Butchart Marine Services
- Company typePrivate
- Founded2010
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Butchart Marine Services firmographics
Firmographics- Name
- Butchart Marine Services
- Legal name
- Butchart Marine Services Pty Ltd
- Website
- https://butchartmarineservices.com.au
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Butchart Marine Services industry classification
Industry- Product category
- Marine Equipment Distribution
- NAICS
- Support Activities for Water Transportation (4883)
- SIC
- General Industrial Machinery & Equipment (3560)
- akta.pro primary industry
- Cargo Handling & Lifting Equipment (Cranes, Derricks, Hoists) (IMAJAIAB)
- akta.pro secondary industry
- Marine Trailer & Transport Equipment Retail (CRAMAIAL)
Keywords
Where Butchart Marine Services is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Butchart Marine Services business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Equipment Sales: Sale of marine equipment including Roodberg hydraulic trailers, Brownell boat stands, Capria dry stacking systems, and Multi-Mover electric tugs. One-time product sales with potential for aftermarket service and support.
- Aftermarket Products: Sale of replacement parts, accessories, boat stand tops, replacement pads, keel stands, boat dollies, and lifting systems through online shop.
- Professional Services: Free facility reviews and consultation services to plan best solutions for marina and boatyard needs, followed by equipment installation and aftermarket support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Boat Stand Tops - replacement pads and components |
| Unit Pricing | Pay-as-you-go | Boat Stands - various sizes and capacities |
| Unit Pricing | Pay-as-you-go | Boat Dollies - heavy duty adjustable equipment |
| Unit Pricing | Pay-as-you-go | Keel Stands and Benches - vessel support equipment |
| Other | Multi-year contract | Major Equipment - hydraulic trailers, boat lifts, stacking systems |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Butchart Marine Services product offering
Product offeringCore offering
Butchart Marine Services distributes and provides solutions for marine boat hoisting, transportation, storage, and marina facility operations. As an exclusive regional distributor in Australia, New Zealand, and Asia for premium international brands — Roodberg (hydraulic trailers, travel lifts, transporters, cranes), Brownell (boat stands), Capria (electric dry boat stacking), and Multi-Mover (electric tugs) — the company sells hardware and provides consultation, installation support, and aftermarket parts to marinas, boatyards, hardstands, boat builders, and government marine agencies.
Product overview
Butchart Marine Services is a marine equipment distributor offering a portfolio of international brands for boat hoisting, transportation, storage, and marina facilities. The core product lines include: Multi-Mover Electric Tow Tugs (electric trailer movers for various cargo types), Brownell Boat Stands (premium USA-made boat storage stands with various models for sailboats, motorboats, and keel support), Roodberg Boat Handling Systems (Dutch-manufactured hydraulic trailers, travel lifts, transporters, and cranes ranging 5t-300t capacity), and Capria Electric Dry Boat Stacking (electric stacking cranes for dry storage facilities). Additional offerings include IADYS robotic marina cleaning solutions and Brownell washdown racks. The company operates as a value-added reseller and service provider, offering bespoke solutions tailored to individual client environments across Australia, New Zealand, and Asia.
Differentiator
Problem solved
Functional benefit
Brands
- Capria: Electric dry boat stacking solutions - innovative stacking cranes and heavy-duty boat launchers for dry boat storage. Butchart Marine Services is the exclusive Capria dealer for Australasia.
- Roodberg
- Brownell Boat Stands
- Multi-Mover
Products and services
- Brownell Boat Stands
Quantifiable outcome
- 40% increase in boat storage capacity in hardstand areas
- +5 more outcomes
Companies that use Butchart Marine Services
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
Butchart Marine Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Butchart Marine Services partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Roodberg (Frisian Industries B.V.)coreRoodberg is a Dutch company (trade name of Frisian Industries B.V.) developing, producing and supplying top of the line hoisting and transportation systems for ship and repair yards, yacht builders and marinas. Butchart Marine Services distributes Roodberg products across Australia, New Zealand, and Asia. Roodberg has over 70 years of experience in hydraulic and electric hoisting systems.
- Brownell Boat StandscoreBrownell Boat Stands, based in the USA, revolutionized boat storage over 50 years ago with the invention of the boat stand. They are the market leader in boat storage solutions with a lifetime warranty on products. The brand is synonymous with quality and reliability in the marine industry worldwide.
- Capria Stacker MachinerycoreCapria is an Argentinian high-precision metal and machine manufacturing company and the number one semi-automated machinery supplier for dry-stacks globally. They have over 50 years of manufacturing experience. Butchart Marine Services is the exclusive Capria dealer for Australasia.
- Multi-MovercoreMulti-Mover is a European manufacturer of electric tugs, trailer dollies, and power tugs for moving trailers, carts, trolleys and heavy equipment. Butchart Marine Services is the sole licensed distributor of Multi-Mover in Australia.
