pro agro

What pro agro does

pro agro e.V. is a registered non-profit association (eingetragener Verein) founded in 1992 and headquartered in Schönwalde/Glien, Germany, operating under the legal name "pro agro – Verband zur Förderung des ländlichen Raumes in der Region Brandenburg-Berlin e.V." The association serves as the primary regional marketing and networking platform for the Brandenburg-Berlin agricultural and food economy, as well as the rural and nature tourism sector, with a current team of 16 employees. Its core activities include organizing the annual Brandenburger Landpartie (130+ participating farms in its 31st edition in 2026), operating regional markets at events such as BraLa and Finsterwalder Sängerfest (40+ local providers), conducting biannual industry barometer surveys, and managing regional quality brands including VON HIER, natürlich Brandenburg, Landurlaub Brandenburg, and PFERDELAND BRANDENBURG.

The business model combines three revenue streams: recurring membership fees from agricultural businesses, food producers, and tourism providers; transaction-based event stand rentals (75-350 EUR per stand depending on product category); and one-time sales of publications and catalogs. The association maintains a wholly-owned operating subsidiary, pro agro GmbH, for event management activities. Distribution channels are anchored by long-standing partnerships with major German retailers — a 15-year relationship with EDEKA Minden-Hannover (covering 372 Berlin/Brandenburg markets) and an ongoing partnership with REWE Ost (705 eastern German markets), enabling SMB producers to access shelf space they could not secure independently. Government co-funding from the Brandenburg Ministry of Agriculture supports major initiatives including Brandenburger Landpartie and the Brandenburger Dorf- und Erntefest.

Technology infrastructure is conventional association-website tooling rather than proprietary platforms: Google Analytics and Google Maps integrations on proagro.de, a member product portal (meineprodukte.proagro.de), and digital newsletters across agriculture and tourism segments. AI usage is limited to consumer-grade chatbots (ChatGPT, Gemini) for internal text creation, with the association extending into AI enablement services for members through workshops delivered with the Mittelstand-Digital Zentrum Berlin and AI compliance training with law firm Schürmann Rosenthal Dreyer. The organization holds no proprietary AI or ML capabilities and operates without a mobile application.

Name

pro agro

Legal name

pro agro – Verband zur Förderung des ländlichen Raumes in der Region Brandenburg-Berlin e.V.

Website

https://proagro.de

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

pro agro e.V. is a non-profit agricultural marketing association founded in 1992 that connects Brandenburg-Berlin farmers, food producers, and rural tourism providers through regional markets, the annual Brandenburger Landpartie event, quality certifications, and partnerships with EDEKA and REWE retailers.

Ownership category

akta.pro rank

Product category

Agricultural Marketing Services

NAICS

Nature Parks and Other Similar Institutions (71219)

akta.pro industry

PRIMARYBPAGALAD

Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative)

Business & Public Services/Nonprofit, NGO & Social Services/Social Enterprises & Impact Organizations

Keywords

• Agricultural marketing services
• Regional product promotion
• Rural tourism marketing
• Quality certification programs
• Industry trade fair organization

Headquarters

HQ city

Schönwalde

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees: Annual membership subscriptions for agricultural businesses, food companies, and tourism providers in the Brandenburg-Berlin region
2. Event services: Fees for vendor participation in regional markets, trade fairs, and events organized by pro agro. Stand rental at events like Finsterwalder Sängerfest ranges from 150-350 EUR depending on product category.
3. Publications and catalogs: Sales of catalogs, brochures, and promotional materials, plus subscription services for publications

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

pro agro e.V. is a regional agricultural marketing association that networks and markets regional products and rural tourism offerings in the Brandenburg-Berlin region. It organizes events (Brandenburger Landpartie, regional markets at BraLa), operates quality certification programs and regional brands (VON HIER, natürlich Brandenburg), facilitates retail partnerships with EDEKA and REWE, conducts industry surveys (Branchenbarometer), and runs tourism sub-brands (Landurlaub Brandenburg, Pferdeland Brandenburg) for its member agricultural businesses, food producers, and tourism providers.

Product overview

pro agro e.V. is an agricultural marketing association that serves as a networking and marketing platform for regional products and rural tourism in the Brandenburg-Berlin region. The organization operates a multi-faceted portfolio including event-based offerings (pro agro-Regionalmarkt markets, Brandenburger Landpartie), quality certification programs (pro agro Qualitätsprogramme, Touristische Klassifizierungen), regional brands (VON HIER, natürlich Brandenburg), tourism sub-brands (LANDURLAUB BRANDENBURG, PFERDELAND BRANDENBURG, NATUR-SCHAU-SPIEL.com), research products (Branchenbarometer industry surveys), member platforms (Meine Produkte Portal), and publications (Brandenburger Ausflugsplaner). The organization connects agricultural businesses, food producers, and tourism providers with markets, trade partners, and consumers through both physical events and digital services.

