The Parrot Sanctuary
The Parrot Sanctuary, legally "Sammy and Oscar's Parrot Sanctuary," is a Toronto-based Canadian not-for-profit that rescues, rehabilitates, and rehomes companion parrots via a nine-step adoption program, while also providing permanent sanctuary and educational resources for parrot owners across Canada.
- Company typePrivate
- Founded2004
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2C
- OfferingServices
What The Parrot Sanctuary does
The Parrot Sanctuary, operating under the legal name "Sammy and Oscar's Parrot Sanctuary," is a registered Canadian not-for-profit parrot rescue, sanctuary, and educational care centre based in Toronto, Ontario. Founded in 2004 and named after its first two rescued birds, it maintains a flock of over a dozen species split across adoptable birds, birds in rehabilitation, and birds in permanent refuge. Its core operations consist of a nine-step adoption program (including the mandatory Phoenix Landing "No Place Like Home" pre-adoption course, a virtual interview, and three in-person visits in downtown Toronto), a post-adoption support schedule with check-ins at 24 hours, 7 days, 14 days, 30 days, and one year, and a permanent sanctuary for non-rehomeable parrots. Education, community outreach via ambassador parrots, and rehabilitation of birds with behavioural issues such as feather-destructive behaviours are integral to its mandate.
There is no proprietary technology platform; the organization runs on standard web infrastructure at parrotsanctuary.ca, processed donations through PayPal and an Amazon Wishlist, and in-kind supply via Parrotdise Perch. The Sanctuary is volunteer-run with no paid staff disclosed, is registered as a Canadian non-profit corporation (not a registered charity, so no tax receipts), and is geographically constrained to Canadian adopters. Revenue mechanics rest on three streams: adoption fees ($90–$250 for parakeets; $350–$900 for small to medium parrots; $800+ for large parrots; $1,000+ for macaws; reduced fees for special needs birds), recurring monthly sponsorships at roughly $35/parrot, and ad-hoc monetary and in-kind donations. Customer segments are individuals and families seeking companion parrots, supporters/sponsors, and the parrots themselves as beneficiaries.
The Parrot Sanctuary firmographics
Firmographics- Name
- The Parrot Sanctuary
- Legal name
- Sammy and Oscar's Parrot Sanctuary
- Website
- https://parrotsanctuary.ca
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Parrot Sanctuary, legally "Sammy and Oscar's Parrot Sanctuary," is a Toronto-based Canadian not-for-profit that rescues, rehabilitates, and rehomes companion parrots via a nine-step adoption program, while also providing permanent sanctuary and educational resources for parrot owners across Canada.
- Ownership category
- akta.pro rank
The Parrot Sanctuary industry classification
Industry- Product category
- Animal Rescue and Sanctuary Services
- akta.pro primary industry
- Animal Shelters & Rescue Operations (AFAEALAB)
- akta.pro secondary industries
- Animal Shelters & Adoption Services (BPAGAIAA), Sanctuaries & Long-Term Care (Farm, Equine, Exotic) (BPAGAIAH), Wildlife Rescue, Rehabilitation & Release (BPAGAIAC)
Keywords
Where The Parrot Sanctuary is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
The Parrot Sanctuary business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- Donations: The organization accepts donations via PayPal, Amazon Wishlist, and direct contact options. While they are a registered Canadian not-for-profit, they are not a registered charity and cannot provide tax receipts for donations.
- Adoption Fees: Fees vary by species and bird characteristics: Parakeets ($90-$250), Small Parrots ($350-$600), Medium Parrots ($600-$900), Large Parrots ($800+), Extra Large/Macaws ($1,000+). Special needs birds may have reduced fees. Adoption fees sustain the adoption program and services.
- Parrot Sponsorship: Monthly sponsorship program where donors contribute to specific birds in rehabilitation. Example: $35/month covers food and enrichment for one parrot. Sponsors are acknowledged on social media unless they prefer anonymity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Parakeets (Budgies, Cockatiels, Lovebirds) |
| Unit Pricing | Pay-as-you-go | Small Parrots (Conures, Quakers) |
| Unit Pricing | Pay-as-you-go | Medium Parrots (Pionus, Senegal) |
| Unit Pricing | Pay-as-you-go | Large Parrots (African Greys, Amazons, Cockatoos) |
| Unit Pricing | Pay-as-you-go | Extra Large (Macaw) |
| Unit Pricing | Pay-as-you-go | Special Needs Birds |
| Subscription | Monthly | Monthly Sponsorship |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
The Parrot Sanctuary product offering
Product offeringCore offering
The Parrot Sanctuary rescues, rehabilitates, and rehomes companion parrots through a structured adoption program, while providing permanent sanctuary for parrots that cannot be rehomed. Operations are supported by individual donations, a bird sponsorship program, adoption fees, an online wishlist for supplies, and educational courses delivered in partnership with Phoenix Landing.
