New Channel

What New Channel does

New Channel (新航道) is a privately-held Chinese education services company founded in 2004 by Professor Hu Min, recognized in China as the "Father of IELTS" and former President of New Oriental Education & Technology Group. Operating under the legal entity Beijing New Channel Education Culture Development Co., Ltd., the company focuses on language test preparation and study abroad consulting services for Chinese students pursuing overseas education. The company operates 15+ physical campuses concentrated primarily in Zhejiang Province, including 10 campuses in Hangzhou and additional branches in Ningbo, Wenzhou, Jinhua, Jiaxing, Shaoxing, and Huzhou, with its group headquarters in Beijing.

Name

New Channel

Legal name

北京新航道教育文化发展有限责任公司

Website

https://hz.xhd.cn

Company type

Private

Founded year

2004

Operating status

Operating

Short description

New Channel is a Zhejiang-based Chinese education services company providing IELTS, TOEFL, SAT, and A-Level test preparation alongside study abroad consulting, serving Chinese students pursuing overseas study across 15+ regional campuses.

Ownership category

akta.pro rank

Product category

Language Test Preparation & Study Abroad Services

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Language Proficiency Exam Prep (CEFR, TOEFL, IELTS, Duolingo English Test, PTE) (EDANACAD)

akta.pro secondary industries

English Test Preparation (IELTS, TOEFL, Duolingo English Test, etc.) (EDAAACAJ), On-Ground Orientation, Travel, Transfers & Logistics Support (EDAIAHAL)

Keywords

• Language test preparation
• Study abroad consulting
• Overseas education services
• IELTS TOEFL training
• International curriculum courses

Headquarters

HQ city

Haidian

HQ country

China

HQ region

Asia

Offices22 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Language Training Courses: Core revenue stream from IELTS, TOEFL, SAT, GRE/GMAT, A-Level, AP and other language/exam preparation courses. Offered in multiple formats: large classes (30 students), small classes (10 students), and one-on-one tutoring. Pricing ranges from approximately ¥2,000 to ¥40,000+ depending on course type, duration, and intensity level.
2. Study Abroad Services: Comprehensive study abroad consulting services including school selection, application guidance, document preparation, visa processing, and pre-departure training. Services cover USA, UK, Canada, Australia, Europe, Japan, Korea, Singapore, and other destinations.
3. Intensive Training Camps (封闭集训): All-inclusive residential programs with teaching, accommodation, and meals at university campuses. Programs include SAT, ACT, IELTS, TOEFL, GRE/GMAT intensive courses with prices ranging from ¥7,800 to ¥55,800 depending on program duration and target score.
4. Background Enhancement Programs (背景提升): Academic research projects, international competitions, remote internships, and international study tours that enhance university applications. Programs include Ivy League faculty-led research projects, competition training (AMC, Physics Bowl, etc.), and corporate internship opportunities.
5. Small Language Training (多语种): Second language training including Japanese, Korean, French, German, and Spanish courses. Uses standard教材 such as 延世韩国语 for Korean, with courses structured by CEFR levels (A1-C1 for European languages, N1-N5 for Japanese).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

New Channel is a private Chinese education services company that delivers in-person language test preparation (IELTS, TOEFL, SAT, ACT, GRE/GMAT, A-Level, AP, OSSD, DSE, IB) and comprehensive study abroad consulting services through self-developed proprietary curriculum and a network of 15+ physical campuses across Zhejiang Province. The company offers complete study abroad support including school selection, application guidance, visa processing, and post-arrival services, complemented by background enhancement programs (research projects, competitions, internships) and intensive residential training camps.

Product overview

New Channel (新航道) operates as an integrated education services platform offering a comprehensive portfolio of language training and study abroad consulting services. The core offerings center on standardized test preparation including IELTS, TOEFL, SAT, ACT, GRE, GMAT, and AP courses, complemented by A-Level and OSSD high school curriculum programs. The company provides full-cycle study abroad services through its '新航道前程留学' brand covering USA, UK, Canada, Australia, Singapore, Japan, Korea, and European destinations. Supporting services include background enhancement programs (research projects, competitions, internships), study abroad preparation courses, residential training camps, and European/Asian language training (Japanese, Korean, French, German, Spanish). The '锦秋A-Level' sub-brand offers an integrated pathway combining IELTS + A-Level + study abroad consulting for UK and Commonwealth university applications. The company serves students from multiple campuses across Hangzhou and operates as an officially certified IELTS Platinum Partner and TOEFL Alliance member.

