OE-EN

What OE-EN does

OE-EN operates as Surace – Photography, a Swiss sole proprietorship run by photographer André Raul Surace out of Bern. The practice delivers commercial photography services — advertising campaigns, product photography, editorial assignments, and documentary projects — for enterprise and organizational clients, alongside a small line of self-published print products. The founder combines formal Fotograf EFZ training (Schule für Gestaltung Bern) with 12+ years of multi-disciplinary experience, marketing himself as a 'triathlete' who applies analog craftsmanship and digital execution across commercial, editorial, and documentary work.

The portfolio includes engagements with Le Gruyère AOP (Alpage campaign across 57 alpine chalets), Chocolats Camille Bloch ('So Nuts' campaign), Zürcher Kantonalbank, the United Nations, and The Next Web. Print products are sold directly via surace.ch — exemplified by the Cádiz newspaper, a 600-copy Spanish-language publication produced with Youri Laubscher and sold at 6 CHF per copy plus 3 CHF shipping within Switzerland. Additional outputs include book cover design (e.g., Tomas Cizek's 'The Ruse') and personal/story projects (Tuscany, L'Eroica Gaiole, Ueli the Hunter, Kosovo Youngsters, Borderland).

The business operates with no external funding, no disclosed employees beyond the founder, and a sales-led B2B go-to-market built on direct client relationships and a curated portfolio website. Geographic scope spans Switzerland, Spain, Italy, Serbia, Japan, Australia, and South Africa across client and personal projects. Revenue is project-based and quote-based for commercial work; print products are publicly priced. The firmographic metadata categorizing OE-EN as a 'renewable energies' R&D firm is inconsistent with all operational evidence and should be disregarded.

Name

OE-EN

Legal name

André Raul Surace

Website

https://surace.ch

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Surace – Photography is a Bern-based Swiss sole proprietorship run by photographer André Raul Surace, offering commercial campaign, editorial, and documentary photography to enterprise clients such as Le Gruyère AOP, ZKB, and the United Nations, plus limited-run print products.

Ownership category

akta.pro rank

Product category

Commercial Photography Services

NAICS

Commercial Photography (541922), Photographic Services (54192)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Photography & Photo Production (BPAFAIAF)

akta.pro secondary industry

Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI)

Keywords

• Commercial photography services
• Advertising campaign photography
• Editorial photography projects
• Documentary visual storytelling
• Photography print publishing

Headquarters

HQ city

Baar

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Commercial Photography Services: Custom photography services for advertising campaigns, brands, and organizations. Revenue generated through project-based fees for campaign imagery, product photography, and editorial assignments.
2. Print Products: Sale of printed photography products such as newspapers and art prints. Example: Cádiz newspaper sold at 6.00 CHF per exemplar with 3.00 CHF shipping in Switzerland, print run of 600 copies.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Surace – Photography (OE-EN) delivers commercial photography services for advertising campaigns, brand storytelling, editorial assignments, and documentary projects, combining analog craftsmanship with digital execution. The studio also produces and sells limited print editions such as the Cádiz newspaper.

Product overview

Surace – Photography is a Swiss photography studio operated by André Raul Surace (b. 1986, Hong Kong), offering visual storytelling services that blend analog craftsmanship with digital execution. The portfolio spans commercial campaigns (Le Gruyère AOP, Chocolats Camille Bloch, ZKB, United Nations), editorial publications (the Cádiz newspaper limited to 600 copies), and documentary/story projects. Services include book cover design, campaign photography, and personal photo projects. The studio's approach draws parallels to triathlon training—optimizing each discipline for optimal results.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Photography Services Custom photography services covering advertising campaigns, brand storytelling, product photography, editorial assignments, portrait, event, and documentary work, delivered to enterprise brands, financial institutions, international organizations, and publications. Combines analog craftsmanship with digital execution.
• Cádiz Newspaper Limited-edition editorial newspaper (600-copy print run) featuring photography from Cádiz, Spain, sold directly via the website at 6.00 CHF per copy with 3.00 CHF shipping within Switzerland. Targeted at photography enthusiasts and collectors.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Youri LaubscherminorStrategic or Co-development PartnerCreative collaboration with Youri Laubscher on the Cádiz newspaper project. Laubscher collaborated on the creation of the photographic newspaper documenting Cádiz, which was sold as a print product.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Magnum Photos: International photography cooperative representing commercial, editorial, and documentary photographers who serve brands, publications, and institutions — the closest structural analogue to a freelance commercial photographer selling campaign imagery to enterprise clients.
• Redux Pictures: Commercial and editorial photo agency representing photographers whose work appears in advertising campaigns, brand content, and publication features, directly comparable to the campaign and editorial services offered by Surace.
• Polaris Images: News, editorial, and commercial photo agency licensing photographer imagery to brands, magazines, and institutions, operating in the same freelance-to-enterprise content pipeline as Surace's commercial photography practice.

Broad incumbents

• Getty Images: Large global commercial photography and stock platform that supplies brand and editorial imagery to the same enterprise marketing buyers (food brands, banks, international orgs) Surace serves, but at vastly greater scale and breadth.
• Adobe Stock: Commercial stock imagery service integrated into Adobe's creative tools, supplying advertising and editorial-grade photography to the same enterprise creative teams that hire photographers like Surace for bespoke campaigns.
• Shutterstock: Broadly serves advertising, media, and corporate buyers sourcing commercial imagery; operates at much larger scale and via stock licensing rather than bespoke campaign production, but addresses overlapping marketing buyer needs.

Emerging players

• Stocksy: Premium commercial stock photography cooperative curating high-craft imagery from independent photographers, comparable in ethos to Surace's analog-and-digital positioning but delivered as licensed stock rather than commissioned shoots.
• 500px: Photography platform and licensing marketplace connecting independent photographers with commercial buyers; comparable in that it monetizes photographer portfolios into brand and editorial licensing deals.
• EyeEm: Photography marketplace and brand-content platform that routes independent photographer imagery into advertising campaigns, overlapping with Surace's commercial/editorial service model through a tech-enabled channel.

Others

• Format: Portfolio website builder purpose-built for photographers; an enabling tool rather than direct competitor, but adjacent to how a freelance commercial photographer like Surace presents work and acquires clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/surace-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OE-EN