Grayson Design Studio

What Grayson Design Studio does

Grayson Design Studio LLC is a sole proprietorship operating a handcrafted jewelry e-commerce business founded and run by Jean Lane from Providence, United States. The studio designs, assembles, and sells one-of-a-kind jewelry pieces, including necklaces, bracelets, earrings, pendants, and fashion rings, using traditional artisan techniques such as beading and wire wrapping. Materials span Swarovski crystals, Murano/Venetian glass (some colored by 24k gold foil), sterling silver, gold vermeil, leather, Kazuri fair-trade beads, and vintage Lucite. The product catalog is organized into multiple collections, including a standard line priced roughly $20-$165 and a higher-end Private Collection line priced $175-$350.

Name

Grayson Design Studio

Legal name

Grayson Design Studio LLC

Website

https://graysondesignstudio.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Grayson Design Studio is a solo artisan e-commerce business that designs and handcrafts one-of-a-kind jewelry, including necklaces, bracelets, earrings, and pendants, selling direct-to-consumer to individual women in the US and Canada via its BigCommerce storefront.

Ownership category

akta.pro rank

Product category

Handcrafted Artisan Jewelry

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991)

SIC

Retail-Jewelry Stores (5944), Costume Jewelry & Novelties (3960)

akta.pro primary industry

Custom/Bespoke Jewelry Retail Studios (CRAKAGAJ)

akta.pro secondary industries

Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC), Custom Fashion/Costume & Alternative Materials Jewelry (CRAKAHAC)

Keywords

• Handcrafted jewelry
• Artisan accessories
• One-of-a-kind necklaces
• Custom jewelry design
• American-made jewelry

Headquarters

HQ city

Providence

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Product Sales: One-time sales of handcrafted jewelry including necklaces, bracelets, earrings, pendants, and fashion rings. Wide price range from $20 to $350+. Individual product purchases through e-commerce checkout.
2. Custom Commissions: Accepts personal commissions for custom-designed jewelry pieces. Customers can request bespoke creations via email.
3. Gift Certificates: Digital gift certificates sold in amounts from $10 to $1,000, expiring after 2 months. Non-refundable.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Grayson Design Studio sells one-of-a-kind, handcrafted jewelry including necklaces, bracelets, earrings, pendants, fashion rings, and ensembles made in the USA using premium materials such as Swarovski crystals, Murano/Venetian glass, sterling silver, and gold vermeil. The studio also accepts personal commissions for custom-designed pieces and sells digital gift certificates, all transacted through its own BigCommerce e-commerce storefront.

Product overview

Grayson Design Studio is a handcrafted jewelry e-commerce business operated by artisan Jean Lane, selling one-of-a-kind jewelry pieces including necklaces, bracelets, earrings, rings, and pendants. The product portfolio spans multiple collections: the main jewelry store features Big Beads, Bracelets, Earrings (including Children's and Cloisonee lines), Necklaces, Fashion Rings, and Pendants; premium offerings include the Private Collection with higher-end materials and the Murano/Venetian Glass Collection featuring 24k gold foil glass; material-specific lines include Sterling Silver, Gold Vermeil, and Leather bracelets; specialty collections cover Vintage Lucite, Kazuri Fair Trade beads, and seasonal themes (Wedding, Valentine's Day, Saint Patrick's Day, Spring/Summer). The e-commerce platform also includes gift certificate sales and standard shopping cart functionality. All pieces are handcrafted in the USA with materials including Swarovski crystals, Venetian glass, and semi-precious stones.

Differentiator

Problem solved

Functional benefit

Brands

• Private Collection: A more expensive jewelry line crafted with more expensive materials.

Products and services

• Grayson Design Studio Handcrafted Jewelry Storefront Direct-to-consumer e-commerce storefront selling one-of-a-kind handcrafted jewelry made in the USA, including necklaces, bracelets, earrings, pendants, fashion rings, and ensembles priced from $20 to over $350, targeted at individual consumers seeking unique artisan pieces.
• Private Collection A premium jewelry line within the Grayson Design Studio storefront featuring higher-priced pieces crafted with more expensive materials, including the Suffragist Necklace ($350), California Necklace ($325), Madonna Necklace ($275), Eloise Necklace ($250), Fantasy Set ($300), Delilah Necklace ($220), Ophelia Necklace ($200), and Seafoam Necklace ($175), targeted at buyers seeking heirloom-quality artisan jewelry.
• Custom Jewelry Commissions Personal commissioned jewelry design service where customers email [email protected] to request bespoke, custom-designed pieces outside the standard catalog, targeted at individuals seeking personalized jewelry or specific designs not available through retail.
• Gift Certificates Digital gift certificates sold in denominations from $10 to $1,000 that are emailed to the recipient after payment, valid for 2 months from purchase, redeemable at checkout on the Grayson Design Studio website.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Direct peers

• NOVICA: Artisan jewelry marketplace featuring handmade pieces from global artisans. Comparable to Grayson as both feature handcrafted artisan jewelry with ethical sourcing stories, though NOVICA operates as a marketplace platform.
• Sasha Nicholas: Bespoke fine jewelry brand offering custom-designed pieces via direct client relationships. Comparable to Grayson's custom commission revenue stream and high-touch, relationship-driven sales motion.
• Mociun: Independent designer jewelry brand offering unique, limited-run pieces using artisan materials. Comparable to Grayson in the curated, designer-driven, one-of-a-kind positioning, though more contemporary in aesthetic.
• Local Eclectic: Curated online marketplace for independent jewelry designers selling artisan, small-batch pieces. Comparable to Grayson in its support of independent artisan jewelers and similar price-point bands, though as a multi-brand platform.
• Catbird: Brooklyn-based independent jewelry brand known for small-batch, dainty, handcrafted pieces sold DTC. Shares Grayson's artisan, one-of-a-kind ethos and direct-to-consumer e-commerce model, though at a larger scale with retail boutiques.
• Ana Luisa: DTC jewelry brand selling artisan-inspired pieces direct-to-consumer at accessible price points. Shares Grayson's pure-play DTC model and broad price-tier strategy, though at significantly larger scale.
• Digby & Iona: Solo artisan jewelry designer selling handcrafted, one-of-a-kind pieces through a proprietary e-commerce storefront. Closely comparable in scale and operational model to Grayson Design Studio.

Broad incumbents

• Mejuri: Larger DTC fine jewelry brand with a similar direct-to-consumer philosophy and broad price ladder, but operating at much greater scale with paid marketing and a wider assortment. Represents the scaled version of Grayson's go-to-market motion.
• Brilliant Earth: Large DTC jewelry retailer with emphasis on ethical sourcing and provenance, including bridal and bespoke offerings. Comparable to Grayson's ethical/fair-trade positioning but operating in fine jewelry at vastly greater scale.

Others

• Etsy (artisan jewelry sellers): Largest online marketplace for handmade goods including thousands of independent artisan jewelry sellers competing directly with Grayson Design Studio's product category and customer segment, but functioning as a platform rather than a single brand.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat1 record

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grayson Design Studio