Differentiator

Problem solved

Functional benefit

Brands

• Brandenburger Landpartie: Annual event where farms and agricultural businesses open their doors to visitors across Brandenburg
• LANDURLAUB BRANDENBURG
• PFERDELAND BRANDENBURG
• natürlich Brandenburg
• VON HIER
• pro agro Qualitätsprogramme
• Brandenburger Bierstrasse

Products and services

• pro agro-Regionalmarkt (Regional Markets)

Quantifiable outcome

• 130+ farms participate in annual Brandenburger Landpartie
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Ministerium für Land- und Ernährungswirtschaft, Umwelt und Verbraucherschutz des Landes BrandenburgcoreStrategic or Co-development Partner · 1 January 2026Government ministry providing funding and support for pro agro initiatives including Brandenburger Landpartie and Brandenburger Dorf- und Erntefest. The ministry enables pro agro to execute regional marketing programs for agriculture and rural tourism.
• Landesbauernverband BrandenburgcoreStrategic or Co-development Partner · 1 January 2026Regional farmers' association co-organizing the Brandenburger Landpartie together with pro agro and Brandenburger Landfrauenverband.
• Brandenburger LandfrauenverbandcoreStrategic or Co-development Partner · 1 January 2026Women's farming association partnering in organizing the annual Brandenburger Landpartie event.
• REWE OstcoreGTM or Marketing Partner · 1 January 2026Ongoing partnership supporting regional producers through Rewe's 705 markets. pro agro organizes regular entrepreneur meetings and information tours with REWE.
• CHEFS CULINARmajorChannel Partner/ Reseller/ Distributor · 1 January 2026Foodservice distributor operates Europe's most modern logistics center in Ludwigsfelde. The company sources regionally and hosts annual CHEFS Inspiration Messe Berlin featuring regional suppliers on 'Kiez-Treff' display.
• Spreewaldverein e.V.minorStrategic or Co-development Partner · 1 January 2026Association managing the Spreewald regional brand, celebrating 25th anniversary. pro agro supports Spreewälder Gurkentag event and related activities.
• SpreewaldvereinminorStrategic or Co-development Partner · 1 January 2026Awards the Spreewald certification label to regional producers meeting quality standards, including Kanow-Mühle among its founding members.
• Schürmann Rosenthal Dreyer RechtsanwälteminorImplementation/ SI/ Consulting Partner · 1 January 2025Berlin technology law firm providing AI compliance workshops for pro agro members on legal framework for AI adoption.
• EDEKA Minden-HannovercoreGTM or Marketing Partner · 1 January 201015-year partnership to support regional Brandenburg suppliers in gaining market access through 372 EDEKA markets in Berlin/Brandenburg. Marcus Reh serves as dedicated Regionaleinkäufer Ost for producer development.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Spreewaldverein e.V. Manages the protected Spreewald regional brand in Brandenburg (celebrating its 25th anniversary) and is already a documented partner of pro agro. Runs the same brand-certification model with overlapping producer membership in the same geography.
• Tourismus-Marketing Brandenburg GmbH (TMB): State-owned tourism marketing board for Brandenburg, operating the parallel tourism promotion mandate that overlaps with pro agro's LANDURLAUB BRANDENBURG and PFERDELAND BRANDENBURG programs in the same geography.
• MBW Marketing- und Absatzförderungsgesellschaft für Agrar- und Ernährungsprodukte aus Baden-Württemberg mbH: State-level agricultural marketing body for Baden-Württemberg, performing parallel functions to pro agro including regional brand management, retail partnerships, and event organization for regional producers. Highly comparable in mission and operating model.
• Marketinggesellschaft der niedersächsischen Land- und Ernährungswirtschaft e.V. Regional agricultural marketing association for Lower Saxony operating the same nonprofit model as pro agro: regional brand programs, trade fair organization, retail partnerships, and quality certifications for agricultural producers. Structurally and functionally the closest analogue in another German state.
• Agrarmarketinggesellschaft Sachsen (AMG): Saxony's state-level agricultural marketing organization, performing the same regional branding, trade fair, and retail partnership functions for neighboring producers. Direct functional equivalent in the same national context.
• Landesbauernverband Brandenburg: Regional farmers' association co-organizing Brandenburger Landpartie with pro agro. Represents the same agricultural constituency but from a producer-advocacy rather than marketing angle, making it a structurally adjacent peer.

Broad incumbents

• Deutsche Landwirtschafts-Gesellschaft (DLG): Germany's large, established agricultural society running national quality programs (DLG awards), trade fairs, and certifications. Operates in the same space as pro agro's Qualitätsprogramme but at national scale and across all sectors.
• Heimische Landwirtschaft: National-level initiative supporting regional agricultural marketing across multiple German states. Broader in scope than pro agro but overlaps significantly in mission to elevate regional producer visibility at retail.

Regional players

• Bauernverband Mecklenburg-Vorpommern: Farmers' association in neighboring Mecklenburg-Vorpommern offering parallel producer advocacy, regional marketing support, and event organization for an adjacent regional producer base. Comparable model in a non-overlapping geography.

Others

• Regionalmarketing Deutschland e.V. Umbrella association for regional marketing initiatives across Germany. pro agro would naturally be part of this ecosystem; useful for benchmarking and peer learning rather than direct competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/proagroev
• YouTubeyoutube.com/channel/UCALQHVqEYwtIG-GiQA3fHqQ
• Facebookfacebook.com/proagro
• LinkedInlinkedin.com/company/proagroev
• Instagraminstagram.com/proagroev

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about pro agro