New Market

What New Market does

New Market (뉴퍼마켓), operated by 전시몰닷컴 주식회사 (Junsymall.com Corp., business registration 117-81-62550), is a South Korean e-commerce platform headquartered in Songpa-gu, Seoul that sells consumer electronics, home appliances, and general merchandise through both new and certified-refurbished inventory. The platform's defining operational feature is a proprietary S/A/B-grade refurbishment grading system applied to pre-owned electronics, with items sourced from manufacturer refurbishment programs, rental returns, corporate overstock, and customer trade-ins; refurbished products are sold at 40–87% discounts versus new retail prices. Technology is built around a web storefront at newpermarket.com and native iOS/Android apps, with payment processing through KG이니시스 and integrated identity/login via KakaoTalk, Naver, and Apple ID.

The company operates an omnichannel distribution model: nationwide online shipping for direct and partner-merchant (입점사) inventory, a physical showroom inside Hyundai City Mall Garden5 in Seoul, and a corporate sales consultation channel for enterprise buyers. Revenue is generated through five interlocking streams: one-time product sales (the dominant stream), transaction-fee/interest spreads on the RentalPAY 24–60 month installment financing, subscription-style T Membership loyalty benefits, used-phone trade-in margins (폰가비), and enterprise bulk-purchase consultation. Customer segments include price-conscious individual Korean consumers (primary), enterprise/corporate buyers, and university students targeted via a dedicated 아카데미 기획전.

Strategically, the company is a private, founder-managed Korean corporation with co-CEOs 김준 and 문인주, no disclosed institutional investors, and no public listing. It holds multi-year brand partnerships with Samsung, LG, and Apple for official refurbished product halls; affiliate relationships with 11 Korean credit card issuers for installment discounts; and carrier partnerships with KT, SKT, and LG U+ for device subsidies. Key certifications include ISMS (2024.04.03–2027.04.02) and industry recognition such as the 2022 중앙일보 올해의 브랜드 대상 1위.

Name

New Market

Legal name

전시몰닷컴 주식회사

Website

https://newpermarket.com

Company type

Private

Operating status

Operating

Short description

New Market (뉴퍼마켓) is a Korean e-commerce platform operated by 전시몰닷컴 that sells certified refurbished and new consumer electronics, home appliances, and general merchandise at deep discounts to price-conscious Korean consumers and enterprise buyers via web, mobile app, and a Seoul showroom.

Ownership category

akta.pro rank

Product category

Refurbished Consumer Electronics E-commerce

NAICS

Electronics and Appliance Retailers (4492), Used Merchandise Retailers (459510)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731), Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Consumer Electronics & Appliances Marketplaces (CRAFABAD)

akta.pro secondary industries

Pre-Owned Electronics Buyback/Trade-In & Resale (CRACAJAE), Off-Price Small Appliances & Home Electronics Retail (CRAEACAH)

Keywords

• Refurbished consumer electronics
• Online marketplace retail
• Certified pre-owned devices
• Home appliances e-commerce
• Installment payment financing

Headquarters

HQ city

Songpadong

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (E-commerce): 뉴퍼마켓 generates the majority of its revenue from direct online sales of new, certified refurbished, and open-box consumer electronics and lifestyle products. Products are sold at discounted prices compared to retail, sourced from manufacturer refurbishment programs, rental returns, overstock, and customer trade-ins.
2. 렌탈페이 (Installment Payment Service): Revenue generated from installment payment arrangements where customers pay over 24–60 months. The company earns revenue as a commission/interest spread from the rental payment service in partnership with a rental company.
3. T 멤버십 (Membership Program): Members receive accumulated reward points and discount coupons, with tiered member benefits providing additional discounts on purchases.
4. 중고폰 매입/매각 (Used Phone Trade-In): The company buys used smartphones from customers and resells them, operating a phone trade-in service branded as 폰가비 (Phone Gabi), generating margin on the spread between purchase and resale prices.
5. Corporate/Bulk Sales Consultation: Enterprise-level sales and bulk purchasing consultation service (기업전문상담) for businesses looking to purchase or sell devices in bulk, with dedicated business phone line 010-4789-5064.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

New Market operates a Korean online marketplace selling certified refurbished (S/A/B grade), open-box, and new consumer electronics, home appliances, smartphones, laptops, tablets, and general goods at 40–87% discounts versus retail. The platform also provides a RentalPAY installment financing service (24–60 months), a T Membership loyalty program, a used-phone trade-in service, and corporate bulk-purchase consultation, supported by a physical showroom at Garden5 in Seoul.

