What Outback Therapeutic Expeditions does

Outback Therapeutic Expeditions is a private, for-profit wilderness therapy program headquartered in Lehi, Utah, founded in 2001 and operating with 11-50 employees. The firm's stated function, per its firmographic profile, is providing therapeutic outdoor programming for adolescents. Its website is registered at outbacktreatment.com, consistent with a clinical/therapeutic positioning rather than a consumer-retail brand.

The supplied source corpus is sparse and largely misattributed: the only detailed data block describes MJOM, a direct-to-consumer Michael Jackson merchandise e-commerce storefront on Shopify, which is an unrelated consumer-goods business. No product catalog, pricing model, revenue stream, technology stack, partnerships, or customer segments are disclosed for Outback Therapeutic Expeditions itself. No management team, funding history, M&A activity, regulatory actions, or certifications are documented in the source material.

As a result, the business model — beyond the firmographic assertion of a wilderness therapy service — cannot be characterized from the supplied evidence. Typical wilderness therapy providers of this size generate revenue through per-diem tuition billed to families or, in some cases, to insurance or referring agencies, but this is industry-norm inference rather than source-grounded fact. The investment-relevant takeaway is that the data corpus does not support operational or financial analysis of Outback Therapeutic Expeditions beyond its basic firmographic identity, and any deeper conclusions should be treated as low-confidence.

Name

Outback Therapeutic Expeditions

Website

https://outbacktreatment.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Outback Therapeutic Expeditions is a private, for-profit wilderness therapy program for adolescents, founded in 2001 and based in Lehi, Utah, operating with 11-50 employees.

Ownership category

akta.pro rank

Product category

Licensed Apparel Merchandise

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

General Merchandise Online Retailers (CRAFADAA)

Keywords

• Licensed apparel merchandise
• Celebrity fan apparel
• Ecommerce apparel store
• Artist branded merchandise
• Tour and album apparel

Headquarters

HQ city

Lehi

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Merchandise Sales: One-time product sales of licensed Michael Jackson merchandise including t-shirts, crewnecks, hoodies, and accessories. Products sold at fixed price points with pre-sale model indicating inventory production runs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

The MJOM online store sells officially licensed Michael Jackson-branded apparel through a Shopify storefront. The product line consists of t-shirts, crewnecks, hoodies, and snapback caps featuring artwork from MJ's Thriller and Bad albums and associated tours, offered on a pre-sale basis with international shipping to 30+ countries and 3-4 week fulfillment lead times.

