What Scentopia does

Scentopia株式会社 is a Tokyo-based fragrance design and manufacturing company founded in January 2019 by Daiki Yamane. The company operates three business lines: (1) Liberta Perfume, a direct-to-consumer personalized and tailor-made perfume brand launched in 2020 around the concept of perfume democratization; (2) Helenus, a skin-and-scent care brand co-developed with Orbis and launched in August 2022, distributed through Orbis's retail channel; and (3) a B2B Scent Design (香りのクリエーション) and OEM service through which Scentopia creates bespoke fragrances for brand partners, including a custom scent for contemporary jewelry brand LUCE MACCHIA. The company's technical capability centers on artisanal perfumery, with the founder's training under Satomi Osawa at Parfums Satori cited as the core domain expertise.

The business model blends one-time consumer product sales with professional services revenue from B2B engagements. Consumer products are sold through owned e-commerce (liberta-perfume.com) and through Orbis retail for Helenus; B2B OEM and consulting services are sold via direct inquiry forms and relationship-driven outreach. Pricing is not publicly disclosed and B2B engagements appear quote-based. The company targets two customer segments: Japanese consumer buyers of personalized fragrances, and B2B brand partners in cosmetics, beauty, and lifestyle categories seeking scent differentiation. Marketing is conducted through owned web properties, a news/PR feed, and direct outreach.

Scentopia operates as a small, bootstrapped, founder-led private company with no disclosed external institutional investors and a Tokyo (Meguro/Nakameguro) headquarters. Geographic scope is limited to Japan. Ownership and team size are not publicly disclosed beyond a lean structure recruiting for both full-time and part-time/contract positions. The company's stated mission is to expand the role of olfaction in personal identity, memory, and lifestyle, and to democratize access to personalized perfumery.

Name

Scentopia

Legal name

Scentopia株式会社

Website

https://scen-topia.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Scentopia is a Tokyo-based fragrance design and manufacturing company founded in 2019. It operates consumer perfume brand Liberta Perfume, co-developed skincare-fragrance brand Helenus with Orbis, and provides custom fragrance creation and OEM services to brand partners.

Ownership category

akta.pro rank

Product category

Fragrance & Personal Care Manufacturing

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

akta.pro secondary industries

Personal Fragrances (Perfume, Cologne, Body Sprays) (CRADANAD), Flavors, Fragrances & Aroma Chemicals (IMAEABAE), Niche & Artisan Fragrance (CRABADAH)

Keywords

• Fragrance design services
• Perfume OEM manufacturing
• Custom scent creation
• Personalized perfume brand
• Skin and scent care

Headquarters

HQ city

Akasaka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Perfume Manufacturing & Sales: Manufacture and sale of proprietary perfume brands including Liberta Perfume and Helenus. Revenue from direct product sales to consumers.
2. Fragrance Design OEM Services: Custom fragrance creation and OEM services for other brands, such as creating custom scents for LUCE MACCHIA jewelry and Helenus skincare line.
3. Fragrance Industry Consulting: Consulting services provided to businesses in the fragrance industry.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Scentopia designs, creates, and manufactures fragrances as both proprietary consumer brands and custom B2B offerings. Its consumer-facing portfolio includes Liberta Perfume (personalized, tailor-made perfumes) and Helenus (a skin and scent care brand co-developed with Orbis). For businesses, it provides Scent Design (香りのクリエーション) services, encompassing custom fragrance creation and OEM manufacturing for partner brands across categories such as jewelry and skincare.

Product overview

Scentopia is a fragrance design and manufacturing company offering a portfolio of香水/branded products and B2B services. The company operates two consumer-facing sub-brands: Liberta Perfume (personalized, tailor-made perfumes) and Helenus (skin and scent care brand developed with Orbis). Additionally, Scentopia provides B2B services including custom fragrance creation (Scent Design/香りのクリエーション) and OEM manufacturing for third-party brands. The company was founded in January 2019 and is headquartered in Tokyo, Japan.

Differentiator

Problem solved

Functional benefit

Brands

• LIBERTA PERFUME: Personalized and tailor-made perfume brand offering custom fragrance creation.
• HELENUS

Products and services

• Liberta Perfume Personalized and tailor-made perfume brand offering custom fragrance creation for individual consumers, positioned around the 'democratization of perfume' concept.
• Helenus Skin and scent care brand developed in collaboration with Orbis, combining skincare with integrated fragrance experiences for beauty-first consumers.
• Scent Design (香りのクリエーション)

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• OrbiscoreStrategic or Co-development Partner · 25 July 2022Strategic business partnership for 'Beauty × Fragrance' value creation. Scentopia and Orbis co-developed the Helenus skin and scent care brand, combining Orbis's beauty expertise with Scentopia's fragrance creation capabilities. The partnership aims to create new value in the beauty-fragrance intersection.
• LUCE MACCHIAcoreStrategic or Co-development Partner · 9 July 2022Provided custom fragrance design for the contemporary jewelry brand LUCE MACCHIA. Created a unique scent specifically designed for their glass-based jewelry products, expanding LUCE MACCHIA's brand experience into the olfactory dimension.
• Helenus (brand under Orbis)coreStrategic or Co-development PartnerNew skin and scent care brand co-developed with Orbis. Helenus represents the first commercial product of the partnership, combining skincare with integrated fragrance experiences.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Mane: Privately held global F&F house with deep custom fragrance design and OEM capabilities. A relevant broad incumbent for evaluating Scentopia's B2B positioning against established full-service competitors.
• Givaudan: World's largest fragrance and flavor company, offering bespoke fragrance creation and OEM manufacturing for consumer brands. A broad incumbent benchmark for Scentopia's enterprise-side perfumery and OEM services.
• International Flavors & Fragrances (IFF): Global F&F incumbent providing custom fragrance design, ingredients, and OEM services to consumer brands. Represents the scale and full-service capability Scentopia's B2B offering must compete against.
• Symrise: Major global flavors and fragrances group with strong OEM and bespoke perfumery offerings. Comparable as a broad enterprise-grade fragrance design and manufacturing incumbent.

Emerging players

• F organics: Japanese DTC beauty brand integrating scent and skincare experiences, overlapping with Scentopia's Helenus concept of combined skin-and-scent products. Useful Japan-market comparable for category traction.
• Le Labo: Niche fragrance brand built on personalization, in-store custom blending, and a craft-perfumery narrative. Direct philosophical peer to Liberta Perfume's 'democratization/personalization of perfume' positioning.
• D.S. & Durga: Independent niche fragrance house built around a founder-perfumer narrative and bespoke/small-batch scents. Closely comparable to Scentopia's Liberta Perfume on positioning, scale, and brand-story-driven model.
• Memo Paris: Niche/artisan fragrance house offering distinctive, travel-inspired scents with a boutique retail and DTC model. Comparable to Liberta Perfume on niche positioning and curated brand identity.

Regional players

• @cosme: Japan's largest cosmetics and beauty product review/retail platform. Comparable as a Japan-focused channel through which personalized fragrance brands like Liberta can build awareness and DTC conversion.

Direct peers

• Takasago: Japanese-headquartered flavor and fragrance house providing OEM fragrance creation, ingredients, and finished products globally. Most direct comparison for Scentopia's B2B Scent Design/OEM services, with the same Japanese base but vastly larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scentopia