Keith Rhodes Machinery Installations

What Keith Rhodes Machinery Installations does

Keith Rhodes Machinery Installations Ltd is a UK-based specialist industrial logistics firm founded in 1982 and headquartered on the outskirts of Gloucester, five minutes from the M5 motorway. The company provides end-to-end machinery moving services including abnormal load haulage (STGO Cat 2 tractor units up to 80,000kg GVW), contract lifting packages with full method statements, CAD lift plans and risk transfer to the client, machinery installations (line and levelling, bolting down, setting out), international shipping via containers, flat racks and RoRo, equipment storage with 24hr CCTV, and equipment hire. Service delivery is enabled by a capital-intensive fleet comprising DAF, Iveco, Scania and Volvo articulated lorries, three craned HIAB vehicles (Fassi 1000 AXP, Palfinger P750, Fassi 420XP), over 20 forklifts ranging from 5.5T to 27T (CAT, Hoist, Hyster, Versa-Lift, Yale), and specialist lifting gear including an 18,000kg hydraulic gantry, Faymonville hydraulic lift system, Unic URW-295 spider crane, machine skates up to 90,000kg, and the Landoll PT40 Precision Telehandler (first in the UK).

The business operates a direct enterprise field sales motion, targeting manufacturing clients across aerospace, nuclear, automotive, oil and gas, pharmaceutical and government sectors. Pricing is quote-based, tailored to project scope, load weight, distance, equipment and regulatory complexity. Named customers include Cardiff University, DMG / AMRC (Advanced Manufacturing Research Centre) and unspecified nuclear, aerospace and government accounts. The company holds SafeContractor accreditation, employs NEBOSH and Tech-IOSH qualified safety consultants, is a member of the Heavy Transport Association (HTA), and operates with NPORS and ALLMI trained staff.

Revenue is generated from six professional services streams, each project-priced and delivered on-site. The go-to-market relies on direct enquiry via website, phone and email, supported by social channels, industry events (Truckfest, Bauma Munich) and community sponsorship. Ownership is concentrated with founder Keith Rhodes, with no external investment rounds, parent company or institutional capital disclosed; Operations Manager Chris Palmer is the only named second-generation leader.

Name

Keith Rhodes Machinery Installations

Legal name

Keith Rhodes Machinery Installations Ltd

Website

https://keithrhodes.co.uk

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Keith Rhodes Machinery Installations is a UK-based specialist firm founded in 1982 that provides machinery moving, abnormal load haulage, contract lifting, installation, shipping and storage services to industrial and manufacturing clients across the UK and Europe, using an in-house fleet of articulated lorries, forklifts, cranes and specialist lifting equipment.

Ownership category

akta.pro rank

Product category

Industrial Machinery Installation & Heavy Equipment Logistics

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), General Industrial Machinery & Equipment (3560), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Industrial Machinery & Rigging (Small-Scale) (HSAKAEAN)

akta.pro secondary industries

Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD), Crane & Hoist Installation, Inspection & Maintenance Services (IMAHAJAM), Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE)

Keywords

• Machinery installation services
• Abnormal load transport
• Contract lifting services
• Industrial machinery moving
• Heavy equipment transport

Headquarters

HQ city

Gloucester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Machinery Installation and Relocation Services: Core business revenue from complete machine moving, installation, and factory relocation services. Covers services from single machine moves to full factory relocations, including line and levelling, bolting down and setting out of machines. Services provided throughout the UK and Europe.
2. Contract Lifting Services: Complete contract lifting package including appointed person, site survey, method statement, risk assessment, lift plan CAD drawing, lift supervisor, slinger/signaller, all necessary lifting equipment and traffic/pedestrian management. Removes risk from client.
3. Abnormal Load Transport: Specialist transport of oversized, wide, long and heavy haulage loads. Operates STGO Cat 2 tractor units up to 80,000kg GVW. Handles all traffic permits, paperwork, and provides escort vehicles.
4. Machinery Shipping and Export: Collection and shipping services for machines throughout the EU, handling import/export requirements. Provides shipping containers, flat racks and RoRo solutions.
5. Machinery and Equipment Storage: Secure storage facility with 24hr CCTV coverage, fully insured to value. Short and long term storage from 24 hours to months or years. Direct delivery acceptance.
6. Equipment Hire: Hire of forklifts (5,500kg to 27,000kg), crane vehicles, trailers, and specialist equipment including the Landoll PT40 and Hoist FR series.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Keith Rhodes Machinery Installations provides specialist machinery moving, installation, and removal services for industrial clients. The company offers abnormal load transportation, contract lifting, machinery shipping (including international), and secure storage. Operations are delivered using in-house specialist equipment such as gantry systems, spider cranes, and hydraulic jacks, supported by qualified engineers and NEBOSH/Tech-IOSH certified safety personnel.

