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QueensLab

Full company profile

uuid002j7xg

Namestring
QueensLab
Legal namestring
QueensLab
Websiteurl
queenslab.se
Company typeenum
Private
Founded yearint
2017
Descriptiontext

QueensLab is a privately held Swedish digital consulting company founded in 2017 in Gothenburg, operating offices in Gothenburg, Stockholm and Lisbon. It serves enterprise and mid-market clients with end-to-end digital services spanning system development (full-stack .NET, React, TypeScript, Python on AWS/Azure), UX/UI design, brand identity and marketing, mobile development (native Android via Kotlin/Jetpack Compose), and AI implementation consulting (LLM integration, agents, automation) under its 'Humans Amplified with AI' positioning.

The company's revenue model is professional services: consultants are placed at client organizations or work on internal project teams, billed at hourly or project-based rates. It combines consulting delivery with an agency offering, though in 2024 it separated these into distinct business units under a new Business Unit Manager with full P&L responsibility. The go-to-market is sales-led and direct, targeting forward-thinking organizations in Sweden and Portugal requiring digital transformation, AI integration and modern technology delivery. Customer logos include Volvo, Polestar, Scania, Toyota, Handelsbanken, Fortum, Manpower, Västtrafik and WWF, spanning automotive, banking, energy, public sector and NGO verticals.

Underlying technology is built on mainstream enterprise stacks (React, .NET, Python, Next.js, TypeScript, AWS, Azure) with a growing emphasis on LLM-based components, API integrations and AI-driven automations. The company employs approximately 100 people (up from four founders in 2017) and has announced plans for further international expansion into Prague and San Francisco.

Short descriptiontext

QueensLab is a Swedish digital consulting company founded in 2017, delivering system development, UX/UI design, AI integration, and brand services to enterprise clients across Sweden and Portugal from offices in Gothenburg, Stockholm, and Lisbon.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersGöteborg, Sweden
HQ citystring
Göteborg
HQ countrystring
Sweden
HQ regionstring
Europe
Markets served

Serves global market

Offices3 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
digital consulting services, AI integration consulting, software development services, UX/UI design services, digital transformation consulting
Industry3 codes
PRIMARYBPAEAHAF
AI/ML Engineering & Model Development Services
Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Data, Analytics & AI Services
SECONDARYBPACADAB
Data, AI/ML & Analytics Staffing
Business & Public Services/HR, Staffing & Recruitment Services/Professional & Technical Staffing (IT/Engineering/Healthcare/Finance)
SECONDARYBPAEAIAI
Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents)
Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Digital Workplace & End-User Computing Services
NAICS code3 codes
  • Management Consulting Services54161
  • Custom Computer Programming Services541511
  • Computer Systems Design and Related Services54151
SIC code3 codes
  • Services-Management Consulting Services8742
  • Services-Computer Programming Services7371
  • Services-Computer Programming, Data Processing, Etc.7370
Product category
IT Consulting Services
Social media profiles1 record
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model1 record
1Consulting Services
TypeProfessional Services
Description

Professional consulting services where consultants are placed at client organizations or work on projects. Revenue generated through consultant billing at hourly or project rates. The company offers a flexible salary model where consultants can choose increased risk for increased upside.

join.queenslab.se
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

QueensLab is a consulting firm that places consultants with client organizations or delivers projects from its own teams, covering digital strategy, AI implementation, system development, UX/UI design, branding, and mobile development. The company operates under a 'Humans Amplified with AI' vision, integrating LLM-based agents, automation, and AI-assisted development into client engagements across web, mobile, and cloud platforms.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

QueensLab is a consulting company offering integrated digital services including consulting (Digital & AI), system development, UX/UI design, AI solutions, brand identity/marketing, and mobile development. Founded in 2017, with offices in Gothenburg, Stockholm, and Lisbon, they serve forward-thinking organizations seeking digital transformation. The company operates under the 'Humans Amplified with AI' vision, integrating AI as a core component across all service offerings. Their delivery combines business understanding, innovation, and technical expertise for customer solutions.

