Moore & Balliew Oil Company

What Moore & Balliew Oil Company does

Moore & Balliew Oil Company, Inc. is a family-owned wholesale lubricant and fuel distributor headquartered in Taylors, South Carolina, operating across three Upstate SC locations in Pickens, Taylors (HQ and main warehouse), and Spartanburg. The company is an authorized ExxonMobil distributor selling Mobil-branded lubricants organized into six product categories: Industrial Lubricants (229+ SKUs across hydraulic fluids, gear oils, greases, compressor/turbine/spindle oils), Commercial Lubricants (engine oils, drive train fluids, railroad greases), Automotive Lubricants, Aviation Lubricants, Metalworking Lubricants, and BioBlend biodegradable lubricants (60+ SKUs). The company also distributes Blue Leaf Diesel Exhaust Fluid (DEF) meeting ISO 22241 standards in packaging tiers from 2.5-gallon jugs to bulk totes.

The business model combines one-time wholesale product sales with a layer of value-added services that create recurring engagement. Core technology includes an internet-based electronic tank monitoring system (Anova HDP Monitor) that enables just-in-time delivery and real-time inventory visibility for industrial and commercial customers, plus filter cart rentals (down to 1 Micron filtration) and lubrication surveys conducted by in-house sales engineers with ExxonMobil engineering support. Distribution is dual-channel: direct local delivery from three Upstate SC branches handling everything from 10-packs of grease to full box truckloads of drums, paired with a transactional e-commerce catalog at mooreballiewoil.com serving SMB and individual buyers. The customer base spans industrial facilities (primary), commercial fleets and trucking operations (primary), plus secondary exposure to aviation and automotive segments. Pricing is per-unit with publicly listed SKU prices ranging from approximately $48 to $2,600, a 20% restocking fee on approved returns within 30 days, and pay-as-you-go billing. The company holds ISO 9001 and ISO 14001 (maintained since 2009, certified by BSI) certifications and is BBB accredited, with active memberships in the Greer and Spartanburg Chambers of Commerce.

Name

Moore & Balliew Oil Company

Legal name

Moore & Balliew Oil Company, Inc.

Website

https://mooreballiewoil.com

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

11–50 employees

Short description

Moore & Balliew Oil Company is a family-owned ExxonMobil wholesale lubricant and DEF distributor serving industrial, commercial, aviation, and automotive customers across Upstate South Carolina from three locations, augmented by tank monitoring and lubrication services.

Ownership category

akta.pro rank

Headquarters

HQ city

Taylors

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Lubricant Product Sales: Wholesale motor oil and lubricants including automotive, commercial, industrial, aviation, and metalworking lubricants. Products sold in various packaging (5 gal pail, 55 gal drum, case quantities). Revenue generated from product markup over distributor pricing.
2. Value-Added Services: Additional services including lubrication training, lubrication surveys, filter cart rentals, fluid management, tank monitoring, and bulk fuel solutions.
3. Diesel Exhaust Fluid (DEF): Blue Leaf DEF distribution in various packaging (2.5 gallon jugs, 55 gallon drums, 275 or 330 gallon totes, and bulk).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Moore & Balliew Oil Company is a family-owned wholesale distributor of Mobil/ExxonMobil lubricants, fuels, and diesel exhaust fluid (Blue Leaf DEF) serving Upstate South Carolina. The company distributes motor oils, industrial and commercial lubricants, aviation products, metalworking fluids, and biodegradable BioBlend lubricants from three physical locations, complemented by value-added services such as lubrication training, lubrication surveys, electronic tank monitoring, filter cart rentals, fluid management, and bulk fuel delivery.

