What Crumbs Bake Shop does

Crumbs Bake Shop is a specialty cupcake and baked goods retailer founded in March 2003 on the Upper West Side of Manhattan. The company scaled into a multi-location bakery chain in the United States, reaching an employee base of 251–500 at peak, and traded publicly on OTC markets under the ticker CRMBQ before delisting. The company was co-founded by Jason Bauer and Mia Bauer (who also served as creative director) and disclosed two funding rounds totaling $13.5 million — $10 million in June 2013 and $3.5 million in February 2014 — consistent with a late-stage capital push prior to its decline.

The current operating posture reflects delisted status and what appears to be the cessation or severe contraction of the retail bakery business. Source-provided financial figures (reported in the trillions of dollars across 2010–2013 revenue, gross profit, EBITDA, and net income lines) are clearly malformed and unusable for triangulation; they should not be interpreted as actual reported financials. The supplied source corpus also contains extensive data describing a separate German-domiciled consumer privacy product also branded "Crumbs," built by eyeo GmbH in Cologne; that data describes a different legal entity and is treated here as a data misattribution, not a Crumbs Bake Shop line of business. As a result, the investment-relevant picture for Crumbs Bake Shop is limited to its historical footprint, public-market exit, and leadership legacy.

Name

Crumbs Bake Shop

Legal name

eyeo GmbH

Website

https://crumbs.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Crumbs Bake Shop was a US specialty cupcake retailer founded in 2003 in Manhattan that scaled into a multi-location bakery chain before delisting from OTC markets (CRMBQ) amid apparent business contraction.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Free Product (Pre-revenue): Crumbs is currently offered as a free product. The revenue model is not yet disclosed. As a product of eyeo GmbH, which operates other privacy-focused products including ad blockers with large user bases, future monetization may leverage the established freemium/ad-supported model or other approaches.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Crumbs is a privacy protection software product that blocks supercookies, evercookies, and other third-party tracking technologies. It is built and operated by eyeo GmbH, the company behind AdBlock and Adblock Plus (400+ million combined users). The product is offered free of charge, currently in early-access phase via waitlist, with planned deployment at the router level for whole-home network privacy and on mobile devices for on-the-go protection.

Product overview

Crumbs is a single, unified privacy protection product by eyeo GmbH that blocks supercookies, evercookies, and other sneaky third-party tracking. The product operates at two levels: router-level protection for whole-home network privacy across all devices, and mobile device protection for on-the-go privacy. Currently available via early-access waitlist.

Differentiator

Problem solved

Functional benefit

Products and services

• Crumbs A privacy protection software product that blocks supercookies, evercookies, and other third-party tracking mechanisms that standard privacy tools miss. It operates at two levels: router-level deployment covering all devices on a home network (phones, computers, tablets, smart devices) without per-device app installation, and a mobile app for on-the-go privacy protection. Offered free of charge by eyeo GmbH, currently in early-access phase via waitlist signup.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• eyeo GmbHcoreOthersCrumbs is a product built and operated by eyeo GmbH, the company behind AdBlock and Adblock Plus (400+ million users), spider.io (acquired by Google), and DNS4EU infrastructure. Eyeo serves as the parent company and IP owner.
• AdBlockminorOthersAdBlock is one of the products made by eyeo GmbH, the parent company of Crumbs. It has 400+ million combined users with Adblock Plus. Brand association provides credibility for the new privacy product.
• Adblock PlusminorOthersAdblock Plus is one of the products made by eyeo GmbH, the parent company of Crumbs. It has 400+ million combined users with AdBlock. Brand association provides credibility for the new privacy product.
• spider.iominorOthersspider.io (described as 'the first antivirus for the web') was acquired by Google and is part of the eyeo GmbH product heritage. Its expertise in web-based threat detection informs Crumbs development.

Scale indicators2 records

Direct peers

• Control D: Control D is a DNS-based privacy and content filtering service deployable at the network level. It offers comparable router/DNS-level privacy and tracker protection to Crumbs with customizable filtering rules.
• Pi-hole: Pi-hole is a network-level ad/tracker blocking solution for home networks. It deploys at the DNS level (highly comparable to Crumbs' router-based approach) to block tracking and ads across all devices on the network, making it the most directly comparable network-wide privacy tool.
• AdGuard: AdGuard provides ad blocking and privacy protection across multiple platforms including DNS-level protection, browser extensions, and mobile apps. It directly competes with Crumbs in the consumer privacy/tracking protection space with both free and paid tiers.
• NextDNS: NextDNS offers DNS-level privacy and security protection that can be configured at the router level for whole-home coverage. It directly competes with Crumbs' router-based privacy protection approach with a freemium model.

Broad incumbents

• NordVPN: NordVPN is a major VPN provider with additional features like Threat Protection Pro that blocks trackers, ads, and malware. It serves the same consumer privacy market as Crumbs with a broader but less specialized network-level offering.
• Proton: Proton (ProtonVPN, Proton Mail, Proton Pass) offers a broader privacy suite including VPN, email, and other privacy tools. It provides overlapping capabilities with Crumbs through its VPN and NetShield ad/tracker blocking feature, but as part of a wider portfolio of paid products.
• Mozilla Firefox: Mozilla Firefox is a major browser with Enhanced Tracking Protection and Total Cookie Protection features. While primarily a browser rather than a network-level tool, it offers tracking protection capabilities that overlap with Crumbs' core value proposition.
• Malwarebytes: Malwarebytes is an established consumer and enterprise cybersecurity company offering privacy and security products including Browser Guard for tracker blocking. It serves the broader consumer security market where Crumbs competes with an established paid user base.

Emerging players

• Brave: Brave is a privacy-focused browser with built-in tracker blocking, shield features, and Brave Search. While focused on browser-level rather than network-level protection, it competes for the same privacy-conscious consumer segment and has launched similar anti-tracking initiatives.
• DuckDuckGo: DuckDuckGo offers a privacy-focused search engine and has expanded into App Tracking Protection for mobile. It targets the same privacy-conscious consumer segment as Crumbs with overlapping tracker-blocking value propositions.

Market position

Strengths4 records

Weaknesses4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/CrumbsBakeShop
• Facebookfacebook.com/CrumbsBakeShop
• LinkedInlinkedin.com/company/crumbs-bake-shop

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crumbs Bake Shop