Out of Bounds

What Out of Bounds does

Out of Bounds is a privately held, full-service advertising agency headquartered in Ogden, Utah, that has specialized exclusively in the outdoor recreation industry for more than 20 years (founded 2000). The firm serves outdoor-industry brands across hunting, shooting sports, winter sports, optics, archery, fishing, and outdoor apparel — a client roster that includes W.L. Gore (GORE-TEX), Sig Sauer Electro-Optics, Sitka Gear, Savage, Leupold, Amer Sports, Rossignol, Atomic, Salomon, and Suunto, as well as nonprofits and government entities such as the National Forest Service, Tread Lightly, and Ogden CVB. The agency employs 1-10 people and is independently owned with no disclosed venture capital, private equity, or parent-company backing.

The agency's core service offering is an integrated creative stack covering design, photo/video production, strategy, web development, social media, and advertising planning/buying. Production work is anchored in outdoor environments — leveraging proximity to the Wasatch Mountains, national parks, deserts, 14,000-foot peaks, and red-rock formations — to produce authentic photography, video, catalog, packaging, and brand-identity deliverables. Core technology is human creative services; the company has no disclosed API, SDK, or proprietary software product, and there are no AI/ML capabilities referenced in any source material.

Out of Bounds generates revenue through project-based and retainer professional-services engagements, with pricing that is quote-based and not publicly disclosed. Go-to-market is sales-led, driven by direct outreach, a portfolio website, and organic social channels (notably Instagram @getoutofbounds). The geographic footprint is domestic (North America), and the agency has no disclosed funding rounds, acquisitions, subsidiaries, or expansion initiatives, indicating an organically grown, founder-owned boutique operating model.

Name

Out of Bounds

Legal name

Out Of Bounds

Website

https://getoutofbounds.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Out of Bounds is a privately held, boutique full-service advertising agency in Ogden, Utah, founded in 2000, that specializes in branding, photo/video, strategy, web, and advertising for outdoor recreation industry brands.

Ownership category

akta.pro rank

Product category

Advertising Agency Services

NAICS

Indoor and Outdoor Display Advertising (54185)

akta.pro primary industry

OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)

Keywords

• Outdoor advertising agency
• Creative brand design
• Photo video production
• Website development services
• Social media marketing

Headquarters

HQ city

Ogden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Creative Services: Full-service advertising agency providing design, photo/video, strategy, web development, social media, and advertising services to outdoor industry brands on a project or retainer basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Out of Bounds is a full-service advertising agency that sells integrated marketing and creative services to brands in the outdoor recreation industry. Its deliverables span design, photo and video production, brand strategy, website development, social media, and advertising planning/buying, delivered on a project or retainer basis. The agency's work is oriented around authentic visual storytelling tied to the outdoor lifestyle.

Product overview

Out of Bounds is a full-service advertising agency with over 20 years of experience that specializes in the outdoor industry. The agency offers an integrated suite of services including Design, Photo/Video Production, Strategy, Web Development, Social Media, and Advertising Services. The agency also provides specialized Photography, Identity/Logo Design, and Video Production capabilities. These core services work together to deliver comprehensive marketing solutions to outdoor industry clients, from brand identity development through digital experiences and advertising campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Services Creative design services for outdoor industry brands covering logos, corporate branding, brochures, packaging, collateral material, ad campaigns, websites, apps, and catalogs. Delivers gripping design work tailored to outdoor lifestyle brands.
• Photo/Video Production Visual storytelling through professional photography and video production, ranging from epic outdoor location shoots to studio product and technical photography, including hunting, fishing, skiing, and mountain biking imagery. Also covers product videos, webisodes, and commercials. Leverages nature's raw elements to convey brand identity, passion, and expertise.
• Strategy Services Strategic consulting for outdoor brands including consumer research, market analysis, positioning, and product refinement to support business objectives and target audiences.
• Web Development Website design and development focused on user experiences that allow outdoor brands to connect authentically with audiences through clean, simple, mobile-friendly interfaces.
• Social Media Services Social media strategy and content creation services to help outdoor brands find and connect with audiences who share their values through authentic brand presence and authentic self-expression.
• Advertising Services Full suite of advertising planning, buying, and design services across all mediums with an integrated approach to harmonizing paid, owned, and earned media touchpoints along the consumer journey.
• Identity/Logo Design Brand identity and logo design services creating distinctive visual identities for clients across various industries, including outdoor recreation brands.

Named customers24 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Momentum Worldwide: Global experiential and integrated marketing agency within the McCann Worldgroup network. Comparable to Out of Bounds in serving outdoor, active lifestyle, and consumer brands, though significantly larger and broader in scope and reach.
• Cramer: Independent, full-service creative agency (formerly Cramer-Krasselt) with experience in outdoor/CAT, CPG, and lifestyle categories. While broader in scope than Out of Bounds, it serves similar brand profiles with comparable integrated creative and media capabilities.
• AMP Agency: Full-service marketing agency with sports, lifestyle, and entertainment clients including outdoor brands. Broader portfolio than Out of Bounds but offers comparable creative, digital, and media services to enterprise brands in similar verticals at a larger scale.
• The Richards Group: Independent, full-service advertising agency with experience in outdoor, lifestyle, and CPG categories. While broader in scope than Out of Bounds, it serves similar brand profiles with comparable integrated creative, media planning, and digital capabilities from an independent ownership model.

Direct peers

• Backbone Media: Outdoor lifestyle and active lifestyle marketing agency headquartered in Carbondale, Colorado. Specializes in PR, social media, and creative services for outdoor, travel, and active lifestyle brands—directly comparable to Out of Bounds in vertical focus, service mix, and boutique positioning.
• Duffy & Shanley: Providence, RI-based advertising and marketing agency with deep roots in outdoor, lifestyle, and tourism categories. Directly comparable to Out of Bounds as a mid-sized creative agency serving outdoor and lifestyle brands with full-service capabilities including brand strategy, advertising, and content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/getoutofbounds

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Out of Bounds