Center for Evidence-Based Management (CEBMa)

What Center for Evidence-Based Management (CEBMa) does

The Center for Evidence-Based Management (CEBMa) is an independent non-profit foundation headquartered in Leiden, the Netherlands, with a small operational team of 1-10 employees. Its mission is to promote evidence-based practice in the field of management and leadership, serving managers, leaders, consultants, educators, governmental organizations, and universities that want to improve decision-making through scientific evidence rather than anecdote.

CEBMa's core products center on a 15-module certified online course developed in partnership with Carnegie Mellon University's Open Learning Initiative, an accompanying e-textbook (used by 100+ universities), and 35-40+ Rapid Evidence Assessments (REAs) synthesizing scientific evidence on topics such as psychological safety, financial incentives, leadership, and organizational culture. Members gain access to research databases (Business Source Elite, ABI/INFORM Global) covering 3,000+ journals, the CEBMa/CMU certification path, and emerging AI tools including an EBM GPT built on CustomGPT.ai and premium Consensus AI access. Auxiliary offerings include EBM tools and checklists, a teaching handbook, the EBM Teachers Network, and structured Teacher Exchange sessions.

Revenue comes primarily from three annual membership tiers (Associate at $100/year, Professional at $150/year, and Teacher at $100/year, with a $50 sign-up fee on the first two) and a secondary stream of in-company training services covering awareness sessions, basic and advanced certified courses, and 3-hour masterclasses for enterprise, consulting, and government clients. Distribution is mostly self-serve through the website, supplemented by direct enterprise sales for tailored engagements.

Name

Center for Evidence-Based Management (CEBMa)

Legal name

Center for Evidence-Based Management

Website

https://cebma.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

CEBMa is a Leiden-based non-profit foundation that promotes evidence-based management through a Carnegie Mellon–co-developed certified course, research database access, rapid evidence assessments, and AI-enabled tutoring tools for professionals, educators, and organizations.

Ownership category

akta.pro rank

Product category

Management Education and Training

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600), Services-Management Consulting Services (8742)

akta.pro primary industry

Professional Certification & Training Content Publishing (Exam Prep, CE/CPD) (MPAJACAL)

akta.pro secondary industry

Education Professionals (Teacher/Administrator CE, CPD) (EDAAALAE)

Keywords

• Evidence-based management
• Professional certification
• Rapid evidence assessments
• Management training
• Research database access

Headquarters

HQ city

Leiden

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Annual membership fees providing access to online learning modules, research databases, evidence reviews, professional certification, and community networking. Three tiers: Associate ($100/year), Professional ($150/year), and Teacher membership.
2. Corporate Training Services: In-company education and training courses including awareness sessions, basic certified courses, and advanced certified courses. Also includes workshops and masterclasses for organizations on evidence-based management topics.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

CEBMa is an independent non-profit foundation that provides education, training, and research services to promote evidence-based practice in management and leadership. It offers a tiered membership program (Associate, Professional, Teacher) granting access to learning modules, research databases, evidence reviews, and CMU-certified courses. It also delivers corporate training (in-company courses, workshops, masterclasses) and produces Rapid Evidence Assessments synthesizing scientific evidence on management topics.

Product overview

CEBMa offers a unified portfolio centered on evidence-based management education and decision-support tools. The core offerings include a certified online EBMgt Course developed with Carnegie Mellon University (15 modules, used by 50+ universities), an eTextbook on Evidence-Based Decision Making (used by 100+ universities), and 35+ Rapid Evidence Assessments (REAs) synthesizing scientific evidence on management topics. Members receive access to research databases (Business Source Elite, ABI/INFORM), Consensus AI for academic search, and the Evidence Based Management GPT for AI-powered Q&A. Additional resources include tools/checklists, a teaching handbook, the EBM Teachers Network community, and Teacher Exchange sessions. Professional development is delivered through in-company training courses (Basic and Advanced certifications) and workshops/masterclasses on specific management topics.

Differentiator

Problem solved

Functional benefit

Products and services

• CEBMa Membership

Quantifiable outcome

• Course used by 50+ universities worldwide
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature4 records

Partnerships

One partnership is on record.

• Carnegie Mellon University (CMU)coreStrategic or Co-development PartnerCEBMa has partnered with Carnegie Mellon University's Open Learning Initiative (OLI) to develop an online course that develops evidence-based skills and enhances understanding of how an evidence-based approach can support organizational decision-making. Professional members receive an official CEBMa/CMU certificate upon completion. The course is currently being used by over 50 universities worldwide.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• i4cp (Institute for Corporate Productivity): Research institute producing evidence-based insights on HR and people-performance practices for enterprise buyers — overlaps with CEBMa's mission of replacing management fads with evidence-based practice for corporate clients.
• Campbell Collaboration: Non-profit research network producing systematic reviews in social science, education, and criminal justice — strongest methodological analog to CEBMa's REA approach with overlapping scope in social/behavioral evidence.
• Cochrane: International non-profit producing systematic reviews (a methodological cousin of CEBMa's Rapid Evidence Assessments) to inform evidence-based decisions — shares the evidence-based-practice paradigm but in healthcare rather than management.

Direct peers

• American Management Association (AMA): Long-standing provider of management training, courses, and certifications to individuals and corporations worldwide. Closely matches CEBMa's combination of certification, in-company training, and content publishing.
• Center for Creative Leadership (CCL): Non-profit leadership development organization offering research-backed programs, certifications, and corporate training — comparable as a research-anchored, non-profit provider of evidence-led management and leadership education.
• Project Management Institute (PMI): Global non-profit membership body issuing professional certifications (PMP, CAPM) with extensive learning content and university partnerships — mirrors CEBMa's certification-plus-content-plus-partnership model.
• Association for Talent Development (ATD): Professional association for talent development with membership tiers, certifications (CPTD/APTD), and curated content resources — directly comparable in mission, structure, and member offerings to CEBMa.
• Chartered Management Institute (CMI): UK-based chartered body offering professional memberships, certifications, and continuous professional development for management professionals — the closest direct peer to CEBMa in advancing management practice credentials.
• Chartered Institute of Personnel and Development (CIPD): Professional body offering membership tiers, certifications, and training for HR and people-management professionals — directly comparable as a membership-driven, certification-issuing organization serving management-adjacent practitioners.
• Society for Human Resource Management (SHRM): US membership organization offering professional HR credentials (SHRM-CP/SCP), learning programs, and research — analogous in operating model (membership + certification) to CEBMa's EBM certification.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/centerforebmgt
• LinkedInlinkedin.com/company/center-for-evidence-based-management-cebma-/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Center for Evidence-Based Management (CEBMa)