Product and service6 records
1Consulting - Digital & AI
CategoryConsulting
Description

Strategic consulting services helping organizations implement AI solutions, digital transformation, and technology strategy. Includes AI implementation leadership, digital advisory, and technology roadmapping.

2System Development
CategorySoftware Development
Description

Custom software development services including fullstack development using .NET, React, TypeScript, Python, Next.js, and cloud platforms (AWS, Azure).

3UX/UI Design
CategoryDesign Services
Description

User experience and interface design services including UX research, UI/web design, and design system development.

4AI Solutions
CategoryAI Consulting
Description

AI integration and implementation services including LLM-based agents, automation solutions, internal copilots, and AI-assisted development.

5Brand Identity & Marketing
CategoryBranding Services
Description

Branding, marketing, and brand revitalization services for organizations seeking digital presence transformation.

6Mobile Development
CategoryMobile Development
Description

Mobile application development services specializing in Android development using Kotlin and Jetpack Compose, with focus on security-critical applications.

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Recent move9 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1Accenture
TypeBroad incumbent
Description

Global professional services firm with deep Nordic operations and large AI/digital transformation practices; competes for the same enterprise digital mandates at clients like Volvo, Scania and Toyota.

2AFRY
TypeBroad incumbent
Description

Large Nordic engineering, design and IT consultancy serving industrial, energy and public-sector clients with digital and AI capabilities; a much larger incumbent that overlaps with QueensLab's enterprise customer segments.

3Thoughtworks
TypeBroad incumbent
Description

Global technology consultancy specializing in custom software engineering, digital platforms and AI-driven delivery for large enterprises; a broader incumbent that competes for similar transformation mandates at Volvo, Toyota and financial-services clients.

4Capgemini
TypeBroad incumbent
Description

Global IT services and consulting leader with established Nordic presence and AI/digital transformation practices; represents the large incumbent tier that QueensLab's enterprise prospects may benchmark against.

5Crayon
TypeDirect peer
Description

Nordic-headquartered IT services and consulting firm focused on cloud, software, AI and data services for enterprise customers; comparable in regional footprint, service portfolio and enterprise GTM.

6Sigma Technology
TypeDirect peer
Description

Swedish IT consulting group providing software development, AI/data engineering and digital solutions to enterprise and public-sector clients across the Nordics — a closely comparable mid-sized Swedish consulting peer.

7Netlight
TypeDirect peer
Description

Nordic-origin tech and digital consultancy with offices in Sweden and a comparable boutique, talent-led culture serving enterprise clients on digital transformation and software engineering. Highly comparable in scale, geography, and AI/digital consulting focus.

8Cygni
TypeDirect peer
Description

Swedish tech consultancy specializing in full-stack development, cloud and emerging technologies for enterprise clients; matches QueensLab's engineering-led, modern-stack positioning and Nordic enterprise customer base.

9B3 Consulting Group
TypeDirect peer
Description

Swedish consultancy group with practices in digital, tech and AI serving Nordic enterprise clients; comparable in size band and service mix including AI implementation and custom development.

10Knowit
TypeDirect peer
Description

Swedish-headquartered IT and digital consultancy offering system development, UX/UI, AI and digital transformation services to Nordic enterprises — direct overlap with QueensLab's service portfolio and customer segments.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers13 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI capability6 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles4 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

QueensLab

IT Consulting Servicesqueenslab.se

QueensLab is a Swedish digital consulting company founded in 2017, delivering system development, UX/UI design, AI integration, and brand services to enterprise clients across Sweden and Portugal from offices in Gothenburg, Stockholm, and Lisbon.

What QueensLab does

QueensLab is a privately held Swedish digital consulting company founded in 2017 in Gothenburg, operating offices in Gothenburg, Stockholm and Lisbon. It serves enterprise and mid-market clients with end-to-end digital services spanning system development (full-stack .NET, React, TypeScript, Python on AWS/Azure), UX/UI design, brand identity and marketing, mobile development (native Android via Kotlin/Jetpack Compose), and AI implementation consulting (LLM integration, agents, automation) under its 'Humans Amplified with AI' positioning.

