5th Avenue
5th Avenue (5th Avenue Fashions Limited) is a UK-based designer womenswear retailer operating a physical boutique in Ilkley, West Yorkshire and a Shopify-based e-commerce store, selling curated ranges from roughly 15 designer brands to women seeking casual, occasionwear, and Mother of the Bride/Groom outfits across the UK, Europe, and Rest of World.
- Company typePrivate
- Founded-
- HeadquartersIlkley, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What 5th Avenue does
5th Avenue (legal entity: 5th Avenue Fashions Limited, UK private limited company, Company No. 03235733) is a specialty designer womenswear retailer operating a dual-channel model: a physical boutique located at 3 Dalesway House, South Hawksworth Street, Ilkley, West Yorkshire, LS29 9LA, and a direct-to-consumer e-commerce storefront at 5thavenueclothes.co.uk. The curated assortment spans roughly 15 designer labels including Joseph Ribkoff, Robell, Mac, Dolcezza, OUI, NAYA, Piti Cuiti, HERZEN'S ANGELEGENHEIT, Monari, Rino & Pelle, Creenstone Coats, Leo & Ugo, Alison Sheri, Elisa Cavaletti, and Frank Lyman, organized across categories (Clothing, Mac Jeans, Accessories, Shoes) and use cases (casual, weekend, occasionwear, cruisewear, Mother of the Bride/Groom). Pricing is per-item unit pricing in GBP, USD, and EUR with VAT included, ranging from approximately £25 to £400+, with a 10% FIRSTORDER discount code for new customers and sale items discounted 25-50% off RRP.
The technology stack is a standard Shopify e-commerce build delivered by Visualsoft (a Shopify Premier Partner), with Sagepay as the secure payment gateway and Royal Mail for UK and international delivery. The international proposition covers Europe (£15, 10-14 days) and Rest of World (£30, 10-14 days), with free UK delivery and a 7-day return/exchange policy. There is no evidence of AI/ML capabilities, no public API, no proprietary platform features, and no mobile app.
The business model is direct-to-consumer one-time retail product sales with no subscription or recurring component. Customer acquisition relies on organic social media (Facebook, Twitter), email newsletter signup, a referral Tell-a-Friend feature, RSS feeds, and promotional discount codes. The company is independently owned with no disclosed institutional investment, no parent company, no M&A activity, and no funding rounds. Headcount is reported in the 11-50 range. No revenue figures are publicly disclosed.
5th Avenue firmographics
Firmographics- Name
- 5th Avenue
- Legal name
- 5th Avenue Fashions Limited
- Website
- https://5thavenueclothes.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 5th Avenue (5th Avenue Fashions Limited) is a UK-based designer womenswear retailer operating a physical boutique in Ilkley, West Yorkshire and a Shopify-based e-commerce store, selling curated ranges from roughly 15 designer brands to women seeking casual, occasionwear, and Mother of the Bride/Groom outfits across the UK, Europe, and Rest of World.
- Ownership category
- akta.pro rank
5th Avenue industry classification
Industry- Product category
- Designer Womenswear Retail
- NAICS
- Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Women’s Apparel Retail (CRAAABAB)
- akta.pro secondary industry
- Streetwear & Contemporary Apparel Retail (CRAAABAM)
Keywords
Where 5th Avenue is headquartered
LocationHeadquarters
- HQ city
- Ilkley
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
5th Avenue business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct Retail Product Sales: Revenue is generated entirely through one-time retail product sales. The company sells designer womenswear clothing, accessories, shoes, and jeans sourced from multiple international designer brands. Each transaction is a single purchase with no recurring subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual retail pricing per product |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
5th Avenue product offering
Product offeringCore offering
5th Avenue is a designer womenswear retailer that sells clothing, jeans, and accessories sourced from multiple international designer brands. The company operates both a physical boutique in Ilkley, West Yorkshire and an online store, offering brands such as Joseph Ribkoff, Mac, Robell, Piti Cuiti, OUI, Foil, Adini, German Wear, Masai Clothing, Silver Jeans, Raffaele Dandini, and Adhya to UK and international customers.
Product overview
5th Avenue is a women's designer fashion retailer operating both a physical store in Ilkley, West Yorkshire and an e-commerce platform. The company offers a curated portfolio of designer women's clothing across multiple product categories including Clothing (with subcategories: Coats, Tops, Jackets, Trousers, Knitwear, Skirts, Dresses, Occasionwear, Shirts, T-Shirts, and Cruisewear), Mac Jeans (featuring Mac brand denim in various fits and colours), and Accessories. The product portfolio is organised around 15 designer brands including Joseph Ribkoff, Robell, Mac, Alison Sheri, Dolcezza, HERZEN'S ANGELEGENHEIT, NAYA, OUI, Piti Cuiti, Creenstone Coats, Leo & Ugo, Monari, Rino & Pelle, Elisa Cavaletti, and Frank Lyman. The company provides international shipping to Europe and worldwide, with a focus on personal service and a fun shopping experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Designer Womenswear Clothing Curated multi-brand designer women's clothing line featuring Joseph Ribkoff, Mac, Robell, Foil, Adini, German Wear, Masai Clothing, Raffaele Dandini, Adhya, and other international designer labels, sold to women seeking premium and contemporary fashion.
