Ofmom

What Ofmom does

Ofmom Company Limited, founded in 2005 and headquartered in Hong Kong, is a mother-and-infant health company operating as a subsidiary of Korea-based COREE Group. The company develops, manufactures, and distributes a portfolio spanning infant formula (Mengguaiguai, Runermei, Yierya), probiotics (SynterAct, Mamiai, Ofmom Probiotics, Yijiayi B420), supplements, baby food (OrgaKiddy), baby care (U-ZA, Sanita-Denti), and the Life Ofmom maternal-health digital app. Its proprietary technology base rests on 50 years of microbiome research pioneered by the Lim family and is operationalized through the SynterAct 3-strain probiotic formula (co-developed with Dr. Lorenzo Morelli and COREE Italy's AAT Research Center) and European-patented bacterial mixtures (HN001+HN019+M-16V). Manufacturing is anchored at a 17,000-ton-capacity plant in Zhangjiakou, China, designed to TGE and GMP standards with HACCP and ISO 9001 certifications, supported by an R&D network in Italy, China, and South Korea and clinical collaborations with Peking Union Medical College Hospital, Gemelli Hospital, and Seoul National University.

The company operates a consumer-products business model, generating revenue primarily through one-time product sales distributed via a channel-partner and distributor network in China, a pharmacy network of approximately 1,500 outlets in South Korea, e-commerce platforms, and retail stores in Vietnam and Thailand. A secondary subscription/recurring-revenue stream runs through the Life Ofmom app, which provides gestational diabetes monitoring, pregnancy tracking, lactation records, and one-on-one consultation services. Geographic reach spans China, South Korea, Italy, Hong Kong, Vietnam, Thailand, and a Los Angeles R&D presence. Disclosed scale signals include 480 million yuan in annual Mamiai probiotics brand sales (claimed global #1 in infant probiotics) and 140 million yuan in milk powder sales representing more than 2x year-over-year growth, with a $4 million export contract signed for the Vietnam market in June 2024. The company remains privately held under the COREE Group umbrella with no external funding rounds disclosed.

Name

Ofmom

Legal name

Ofmom Company Limited

Website

https://ofmom.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Ofmom, a Hong Kong-headquartered subsidiary of Korea's COREE Group, develops and distributes infant formula, probiotics, supplements, baby care products, and a maternal-health app (Life Ofmom) across China, Korea, Italy, Vietnam, and Thailand, anchored on proprietary microbiome and probiotic technology.

Ownership category

akta.pro rank

Product category

Infant Nutrition and Maternal Healthcare

NAICS

Dairy Product Manufacturing (3115), Food Manufacturing (311), Snack Food Manufacturing (31191)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro industry

PRIMARYAFAHAHAA

Standard Infant Formula Manufacturing (Cow Milk–Based)

Agriculture & Food Production/Dairy Processing/Infant Formula & Specialized Dairy Nutrition Manufacturing

SECONDARYAFAHAHAC

Special Medical Purpose Infant Formula Manufacturing (FSMP/Medical Nutrition)

Agriculture & Food Production/Dairy Processing/Infant Formula & Specialized Dairy Nutrition Manufacturing

SECONDARYCRADAEAK

Organic & Clean-Label Baby Nutrition

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Infant & Baby Food & Nutrition

SECONDARYCRADAEAJ

Prenatal & Postnatal Maternal Nutrition (Lactation Support)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Infant & Baby Food & Nutrition

SECONDARYCRADAEAE

Baby Purees & Jarred Foods (Fruits, Vegetables, Mixed Meals)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Infant & Baby Food & Nutrition

Keywords

• Infant formula
• Probiotic supplements
• Maternal health products
• Baby care products
• Infant nutrition

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Marketing or Sales, Supply Chain, Personnel, Technology or R&D