The company's revenue model is professional services: consultants are placed at client organizations or work on internal project teams, billed at hourly or project-based rates. It combines consulting delivery with an agency offering, though in 2024 it separated these into distinct business units under a new Business Unit Manager with full P&L responsibility. The go-to-market is sales-led and direct, targeting forward-thinking organizations in Sweden and Portugal requiring digital transformation, AI integration and modern technology delivery. Customer logos include Volvo, Polestar, Scania, Toyota, Handelsbanken, Fortum, Manpower, Västtrafik and WWF, spanning automotive, banking, energy, public sector and NGO verticals.

Underlying technology is built on mainstream enterprise stacks (React, .NET, Python, Next.js, TypeScript, AWS, Azure) with a growing emphasis on LLM-based components, API integrations and AI-driven automations. The company employs approximately 100 people (up from four founders in 2017) and has announced plans for further international expansion into Prague and San Francisco.

QueensLab firmographics

Firmographics
Name
QueensLab
Legal name
QueensLab
Website
https://queenslab.se
Company type
Private
Founded year
2017
Operating status
Operating
Headcount range
51–100 employees
Short description
QueensLab is a Swedish digital consulting company founded in 2017, delivering system development, UX/UI design, AI integration, and brand services to enterprise clients across Sweden and Portugal from offices in Gothenburg, Stockholm, and Lisbon.
Ownership category
akta.pro rank

QueensLab industry classification

Industry
Product category
IT Consulting Services
NAICS
Management Consulting Services (54161), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
SIC
Services-Management Consulting Services (8742), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro industry
PRIMARYBPAEAHAF
AI/ML Engineering & Model Development Services
Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Data, Analytics & AI Services
SECONDARYBPACADAB
Data, AI/ML & Analytics Staffing
Business & Public Services/HR, Staffing & Recruitment Services/Professional & Technical Staffing (IT/Engineering/Healthcare/Finance)
SECONDARYBPAEAIAI
Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents)
Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Digital Workplace & End-User Computing Services

Keywords

  • Digital consulting services
  • AI integration consulting
  • Software development services
  • UX/UI design services
  • Digital transformation consulting

Where QueensLab is headquartered

Location

Headquarters

HQ city
Göteborg
HQ country
Sweden
HQ region
Europe

Offices3 records

Markets served

QueensLab business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

  1. Consulting Services: Professional consulting services where consultants are placed at client organizations or work on projects. Revenue generated through consultant billing at hourly or project rates. The company offers a flexible salary model where consultants can choose increased risk for increased upside.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

QueensLab product offering

Product offering

Core offering

QueensLab is a consulting firm that places consultants with client organizations or delivers projects from its own teams, covering digital strategy, AI implementation, system development, UX/UI design, branding, and mobile development. The company operates under a 'Humans Amplified with AI' vision, integrating LLM-based agents, automation, and AI-assisted development into client engagements across web, mobile, and cloud platforms.

Product overview

QueensLab is a consulting company offering integrated digital services including consulting (Digital & AI), system development, UX/UI design, AI solutions, brand identity/marketing, and mobile development. Founded in 2017, with offices in Gothenburg, Stockholm, and Lisbon, they serve forward-thinking organizations seeking digital transformation. The company operates under the 'Humans Amplified with AI' vision, integrating AI as a core component across all service offerings. Their delivery combines business understanding, innovation, and technical expertise for customer solutions.

Differentiator

Problem solved

Functional benefit

Products and services

  • Consulting - Digital & AI Strategic consulting services helping organizations implement AI solutions, digital transformation, and technology strategy. Includes AI implementation leadership, digital advisory, and technology roadmapping.
  • System Development Custom software development services including fullstack development using .NET, React, TypeScript, Python, Next.js, and cloud platforms (AWS, Azure).
  • UX/UI Design User experience and interface design services including UX research, UI/web design, and design system development.
  • AI Solutions AI integration and implementation services including LLM-based agents, automation solutions, internal copilots, and AI-assisted development.
  • Brand Identity & Marketing Branding, marketing, and brand revitalization services for organizations seeking digital presence transformation.
  • Mobile Development Mobile application development services specializing in Android development using Kotlin and Jetpack Compose, with focus on security-critical applications.