Product overview

Keith Rhodes Machinery Installations is a physical services company providing industrial machinery moving, lifting, and installation solutions. The core offering consists of service lines for Abnormal Loads Transportation, Contract Lifting, Machinery Installations, Machinery Shipping, and Machinery Storage. These services are delivered using an extensive equipment fleet including Articulated Lorries and Trailers (DAF, Scania, Volvo, Iveco), Crane Vehicles (Fassi and Palfinger HIAB cranes), Forklift Trucks (various capacities 5.5T-27T), and Specialist Lifting Equipment (gantry systems, skoots, wedge jacks, machine skates, spider cranes). The company operates from Gloucester, serving the UK and Europe, and celebrated 40 years in business in 2022.

Differentiator

Problem solved

Functional benefit

Products and services

• Machinery Installation and Removal
• Abnormal Load Transportation
• Contract Lifting Services
• Machinery Shipping
• Machinery Storage
• Health & Safety Consultancy

Quantifiable outcome

• 40 years in industry, 1982 founding date
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Landoll Company LLCcoreOEM/ Whitelabel/ Licensing Partner · 1 November 2022Landoll Company LLC is a family-owned business from Kansas, USA, and an industry leader in manufacturing trailers, material handling equipment, and agricultural equipment since 1963. Keith Rhodes Machinery purchased the Landoll PT40 Precision Telehandler from Landoll, becoming the first company in the UK to own and operate this equipment. The PT40 was shipped from Landoll's factory in Kansas, USA.
• Projector LiftingminorStrategic or Co-development Partner · 1 August 2022Projector Lifting supplied a 160-ton Mega-Lift system for lifting a 66-ton lathe during a collaborative move from Rotherham to AML. Keith Rhodes led the project coordination with Projector Lifting providing specialist lifting equipment.
• Collett & Sons LtdminorStrategic or Co-development Partner · 1 August 2022Collett & Sons Ltd supplied a specialist self-propelled trailer for transporting a 66-ton lathe as part of a collaborative project. Keith Rhodes coordinated the use of Collett's equipment for the heavy load transport.
• DMG / AMRC EngineersminorStrategic or Co-development Partner · 1 August 2022DMG engineers supported the lathe relocation at the AMRC facility in Rotherham, working alongside Keith Rhodes engineers to remove smaller components and assist with reassembly at the destination site.
• HTA (Heavy Transport Association)coreOthersKeith Rhodes became a member of the HTA in 2015. The HTA is the only specialist Trade Association for the heavy/abnormal load industry, formed in 1983. HTA members include abnormal load hauliers, truck/trailer manufacturers, route surveyors, permit agents, consultants, and escort drivers. HTA is a member of ESTA (European Association of Abnormal Road Transport and Mobile Cranes).
• Convoi ExceptionnelminorOthersRoute planning service used by Keith Rhodes for abnormal load transportation when they are unable to plan the route themselves.
• ESTA (European Association of Abnormal Road Transport and Mobile Cranes)minorOthersEuropean trade association for abnormal road transport and mobile cranes. HTA holds the ESTA presidency for 3 years and Keith Rhodes benefits from this association through their HTA membership.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sarens: Belgian-headquartered world leader in heavy lifting, crane rental, and engineered transport. Overlaps with Keith Rhodes on machinery installation, factory relocation, and abnormal load work but with global reach and a much broader equipment portfolio.
• Wagenborg Nedlift: Dutch heavy lifting and abnormal transport specialist with operations across Europe. Comparable to Keith Rhodes on heavy haulage and machinery installation work, particularly for cross-border UK/EU projects.
• Mammoet: Global heavy lifting and transport specialist. Operates at significantly larger scale worldwide but addresses the same customer need for factory relocations, machinery installation, and abnormal load movements that Keith Rhodes serves in the UK/EU.
• Ainscough Crane Hire: UK's largest crane hire company offering operated crane hire, contract lifting and lifting services. Directly comparable to Keith Rhodes on contract lifting and crane operations but at much larger scale with a national depot network.

Direct peers

• Lifting Gear Hire (LGH): UK-based lifting equipment hire specialist offering hoists, cranes, jacks and skates for hire. Direct peer on the equipment hire portion of Keith Rhodes' business, particularly for industrial machinery installation projects.
• Emmett Engineering (Emmett): UK-based specialist in rigging, machinery installation and factory relocation. Direct competitor to Keith Rhodes for industrial machine moving and installation services in the UK.
• Collett & Sons: UK specialist heavy haulage and abnormal load transport firm. Confirmed collaborator on the 66-ton lathe move; competes directly on oversized load transport and offers self-propelled trailers for heavy machinery moves across the UK.
• Projector Lifting: UK specialist lifting equipment supplier that collaborates with Keith Rhodes on major lifts (e.g. 160-ton Mega-Lift system for the Rotherham lathe move). Direct peer in specialist rigging/lifting for machinery installation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/keithrhodesmil
• Facebookfacebook.com/machineryinstallations
• LinkedInlinkedin.com/company/keith-rhodes-machinery-installations-limited
• Instagraminstagram.com/keithrhodesmachinery

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keith Rhodes Machinery Installations