The LA Girl

What The LA Girl does

The LA Girl is a privately held digital media publication and lifestyle blog operating from Los Angeles, California. It publishes curated editorial content covering LA events, travel, fashion, food and drink, and entertainment, distributed across its website (thelagirl.com), Instagram, Facebook, TikTok (@whattodoinla), Pinterest, and Twitter, alongside a weekly email newsletter ("LA Girl Society"). The publication states an audience reach of more than 100,000 women per month in Los Angeles and globally, with growing editorial forays into New York and international travel (e.g., Paris, Italy).

The company's commercial model spans three revenue streams: (1) advertising and sponsored content on the publication, (2) digital marketing, social media, email marketing, and ambassador campaign services sold to brand partners, and (3) events services including event planning, hosting, on-site coverage, and press tours. Pricing is not publicly disclosed and is negotiated directly with brand partners. Operationally it runs with a small team of 1–10 people, led by Editor In Chief Erika De La Cruz, with Brand & Partnerships Manager Kelsey Hicks and Digital Content and Communication Lead Kenny Gradilla.

The underlying technology stack is described as a standard content management system coupled with native social media platforms, with no proprietary platform, app, API, or SDK offering disclosed. There is no evidence of external investment, parent company ownership, or venture financing; the business appears to be entirely founder-/operator-funded and bootstrapped.

Name

The LA Girl

Legal name

The LA Girl

Website

https://thelagirl.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

The LA Girl is a private Los Angeles-based digital lifestyle media publication and creative-services studio reaching 100K+ women monthly with editorial coverage of events, travel, fashion, food, and entertainment, monetized through sponsored content, brand partnership events, and digital marketing services.

Ownership category

akta.pro rank

Product category

Lifestyle Media Publication

NAICS

Advertising, Public Relations, and Related Services (5418), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD)

akta.pro secondary industries

Online News & Magazine Publishing Platforms (CMS & Hosting) (MPAJAMAC), Consumer Lifestyle & Fashion Magazines (MPAJAEAA), Author Marketing, PR & Launch Services (Ads, Book Tours, Influencers) (MPAJAJAL)

Keywords

• Lifestyle media publication
• Digital content distribution
• Brand partnership services
• Event marketing services
• Email newsletter media

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Advertising and Promotions: The LA Girl generates revenue through advertising and promotional content on their digital platform, including sponsored articles and brand partnerships.
2. Digital Marketing Services: They offer digital marketing, social media, email marketing, and ambassador campaign services to brands looking to reach their audience of women in LA and globally.
3. Events Services: The company provides event planning, hosting, and coverage services, as well as press tours for brand partners.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The LA Girl publishes a digital lifestyle media publication that covers Los Angeles events, travel, fashion, food and drink, and entertainment for an audience of 100K+ women monthly in Los Angeles and globally. The company also sells advertising, digital marketing, social media management, email marketing, ambassador campaigns, and event planning/hosting/coverage services to brand partners seeking reach into its female audience.

Product overview

The LA Girl is a single unified media publication/blog product that publishes lifestyle content covering events, travel, fashion, food, and entertainment in Los Angeles and globally. The publication offers related services including advertising/promotions, digital marketing, social media management, email marketing, ambassador campaigns, and events services (planning, hosting, coverage). The core content product is complemented by a newsletter subscription service called LA Girl Society.

Differentiator

Problem solved

Functional benefit

Products and services

• The LA Girl Media Publication

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Vrbo (UNO Collaboration)minorGTM or Marketing PartnerThe LA Girl featured UNO and Vrbo collaboration creating UNO-themed vacation homes across top U.S. destinations, including a Hollywood Hills mansion staycation for summer. The partnership was featured as editorial content on their platform.
• Revolve (Revolve Festival)minorGTM or Marketing PartnerThe LA Girl provided coverage of Revolve Festival, the invite-only desert event during Coachella, now in its 9th year. Editorial coverage and event recaps featured on their platform.
• 818 Tequila (818 Outpost)minorGTM or Marketing PartnerCoverage of 818 Tequila's fourth annual 818 Outpost at Coachella, presented by Cash App. The LA Girl provided editorial coverage of the branded desert event.
• Various Brand PartnerscoreGTM or Marketing PartnerThe LA Girl offers services including advertising/promotions, digital marketing, social media, email marketing, ambassador campaigns, events planning/hosting/coverage, and press tours. They work with brands for sponsored content and brand partnerships.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• HeyHayleyQ (Hey It's Haley Q): A Los Angeles-based lifestyle and fashion influencer/blog covering events, beauty, and LA living. Direct overlap with The LA Girl's niche as a women-focused LA lifestyle creator monetized through brand partnerships and sponsored content.

Direct peers

• Thrillist: A digital media brand covering travel, food, and lifestyle with editorial content, newsletters, and brand activations. Same vertical mix (events/travel/food), same female-leaning readership, and same revenue model built on sponsored content and partnerships.
• The Everygirl: A digital media brand for women covering career, style, travel, and city living, monetized through advertising and brand collaborations. Direct overlap with The LA Girl in female lifestyle editorial, brand partnerships, and city-specific content verticals.
• Time Out Los Angeles: LA-focused events, food, and lifestyle editorial brand with a global parent company, monetized via advertising and brand partnerships. Competes directly with The LA Girl for LA events/food content readership and LA brand sponsorship budgets.
• Eater LA: A city-specific food and dining publication under the Eater network covering LA restaurants, events, and culinary culture. Overlaps with The LA Girl's Food + Drink vertical for the same LA audience and restaurant/restaurant-brand advertisers.
• A Cup of Jo: A long-running women's lifestyle blog covering fashion, food, culture, and relationships with sponsored content and brand campaigns. Same founder-driven editorial model and same advertising + brand-partnership revenue stack.
• Camille Styles: A women's lifestyle blog covering food, style, and entertaining with a city-focused editorial lens and brand-sponsored content. Operates the same digital-magazine-plus-services model as The LA Girl and competes for the same female lifestyle audience and brand partner budgets.
• Who What Wear: A digital fashion and lifestyle publication targeting style-conscious women with editorial content, e-commerce integrations, and brand partnerships. Same vertical (women's lifestyle/fashion), same revenue mix (advertising + sponsored content + commerce).

Broad incumbents

• Refinery29: A women's lifestyle digital media brand covering fashion, beauty, wellness, and culture with global editions and brand partnerships. Competes for the same female Millennial/Gen Z reader and the same brand partnership RFPs as The LA Girl, but at significantly larger scale.
• Bustle Digital Group: A large digital media publisher of women's lifestyle brands (Bustle, Mic, Romper, Input) covering fashion, entertainment, and culture at scale. Same end-reader demographic and advertising inventory pool as The LA Girl, but with materially greater scale and resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/_ErikaDeLaCruz
• Facebookfacebook.com/thelagirlmedia
• Instagraminstagram.com/thelagirl
• TikToktiktok.com/@whattodoinla
• Pinterestpinterest.com/TheLAGirl_
• LinkedInlinkedin.com/company/thelagirl

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The LA Girl