The Solarium Specialist
The Solarium Specialist is a Dutch e-commerce retailer selling refurbished Philips and Hapro sunbeds and infrared solariums to individual consumers in the Netherlands for at-home tanning and infrared therapy.
- Company typePrivate
- Founded2006
- HeadquartersRhoon, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Solarium Specialist does
The Solarium Specialist, operating as De Zonnebankspecialist, is a privately held Dutch e-commerce retailer specializing in refurbished Philips and Hapro sunbeds and infrared solariums for at-home use. Founded in 2006 and headquartered at Achterdijk 7b (with legal address Zilvermijn 7) in Rhoon, Netherlands, the company runs a direct-to-consumer storefront at dezonnebankspecialist.nl where customers browse, order, and receive delivery within a 100km radius of Rhoon, with paid postal-code-based delivery beyond that zone. Its core products are two refurbished hardware lines: the Innergize series (Philips and Hapro), which pairs UV tanning lamps with independently switchable infrared heating, audio/MP3, FM radio, nature sounds, and aromatherapy scents; and the Sunmobile / Mobile Sun series (Philips and Hapro), which offer foldable full-body tanning with optional infrared functionality. All units undergo a documented technical inspection with defective lamps replaced, and are sold with a 24-month full warranty and a 5-year lamp replacement guarantee, at price points ranging from €299 to €799.
The business model is one-time hardware resale of refurbished consumer equipment with no subscription, recurring, or service-revenue stream. Revenue is generated per unit sold, with delivery charges layered on for customers outside the free-delivery radius. The company markets almost exclusively through its own Dutch-language website and organic search, supported by on-site customer testimonials and direct phone/email contact. End customers are individual Dutch consumers seeking home tanning, infrared therapy for muscle and joint complaints, and at-home wellness sessions; there is no enterprise or commercial-salon customer base, no third-party marketplace presence, and no disclosed partnerships. The sole identifiable operator is Jonathan Ketel, who also serves as the company's Data Protection Officer. Headcount is reported at 1–10 employees, no external funding has been raised, and there is no parent company, no patents, no awards, and no AI/ML capability embedded in either the product or the operating stack.
The Solarium Specialist firmographics
Firmographics- Name
- The Solarium Specialist
- Legal name
- De Zonnebankspecialist
- Website
- https://dezonnebankspecialist.nl
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Solarium Specialist is a Dutch e-commerce retailer selling refurbished Philips and Hapro sunbeds and infrared solariums to individual consumers in the Netherlands for at-home tanning and infrared therapy.
- Ownership category
- akta.pro rank
The Solarium Specialist industry classification
Industry- Product category
- Home Tanning Equipment
- NAICS
- Electric Lighting Equipment Manufacturing (3351)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Infrared Therapy (Infrared Sauna & Light Therapy) (HSADAKAG)
Keywords
Where The Solarium Specialist is headquartered
LocationHeadquarters
- HQ city
- Rhoon
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
The Solarium Specialist business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Sunbed and Solarium Sales: One-time hardware sales of refurbished Philips and Hapro brand sunbeds and infrared solariums. Products are sold at fixed prices with options for demo/discounted units. No subscription or recurring revenue model. Revenue generated from product sales plus delivery charges for customers outside 100km radius.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Philips Innergize hb 935 - Refurbished |
| One time/ perpetual license | Pay-as-you-go | Hapro Innergize hp 8565 - Refurbished |
| One time/ perpetual license | Pay-as-you-go | Philips Sunmobile HB 875 Sun & Relax |
| One time/ perpetual license | Pay-as-you-go | Philips Sunmobile HB 975 Sun & Relax |
| One time/ perpetual license | Pay-as-you-go | Hapro HP 8540 Demo (Sunmobile) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
The Solarium Specialist product offering
Product offeringCore offering
The Solarium Specialist is a Netherlands-based online retailer that sells refurbished Philips and Hapro brand sunbeds and infrared solariums directly to individual consumers. Each unit is technically inspected, repaired where needed, and delivered with a 24-month warranty and a 5-year lamp replacement guarantee, with combined UV tanning and infrared therapy functionality offered across the Innergize and Sunmobile product series.