Product overview

New Market (뉴퍼마켓) is a Korean e-commerce platform operated by 전시몰닷컴 주식회사 (Junsymall.com Corp.) that specializes in consumer electronics, home appliances, and general merchandise. The platform operates as a multi-category online marketplace featuring both new and certified refurbished/reconditioned products across 11 core product categories: laptops, smartphones, tablets, computers/monitors, wearables, TVs/video, refrigerators/washers/dryers, seasonal appliances, kitchen/lifestyle appliances, and clothing/food/general goods. The company differentiates through its T Membership loyalty program offering member-exclusive discounts, Rental Pay installment service for extended payment plans up to 60 months, and its certified pre-owned (S-grade, A-grade, B-grade) electronics program. Product portfolio includes major brands such as Samsung, Apple, LG, Lenovo, and ASUS, with offerings spanning from flagship smartphones to budget-friendly refurbished devices. The platform also features special promotions like the '천원딜' (1,000 won deal) campaigns and seasonal sales events.

Differentiator

Problem solved

Functional benefit

Products and services

• Laptops (노트북)

Quantifiable outcome

• Certified refurbished products priced 40-87% below new retail prices (e.g., Samsung Galaxy S24 256GB at 299,000 KRW vs 1,249,000 KRW retail; Apple iPad 7th Gen at 199,000 KRW vs 730,000 KRW retail)

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• KG이니시스 (KGInicis)coreTechnology or IntegrationKGInicis is the primary payment gateway and escrow service provider for newpermarket.com, handling credit card transactions, virtual account transfers, and installment payments. The platform is verified as a KGInicis merchant with purchase safety service (KG이니시스 구매안전 서비스) certified for range of online shopping operations (valid period 2024.04.03 ~ 2027.04.02).
• 삼성전자 (Samsung Electronics)coreStrategic or Co-development PartnerSamsung is a key brand partner offering official refurbished products, new products, and special promotional events on the platform. 삼성전자 감사 페스티벌 (Samsung Thanksgiving Festival) promotions run on newpermarket, offering up to 95만원 discount on Galaxy S26 series with Onnuri gift certificates. Samsung service (삼성서비스) 1-year warranty included on many Samsung products. Samsung official repair partners process after-service requests.
• LG전자 (LG Electronics)coreStrategic or Co-development PartnerLG Electronics partnership includes LG 브랜드관 (LG Brand Hall) on newpermarket with exclusive deals, featuring discounted LG home appliances (냉장고, 세탁기, etc.) with periodic limited-time offers. LGgram laptops are prominently featured as bestsellers. SMART Solutions (LG 스마트 솔루션) products available.
• 애플 (Apple)coreStrategic or Co-development PartnerApple official refurbished products sold through the platform, including MacBook Pro, MacBook Air, iPad, Apple Watch, and Apple TV 4K. Apple products receive official AS (after-service) support. iPhone lineup includes both new and certified refurbished models across SKT, KT, and LG U+ carrier options.
• 현대자동차 가든파이브 (Hyundai City Mall Garden5)minorChannel Partner/ Reseller/ DistributorThe Garden5 physical showroom (가든파이브 지점) is located within Hyundai City Mall Garden5, 1st floor Offworks store. Provides a physical retail presence for customers to view and purchase products in person. Managed in partnership with Hyundai's retail space operations.
• 렌탈페이 제휴 카드사 (RentalPAY Partner Credit Card Companies)minorGTM or Marketing PartnerRentalPAY installment service partners with major Korean credit card companies (Samsung Card, KB Kookmin Card, Shinhan Card, Hyundai Card, Lotte Card, Woori Card, Hana Card, NH Nonghyup Card, BC Card, Jeonbuk Card, Gwangju Card) to provide up to 20,000 KRW monthly discount (up to 1.2 million KRW total) for installment purchases.
• KT/SKT/LG U+ 통신사 (Telecom Carriers)coreChannel Partner/ Reseller/ DistributorTelecom carriers offer 통신가입폰 (carrier-subsidized phones) through the platform with significant discounts on flagship devices. Products include KT/SKT/LG U+ subsidized smartphones with number transfer (번호이동), device change (기기변경), and installment plans. SKT 멤버십 offers additional discounts (13,000 KRW discount for purchases over 70,000 KRW for SKT members).

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Coupang: South Korea's largest e-commerce platform with Rocket Delivery logistics, selling consumer electronics, home appliances, and general merchandise. Competes with Newpermarket in electronics and appliances, but at vastly greater scale and with a different fulfillment model.
• Gmarket (eBay Korea): Established Korean online marketplace operating across general merchandise including electronics and home appliances. Direct competitor in horizontal e-commerce, with auction-based and fixed-price listings.
• SK Telecom (11번가 / 11st): Major Korean e-commerce marketplace owned by SK Telecom, offering consumer electronics, appliances, and general goods with telecom carrier integrations similar to Newpermarket's KT/SKT/LG U+ partnerships.

Direct peers

• Hi-Mart (하이마트): Samsung-affiliated big-box consumer electronics and home appliance retailer in Korea with nationwide stores. Closest comparable in consumer electronics retail focus, though Newpermarket's refurbished angle is differentiated.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC4mgRfPMlbsMZffHYn6cHMQ
• Facebookfacebook.com/newpermarket
• Instagraminstagram.com/newpermarket

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Market