Panibois

What Panibois does

Panibois is a privately held French manufacturer of wooden baking moulds and trays (barquettes de cuisson en bois), founded in 1995 and headquartered at 3 rue des vignes, Marcilly en Villette, France. The company operates a single-site production model with 11–50 employees, sourcing poplar wood from sustainably managed forests to produce 100% biodegradable and reusable cooking moulds, ring moulds (Bagues), flan rings (Cercle de cuisson), the Barquette Bois Vicomte, and a flagship Panettone mould line priced €168.00–€248.40 (ex-VAT). It positions itself as the self-described inventor of wood cooking (l'inventeur de la cuisson dans le bois) and serves professional bakers, pastry chefs, and restaurateurs with a stated focus on sustainability, French manufacturing quality, and reusable product design.

Panibois generates revenue primarily through direct e-commerce unit sales of its moulds via panibois.com, with prices typically in the tens to low hundreds of euros. A secondary enterprise channel — personnalisation.panibois.fr — enables professional clients to commission custom branded or spec-built wooden cooking products, opening a higher-touch, potentially higher-margin sales route distinct from the consumer/SMB catalog. Pricing follows a unit-pricing, pay-as-you-go model, and the company supports the catalog with a content marketing layer including a recipe section (Nos Recettes) and a "Réutilisez-nous" second-life usage hub, designed to drive organic discovery, repeat usage, and brand engagement.

The go-to-market is product-led and digital-direct, with marketing distributed across the multilingual website (FR/EN/ES/IT/DE via Weglot), downloadable French and English product catalogues, a newsletter, and organic social. Distribution is currently limited to France for physical fulfilment, although the catalog is browseable internationally — an explicit signal that international fulfilment is a forward strategic option rather than a current capability. There is no disclosed external funding, no public financial statements, no enterprise customer concentration, and no management team information in the available data; ownership is private and independent, and the company shows no AI/ML or software platform capability.

Name

Panibois

Legal name

Panibois

Website

https://panibois.nl

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Panibois is a French manufacturer, founded in 1995, that produces biodegradable and reusable wooden baking moulds and trays from sustainably managed poplar, serving professional bakers, pastry chefs, and restaurateurs through direct e-commerce and a custom-product personalization platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Marcilly-en-villette

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Product Sales: Panibois generates revenue through the direct sale of wooden cooking molds and trays to professional customers (bakers, pastry chefs, restaurateurs). Products are sold at fixed unit prices through their e-commerce platform, with pricing varying by product type and size.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Panibois manufactures and sells ecological wooden baking molds and trays made from poplar wood sourced from sustainably managed French forests. Items are 100% biodegradable and reusable, designed for professional bakers, pastry chefs, and restaurateurs, with customization available through a dedicated personalization platform.

Product overview

Panibois is a manufacturer of ecological wood cooking molds and trays (barquettes de cuisson en bois). The company, founded in 1995 and based in Marcilly en Villette, France, produces a range of cooking molds including Panettone molds (ranging from €168 to €248.40), Bagues (ring molds), Barquette Bois – Vicomte trays (priced at €61.92), and cooking rings (Cercle de cuisson). All products are made from poplar sourced from sustainably managed forests, are 100% biodegradable, and are designed for bakers, pastry chefs, and restaurateurs. The product line is complemented by recipe suggestions and customization options.

Differentiator

Problem solved

Functional benefit

Products and services

• Panettone wood baking molds Wood cooking molds specifically designed for baking panettone, offered in multiple sizes with prices ranging from €168.00 to €248.40 (excluding VAT). Sold to professional bakers, pastry chefs, and restaurateurs.
• Bagues (wood cooking rings) Ring-shaped wooden cooking molds for various baking applications including cakes and flans, suitable for bakers, pastry chefs, and restaurateurs.
• Barquette Bois – Vicomte Wooden tray/mold product for cooking and presentation, priced at €61.92 (excluding VAT). Designed for professional kitchen use.
• Cercle de cuisson Panibois (wood cooking rings) Wooden cooking rings for culinary preparations such as flans, combining aesthetics with practicality for professional chefs.
• Product personalization service Custom-made wooden cooking products (molds and trays) produced to customer specifications, available through a dedicated personalization platform for professional clients seeking branded or bespoke wood cookware.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat2 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/panibois.fr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Panibois