Revenue model

1. Product Sales (Infant Formula, Probiotics, Supplements, Dairy, Baby Care): Ofmom generates revenue primarily through the sale of physical consumer products including infant formulas (Mengguaiguai, Runermei), probiotics (SynterAct, Ofmom Probiotics, Mamiai), calcium supplements (Mamiai Calcium Vitamin KD Chewable Tablets), liquid infant formula, baby food (OrgaKiddy), baby care products (U-ZA, Sanita-Denti), and postpartum care products. Products are sold through pharmacies, online malls, and retail stores across China, Korea, and Vietnam.
2. Life Ofmom Digital Healthcare App: Life Ofmom is a maternal and infant healthcare app providing blood sugar monitoring, pregnancy care, lactation records, and one-on-one consultation services. The app supports pregnant women with gestational diabetes management and provides health content throughout the pregnancy and parenting cycle.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Ofmom develops, manufactures, and sells maternal and infant nutrition products including infant formulas (Mengguaiguai, Runermei, Yierya, Ofmom Liquid Infant Formula), probiotic supplements (SynterAct, Mamiai, Ofmom Probiotics, Yijiayi B420), baby food (OrgaKiddy), calcium supplements (Mamiai Calcium Vitamin KD), and infant care products (U-ZA, Sanita-Denti). The company operates the Life Ofmom maternal digital health app for pregnancy, blood sugar monitoring, and lactation management, and runs postpartum care services through DeRAMA Global partnerships.

Product overview

Ofmom is a mother and child health company offering a comprehensive portfolio of products and services across infant nutrition, probiotics, food supplements, and infant care categories. The core product line includes infant formulas (Mengguaiguai, Runermei, Yierya) focusing on intestinal health with prebiotic combinations (GPL, GOS, lcFOS) and brain development nutrients (DHA, ARA). The probiotic portfolio spans Ofmom Probiotics, Mamiai, SynterAct (3P biotics), and Yijiayi B420. Food products include OrgaKiddy snack series (Yogurt Soluble Balls, Brown Rice Sticks, Probiotic Juice) and calcium supplements. Infant care encompasses U-ZA plant-based laundry soaps and Sanita-Denti oral care. The company also operates Life Ofmom, a digital health app for pregnancy and infant care management, and provides breastfeeding R&D and postpartum care services through DeRAMA centers.

Differentiator

Problem solved

Functional benefit

Brands

• Mamiai: Core probiotic brand of Ofmom Company with annual sales of 480 million yuan in China's infant probiotics market
• OrgaKiddy
• SynterAct
• Yijiayi
• Mengguaiguai
• Runermei
• U-ZA
• Life Ofmom