Product overview
De Zonnebankspecialist (The Solarium Specialist) is a Dutch retailer specializing in refurbished compact sunbeds and infrared solariums. The product portfolio consists of two main series: the Innergize series (available in both Philips and Hapro brands) offering combination tanning and infrared therapy with premium features like audio/mp3, FM radio, natural sounds, aromatic scents, and digital displays; and the Sunmobile series (Philips-branded) representing the traditional, robust tanning model with 4 UV lamps and optional infrared functionality. All products are refurbished with 24-month warranty and free delivery within 100 km radius.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 24-month full warranty on all products
- +3 more outcomes
Companies that use The Solarium Specialist
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles1 record
The Solarium Specialist technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
The Solarium Specialist partnerships and signals
Strategic signalScale indicators2 records
Expansion highlights3 records
The Solarium Specialist competitors and assessment
Company assessmentBroad incumbents
- Hapro: Hapro is a Dutch manufacturer whose products (Innergize, Mobile Sun) are refurbished and resold by The Solarium Specialist. Comparable as both a supplier and a broader incumbent in the tanning equipment market, selling new units through specialty retail while The Solarium Specialist handles the refurbished channel.
- Beurer GmbH: Beurer is a German manufacturer of home health and wellness products including infrared lamps, heat lamps, and light therapy devices. Comparable as a broader incumbent in the home infrared/light therapy segment, overlapping with the Solarium Specialist's infrared therapy positioning.
- Philips (Personal Health / legacy tanning): Philips manufactured the Innergize and Sunmobile product lines that The Solarium Specialist still refurbishes and resells. Comparable as the historical incumbent whose brand equity the Dutch retailer monetizes in the secondary/refurbished market.
Emerging players
- Sunshower: Sunshower is a Dutch company selling infrared shower panels marketed for vitamin D production, muscle recovery, and wellness — a similar at-home infrared wellness proposition to the Solarium Specialist's infrared solariums, but delivered through shower fixtures rather than tanning beds.
- MediCrystal: MediCrystal sells infrared therapy mats, amethyst mats, and PEMF devices positioned for home pain relief and wellness. Comparable because it sells consumer infrared wellness devices for musculoskeletal and rheumatic complaints — the same therapeutic use cases the Solarium Specialist emphasizes.
Direct peers
- KBL GmbH: KBL is a leading German manufacturer of tanning beds and solariums, selling both professional salon units and home models. Comparable to The Solarium Specialist because both operate in the European home/professional tanning equipment category with overlapping customer profiles.
- Ergoline: Ergoline is a German manufacturer of professional and home sunbeds (Ergoline Sunrise, Ergoline Open Sun). It is directly comparable to The Solarium Specialist because both sell UV tanning and infrared equipment targeted at tanning/wellness use cases, though Ergoline focuses on new units while the Solarium Specialist focuses on refurbished inventory.
Regional players
- Solis AG: Solis is a Swiss small-appliance and personal-care brand selling hair dryers, watches, and wellness products across DACH and Benelux. Comparable as a regional player in the home personal-care/wellness category, with overlap in heat- and infrared-based consumer devices.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Solarium Specialist social profiles
Digital presenceThe Solarium Specialist compliance and trust
Trust signalCompliance2 records
The Solarium Specialist financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Solarium Specialist leadership team
Management profileNumber of profiles
Profiles1 record
The Solarium Specialist funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Solarium Specialist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Solarium Specialist
What does The Solarium Specialist do?
The Solarium Specialist is a Netherlands-based online retailer that sells refurbished Philips and Hapro brand sunbeds and infrared solariums directly to individual consumers. Each unit is technically inspected, repaired where needed, and delivered with a 24-month warranty and a 5-year lamp replacement guarantee, with combined UV tanning and infrared therapy functionality offered across the Innergize and Sunmobile product series.
Is The Solarium Specialist a public or private company?
The Solarium Specialist is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Solarium Specialist founded?
The Solarium Specialist was founded in 2006. It employs 1 to 10 people.
Where is The Solarium Specialist based?
The Solarium Specialist is headquartered in Rhoon, Netherlands, in the Europe region.
How does The Solarium Specialist make money?
One revenue line is on record: sunbed and Solarium Sales.
Who are The Solarium Specialist's main competitors?
Broad incumbents on record are Hapro, Beurer GmbH and Philips (Personal Health / legacy tanning). Emerging players are Sunshower and MediCrystal. Direct peers are KBL GmbH and Ergoline. Solis AG is listed as a regional player.
Does The Solarium Specialist have an API?
No public API is recorded for The Solarium Specialist.
What industry is The Solarium Specialist in?
The Solarium Specialist's product category is Home Tanning Equipment. Its primary akta.pro industry code is HSADAKAG, Infrared Therapy (Infrared Sauna & Light Therapy). Its NAICS code is 3351 and its SIC code is 3640.