Magik*Magik

What Magik*Magik does

Magik*Magik is a San Francisco-based independent music enterprise founded in 2009 by artist Minna Choi, operating as a solo artist project alongside an affiliated orchestral ensemble (Magik*Magik Orchestra). The company's principal commercial output is original recorded music that fuses pop songwriting with classical and electronic production, targeting indie, alternative, and crossover music listeners as well as media creators seeking sync-ready material. The core product is the self-titled debut LP released in 2016, produced by Nathan Johnson and issued on Chris Walla's Trans- label, with subsequent standalone singles including 'Laugh a Lot' (a duet with Tom Krell of How To Dress Well) and 'Circuitry' (accompanied by an animated/projection-based music video).

The business generates revenue through four streams: direct digital album sales on Bandcamp (artist-set pricing with optional fan contributions), streaming royalties and digital sales via Spotify and iTunes/Apple Music, live performance ticket revenue booked through Paradigm Talent Agency, and music licensing for film, TV, and advertising handled through Lip Sync Music. Go-to-market is community- and event-driven, leveraging earned media in music publications (Noisey coverage), the artist's collaborative network (Weezer, Death Cab for Cutie), and professional representation including Another Planet Management and Grandstand HQ for press. Distribution is fully digital and global across streaming and video platforms, with live touring serving as the primary physical-scope channel.

There is no proprietary technology platform disclosed; the offering is content-led rather than software-led, and there is no AI, SDK, or API surface documented. With 1-10 employees, no external funding, no subsidiaries, and operations centered on a single principal artist plus an affiliated orchestral ensemble, the entity is structurally a solo creative enterprise that scales through industry partnerships (label, management, booking, press, licensing) rather than through capital or headcount growth.

Name

Magik*Magik

Legal name

Magik*Magik (Individual Artist - Minna Choi)

Website

https://magikmagik.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Magik*Magik is a San Francisco-based independent music enterprise founded by artist Minna Choi, producing pop-classical crossover music distributed via Bandcamp, Spotify, iTunes, and YouTube, with live performances and licensing managed through industry partners, plus an affiliated Magik*Magik Orchestra ensemble.

Ownership category

akta.pro rank

Product category

Independent Music

NAICS

Independent Artists, Writers, and Performers (71151)

akta.pro primary industry

Recorded Music Retail & D2C Merch Bundles (MPAIAAAF)

akta.pro secondary industry

Custom Music & Original Score/Composition (MPAIALAD)

Keywords

• Indie pop music
• Classical crossover music
• Music production services
• Live music performances
• Music licensing services

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Album Sales (Digital): Debut album sold directly through Bandcamp platform. One-time purchase model for digital album releases.
2. Streaming Royalties: Music distributed to Spotify and iTunes for streaming and digital download sales, generating ongoing royalties from listener engagement.
3. Live Performances: Tour dates section indicates live performance revenue through ticket sales. Booking handled by Paradigm Talent Agency.
4. Licensing: Music licensing opportunities handled through dedicated contact ([email protected]), allowing her compositions to be used in film, TV, advertising, and other media.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Magik*Magik is an independent music project by solo artist Minna Choi that creates and distributes original pop-classical crossover music. The core offering is the self-titled debut LP released on Chris Walla's Trans- label, sold directly via Bandcamp and streamed on Spotify and iTunes, supplemented by live concert performances booked through Paradigm Talent Agency and music licensing opportunities for film, TV, and advertising through Lip Sync Music.

Product overview

Magik*Magik is a musician/artist (Minna Choi) offering music products including a debut self-titled album released in 2016 on Trans-records label. Music is distributed through Bandcamp, Spotify, and iTunes. The artist also produces video content including music videos.