Products and services

• Mengguaiguai Infant Formula Infant formula focusing on protecting baby's intestinal health with GPL prebiotics (lactulose, galactose oligosaccharide, inulin), DHA from deep-sea microalgae, taurine, and beta-carotene for brain and vision development.
• Runermei Infant Formula Infant formula supplemented with GOS and lcFOS prebiotics for intestinal protection and immunity enhancement, containing DHA, ARA, choline, taurine, and α-lactalbumin for babies during milk transition.
• Yierya Formula Infant formula product line manufactured at Ofmom's Zhangjiakou production plant alongside Mengguaiguai and Runermei formulas using French TGE technology and GMP standards.
• Ofmom Liquid Infant Formula Ready-to-feed liquid infant formula imported from Italy, made with raw milk from Italian Alps. Uses Nutri-balance formula with GOS and FOS prebiotics, DHA, ARA, and taurine for convenient infant feeding.
• SynterAct Probiotics Premium probiotic product line using 3P biotics (probiotics, prebiotics, post-biotics) developed with Dr. Lorenzo Morelli at COREE Italy's AAT Research Center using SynterAct Technology 3 Strain Formula. Targets specific age groups and sexes from babies to seniors.
• Ofmom Probiotics Probiotic supplement containing 5 billion viable bacteria per pack with European patented bacterial mixture HN001+HN019+M-16V, supplemented with GOS and lcFOS prebiotics for intestinal health and allergy prevention.
• Mamiai Probiotics Core probiotic brand of Ofmom Company. Mamiai brand ranks first worldwide in infant probiotic sales with annual sales of 480 million yuan. Product line includes probiotics for children's health managed through the Mamiai Distributor Committee.
• Yijiayi B420 Probiotics Supplement Weight management probiotic supplement for adult health, containing 30 billion active cultures including bifidobacterium lactic B420, BI-04, and lactobacillus rhamnosus GG. Produced in cooperation with DuPont Danisco, with white kidney bean extract and prebiotics.
• Mamiai Bear Probiotic New probiotic product for children's digestive health, focusing on supporting healthy and active gut function for child growth under the leading Mamiai probiotic sub-brand.
• Mamiai Calcium Vitamin KD Chewable Tablets Calcium supplement containing calcium carbonate, vitamin D3, and vitamin K2 in teddy bear-shaped chewable tablets with orange flavor. Certified with dietary supplement mark G202134000086 for efficacy and safety. Targets bone health and growth in children and adolescents.
• OrgaKiddy Yogurt Soluble Balls Freeze-dried yogurt chewable snack containing 11.4% fresh raw milk with high-quality proteins, processed using advanced freezing and drying technology with natural fruit juice flavors for baby snacking.
• OrgaKiddy Brown Rice Sticks Snack sticks made with 8 kinds of chemical-free Korean grains in cheese, strawberry, and blueberry flavors. Contains freeze-dried vegetables and calcium for training babies to chew, grab, and swallow.
• OrgaKiddy Probiotic Fruit and Vegetable Juice Traditional Korean-style juice made with Korean Naju Pears and platycodon, supplemented with over 10 billion MCC1849 probiotic strains for immunity and intestinal health.
• U-ZA Baby Care Series Plant-based infant laundry soap and care product line including laundry detergents, washing liquids for bottles/fruits/vegetables, and tableware cleaners. U-ZA Baby Laundry Soap features grapefruit and soybean scents with citron from the Korean southern coast and rice bran extract for antibacterial properties, and won the Golden Orange Award. 99% plant-based with natural antibacterial ingredients.
• Sanita-Denti Infant oral health care brand with toothpaste and toothbrushes for children aged 0-2, 2-5, and 5+. Uses different formulas by age with xylitol for cavity prevention and Mastic ingredient to inhibit Helicobacter pylori.
• FloraMate Probiotic product featured in the next product section of the Ofmom website, part of the company's broader probiotic supplement portfolio.
• Oat Ofmom Oat-based baby food product in banana flavor with half sugar content, featured in the next product section of the Ofmom website.
• Life Ofmom App Digital maternal and infant healthcare application providing gestational diabetes management, blood sugar monitoring, pregnancy health tracking, feeding records, one-on-one consultation, and health content throughout pregnancy and parenting cycle. Won the 2020 Korea Good Design Award and 2022 Indigo Design Awards.
• Ofmom Service Service offering including maternal-child health research, breastfeeding R&D, and postpartum care center operations (in partnership with DeRAMA Global) providing total care from prenatal to postpartum recovery across Korea, Bangkok, Los Angeles, and other locations worldwide.