Companies that use QueensLab

Customer profile

Named customers13 records

Segments2 records

Ideal customer profiles1 record

QueensLab technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

QueensLab partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

QueensLab competitors and assessment

Company assessment

Broad incumbents

  • Accenture: Global professional services firm with deep Nordic operations and large AI/digital transformation practices; competes for the same enterprise digital mandates at clients like Volvo, Scania and Toyota.
  • AFRY: Large Nordic engineering, design and IT consultancy serving industrial, energy and public-sector clients with digital and AI capabilities; a much larger incumbent that overlaps with QueensLab's enterprise customer segments.
  • Thoughtworks: Global technology consultancy specializing in custom software engineering, digital platforms and AI-driven delivery for large enterprises; a broader incumbent that competes for similar transformation mandates at Volvo, Toyota and financial-services clients.
  • Capgemini: Global IT services and consulting leader with established Nordic presence and AI/digital transformation practices; represents the large incumbent tier that QueensLab's enterprise prospects may benchmark against.

Direct peers

  • Crayon: Nordic-headquartered IT services and consulting firm focused on cloud, software, AI and data services for enterprise customers; comparable in regional footprint, service portfolio and enterprise GTM.
  • Sigma Technology: Swedish IT consulting group providing software development, AI/data engineering and digital solutions to enterprise and public-sector clients across the Nordics — a closely comparable mid-sized Swedish consulting peer.
  • Netlight: Nordic-origin tech and digital consultancy with offices in Sweden and a comparable boutique, talent-led culture serving enterprise clients on digital transformation and software engineering. Highly comparable in scale, geography, and AI/digital consulting focus.
  • Cygni: Swedish tech consultancy specializing in full-stack development, cloud and emerging technologies for enterprise clients; matches QueensLab's engineering-led, modern-stack positioning and Nordic enterprise customer base.
  • B3 Consulting Group: Swedish consultancy group with practices in digital, tech and AI serving Nordic enterprise clients; comparable in size band and service mix including AI implementation and custom development.
  • Knowit: Swedish-headquartered IT and digital consultancy offering system development, UX/UI, AI and digital transformation services to Nordic enterprises — direct overlap with QueensLab's service portfolio and customer segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

QueensLab social profiles

Digital presence

QueensLab financial estimates

Financial estimate

Revenue estimate

Valuation estimate

QueensLab leadership team

Management profile

Number of profiles

Profiles4 records

QueensLab funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

QueensLab M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QueensLab

What does QueensLab do?

QueensLab is a consulting firm that places consultants with client organizations or delivers projects from its own teams, covering digital strategy, AI implementation, system development, UX/UI design, branding, and mobile development. The company operates under a 'Humans Amplified with AI' vision, integrating LLM-based agents, automation, and AI-assisted development into client engagements across web, mobile, and cloud platforms.

Is QueensLab a public or private company?

QueensLab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was QueensLab founded?

QueensLab was founded in 2017. It employs 51 to 100 people.

Where is QueensLab based?

QueensLab is headquartered in Göteborg, Sweden, in the Europe region.

How does QueensLab make money?

One revenue line is on record: consulting Services.

Who are QueensLab's main competitors?

Broad incumbents on record are Accenture, AFRY, Thoughtworks and Capgemini. Direct peers are Crayon, Sigma Technology, Netlight, Cygni, B3 Consulting Group and Knowit.

Does QueensLab have an API?

No public API is recorded for QueensLab.

What industry is QueensLab in?

QueensLab's product category is IT Consulting Services. Its primary akta.pro industry code is BPAEAHAF, AI/ML Engineering & Model Development Services, with a secondary code of BPACADAB, Data, AI/ML & Analytics Staffing. Its NAICS code is 54161 and its SIC code is 8742.

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