Bottlemart
Bottlemart is an Australian alcohol retail network, founded in 1977, operating through independently owned and operated stores selling wine, beer, spirits, and premixed drinks to general adult consumers. The company supplements its physical storefronts with eGift Cards and a store-locator-enabled website.
- Company typePrivate
- Founded1977
- HeadquartersMoe, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Bottlemart does
Bottlemart is an Australian alcohol retail network founded in 1977 and headquartered in Moe, Australia. The business operates through a decentralized model of independently owned and operated stores located across Australia, each with its own local ownership, pricing, promotions, and product availability. Its core product offering spans wine, beer, spirits, and premixed drinks, sold through these physical storefronts and supported by a website featuring a store locator that routes customers to their nearest participating location by suburb or postcode.
The company has extended into digital commerce through an eGift Card program, allowing online purchase of digital gift cards redeemable at participating Bottlemart stores within Australia, with a 3-year expiry and custom greeting message functionality. Delivery and pick-up services are also referenced in site navigation, adding an order-fulfillment layer atop the in-store retail model. Bottlemart operates an organic social presence on Facebook, Instagram (bottlemartau), and YouTube (BottlemartVideos), and runs promotional competitions through its website to drive customer engagement and acquisition.
The business model centers on horizontal B2C alcohol retail under a shared brand, with corporate-level headcount of 11-50 staff focused on coordination, marketing, and digital infrastructure rather than direct retail operations. All retail operations are decentralized to independent store owners, which limits Bottlemart's direct revenue capture but extends geographic footprint without capital-intensive expansion. The company maintains compliance with the Liquor Act 2007, including Responsible Service of Alcohol standards, as a regulated operator in the Australian market.
Bottlemart firmographics
Firmographics- Name
- Bottlemart
- Legal name
- Bottlemart
- Website
- https://bottlemart.com.au
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bottlemart is an Australian alcohol retail network, founded in 1977, operating through independently owned and operated stores selling wine, beer, spirits, and premixed drinks to general adult consumers. The company supplements its physical storefronts with eGift Cards and a store-locator-enabled website.
- Ownership category
- akta.pro rank
Bottlemart industry classification
Industry- Product category
- Alcohol Retail
- NAICS
- Beer, Wine, and Liquor Retailers (445320), Beer, Wine, and Liquor Retailers (44532)
- akta.pro primary industry
- Liquor Stores (General Off-Premise) (CRANAAAA)
- akta.pro secondary industry
- Alcohol Delivery Commerce (CRAFAFAH)
Keywords
Where Bottlemart is headquartered
LocationHeadquarters
- HQ city
- Moe
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Bottlemart business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Retail alcohol sales: Bottlemart generates revenue through the sale of wine, beer, spirits, and premixed drinks across its network of independently owned retail stores in Australia.
- Gift cards: Digital eGift Cards sold online that can be redeemed at participating Bottlemart stores. Gift cards have a 3-year expiry period.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Bottlemart product offering
Product offeringCore offering
Bottlemart operates a network of independently owned and operated retail stores across Australia that sell wine, beer, spirits, and premixed drinks. The company supplements in-store sales with a digital eGift Card program (3-year expiry, customizable greeting) redeemable at participating stores, and supports customers through a website-based store locator and delivery/pick-up services.
Product overview
Bottlemart is an Australian alcohol retail chain comprising independently owned and operated stores. The business operates as both a physical retail network and an online e-commerce platform. The core offering consists of wine, beer, spirits, and premixed drinks. The company also provides digital eGift Cards as an additional product line, enabling online purchases across participating stores.
Differentiator
Problem solved
Functional benefit
Products and services
- Bottlemart Wine, Beer, Spirits & Premixed Drinks Retail
Companies that use Bottlemart
Customer profileSegments1 record
Ideal customer profiles1 record
Bottlemart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bottlemart partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Bottlemart competitors and assessment
Company assessmentEmerging players
- Jimmy Brings: Australian online-first alcohol delivery service. Comparable to Bottlemart in product categories and target consumer, but differentiated by a digital-led delivery model that Bottlemart currently lacks at scale.
Direct peers
- Dan Murphy's: Australia's largest off-premise liquor retailer, owned by Endeavour Group. Directly competes with Bottlemart across wine, beer, and spirits, but at significantly larger scale and with a strong online alcohol delivery platform.
- Liquorland: Coles-owned off-premise liquor chain with a national store network. Competes with Bottlemart across the same product categories and customer segments, benefiting from Coles' loyalty program and grocery cross-shop.
- BWS: Beer, Wine, Spirits banner owned by Woolworths, operating a large network of neighborhood liquor stores across Australia. Directly comparable to Bottlemart in assortment and off-premise focus, with the backing of a major grocery parent.
- First Choice Liquor: Coles' value-oriented liquor banner targeting price-conscious Australian consumers. Directly comparable to Bottlemart in physical retail format and assortment, with sharper promotional pricing.
- Vintage Cellars: Coles-owned specialty liquor banner positioned toward premium wine and spirits. Directly comparable to Bottlemart's premium end of the assortment and target customer, with a different positioning versus value banners.
- Cellarbrations: Australian banner group of independently owned liquor stores, very similar to Bottlemart's franchise-style model. Provides direct comparability on independent ownership structure, store-level autonomy, and product range.
- Thirsty Camel: Australian liquor banner group comprising independent bottle shops. Closely comparable to Bottlemart's independent-store network model, with overlapping customer base and assortment.
- 1001 Liquor: Independent Australian liquor banner group offering wine, beer, and spirits through a network of member stores. Comparable to Bottlemart in network structure and product mix across regional and suburban Australia.
Broad incumbents
- Aldi Liquor: Aldi's Australian liquor offering sold through its grocery store network. A broader retail incumbent entering off-premise alcohol with discount pricing, competing with Bottlemart on price-sensitive segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Bottlemart social profiles
Digital presenceBottlemart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bottlemart leadership team
Management profileNumber of profiles
Bottlemart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bottlemart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bottlemart
What does Bottlemart do?
Bottlemart operates a network of independently owned and operated retail stores across Australia that sell wine, beer, spirits, and premixed drinks. The company supplements in-store sales with a digital eGift Card program (3-year expiry, customizable greeting) redeemable at participating stores, and supports customers through a website-based store locator and delivery/pick-up services.
Is Bottlemart a public or private company?
Bottlemart is a private company. It is classified as unknown and is currently operating.
When was Bottlemart founded?
Bottlemart was founded in 1977. It employs 11 to 50 people.
Where is Bottlemart based?
Bottlemart is headquartered in Moe, Australia, in the Oceania region.
How does Bottlemart make money?
Two revenue lines are on record. Retail alcohol sales are the primary driver. The others are gift cards.
Who are Bottlemart's main competitors?
Jimmy Brings is listed as an emerging player. Direct peers are Dan Murphy's, Liquorland, BWS, First Choice Liquor, Vintage Cellars, Cellarbrations, Thirsty Camel and 1001 Liquor. Aldi Liquor is listed as a broad incumbent.
Does Bottlemart have an API?
No public API is recorded for Bottlemart.
What industry is Bottlemart in?
Bottlemart's product category is Alcohol Retail. Its primary akta.pro industry code is CRANAAAA, Liquor Stores (General Off-Premise), with a secondary code of CRAFAFAH, Alcohol Delivery Commerce. Its NAICS code is 445320.