Differentiator

Problem solved

Functional benefit

Brands

• 前程留学: 新航道前程留学是新航道国际教育集团旗下品牌留学机构,提供美国、英国、加拿大、澳洲、新加坡、新西兰、中国香港、日、韩、法、德、西等多国留学咨询、留学职业规划、留学申请、留学签证等服务。
• 锦秋国际
• 新航道博雅留学预备
• 哈佛留学工作室

Products and services

• IELTS Training Courses (雅思培训课程)

Quantifiable outcome

• Over 1 million textbook copies sold for '9分达人' series
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• British Council / IDP IELTScoreStrategic or Co-development PartnerOfficial IELTS Platinum-level partner (2018-2024), the highest partnership tier. This partnership provides official recognition, access to test materials, and marketing support from IELTS administrators.
• ETS (Educational Testing Service)coreStrategic or Co-development PartnerTOEFL Alliance Star Member, indicating official partnership with ETS for TOEFL test preparation services.
• Edexcel / PearsoncoreStrategic or Co-development PartnerOfficial A-Level examination center authorized by Edexcel, enabling students to register and take A-Level exams on campus.
• Overseas Universities (USA, UK, Canada, Australia, Europe, Asia)coreChannel Partner/ Reseller/ DistributorThe company serves as an authorized recruitment agent for hundreds of overseas universities across multiple countries, facilitating student applications and receiving commission-based compensation.
• International Universities (Harvard, Stanford, MIT, etc.)coreStrategic or Co-development PartnerBackground enhancement programs feature faculty from top universities including Harvard, Stanford, MIT, Columbia, UPenn, etc. These partnerships enable Ivy League faculty-led research projects for student applicants.
• International Companies (Microsoft, L'Oreal, Alibaba, etc.)minorStrategic or Co-development PartnerInternship programs at major corporations including Microsoft (AI programming), L'Oreal (brand marketing), Alibaba (digital marketing, business analytics), and Roland Berger (consulting) provide practical experience for student applicants.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• New Oriental Education & Technology Group: China's largest private education company offering IELTS, TOEFL, GRE, SAT prep and study abroad consulting. Directly comparable to New Channel as a same-category competitor; New Channel's founder Hu Min was previously New Oriental's president. New Oriental's national scale exceeds New Channel's regional Zhejiang footprint.
• EF Education First (China): Global language training provider with substantial China operations offering English courses and study abroad preparation. Comparable to New Channel on language training offerings and target customer (study abroad students), though EF operates as a global brand rather than regional Chinese specialist.

Broad incumbents

• Wall Street English: International English language training provider historically operating premium offline centers across China. Comparable on adult English language training offerings and premium pricing, though Wall Street English exited mainland China operations in 2022.
• TAL Education Group (好未来): Large Chinese education company historically focused on K-12 tutoring with growing test prep and language offerings. Comparable on test prep category overlap, though TAL is much broader and K-12-centric versus New Channel's study abroad focus.
• Offcn Education (中公教育): Major Chinese test preparation provider covering civil service exams, graduate entrance exams, and professional certifications. Comparable on test prep methodology and offline campus delivery model, though focused on domestic rather than overseas-study tests.
• China Education Group Holdings: Hong Kong-listed education company focused on private higher education and vocational training in China. Comparable as an established private education brand, though predominantly serves domestic degree-seeking students rather than the study abroad category.

Emerging players

• Koolearn Technology (新东方在线): Online education platform (formerly a New Oriental subsidiary) offering IELTS, TOEFL and study abroad services digitally. Comparable product portfolio to New Channel but delivered online; represents the digital-native disruption risk to New Channel's offline classroom model.
• 51Talk (无忧英语 / 51Talk Online Education Group): Online English education platform connecting Chinese students with foreign teachers via 1-on-1 video. Comparable target customer (Chinese learners seeking English proficiency) but very different delivery model — represents the digital alternative to New Channel's classroom approach.
• iHuman Inc (洪恩教育): Children's digital education company offering interactive learning apps and English content for young learners. Partial overlap with New Channel's younger-learner English foundation programs, though iHuman is fully digital while New Channel's youth segment is delivered offline.
• Squirrel AI Learning (松鼠AI / 乂学教育): AI-powered adaptive learning platform offering personalized tutoring across K-12 subjects and English. Comparable as a test prep competitor but uses AI-driven personalization rather than human teachers; represents the technological disruption path to traditional classroom-based prep.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Channel