American Society for Indexing

What American Society for Indexing does

The American Society for Indexing (ASI) is a U.S. nonprofit professional association founded in 1968, headquartered administratively in Tempe, Arizona under contract with Sagebrush Association Management. It is positioned as the nation's only association dedicated exclusively to indexers and indexing, serving freelance professional indexers, publishers, editors, and authors, with additional reach into aspiring indexers. ASI's revenue model is diversified across six streams: recurring annual membership dues, conference registration fees (in-person and virtual), training courses and workshops, paid webinar series, publications including the Key Words quarterly journal and ASI Books, and an online store. Pricing is tiered by member versus non-member status, with member discounts of roughly 25–50% across offerings.

ASI's product portfolio is centered on a Moodle-based online learning platform that delivers the new four-module Principles of Indexing training course, alongside paid online courses (such as the three-part Macros course), webinar replays, and reference resources. Marketplace products include the searchable Indexer Locator directory and the Jobs Hotline, which together form a two-sided platform connecting indexers with publishers and authors. The association runs an annual conference (returning to in-person at Bryn Mawr College in 2024 after four virtual years), maintains local chapters and Special Interest Groups, publishes the Key Words journal, and operates an industry awards program including the Hines Award and Order of the Kohlrabi. Governance is provided by an elected National Board of Directors; the Administrative Office is managed by Sagebrush Association Management.

The organization maintains international affiliations through the International Committee of Representatives of Indexing Societies (ICRIS) with seven sister societies across Australia/New Zealand, Canada, China, Germany, the Netherlands, Southern Africa, and the UK/Ireland, and offers a Gallagher-brokered member health insurance benefit. ASI's AI Committee has begun publishing white papers (most recently "AI and Book Indexing: Trajectory Data" in March 2026) addressing the impact of generative AI on the indexing profession, signaling a defensive positioning strategy around the core commodity the association represents.

Name

American Society for Indexing

Legal name

American Society for Indexing

Website

https://asindexing.org

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

101–250 employees

Short description

The American Society for Indexing is a U.S. nonprofit professional association founded in 1968 that advocates for, educates, and serves as the central resource for indexers, connecting freelance indexers with publishers, editors, and authors through membership programs, conferences, training courses, and the Indexer Locator marketplace.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Educational Services (611), Newspaper, Periodical, Book, and Directory Publishers (5131), Information (51), Libraries and Archives (51921)

SIC

Services-Membership Organizations (8600), Miscellaneous Publishing (2741), Periodicals: Publishing Or Publishing & Printing (2721), Books: Publishing Or Publishing & Printing (2731)

akta.pro industry

PRIMARYEDAGAFAK

Scholarly Society & Association Publishing

Education/Educational Publishing & Learning Content/Academic & Scholarly Publishing (Journals, Monographs)

SECONDARYHDAEAGAH

Enterprise Search, Indexing & Content Discovery

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Content Management (ECM) & Document Management

SECONDARYBPAMAAAK

Web Directories & Link Indexes

Business & Public Services/Web, Mobile & Digital Platforms/Search, Discovery & Web Portals

Keywords

• Professional association services
• Indexing training courses
• Indexer locator directory
• Book indexing publications
• Indexing professional development

Headquarters

HQ city

Tempe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees provide access to member benefits including the Indexer Locator, webinars, online learning courses, publications, and networking opportunities.
2. Conference Registration: Fees for annual conferences including virtual and in-person events. Conference packages include sessions, workshops, and accommodation. Example: 2024 conference at $599 for members and $799 for non-members.
3. Training Courses and Workshops: Fees for preconference workshops and online learning courses such as the Macros course ($299 members, $349 non-members) and new indexer workshops.
4. Webinar Series: Fees for webinar series replays such as the Structural Elements series ($129 members, $229 non-members).
5. Publications: Sales of Key Words journal (quarterly publication) and ASI Books, including the publication of indexing-related books.
6. Online Store: Sales of publications, chapter/SIG memberships, and various indexing resources.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

American Society for Indexing is a nonprofit professional membership association that advocates for, educates, and provides central resources to the indexing profession. Its core offerings include membership services, a self-paced Principles of Indexing training course, the Indexer Locator and Jobs Hotline services that connect professional indexers with publishers and authors, webinars and online learning courses, the Key Words quarterly journal, ASI Books, and an annual conference.

Product overview

The American Society for Indexing (ASI) offers a comprehensive suite of products and services for the indexing profession, centered around its core membership organization. The main offerings include the Principles of Indexing Training Course (a four-module self-paced online training program), the Indexer Locator database, Jobs Hotline service, and the quarterly Key Words journal. The product portfolio also includes webinars and online learning courses for professional development, ASI Books publications, annual conferences (held virtually and in-person), and the ASI Discussion List community. The Principles of Indexing course is the organization's newest educational product, while the Indexer Locator and Jobs Hotline serve as the primary marketplace connectors for indexers and those seeking indexing services.

Differentiator

Problem solved

Functional benefit

Products and services

• ASI Membership
• Principles of Indexing Training Course
• Indexer Locator
• Jobs Hotline
• Key Words Journal
• ASI Annual Conference
• ASI Webinars and Online Learning Courses
• ASI Books

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Sagebrush Association ManagementcoreOthersAdministrative services contracted to Sagebrush Association Management, which operates ASI's Administrative Office. Located in Tempe, Arizona.
• GallagherminorOthersPartnership provides ASI members with access to health insurance and related coverage options including major medical, short term health plans, vision and dental plans, critical care coverage, life, and supplemental health options.
• Australia & New Zealand Society of Indexers (ANZSI)coreStrategic or Co-development PartnerInternational affiliation with the Australia & New Zealand Society of Indexers, one of ASI's key international sister societies.
• Indexers of Canada / Société canadienne d'indexationcoreStrategic or Co-development PartnerInternational affiliation with Canadian indexing society, part of ICRIS (International Committee of Representatives of Indexing Societies).
• China Society of Indexers (CSI)coreStrategic or Co-development PartnerInternational affiliation with indexing society in China.
• Deutsche Gesellschaft für Information und Wissen (DNI)coreStrategic or Co-development PartnerInternational affiliation with German indexing society.
• Nederlandse IndexerscoreStrategic or Co-development PartnerInternational affiliation with Dutch indexing society.
• Professional Indexers Group of South Africa (PEG)coreStrategic or Co-development PartnerInternational affiliation with South African indexing society.
• Society of Indexers (UK-Ireland)coreStrategic or Co-development PartnerInternational affiliation with the Society of Indexers covering UK and Ireland, one of the longest-established indexing societies.
• International Committee of Representatives of Indexing Societies (ICRIS)coreStrategic or Co-development PartnerASI participates in ICRIS, an international body connecting indexing societies globally. Frances Lennie serves as ANZSI representative to ICRIS.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/asindexing
• Instagraminstagram.com/asindexing
• Xx.com/asindexing

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Society for Indexing