pro agro
pro agro e.V. is a non-profit agricultural marketing association founded in 1992 that connects Brandenburg-Berlin farmers, food producers, and rural tourism providers through regional markets, the annual Brandenburger Landpartie event, quality certifications, and partnerships with EDEKA and REWE retailers.
- Company typePrivate
- Founded1992
- HeadquartersSchönwalde, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What pro agro does
pro agro e.V. is a registered non-profit association (eingetragener Verein) founded in 1992 and headquartered in Schönwalde/Glien, Germany, operating under the legal name "pro agro – Verband zur Förderung des ländlichen Raumes in der Region Brandenburg-Berlin e.V." The association serves as the primary regional marketing and networking platform for the Brandenburg-Berlin agricultural and food economy, as well as the rural and nature tourism sector, with a current team of 16 employees. Its core activities include organizing the annual Brandenburger Landpartie (130+ participating farms in its 31st edition in 2026), operating regional markets at events such as BraLa and Finsterwalder Sängerfest (40+ local providers), conducting biannual industry barometer surveys, and managing regional quality brands including VON HIER, natürlich Brandenburg, Landurlaub Brandenburg, and PFERDELAND BRANDENBURG.
The business model combines three revenue streams: recurring membership fees from agricultural businesses, food producers, and tourism providers; transaction-based event stand rentals (75-350 EUR per stand depending on product category); and one-time sales of publications and catalogs. The association maintains a wholly-owned operating subsidiary, pro agro GmbH, for event management activities. Distribution channels are anchored by long-standing partnerships with major German retailers — a 15-year relationship with EDEKA Minden-Hannover (covering 372 Berlin/Brandenburg markets) and an ongoing partnership with REWE Ost (705 eastern German markets), enabling SMB producers to access shelf space they could not secure independently. Government co-funding from the Brandenburg Ministry of Agriculture supports major initiatives including Brandenburger Landpartie and the Brandenburger Dorf- und Erntefest.
Technology infrastructure is conventional association-website tooling rather than proprietary platforms: Google Analytics and Google Maps integrations on proagro.de, a member product portal (meineprodukte.proagro.de), and digital newsletters across agriculture and tourism segments. AI usage is limited to consumer-grade chatbots (ChatGPT, Gemini) for internal text creation, with the association extending into AI enablement services for members through workshops delivered with the Mittelstand-Digital Zentrum Berlin and AI compliance training with law firm Schürmann Rosenthal Dreyer. The organization holds no proprietary AI or ML capabilities and operates without a mobile application.
pro agro firmographics
Firmographics- Name
- pro agro
- Legal name
- pro agro – Verband zur Förderung des ländlichen Raumes in der Region Brandenburg-Berlin e.V.
- Website
- https://proagro.de
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- pro agro e.V. is a non-profit agricultural marketing association founded in 1992 that connects Brandenburg-Berlin farmers, food producers, and rural tourism providers through regional markets, the annual Brandenburger Landpartie event, quality certifications, and partnerships with EDEKA and REWE retailers.
- Ownership category
- akta.pro rank
pro agro industry classification
Industry- Product category
- Agricultural Marketing Services
- NAICS
- Nature Parks and Other Similar Institutions (71219)
- akta.pro primary industry
- Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)
Keywords
Where pro agro is headquartered
LocationHeadquarters
- HQ city
- Schönwalde
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
pro agro business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership fees: Annual membership subscriptions for agricultural businesses, food companies, and tourism providers in the Brandenburg-Berlin region
- Event services: Fees for vendor participation in regional markets, trade fairs, and events organized by pro agro. Stand rental at events like Finsterwalder Sängerfest ranges from 150-350 EUR depending on product category.
- Publications and catalogs: Sales of catalogs, brochures, and promotional materials, plus subscription services for publications
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Market stand rental for regional markets (3 days) |
| Unit Pricing | Pay-as-you-go | Electricity and utilities |
| Freemium | Pay-as-you-go | Free publications |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
pro agro product offering
Product offeringCore offering
pro agro e.V. is a regional agricultural marketing association that networks and markets regional products and rural tourism offerings in the Brandenburg-Berlin region. It organizes events (Brandenburger Landpartie, regional markets at BraLa), operates quality certification programs and regional brands (VON HIER, natürlich Brandenburg), facilitates retail partnerships with EDEKA and REWE, conducts industry surveys (Branchenbarometer), and runs tourism sub-brands (Landurlaub Brandenburg, Pferdeland Brandenburg) for its member agricultural businesses, food producers, and tourism providers.