Differentiator

Problem solved

Functional benefit

Brands

• Magik*Magik Orchestra: A separate orchestral project/ensemble associated with the artist, with its own website at magikmagikorchestra.com

Products and services

• Magik*Magik Debut Album Self-titled debut LP combining pop and classical music elements with dreamy vocals, orchestral arrangements, and electronic production in a Postal Service-esque style. Sold digitally via Bandcamp and distributed on Spotify and Apple Music/iTunes for individual music listeners and fans of indie pop / classical crossover.
• Live Concert Performances / Tour Concert performances and tour dates promoted through the artist's website, with booking handled by Paradigm Talent Agency. Tickets sold to individual fans and concert attendees for live renditions of the catalog including debut album tracks and collaborations.
• Music Licensing for Media Licensing of original compositions for synchronization in film, television, advertising, and other media projects. Handled through a dedicated licensing contact at Lip Sync Music ([email protected]) for media production companies and advertising agencies seeking sync tracks.
• Official Music Videos Video content distributed on YouTube, including the official video for 'Circuitry' featuring animations and projections. Provides visual companion content to album tracks for fans and music discovery.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Trans-Records (Chris Walla)coreChannel Partner/ Reseller/ DistributorDebut self-titled LP 'Magik*Magik' released on Chris Walla's Trans- label. Chris Walla is former member of Death Cab for Cutie. This partnership provides distribution, label support, and industry credibility for the debut album release.
• Another Planet ManagementcoreGTM or Marketing PartnerManagement representation for Magik*Magik handling artist development, industry relationships, and career strategy. Contact: [email protected]
• Paradigm Talent AgencycoreChannel Partner/ Reseller/ DistributorBooking agency for live performances, concerts, and touring. Contact: [email protected]
• Grandstand HQcoreGTM or Marketing PartnerPress and public relations representation. Contact: [email protected]
• WeezerminorStrategic or Co-development PartnerCollaboration artist - Magik*Magik has worked with Weezer, contributing to their projects. This collaboration establishes credibility and cross-audience exposure.
• Death Cab for CutieminorStrategic or Co-development PartnerCollaboration artist - Magik*Magik has worked with Death Cab for Cutie, contributing to their music. This collaboration connects to the indie rock establishment.
• How To Dress Well (Tom Krell)minorStrategic or Co-development PartnerCollaborated on duet 'Laugh a Lot' with Tom Krell of How To Dress Well. Cross-promotional partnership between experimental pop artists.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Merge Records: Long-running independent label serving indie/alternative artists including Death Cab for Cutie. Operates in an overlapping genre and label-services space with comparable artist-development and indie-credibility positioning.
• Sub Pop Records: Pioneer independent label with a roster spanning indie rock, alternative, and experimental pop — the same broad genre territory Magik*Magik operates in, but at substantially larger scale and catalog depth.
• Domino Recording Company: UK-based independent label with a roster of indie, alternative, and experimental pop artists. Comparable as an indie imprint serving a similar listener profile and offering comparable label services to artists like Magik*Magik.
• Polyvinyl Record Co. Independent label with a roster of indie/alternative and emo-adjacent artists. Comparable as a small-to-mid indie imprint offering artist-friendly deal structures in an overlapping genre space.
• Kill Rock Stars: Long-running independent label rooted in indie and experimental music. Operates in an overlapping genre zone with comparable artist-development and catalog-management services.
• 4AD: Long-established independent label with a roster spanning indie, dream pop, and experimental artists — a stylistic neighborhood Magik*Magik's orchestral/dreamy pop inhabits.
• Fat Possum Records: Independent label with a roster that spans indie, alternative, and experimental acts. Comparable as an indie imprint that supports artist-led catalogs with similar distribution and touring infrastructure.
• Secretly Group: Parent of Secretly Canadian, Jagjaguwar, and Dead Oceans — three indie imprints that roster singer-songwriters and indie/experimental artists in Magik*Magik's genre zone, with shared distribution and label-services capabilities.

Direct peers

• Trans- Records: Independent label founded by Chris Walla (ex-Death Cab for Cutie) that released Magik*Magik's debut LP. Closely comparable as a small indie imprint operating in the same indie/alternative space with roster artists of similar profile.

Others

• AWAL: Distribution and label-services platform for independent artists, providing global distribution, marketing support, and analytics. Comparable as an enabling service that indie artists like Magik*Magik rely on for Spotify/Apple Music reach and royalty collection.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCRUcrGnOJ06hXwEuJlcSDGA
• LinkedInlinkedin.com/company/magik-magik-orchestra

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magik*Magik