Better Homes and Gardens

What Better Homes and Gardens does

Better Homes and Gardens is an Australian multi-platform lifestyle media brand operating a weekly television show, a monthly print magazine, and a digital publishing platform at bhg.com.au covering homes, gardens, food and recipes, DIY, renovating, decorating, property, cleaning, travel, craft, pets, and competitions. It serves a broad Australian consumer audience interested in home improvement, gardening, cooking, and lifestyle content, with stated total audience reach exceeding six million across its combined channels.

The brand is wholly owned by Are Media Pty Limited, a private Australian diversified media conglomerate headquartered in Sydney that also operates Woman's Day, New Idea, Women's Weekly, marie claire, Home Beautiful, Gourmet Traveller, and other titles. The underlying technology is a standard digital publishing stack: a content management system powering bhg.com.au, email marketing infrastructure for newsletters, and social media integrations across Facebook, Instagram, Pinterest, and TikTok; no proprietary AI/ML, app, or public API is disclosed.

Revenue is generated through three streams: (1) magazine subscriptions priced at A$89.99 for 13 issues with automatic renewal sold via Magshop and at retail (Coles, Woolworths, newsagents) — a recurring subscription model; (2) digital advertising including sponsored and native content; and (3) affiliate commission revenue from a curated Deals and Promo Codes platform featuring retailers such as Ecovacs, Origin Mattress, ettitude, and Our Place. The customer segment is horizontal — home-loving Australian households across demographics — and go-to-market is direct-to-consumer via the multi-platform brand presence.

Name

Better Homes and Gardens

Legal name

Are Media Pty Limited

Website

https://bhg.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Better Homes and Gardens is an Australian multi-platform lifestyle media brand owned by Are Media, combining a TV show, monthly magazine, and digital platform to serve over six million home-loving Australians with home, garden, food, and lifestyle content.

Ownership category

akta.pro rank

Product category

Lifestyle Media and Publishing

akta.pro primary industry

Home, Garden & DIY Magazines (MPAJAEAG)

akta.pro secondary industry

Food, Cooking & Beverage Magazines (MPAJAEAF)

Keywords

• Lifestyle magazine
• Home improvement content
• Gardening advice
• Recipe publishing
• Lifestyle media brand

Headquarters

HQ city

Australia

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Magazine Subscriptions: Print magazine sold via subscription with automatic renewal (13 issues at $89.99), available through Magshop and retail outlets including supermarkets and newsagents.
2. Affiliate Commission Revenue: Promotional codes and deal content generates commission revenue when readers purchase from partner retailers through tracked affiliate links. The deals team curates promo codes for home, lifestyle, and retail brands.
3. Digital Advertising: Sponsored content and native advertising on the digital platform, including branded content and product placement within editorial articles.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Better Homes and Gardens Australia is a multi-platform lifestyle media brand that publishes a monthly home and garden magazine (print and digital), produces a weekly television show, and operates the bhg.com.au digital platform offering articles, recipes, DIY guides, gardening advice, and lifestyle content. It monetizes through magazine subscriptions at $89.99 for 13 issues, digital advertising and sponsored content, and affiliate commission revenue from curated retailer promo codes. The brand reaches over six million Australians across television, print, digital, and social channels.

Product overview

Better Homes and Gardens is a multi-platform Australian lifestyle media brand combining a TV show, print magazine, and digital platforms. The core offering includes the monthly Better Homes and Gardens Magazine (print and digital), the companion TV show, and the bhg.com.au website featuring recipes, DIY guides, gardening advice, home decorating, and lifestyle content. Supplementary products include free digital cookbooks (Quick Weeknight Dinners E-Book and Speedy Dinners E-Book), the BHG Creator Awards program, and a Deals/Promo Codes platform aggregating shopping discounts from partner retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Better Homes and Gardens Magazine The flagship monthly print and digital magazine subscription featuring homes, gardens, food, recipes, DIY, renovating, decorating, and lifestyle content, available via Magshop with automatic renewal for 13 issues at $89.99.
• Better Homes and Gardens TV Show The weekly Australian television program companion to the magazine, featuring segments on home improvement, gardening, cooking, and lifestyle content for Australian viewers.
• bhg.com.au Website The brand's digital content platform offering free online articles, recipes, DIY guides, gardening advice, home decorating tips, lifestyle content, and shopping deals for Australian consumers.
• Quick Weeknight Dinners E-Book A free downloadable digital cookbook featuring recipes ready in under 30 minutes for busy weeknight dinners, offered to Australian consumers.
• Speedy Dinners E-Book A bonus digital cookbook containing 26 recipes ready in under 30 minutes, included with the August 2026 magazine subscription.
• BHG Deals and Promo Codes Platform A shopping deals and discount code aggregation platform featuring exclusive promo codes from partner retailers including Ecovacs, Origin Mattress, ettitude, Our Place, and others, generating affiliate commission revenue.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MagshopcoreChannel Partner/ Reseller/ DistributorMagshop is the official subscription platform for Better Homes and Gardens magazine, handling print subscription sales with automatic renewal, delivery, and customer management.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Broadsheet (Australia): Australian digital lifestyle and hospitality publisher with adjacent content (design, food, travel); a regional emerging player competing for urban lifestyle audiences and brand-deal dollars rather than print subscribers.

Direct peers

• Australian House and Garden: Are Media sister title also serving the Australian home and garden category across digital and print, with comparable content pillars (homes, gardens, decorating) and direct audience overlap.
• Home Beautiful: Sister brand under the same Are Media parent, covering Australian home decorating, renovating, and lifestyle content. Direct content and audience overlap with BHG Australia, sharing distribution and operating infrastructure.
• Inside Out (Australia): Australian homes and decorating magazine and website with comparable editorial formula (room reveals, decorating advice, shopping guides), targeting an overlapping Australian household audience.
• Real Living (Australia): Australian home/lifestyle magazine and digital brand, historically part of Bauer and now under Are Media, competing directly for the same home-loving Australian audience with overlapping editorial coverage.
• Good Housekeeping (Australia): Heritage women's service magazine with homes, food, and lifestyle content; overlaps with BHG's audience and content pillars and competes in the same supermarket/newsstand aisle.

Others

• Domain (home section): Australian property platform with significant home styling, renovation, and lifestyle content adjacent to BHG's property/renovation pillar; relevant as ecosystem participant and indirect competitor for home-related audience attention and ad spend.

Broad incumbents

• Martha Stewart Living: Premier US home/lifestyle content and product brand with print heritage plus large digital, video, and commerce operations. Comparable as an established multi-platform lifestyle editorial brand monetizing audience across content and products.
• Better Homes and Gardens (US): The original US edition licensed by Meredith/Dotdash Meredith; same brand name and content DNA but a much larger US media operation. Comparable as the global flagship of the BHG brand universe.

Regional players

• Woman's Day (Australia): Same Are Media parent, primarily entertainment and celebrity-focused rather than home/lifestyle, but demonstrates the multi-title shared platform economics and Australian consumer subscriptions applicable to BHG.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/BHGAus
• Facebookfacebook.com/BHGAus
• Instagraminstagram.com/bhgaus
• Pinterestpinterest.com.au/bhgaus
• TikToktiktok.com/@bhg_aus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better Homes and Gardens