Quantifiable outcome

• Mamiai probiotics brand holds first place in the world's sales in the field of infant probiotics with annual sales of 480 million yuan.
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Dx&Vx (Vietnam distributor)minorChannel Partner/ Reseller/ Distributor · 24 June 2024Dx&Vx's Ofmom brand successfully entered the Vietnamese market with a $4 million export contract. Dx&Vx serves as the distributor for Ofmom products in Vietnam.
• Infini Fluidics (U.S.)coreStrategic or Co-development Partner · 18 November 2021COREE Company signed a strategic partnership agreement with Infini Fluidics (a spinoff company from the University of Pennsylvania) to develop a new microfluidic processing method for producing mRNA vaccine lipid nanoparticle structures. The collaboration aims to maximize hourly throughput by enabling processing more than 128 times the existing production capacity. The consortium includes COREE, GeneOne Life Science, Inovio Pharmaceuticals, BioApp Green Vaccine, and others, with Oxford University for global clinical trial planning.
• Korea Atopy AssociationminorStrategic or Co-development Partner · 18 November 2021Ofmom Korea signed a sponsorship agreement with the Korea Atopy Association to donate SynterAct probiotic products for a charity bazaar to help young patients with atopy, 1,000 children in public daycare centers, and approximately 1,000 families with children suffering from atopy.
• Peking Union Medical College Hospital, Beijing Children's Hospital, PKU China Center for Health Development StudiescoreStrategic or Co-development Partner · 3 December 2017Representatives from Peking Union Medical College Hospital, Beijing Children's Hospital, PKU China Center for Health Development Studies, Embassy of the Republic of Korea, and Coree-Ofmom (HK) came together at Centre Ofmom in Beijing to formalize an international research project on women's welfare and children's healthcare. Professor Ma Liangkun of Peking Union Medical College Hospital leads the project. Catholic University in Italy and Gemelli University Hospital in Rome also collaborate on the project.
• Granarolo (Italy)coreStrategic or Co-development Partner · 6 October 2017Ofmom Company and Granarolo (Italy's largest dairy company, founded 1957, with 14 regions and 1,000+ farmers and herdsmen) signed a contract for liquid milk cooperative R&D on September 24, 2015. The first result was Ofmom liquid milk, processed within 48 hours from milking to packaging. Products launched in South Korea in December 2017, China and Italy in 2018, and planned for US market in 2019.
• Catholic University of Italy and Gemelli HospitalcoreStrategic or Co-development Partner · 5 October 2017Ofmom Company signed a joint research agreement with Catholic University of Italy and Gemelli Hospital for ongoing public healthcare research. The agreement aims to open educational programs related to South Korea prenatal care and set up a 'Woman Centre' for postpartum recuperation. They also established the 'Mother and Child and Beyond' Biobank project.
• DeRAMA Global (Postpartum Care Centers)minorGTM or Marketing PartnerOfmom Korea and DeRAMA Global launched a joint marketing campaign for SynterAct probiotic supplement and DeRAMA postpartum care center services. DeRAMA operates postpartum cancer centers in Korea, Bangkok, Los Angeles, and other locations worldwide. The partnership incorporates Ofmom products into prenatal and postpartum practices through DeRAMA's network.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Culturelle (i-Health / DSM): Probiotic brand specializing in Lactobacillus rhamnosus GG for infant and family gut health. Directly comparable to Ofmom's Mamiai, SynterAct and Ofmom Probiotic strain-led positioning.
• BioGaia: Swedish probiotic specialist selling clinically validated Lactobacillus reuteri strains to infant and maternal nutrition brands. Comparable to Ofmom's evidence-led, patented-strain probiotic strategy.
• HiPP: European organic infant formula and baby food brand. Comparable to Ofmom's clean-label positioning and Granarolo co-developed Italian liquid milk origin story.

Direct peers

• Ausnutria Dairy: Dutch-China infant formula group (Kabrita, Neolac, Hyproca). Comparable to Ofmom across premium goat- and cow-based infant formula categories, especially in cross-border e-commerce.
• Synutra International: China-based infant formula manufacturer selling through domestic and export channels, including US. Competes with Ofmom's standard and premium infant formula SKUs and shares a focus on intestinal health ingredients.
• Beingmate: Chinese infant formula and nutrition company with strong maternity hospital channel presence. Directly comparable to Ofmom's distribution-led model in China and overlapping gut-health positioning.
• Feihe: China's largest domestically produced infant formula brand (Astrabemium/AstroBaby). Competes head-to-head with Ofmom's infant formula range and Mengguaiguai/Rongru series in Chinese mother-and-baby channels.
• Health and Happiness (Biostime): Hong Kong-listed Chinese infant nutrition company selling infant formula, probiotics, and baby care products. Direct competitor to Ofmom's Mengguaiguai/Runermei/Mamiai portfolio across China and Southeast Asia.

Broad incumbents

• Nestle NAN: Global infant formula leader (NAN, Illuma) and one of Ofmom's largest competitive threats in China and Southeast Asia. Comparable in standard and specialty infant formula segments.
• Danone Nutricia: Global incumbent in infant nutrition (Aptamil, Nutrilon) with deep clinical research and Asia-Pacific distribution. Comparable at category level — premium infant formula, maternal nutrition, and probiotics — though broader portfolio than Ofmom.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ofmom-company-limited

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ofmom