Product overview

Moore & Balliew Oil Company operates as a wholesale lubricant and fuel distributor serving Upstate South Carolina, functioning primarily as an ExxonMobil distributor. The company offers a diversified portfolio of lubricant products organized into six main categories: Industrial Lubricants (the largest category with 229+ products including hydraulic fluids, gear oils, industrial greases, and specialty products), Commercial Lubricants (for heavy-duty applications including engine oils and drive train fluids), Automotive Lubricants (for passenger vehicles), BioBlend (environmentally preferred lubricants that are biodegradable, minimally-toxic, and made from sustainable resources), Aviation Lubricants (jet oils, hydraulic oils, piston oils, and aviation greases), and Metalworking Lubricants (high-performance cutting oils and machining fluids). In addition to product sales, the company provides value-added services including lubrication training, filter cart rentals, lubrication surveys, electronic tank monitoring, fluid management, bulk fuel solutions, and local delivery services. As an ExxonMobil distributor, the company leverages the Mobil brand product line alongside its own service capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Lubricants
• Commercial Lubricants Lubricant products for commercial and heavy-duty applications including engine oils, commercial greases, drive train fluids, railroad greases, and tractor fluids for fleet operators, trucking companies, and heavy equipment users.
• Automotive Lubricants Motor oils, transmission fluids, and automotive lubricants for passenger vehicles and light-duty applications sold through the online catalog.
• Aviation Lubricants ExxonMobil aviation products including jet oils, hydraulic oils, piston oils, and aviation greases for commercial and private aircraft operators.
• Metalworking Lubricants High-performance products for metalworking including cutting oils, rust preventives, and machining fluids such as Mobilmet and Mobilarma brands for industrial machining operations.
• BioBlend Biodegradable Lubricants EPA-compliant biodegradable, minimally-toxic, and non-bioaccumulative lubricants made from sustainable resources, including hydraulic fluids, gear lubricants, greases, concrete form release agents, and specialty bio-based products.
• Blue Leaf Diesel Exhaust Fluid (DEF) Diesel Exhaust Fluid meeting ISO 22241 standards and API standards, designed for diesel engine powered vehicles using selective catalytic reduction (SCR) technology. Available in 2.5 gallon jugs, 55 gallon drums, 275 or 330 gallon totes, and bulk.
• Filter Cart Rentals Filter carts available for customer rental, designed for lubricant transfer, water removal, and filtration. Filters as small as 1 Micron available.
• Electronic Tank Monitoring Internet-based tank monitoring system using Anova HDP Monitor technology that enables just-in-time deliveries and real-time inventory visibility for customers, eliminating manual inventory checks.
• Fluid Management Program Individual customer-focused program offering storage and handling equipment design, in-house lubrication training, oil reclamation with Swamp Fox Industrial Solutions, LLC, and optimization of lubricant and equipment life.
• Commercial Fuel Solutions Bulk-tank solutions for commercial fuel needs including equipment-lease programs, remote-tank monitoring, and bulk fuel supply for the Upstate South Carolina area.
• Bulk Lubricant and Local Delivery Bulk lubricant delivery and local delivery services in Upstate South Carolina, with deliveries ranging from 10 packs of grease to full box truck loads of drums from the three company locations.

Quantifiable outcome

• ISO 14001 certification maintained since 2009 demonstrating environmental management commitment

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• ExxonMobilcoreChannel Partner/ Reseller/ DistributorAuthorized ExxonMobil distributor providing Mobil-branded lubricants across all product categories including automotive, commercial, industrial, aviation, and metalworking lubricants. Distributor agreement includes access to ExxonMobil SDS (Safety Data Sheets) and PDS (Product Data Sheets) systems.
• Blue Leaf DEFcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Blue Leaf Diesel Exhaust Fluid (DEF), meeting ISO 22241 standards and API standards for SCR technology in diesel engines. Products available in multiple packaging sizes from jugs to bulk.
• BioBlendcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of BioBlend biodegradable lubricants that meet EPA definition for biodegradable, minimally-toxic and Non-bioaccumulative products made from sustainable resources.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Heritage-Crystal Clean: Industrial services provider with lubricant distribution and used oil collection/recycling operations. Comparable in industrial segment focus, fluid management services, and complementary oil reclamation value chain.
• PetroChoice: National lubricant and fluid management distributor offering bulk lubricants, DEF, and on-site services to industrial and commercial customers. Comparable in product breadth, fluid management offering, and tank monitoring capabilities.
• Safety-Kleen: Environmental services company specializing in used oil collection, parts washing, and industrial fluid management. Overlaps with Moore & Balliew's fluid management program and Swamp Fox reclamation partnership.
• Maddox Industrial Group: Regional industrial lubricant distributor serving the U.S. Southeast and beyond with a multi-category product portfolio and value-added services. Closest analog to Moore & Balliew in business model, customer mix, and ExxonMobil-style authorized-distributor positioning.
• Lubrication Engineers: Manufacturer and distributor of premium industrial lubricants with a strong direct-sales and technical-service model. Comparable in industrial lubrication focus and emphasis on lubrication surveys/training as value-added services.
• Schaeffer Manufacturing: Independent manufacturer of industrial, automotive, and metalworking lubricants sold through direct and distributor channels. Overlaps with Moore & Balliew's product range and specialty fluid focus.

Broad incumbents

• Castrol (BP): Global lubricant major with industrial, commercial, and automotive product lines. Represents the brand-level manufacturer competitor whose products overlap with what Moore & Balliew distributes under Mobil.
• Shell Lubricants: Global lubricant manufacturer with a large authorized distributor network. Comparable product portfolio across industrial, commercial, and metalworking categories.
• Royal Purple (Calumet): Synthetic lubricant manufacturer covering industrial, automotive, and specialty applications. Competes indirectly through brand presence in the same end markets Moore & Balliew serves.
• Warren Distribution: Private-label and contract manufacturer of lubricants and chemicals supplying retailers and distributors. Comparable in lubricant value chain participation, though operating at the manufacturing tier rather than distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Xx.com/MooreBalliew
• Facebookfacebook.com/MooreAndBalliewOilCompany
• LinkedInlinkedin.com/company/moore-&-balliew-oil-co-inc-?trk=company_logo

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moore & Balliew Oil Company