Product overview

MJOM is a merchandise store offering a single product category of apparel focused on Michael Jackson-themed merchandise. The product portfolio includes t-shirts, crewnecks, hoodies, and snapback caps featuring various MJ album designs (Thriller, Bad), tour designs, and iconic poses. The store operates on the Shopify e-commerce platform and ships internationally to countries including the United States, Australia, Canada, United Kingdom, Japan, and others. Most products are currently sold out with pre-sale orders requiring 3-4 weeks for shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• MJ THRILLER HEAD TEE T-shirt featuring the MJ Thriller Head design, priced at $35.00, marketed to Michael Jackson fans and collectors.
• MJ THRILLER HEAD CREWNECK Crewneck sweatshirt featuring the MJ Thriller Head design, priced at $68.00, marketed to Michael Jackson fans and collectors.
• MJ POSES TEE T-shirt featuring various Michael Jackson poses, priced at $35.00 (sold out at time of source capture), marketed to fans and collectors.
• THRILLER REMIX TEE T-shirt featuring a Thriller Remix design, priced at $35.00 (sold out at time of source capture), marketed to fans and collectors.
• THRILLER REMIX CREWNECK Crewneck sweatshirt featuring a Thriller Remix design, priced at $68.00 (sold out at time of source capture), marketed to fans and collectors.
• KOP RETRO TEE T-shirt featuring a King of Pop (KOP) retro design, priced at $35.00 (sold out at time of source capture), marketed to fans and collectors.
• MJ MOTO TEE T-shirt featuring MJ in a motorcycle motif, priced at $35.00 (sold out at time of source capture), marketed to fans and collectors.
• MJ MOTO SNAPBACK Snapback cap featuring MJ Moto design, priced at $30.00, marketed to fans and collectors.
• THE BAD ALBUM TEE T-shirt celebrating The Bad Album, priced at $35.00 (sold out at time of source capture), marketed to fans and collectors.
• THE BAD ALBUM CREWNECK Crewneck sweatshirt featuring The Bad Album artwork, priced at $68.00 (sold out at time of source capture), marketed to fans and collectors.
• THE BAD ALBUM HOODIE Hoodie featuring The Bad Album artwork, priced at $70.00, marketed to fans and collectors.
• THE BAD ALBUM SNAPBACK Snapback cap featuring The Bad Album design, priced at $30.00 (sold out at time of source capture), marketed to fans and collectors.
• VINTAGE THRILLER TEE Vintage-style t-shirt featuring the Thriller design, priced at $35.00 (sold out at time of source capture), marketed to fans and collectors.
• 40 YEAR THRILLER CREWNECK Crewneck commemorating 40 years of the Thriller album, priced at $68.00 (sold out at time of source capture), marketed to fans and collectors.
• RETRO THRILLER TEE Retro-style t-shirt featuring Thriller imagery, priced at $35.00 (sold out at time of source capture), marketed to fans and collectors.
• SOMEBODY'S WATCHING ME HALLOWEEN SPECIAL TEE Special Halloween-themed t-shirt featuring 'Somebody's Watching Me' design, priced at $35.00 (sold out at time of source capture), marketed to fans and collectors.
• BAD WORLD TOUR CREWNECK Crewneck sweatshirt featuring the Bad World Tour design, priced at $68.00 (sold out at time of source capture), marketed to fans and collectors.
• BAD TOUR TEE T-shirt featuring the Bad Tour design, priced at $35.00 (sold out at time of source capture), marketed to fans and collectors.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationE-commerce platform provider powering the company's online store. Provides storefront functionality, shopping cart, payment processing infrastructure, and international shipping integration capabilities.

Recent moves1 record

Broad incumbents

• Fanatics: Large-scale licensed merchandise platform covering sports and entertainment IP. Comparable as a vertically integrated licensed-merch operator, though much broader in scope and not a music-IP specialist.

Direct peers

• Bravado (Universal Music Group): Universal Music Group's official merchandise arm, operating licensed e-commerce for major artists globally. Directly comparable as a licensed-music-merchandise DTC operator with similar product mix (apparel, headwear) and a comparable global shipping footprint.
• EMP Mail Order: European music/band merchandise retailer carrying licensed apparel and accessories for rock, pop, and legacy artists. Directly comparable assortment, target customer (music fans), and DTC e-commerce model with international shipping.
• Rockabilia: Long-running online retailer of licensed band and music-artist apparel and merchandise. Closely comparable product mix (band tees, hoodies, hats) and customer base, including legacy-artist catalog.
• The Mountain: Licensed graphic-apparel brand selling artist and nature-themed t-shirts and hoodies DTC through its own e-commerce storefront. Comparable on graphic-tee-led assortment and direct-to-consumer distribution.

Others

• Customized Girl: Online custom/graphic apparel retailer. Adjacent comparable on graphic-tee DTC e-commerce mechanics and small-batch production, though not a licensed-IP specialist.
• Shopify (as platform, not direct peer): The platform provider that powers MJOM's storefront. Relevant ecosystem participant — not a competitor but the infrastructure underpinning the business model and a key dependency.

Emerging players

• Famous Stars and Straps: Celebrity-founded apparel brand (Travis Barker) operating DTC e-commerce with a graphic-tee/headwear mix. Comparable on celebrity-licensed apparel DTC mechanics, though independent-IP rather than licensed.
• Spreadshirt: On-demand apparel platform that supports licensed and creator-driven merchandise. Overlaps with MJOM on the apparel-merchandise e-commerce mechanic, but addresses a much broader design community.

Regional players

• HYBE / Weverse Shop: K-pop label HYBE's official merch and fan-engagement platform. Comparable as an artist-IP-driven DTC merchandise ecosystem with global shipping, though focused on K-pop rather than legacy Western artists.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/OutbackOBH
• Facebookfacebook.com/OutbackTherapeuticExpeditions
• LinkedInlinkedin.com/company/outback-therapeutic-expeditions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outback Therapeutic Expeditions