- Ace Marina FloatsminorAce Marina Floats supplies marina floats and accessories. Part of Butchart Marine Services' portfolio of quality brands for marina solutions.
Scale indicators1 record
Recent moves1 record
Expansion highlights5 records
Butchart Marine Services competitors and assessment
Company assessmentRegional players
- Marinaquip: New Zealand-based manufacturer and supplier of marina equipment including pontoons, gangways, and floating structures. Operates in the same Australasian region, serving similar marina customers with overlapping boatyard and marina solutions.
Emerging players
- Walcon Marine: UK-based manufacturer and supplier of marina pontoons, floating breakwaters, and related marina infrastructure. Serves the same marina end customers with adjacent (rather than directly competing) products.
- Rolec Services Ltd: UK-based manufacturer of marina services equipment including power pedestals, lighting, utility hookups, and water systems. Serves the same marina end customers with adjacent but distinct products in the marina outfitting stack.
Direct peers
- Marine Travelift, Inc. US-based leading manufacturer of mobile boat hoists (travel lifts) ranging from 15 to 1,000 metric tons. Direct competitor to Roodberg's PHA series travel lifts, serving the same marina, boatyard, and shipyard customers worldwide.
- HydroHoist Boat Lifts: US-based manufacturer of hydro-pneumatic and hydraulic boat lifts for marinas, waterfront properties, and boat owners. Direct competitor in the boat lift market with established marina customer relationships in North America.
- Ascom S.p.A. Italian manufacturer of travel lifts, boat transporters, self-propelled transporters, and hydraulic marine equipment. Direct competitor in the boat handling equipment category serving the same marina and shipyard end customers.
- Maricer S.r.l. Italian manufacturer of mobile boat hoists, hydraulic trailers, and boat handling equipment for shipyards, marinas, and boat builders. Direct competitor across product lines that overlap with Roodberg's hydraulic trailers and travel lifts.
- Kropf Industries Inc. Canadian manufacturer of hydraulic boat handling equipment, mobile boat lifts, and industrial hydraulic systems. Direct competitor in the hydraulic boat handling market serving marinas, boatyards, and government fleets.
- Hi-Tide Boatlifts: US-based manufacturer of boat lifts, PWC lifts, and davits for marinas, boatyards, and residential customers. Direct competitor in the boat lifting equipment category serving overlapping end customers.
Others
- Ingemar S.r.l. Italian-based marina construction company specializing in floating pontoons, breakwaters, and marina infrastructure. Serves similar end customers (marinas and yacht clubs) but with a construction/infrastructure focus rather than equipment distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Butchart Marine Services social profiles
Digital presenceButchart Marine Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Butchart Marine Services leadership team
Management profileNumber of profiles
Profiles1 record
Butchart Marine Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Butchart Marine Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Butchart Marine Services
What does Butchart Marine Services do?
Butchart Marine Services distributes and provides solutions for marine boat hoisting, transportation, storage, and marina facility operations. As an exclusive regional distributor in Australia, New Zealand, and Asia for premium international brands — Roodberg (hydraulic trailers, travel lifts, transporters, cranes), Brownell (boat stands), Capria (electric dry boat stacking), and Multi-Mover (electric tugs) — the company sells hardware and provides consultation, installation support, and aftermarket parts to marinas, boatyards, hardstands, boat builders, and government marine agencies.
Is Butchart Marine Services a public or private company?
Butchart Marine Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Butchart Marine Services founded?
Butchart Marine Services was founded in 2010. It employs 11 to 50 people.
Where is Butchart Marine Services based?
Butchart Marine Services is headquartered in Sydney, Australia, in the Oceania region.
How does Butchart Marine Services make money?
Three revenue lines are on record. Equipment Sales are the primary driver. The others are aftermarket Products and professional Services.
Who are Butchart Marine Services's main competitors?
Marinaquip is listed as a regional player. Emerging players are Walcon Marine and Rolec Services Ltd. Direct peers are Marine Travelift, Inc., HydroHoist Boat Lifts, Ascom S.p.A., Maricer S.r.l., Kropf Industries Inc. and Hi-Tide Boatlifts. Ingemar S.r.l. is listed as an others.
Does Butchart Marine Services have an API?
No public API is recorded for Butchart Marine Services.
What industry is Butchart Marine Services in?
Butchart Marine Services's product category is Marine Equipment Distribution. Its primary akta.pro industry code is IMAJAIAB, Cargo Handling & Lifting Equipment (Cranes, Derricks, Hoists), with a secondary code of CRAMAIAL, Marine Trailer & Transport Equipment Retail. Its NAICS code is 4883 and its SIC code is 3560.