealth-building for private individuals and organizations.

Product overview

Ecoplanfinanz is a sustainable finance and insurance advisory company operating as part of the Barakiel Financial Group. The company offers a unified advisory service focused on connecting clients with financial and insurance solutions that align with their ethical, social, and environmental values. The core offering consists of personalized financial consultation through eco-Finanzplaner (eco-Financial Planners), covering four main concept areas: Einkommenskonzept (Income Concept), Ruhestandskonzept (Retirement Concept), Sicherheitskonzept (Security Concept), and Vermögenskonzept (Asset Concept). For private individuals, services range from income protection to retirement planning and sustainable wealth building. For organizations, the company provides sustainable insurance solutions and professional risk management. The company acts as a multi-agent broker, offering products from Barmenia, Stuttgarter, and Volkswohl Bund Versicherungen alongside other insurance partners selected for sustainability criteria.

Differentiator

Problem solved

Functional benefit

Products and services

• Nachhaltige Finanzberatung (Sustainable Financial Advisory)

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Barmenia VersicherungencoreChannel Partner/ Reseller/ DistributorPrimary insurance partner for sustainable insurance products, selected based on sustainability criteria alongside economic considerations
• Stuttgarter VersicherungencoreChannel Partner/ Reseller/ DistributorPrimary insurance partner for sustainable insurance products, selected based on sustainability criteria alongside economic considerations
• Volkswohl Bund VersicherungencoreChannel Partner/ Reseller/ DistributorPrimary insurance partner for sustainable insurance products, selected based on sustainability criteria alongside economic considerations
• Barakiel FinanzfamiliecoreStrategic or Co-development PartnerParent company network including Barakiel-Stiftung that supports disadvantaged children and sustainable societal development; part of broader mission to establish sustainability as a matter of course in finance and insurance

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Wertestiftung (or comparable sustainable pension brokers): Independent German advisors/brokers focused on sustainable retirement provision. Comparable in offering sustainability-screened pensions and bAV solutions to environmentally-conscious clients.

Broad incumbents

• Bank für Sozialwirtschaft: German bank specialized in the social economy (non-profits, healthcare, education). Comparable in serving mission-driven organizational clients with tailored financial products.
• Allianz ESG-aligned wealth advisory: Incumbent German financial/insurance giant increasingly offering ESG-rated products. Represents the large-scale competition that could compress Ecoplan's niche as sustainable investing goes mainstream.
• Oikocredit: International cooperative financing ethical projects with German membership operations. Comparable as a values-aligned investment intermediary, though focused on cooperative development finance.

Direct peers

• GLS Bank: German sustainable bank offering ethical banking, investments, and insurance brokerage. Comparable to Ecoplan as a values-driven financial intermediary serving sustainability-focused private and organizational clients in Germany.
• EthikBank: German values-based bank screening investments against strict ethical criteria. Comparable in sustainability screening methodology and target client segment of ethically motivated savers.
• Invest in Vision GmbH: German independent asset manager specializing exclusively in sustainable and impact investments. Comparable as a focused sustainable-finance intermediary serving private and institutional clients.
• UmweltBank: German ecological bank focused on sustainable finance products, lending, and investments. Comparable as a long-standing independent German financial institution serving ethics-driven clients.

Others

• oekom research: Munich-based ESG rating and research provider used by sustainable investors. Comparable as an ecosystem enabler supporting sustainable finance assessments in Germany.

Regional players

• Triodos Bank (Germany operations): European sustainable bank with German operations offering sustainable banking, investments, and advisory services. Comparable in mission alignment and product breadth though based in the Netherlands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/17841422056320237
• Facebookfacebook.com/ecoplanfinanz
• LinkedInlinkedin.com/company/ecoplanfinanz

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecoplan