Universidade Braz Cubas
Universidade Braz Cubas is a for-profit private Centro Universitário in Mogi das Cruzes, São Paulo, offering undergraduate, graduate, technical, and professional courses across presencial, semipresencial, and EAD modalities, operating within Brazil's Cruzeiro do Sul Educacional group.
- Company typePrivate
- Founded1952
- HeadquartersSão Paulo, Brazil
- Headcount—
- GTM typeB2C
- OfferingServices
What Universidade Braz Cubas does
Universidade Braz Cubas (legal entity Sociedade Educacional Braz Cubas Ltda, CNPJ 52.556.412/0001-06) is a for-profit private higher education institution operating as a Centro Universitário in Mogi das Cruzes, São Paulo, Brazil. It was authorized by MEC via Portaria Ministerial nº 306 on 2 April 2018 and received EAD recredenciamento in October 2018. The institution is a wholly-owned subsidiary of Cruzeiro do Sul Educacional, one of Brazil's largest educational conglomerates, and operates within a group-wide ecosystem that includes 14,000+ physical and virtual learning centers (polos), 56,000+ partner companies, and a shared EAD technology platform (Cruzeiro do Sul Virtual).
The institution delivers undergraduate (Graduação), graduate (Pós-Graduação / MBA), technical, and professional courses across presencial, semipresencial, and fully online (EAD) modalities, covering areas including architecture, communication, law, education, engineering, health sciences, business, and technology. Supporting infrastructure includes the Cruzeiro do Sul Virtual EAD platform, the Área do Aluno student portal, E-MEC regulatory integration, a 22-question Teste Vocacional lead-generation tool, and an ENEM score-based tuition discount calculator. The Pedagogy course received a maximum score on Brazil's ENADE national student performance exam in 2026.
The business model is recurring monthly tuition across individual student enrollments, with example undergraduate pricing at R$789/month for Administration. Discounting and scholarship programs are central to the acquisition funnel: ENEM score-based discounts range from 10% (300-599 points) to 100% (900-1000), merit vestibular scholarships go up to 100% with no vacancy limit, and second-degree students receive a free first month plus up to 50% course discount. A separate Educação Corporativa channel provides in-company training for enterprise clients. Go-to-market combines digital (website, social media across LinkedIn, YouTube, Instagram, Facebook, TikTok), WhatsApp-based virtual counseling, and group-wide brand leverage through the Cruzeiro do Sul Educacional network.
Universidade Braz Cubas firmographics
Firmographics- Name
- Universidade Braz Cubas
- Legal name
- Sociedade Educacional Braz Cubas Ltda
- Website
- https://brazcubas.br
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Short description
- Universidade Braz Cubas is a for-profit private Centro Universitário in Mogi das Cruzes, São Paulo, offering undergraduate, graduate, technical, and professional courses across presencial, semipresencial, and EAD modalities, operating within Brazil's Cruzeiro do Sul Educacional group.
- Ownership category
- akta.pro rank
Universidade Braz Cubas industry classification
Industry- Product category
- Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (6113), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Professional & Executive Short Courses (Non-Degree, International) (EDAIAIAH)
- akta.pro secondary industries
- Subject-Specific Short Courses & Academies (e.g., STEM, Business, Arts) (EDAIAIAC), Research & Lab-Based Short-Term Programs (Undergraduate/Graduate) (EDAIAIAF)
Keywords
Where Universidade Braz Cubas is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Universidade Braz Cubas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Tuition - Undergraduate (Graduação): Recurring monthly tuition payments from undergraduate students across multiple modalities (presencial, semipresencial, EAD). Pricing varies by course and program format.
- Tuition - Graduate (Pós-Graduação): Recurring monthly tuition from specialization and MBA programs for working professionals seeking career advancement.
- Technical and Professional Courses: Revenue from technical courses and professional development programs.