Product overview
pro agro e.V. is an agricultural marketing association that serves as a networking and marketing platform for regional products and rural tourism in the Brandenburg-Berlin region. The organization operates a multi-faceted portfolio including event-based offerings (pro agro-Regionalmarkt markets, Brandenburger Landpartie), quality certification programs (pro agro Qualitätsprogramme, Touristische Klassifizierungen), regional brands (VON HIER, natürlich Brandenburg), tourism sub-brands (LANDURLAUB BRANDENBURG, PFERDELAND BRANDENBURG, NATUR-SCHAU-SPIEL.com), research products (Branchenbarometer industry surveys), member platforms (Meine Produkte Portal), and publications (Brandenburger Ausflugsplaner). The organization connects agricultural businesses, food producers, and tourism providers with markets, trade partners, and consumers through both physical events and digital services.
Differentiator
Problem solved
Functional benefit
Brands
- Brandenburger Landpartie: Annual event where farms and agricultural businesses open their doors to visitors across Brandenburg
- LANDURLAUB BRANDENBURG
- PFERDELAND BRANDENBURG
- natürlich Brandenburg
- VON HIER
- pro agro Qualitätsprogramme
- Brandenburger Bierstrasse
Products and services
- pro agro-Regionalmarkt (Regional Markets)
Quantifiable outcome
- 130+ farms participate in annual Brandenburger Landpartie
- +2 more outcomes
Companies that use pro agro
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
pro agro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
pro agro partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- Ministerium für Land- und Ernährungswirtschaft, Umwelt und Verbraucherschutz des Landes BrandenburgcoreGovernment ministry providing funding and support for pro agro initiatives including Brandenburger Landpartie and Brandenburger Dorf- und Erntefest. The ministry enables pro agro to execute regional marketing programs for agriculture and rural tourism.
- Landesbauernverband BrandenburgcoreRegional farmers' association co-organizing the Brandenburger Landpartie together with pro agro and Brandenburger Landfrauenverband.
- Brandenburger LandfrauenverbandcoreWomen's farming association partnering in organizing the annual Brandenburger Landpartie event.
- REWE OstcoreOngoing partnership supporting regional producers through Rewe's 705 markets. pro agro organizes regular entrepreneur meetings and information tours with REWE.
- CHEFS CULINARmajorFoodservice distributor operates Europe's most modern logistics center in Ludwigsfelde. The company sources regionally and hosts annual CHEFS Inspiration Messe Berlin featuring regional suppliers on 'Kiez-Treff' display.
- Spreewaldverein e.V.minorAssociation managing the Spreewald regional brand, celebrating 25th anniversary. pro agro supports Spreewälder Gurkentag event and related activities.
- SpreewaldvereinminorAwards the Spreewald certification label to regional producers meeting quality standards, including Kanow-Mühle among its founding members.
- Schürmann Rosenthal Dreyer RechtsanwälteminorBerlin technology law firm providing AI compliance workshops for pro agro members on legal framework for AI adoption.
- EDEKA Minden-Hannovercore15-year partnership to support regional Brandenburg suppliers in gaining market access through 372 EDEKA markets in Berlin/Brandenburg. Marcus Reh serves as dedicated Regionaleinkäufer Ost for producer development.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
pro agro competitors and assessment
Company assessmentDirect peers
- Spreewaldverein e.V. Manages the protected Spreewald regional brand in Brandenburg (celebrating its 25th anniversary) and is already a documented partner of pro agro. Runs the same brand-certification model with overlapping producer membership in the same geography.
- Tourismus-Marketing Brandenburg GmbH (TMB): State-owned tourism marketing board for Brandenburg, operating the parallel tourism promotion mandate that overlaps with pro agro's LANDURLAUB BRANDENBURG and PFERDELAND BRANDENBURG programs in the same geography.