- Mac Jeans Specialist denim range from the Mac brand, offering designer jeans to women seeking premium denim fits and washes.
- Women's Accessories Women's fashion accessories category sold alongside designer clothing to complement outfits.
- Sale Items Discounted designer fashion items from the store's brand portfolio offered at 25–50% off RRP to price-sensitive customers.
- Piti Cuiti Spring/Summer 2026 Collection Spring/Summer 2026 collection from Piti Cuiti, a Spanish designer label, featuring floral dresses and seasonal women's wear for SS26.
- OUI Spring/Summer 2026 Collection Spring/Summer 2026 collection from OUI, a German designer label, featuring blouses, dresses, trousers, skirts, and jackets with summer prints for the SS26 season.
Quantifiable outcome
- Free UK delivery available for orders, reducing total cost of purchase for domestic customers
Companies that use 5th Avenue
Customer profileSegments1 record
Ideal customer profiles1 record
5th Avenue technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
5th Avenue partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Royal MailminorAll UK orders are sent via Royal Mail. The company uses Royal Mail for domestic delivery with a free delivery option for UK orders (7 days) and paid European and international delivery services (10-14 days). Orders require signing for as proof of delivery.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
5th Avenue competitors and assessment
Company assessmentBroad incumbents
- Not On The High Street: Large UK curated marketplace for independent retailers and designers selling gifts, fashion, and accessories. Overlaps with 5th Avenue's multi-brand boutique positioning and serves as a broader channel alternative for the same customer.
- House of Fraser: UK department-store chain with significant women's designer fashion and occasionwear categories. Competes for the same occasionwear customer as 5th Avenue but as part of a wider multi-category retail portfolio.
- John Lewis & Partners: UK department store carrying a wide range of women's designer and contemporary apparel including occasionwear. Overlaps materially with 5th Avenue's assortment but at far greater scale and with a broader non-fashion offer.
Direct peers
- Jane Lewis: UK independent womenswear boutique chain operating both physical stores and an e-commerce platform, stocking multiple premium European designer brands including Robell, Joseph Ribkoff, and Mac — a near-identical operating model and brand mix to 5th Avenue.
- Wolf & Badger: Multi-brand independent fashion retailer with both physical boutiques and a transactional e-commerce platform, curating designer and contemporary labels. Comparable in multi-brand curation and dual-channel operation, though at a larger scale.
- Bella Bleu: UK online and boutique retailer specializing in Mother-of-the-Bride/Groom and occasionwear dresses from European designer labels. Direct overlap with 5th Avenue's stated core occasionwear segments and brand sourcing approach.
- Cotswold Collections: UK online and boutique retailer specializing in women's designer occasionwear and Mother-of-the-Bride outfits. Directly comparable assortment, occasionwear positioning, and dual-channel structure to 5th Avenue.
- Betty & Biddy: UK independent women's fashion boutique with a physical store and e-commerce site offering curated designer brands and occasionwear. Closely mirrors 5th Avenue's boutique-plus-online, multi-brand specialty model.
- Eliza Jane: Independent UK womenswear boutique operating physical stores and an e-commerce site, stocking premium European designer brands. Closely comparable in scale, channel mix, and target customer to 5th Avenue.
Emerging players
- The Idle Man: Smaller UK independent multi-brand apparel retailer with a strong e-commerce focus. While menswear-leaning, it shares the curated-indie-boutique, direct-to-consumer e-commerce model relevant for benchmarking 5th Avenue's online growth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
5th Avenue social profiles
Digital presence5th Avenue financial estimates
Financial estimateRevenue estimate
Valuation estimate
5th Avenue leadership team
Management profileNumber of profiles
5th Avenue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
5th Avenue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 5th Avenue
What does 5th Avenue do?
5th Avenue is a designer womenswear retailer that sells clothing, jeans, and accessories sourced from multiple international designer brands. The company operates both a physical boutique in Ilkley, West Yorkshire and an online store, offering brands such as Joseph Ribkoff, Mac, Robell, Piti Cuiti, OUI, Foil, Adini, German Wear, Masai Clothing, Silver Jeans, Raffaele Dandini, and Adhya to UK and international customers.
Is 5th Avenue a public or private company?
5th Avenue is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 5th Avenue founded?
5th Avenue was founded in -1. It employs 11 to 50 people.
Where is 5th Avenue based?
5th Avenue is headquartered in Ilkley, United Kingdom, in the Europe region.
How does 5th Avenue make money?
One revenue line is on record: direct Retail Product Sales.
Who are 5th Avenue's main competitors?
Broad incumbents on record are Not On The High Street, House of Fraser and John Lewis & Partners. Direct peers are Jane Lewis, Wolf & Badger, Bella Bleu, Cotswold Collections, Betty & Biddy and Eliza Jane. The Idle Man is listed as an emerging player.
Does 5th Avenue have an API?
No public API is recorded for 5th Avenue.
What industry is 5th Avenue in?
5th Avenue's product category is Designer Womenswear Retail. Its primary akta.pro industry code is CRAAABAB, Women’s Apparel Retail, with a secondary code of CRAAABAM, Streetwear & Contemporary Apparel Retail. Its NAICS code is 45811 and its SIC code is 5621.