- Corporate Training (Educacao Corporativa): In-company training programs and customized courses for corporate clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard undergraduate tuition for select courses |
| Subscription | Monthly | ENEM Score Discounts |
| Subscription | Monthly | Merit-based Vestibular Scholarships |
| Subscription | Monthly | Second Degree Discount |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Universidade Braz Cubas product offering
Product offeringCore offering
Universidade Braz Cubas is a Centro Universitário offering higher education programs including undergraduate degrees (Graduação), graduate specialization and MBA programs (Pós-Graduação), technical and professional courses, and free courses (Cursos Livres). Programs are delivered via presencial, semipresencial, and fully online (EAD) modalities, supported by a national network of learning centers (polos) and the Cruzeiro do Sul Virtual platform. It also provides customized in-company corporate training (Educação Corporativa) for workforce development.
Product overview
Universidade Braz Cubas is a Centro Universitário (university center) in Mogi das Cruzes, São Paulo, offering a comprehensive educational portfolio. The institution provides undergraduate degree programs (Graduação) across areas including Architecture, Business, Communication, Education, Engineering, Health Sciences, and Law; graduate specialization programs and MBAs (Pós-Graduação); free courses (Cursos Livres); and technical/professional courses. Supporting the academic offerings are digital platforms including the student portal (Área do Aluno), the courses portal (cursos.brazcubas.edu.br), and the EAD platform Cruzeiro do Sul Virtual. The institution also provides student support tools such as a vocational assessment test (Teste Vocacional) and ENEM score-based tuition discount calculator. Programs are available in presencial, semipresencial, and fully online (EAD) modalities. Braz Cubas is part of the Cruzeiro do Sul Educacional group, one of Brazil's largest educational organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Graduação (Undergraduate Programs) Undergraduate degree programs across Architecture, Design, Arts, Fashion, Communication, Law, International Relations, Education, Engineering, Technology, Gastronomy, Hospitality, Business, Health Sciences (Medicine, Veterinary Medicine, Dentistry, Psychology, Nursing, Nutrition, Biomedicine, Speech Therapy), and related fields. Targeted at high school graduates seeking accredited Brazilian higher education degrees with multiple modality options.
- Pós-Graduação (Graduate Programs) Graduate specialization programs and MBA courses for professionals seeking advanced expertise and career advancement. Available in presencial and EAD digital formats through Cruzeiro do Sul Virtual.
- Cursos Técnicos (Technical Courses) Technical level courses providing professional qualification in various fields, designed for students seeking practical workforce-ready credentials and certification.
- Cursos Profissionalizantes (Professional Courses) Professional development and improvement (aperfeiçoamento) courses designed for workforce training and skill enhancement, serving students seeking targeted professional skills.
- Cursos Livres (Free Courses) Free short courses available through the Cruzeiro do Sul Virtual platform, allowing prospective learners to explore subjects without enrollment commitment or tuition cost.
- Educação Corporativa (Corporate Training) In-company training programs and customized courses for corporate clients, addressing workforce development needs through tailored educational solutions delivered on behalf of Brazilian companies.
Quantifiable outcome
- 90%+ of students working in their field after graduation
- +2 more outcomes
Companies that use Universidade Braz Cubas
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles5 records
Universidade Braz Cubas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Universidade Braz Cubas partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cruzeiro do Sul EducacionalcoreBraz Cubas is part of the Cruzeiro do Sul Educacional group, one of the largest educational conglomerates in Brazil. This partnership provides shared infrastructure, technology platforms (Cruzeiro do Sul Virtual for EAD), administrative systems, and centralized resources across 14,000+ learning centers nationwide. The group enables access to 56,000 partner companies for student internships and employment.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Universidade Braz Cubas competitors and assessment
Company assessmentOthers
- Cogna Educação (formerly Kroton): Parent company of competing Brazilian higher education brands (Anhanguera, UNOPAR, Pitágoras). Provides context on group-level competitive dynamics, scale economics, and regulatory positioning affecting Braz Cubas's market.
- Yduqs (formerly Estácio Participações): Listed Brazilian education holding company operating Estácio, Wyden, and other higher education brands. Comparable group-level strategy, modality diversification, and scholarship-driven enrollment mechanics at scale.