- MBW Marketing- und Absatzförderungsgesellschaft für Agrar- und Ernährungsprodukte aus Baden-Württemberg mbH: State-level agricultural marketing body for Baden-Württemberg, performing parallel functions to pro agro including regional brand management, retail partnerships, and event organization for regional producers. Highly comparable in mission and operating model.
- Marketinggesellschaft der niedersächsischen Land- und Ernährungswirtschaft e.V. Regional agricultural marketing association for Lower Saxony operating the same nonprofit model as pro agro: regional brand programs, trade fair organization, retail partnerships, and quality certifications for agricultural producers. Structurally and functionally the closest analogue in another German state.
- Agrarmarketinggesellschaft Sachsen (AMG): Saxony's state-level agricultural marketing organization, performing the same regional branding, trade fair, and retail partnership functions for neighboring producers. Direct functional equivalent in the same national context.
- Landesbauernverband Brandenburg: Regional farmers' association co-organizing Brandenburger Landpartie with pro agro. Represents the same agricultural constituency but from a producer-advocacy rather than marketing angle, making it a structurally adjacent peer.
Broad incumbents
- Deutsche Landwirtschafts-Gesellschaft (DLG): Germany's large, established agricultural society running national quality programs (DLG awards), trade fairs, and certifications. Operates in the same space as pro agro's Qualitätsprogramme but at national scale and across all sectors.
- Heimische Landwirtschaft: National-level initiative supporting regional agricultural marketing across multiple German states. Broader in scope than pro agro but overlaps significantly in mission to elevate regional producer visibility at retail.
Regional players
- Bauernverband Mecklenburg-Vorpommern: Farmers' association in neighboring Mecklenburg-Vorpommern offering parallel producer advocacy, regional marketing support, and event organization for an adjacent regional producer base. Comparable model in a non-overlapping geography.
Others
- Regionalmarketing Deutschland e.V. Umbrella association for regional marketing initiatives across Germany. pro agro would naturally be part of this ecosystem; useful for benchmarking and peer learning rather than direct competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
pro agro social profiles
Digital presencepro agro compliance and trust
Trust signalCompliance1 record
pro agro financial estimates
Financial estimateRevenue estimate
Valuation estimate
pro agro leadership team
Management profileNumber of profiles
Profiles4 records
pro agro subsidiaries and ownership
Company hierarchySubsidiaries1 record
pro agro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
pro agro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about pro agro
What does pro agro do?
pro agro e.V. is a regional agricultural marketing association that networks and markets regional products and rural tourism offerings in the Brandenburg-Berlin region. It organizes events (Brandenburger Landpartie, regional markets at BraLa), operates quality certification programs and regional brands (VON HIER, natürlich Brandenburg), facilitates retail partnerships with EDEKA and REWE, conducts industry surveys (Branchenbarometer), and runs tourism sub-brands (Landurlaub Brandenburg, Pferdeland Brandenburg) for its member agricultural businesses, food producers, and tourism providers.
Is pro agro a public or private company?
pro agro is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was pro agro founded?
pro agro was founded in 1992. It employs 11 to 50 people.
Where is pro agro based?
pro agro is headquartered in Schönwalde, Germany, in the Europe region.
How does pro agro make money?
Three revenue lines are on record. Membership fees are the primary driver. The others are event services and publications and catalogs.
Who are pro agro's main competitors?
Direct peers on record are Spreewaldverein e.V., Tourismus-Marketing Brandenburg GmbH (TMB), MBW Marketing- und Absatzförderungsgesellschaft für Agrar- und Ernährungsprodukte aus Baden-Württemberg mbH, Marketinggesellschaft der niedersächsischen Land- und Ernährungswirtschaft e.V., Agrarmarketinggesellschaft Sachsen (AMG) and Landesbauernverband Brandenburg. Broad incumbents are Deutsche Landwirtschafts-Gesellschaft (DLG) and Heimische Landwirtschaft. Bauernverband Mecklenburg-Vorpommern is listed as a regional player. Regionalmarketing Deutschland e.V. is listed as an others.
Does pro agro have an API?
No public API is recorded for pro agro.
What industry is pro agro in?
pro agro's product category is Agricultural Marketing Services. Its primary akta.pro industry code is BPAGALAD, Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative). Its NAICS code is 71219.