Product overview
The Parrot Sanctuary is a not-for-profit parrot rescue, sanctuary, and educational care centre based in Toronto, Canada. It operates a portfolio of services centred on companion parrot welfare: a structured parrot adoption program (with nine-step application, virtual interview, in-person visits, and post-adoption support at five intervals); a parrot sponsorship program for birds not yet ready for adoption; a donation processing operation via PayPal and Amazon Wishlist; and educational resources including the Phoenix Landing 'No Place Like Home' pre-adoption course required of all applicants. The sanctuary also provides permanent refuge to birds in need and maintains a public-facing flock of adoptable, sponsorable, and ambassador parrots.
Differentiator
Problem solved
Functional benefit
Products and services
- Parrot Adoption Program A structured 9-step adoption process for rehoming rescued companion parrots to approved individual adopters. Includes written application, phone interview, in-person meet-and-greet, home check, references, vet verification, and the Phoenix Landing pre-adoption course. Adoption fees are tiered: small parrots $200, medium $300, large $400.
- Permanent Sanctuary Care Lifetime care and shelter for rescued parrots that cannot be rehomed, including those with severe behavioral issues. Birds live at the Toronto sanctuary indefinitely with ongoing veterinary care, nutrition, and socialization.
- Bird Sponsorship Program A program that lets individual supporters sponsor a specific resident bird at the sanctuary, providing recurring financial contributions toward that bird's ongoing care.
- Post-Adoption Follow-Up Support Program Ongoing guidance and check-ins provided to adopters after a parrot is placed, covering care questions, behavioral troubleshooting, and integration support to ensure successful long-term placements.
- Phoenix Landing Pre-Adoption Education Course A mandatory pre-adoption course required for all adopters, delivered in partnership with Phoenix Landing, to educate prospective owners on parrot care, behavior, and welfare standards.
- Ambassador Parrot Outreach Program A public education and outreach initiative that uses selected sanctuary parrots to raise awareness about parrot welfare and responsible ownership in community settings.
Quantifiable outcome
- Post-adoption support schedule includes follow-ups at 24 hours, 7 days, 14 days, 30 days, and one year
Companies that use The Parrot Sanctuary
Customer profileSegments3 records
Ideal customer profiles2 records
The Parrot Sanctuary technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Parrot Sanctuary partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Phoenix LandingcorePhoenix Landing is a parrot welfare organization that has generously offered their pre-adoption course 'No Place Like Home' for The Parrot Sanctuary adopters. They provide online courses and resources to help individuals learn about caring for companion parrots before bringing one home.
- PayPalminorPayPal is used as the primary online payment processor for donations and sponsorship contributions to The Parrot Sanctuary.
- Amazon WishlistminorAmazon Canada Wishlist allows supporters to purchase needed supplies (food, enrichment items, cage accessories) directly for the sanctuary's birds.
- Parrotdise PerchminorParrotdise Perch (parrotdiseperch.com) is referenced as a retailer where supporters can purchase supplies to donate to The Parrot Sanctuary.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
The Parrot Sanctuary competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Parrot Sanctuary social profiles
Digital presenceThe Parrot Sanctuary financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Parrot Sanctuary leadership team
Management profileNumber of profiles
Profiles2 records
The Parrot Sanctuary funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Parrot Sanctuary M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Parrot Sanctuary
What does The Parrot Sanctuary do?
The Parrot Sanctuary rescues, rehabilitates, and rehomes companion parrots through a structured adoption program, while providing permanent sanctuary for parrots that cannot be rehomed. Operations are supported by individual donations, a bird sponsorship program, adoption fees, an online wishlist for supplies, and educational courses delivered in partnership with Phoenix Landing.
Is The Parrot Sanctuary a public or private company?
The Parrot Sanctuary is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Parrot Sanctuary founded?
The Parrot Sanctuary was founded in 2004. It employs 51 to 100 people.
Where is The Parrot Sanctuary based?
The Parrot Sanctuary is headquartered in Toronto, Canada, in the North America region.
How does The Parrot Sanctuary make money?
Three revenue lines are on record. Donations are the primary driver. The others are adoption Fees and parrot Sponsorship.
Does The Parrot Sanctuary have an API?
No public API is recorded for The Parrot Sanctuary.
What industry is The Parrot Sanctuary in?
The Parrot Sanctuary's product category is Animal Rescue and Sanctuary Services. Its primary akta.pro industry code is AFAEALAB, Animal Shelters & Rescue Operations, with a secondary code of BPAGAIAA, Animal Shelters & Adoption Services.