Direct peers
- Universidade Anhanguera: Major Brazilian for-profit university under Cogna Educação, with extensive EAD network and aggressive tuition-discounting. Comparable in size, modality mix, and price-sensitive target segments to Braz Cubas.
- Universidade Cruzeiro do Sul: Same parent group (Cruzeiro do Sul Educacional), offers the same multi-modal undergrad/grad/EAD portfolio across São Paulo. Directly comparable business model, shared platforms, and student acquisition mechanics.
- UNOPAR (Universidade Norte do Paraná): Distance-learning-focused Brazilian university under Cogna, with one of the largest EAD enrollments in the country. Directly comparable on online modality, scholarship-driven acquisition, and operational scale.
- Universidade Estácio de Sá: One of Brazil's largest private higher education networks (part of Yduqs), with strong EAD presence and a similar scholarship/discount-heavy enrollment model across multiple states. Directly comparable scale and modality mix.
- Universidade Anhembi Morumbi: Laureate International Universities-branded for-profit university in São Paulo offering undergrad, grad, and online programs in similar subject areas. Comparable target market, modalities, and tuition-discount-driven GTM motion.
- FMU - Centro Universitário: São Paulo-based for-profit Centro Universitário offering undergrad, grad, and technical programs in similar disciplines. Comparable regional market, target student profile, and modality mix.
Broad incumbents
- Universidade Presbiteriana Mackenzie: Established São Paulo private university (non-profit) offering traditional undergrad, grad, and extension programs. Comparable subject breadth and SP metro presence, but positioned as premium rather than discount-driven.
- PUC-SP (Pontifícia Universidade Católica de São Paulo): Major São Paulo private university with traditional and EAD programs across humanities, business, law, and technology. Overlapping subject areas and student segments but with stronger brand premium positioning.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Universidade Braz Cubas social profiles
Digital presenceUniversidade Braz Cubas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Universidade Braz Cubas leadership team
Management profileNumber of profiles
Universidade Braz Cubas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Universidade Braz Cubas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Universidade Braz Cubas
What does Universidade Braz Cubas do?
Universidade Braz Cubas is a Centro Universitário offering higher education programs including undergraduate degrees (Graduação), graduate specialization and MBA programs (Pós-Graduação), technical and professional courses, and free courses (Cursos Livres). Programs are delivered via presencial, semipresencial, and fully online (EAD) modalities, supported by a national network of learning centers (polos) and the Cruzeiro do Sul Virtual platform. It also provides customized in-company corporate training (Educação Corporativa) for workforce development.
Is Universidade Braz Cubas a public or private company?
Universidade Braz Cubas is a private company. It is classified as corporate owned and is currently operating.
When was Universidade Braz Cubas founded?
Universidade Braz Cubas was founded in 1952.
Where is Universidade Braz Cubas based?
Universidade Braz Cubas is headquartered in São Paulo, Brazil, in the Latin America region.
How does Universidade Braz Cubas make money?
Four revenue lines are on record. Tuition - Undergraduate (Graduação) is the primary driver. The others are tuition - Graduate (Pós-Graduação), technical and Professional Courses and corporate Training (Educacao Corporativa).
Who are Universidade Braz Cubas's main competitors?
Others on record are Cogna Educação (formerly Kroton) and Yduqs (formerly Estácio Participações). Direct peers are Universidade Anhanguera, Universidade Cruzeiro do Sul, UNOPAR (Universidade Norte do Paraná), Universidade Estácio de Sá, Universidade Anhembi Morumbi and FMU - Centro Universitário. Broad incumbents are Universidade Presbiteriana Mackenzie and PUC-SP (Pontifícia Universidade Católica de São Paulo).
Does Universidade Braz Cubas have an API?
No public API is recorded for Universidade Braz Cubas.
What industry is Universidade Braz Cubas in?
Universidade Braz Cubas's product category is Higher Education. Its primary akta.pro industry code is EDAIAIAH, Professional & Executive Short Courses (Non-Degree, International), with a secondary code of EDAIAIAC, Subject-Specific Short Courses & Academies (e.g., STEM, Business, Arts). Its NAICS code is 6113 and its SIC code is 8200.