Ivanics

What Ivanics does

Ivanics Csoport is a privately held Hungarian multi-brand automotive and motorcycle dealership group, founded in 1991 and headquartered in Budapest at Méhész utca 2-4. The group operates authorized sales and service franchises for Volvo, Ford, Hyundai, MG, and Geely passenger cars, plus Kawasaki, Yamaha, and CFMOTO motorcycles and powersports (quad/ATV/UTV/SXS), and runs a separate marine division (Ivanics Marine) for boat sales. Physical operations span three Hungarian cities — Budapest, Székesfehérvár, and Debrecen — with 251-500 employees across the group, which is organized into core subsidiaries including Ivanics Kft (auto division) and Ivanics Motor Kft (motorcycle division).

The business operates as an integrated vehicle ownership ecosystem: beyond one-time new and used vehicle sales, Ivanics generates recurring revenue from authorized after-sales service and parts (including a dedicated webshop at webshop.ivanics.hu), short-term car rental, long-term fleet leasing (Ivanics Autópark Tartós Bérlés), insurance and financing brokerage, motorcycle hotel storage (off-season indoor storage), and bicycle rental. Distribution combines physical dealership showrooms with online tools for vehicle search, service booking, and rental reservation. Go-to-market targets individual vehicle and motorcycle buyers as primary segments, with fleet and corporate customers served through the long-term leasing arm.

Revenue mechanics blend low-margin vehicle sales (one-time) with higher-margin recurring service, parts, and leasing streams. The company holds ISO 9001 quality management certification for both its automotive (Ivanics Kft) and motorcycle (Ivanics Motor Kft) operations, and has received EU-subsidized development support via Hungary's GINOP programme (2020). Ownership is founder/family-controlled with no disclosed external investors, parent company, or M&A activity, and the firm operates exclusively within Hungary with no stated international expansion.

Name

Ivanics

Legal name

Ivanics Kft

Website

https://ivanics.hu

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

251–500 employees

Short description

Ivanics Csoport is a privately held Hungarian multi-brand automotive and motorcycle dealership group operating authorized showrooms and service centers for Volvo, Ford, Hyundai, MG, Geely, Kawasaki, Yamaha, and CFMOTO across Budapest, Székesfehérvár, and Debrecen, with complementary rental, fleet leasing, and parts services.

Ownership category

akta.pro rank

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: Sale of new and used cars (Volvo, Ford, Hyundai, MG, Geely) and motorcycles (Kawasaki, Yamaha, CFMOTO, quad/ATV/UTV/SXS) through dealership showrooms.
2. After-sales Service and Parts: Automotive and motorcycle maintenance, repair, and parts supply operations across service centers in Budapest, Székesfehérvár, and Debrecen.
3. Car Rental: Short-term vehicle rental (rovid tavu auto kolcsonzes) and long-term fleet leasing (tartos berles / tartos bérleti szolgáltatások) services.
4. Motor Hotel and Bicycle Rental: Ivanics motor hotel (motorcycle storage/hotel services) and bicycle rental services.
5. Insurance and Financing Facilitation: Insurance case handling (biztosítási ügyintézés) and financing arrangement (finanszírozási ügyintézés) for vehicle purchases.
6. Vehicle Trade-in: Purchase and trade-in of used vehicles (felvásárlás, beszámítás) for both cars and motorcycles.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Ivanics Csoport is a Hungarian multi-brand automotive and motorcycle dealership group that sells new and used passenger cars (Volvo, Ford, Hyundai, MG, Geely) and motorcycles (Kawasaki, Yamaha, CFMOTO, plus quad/ATV/UTV/SXS vehicles), and operates boats through its Ivanics Marine division. The group complements vehicle sales with after-sales repair and maintenance, parts supply (via an online webshop), short-term car rental, long-term fleet leasing, insurance and financing facilitation, motorcycle indoor storage (Motor Hotel), and bicycle rental across showrooms and service centers in Budapest, Székesfehérvár, and Debrecen.

Product overview

Ivanics Csoport operates as a multi-brand automotive and motorcycle dealership group offering a diversified portfolio of vehicles and related services. The core product lines include new and used passenger car sales across brands (Volvo, Ford, Hyundai, MG, Geely), motorcycle sales across brands (Kawasaki, Yamaha, CFMOTO), and boats. These are complemented by a comprehensive suite of after-sales services including automotive and motorcycle service/repair, parts sales, short-term and long-term car rental, fleet management (tartós bérlés), insurance and financing brokerage, motorcycle hotel storage, and bicycle rental. The offering is structured as a traditional dealership model where the vehicle sales represent the primary product categories, supported by value-added services. No software-as-a-product offering or unified digital platform is described in the sourced material.

Differentiator

Problem solved

Functional benefit

Products and services

• Passenger Car Sales (Volvo, Ford, Hyundai, MG, Geely)
• Motorcycle Sales (Kawasaki, Yamaha, CFMOTO)
• Használt Járművek (Used Vehicles)
• Boat Sales (Ivanics Marine)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• VolvocoreChannel Partner/ Reseller/ DistributorIvanics Csoport is an authorized Volvo car dealership in Hungary, selling new Volvo vehicles and providing Volvo after-sales service and parts.
• FordcoreChannel Partner/ Reseller/ DistributorIvanics Csoport is an authorized Ford car dealership in Hungary, selling new Ford vehicles and providing Ford after-sales service.
• HyundaicoreChannel Partner/ Reseller/ DistributorIvanics Csoport is an authorized Hyundai car dealership in Hungary, selling new Hyundai vehicles.
• MGcoreChannel Partner/ Reseller/ DistributorIvanics Csoport is an authorized MG car dealership in Hungary, selling new MG vehicles.
• GeelycoreChannel Partner/ Reseller/ DistributorIvanics Csoport is an authorized Geely car dealership in Hungary.
• KawasakicoreChannel Partner/ Reseller/ DistributorIvanics Csoport is an authorized Kawasaki motorcycle and powersports dealership in Hungary, including a dedicated Kawasaki motorcycle service center.
• YamahacoreChannel Partner/ Reseller/ DistributorIvanics Csoport is an authorized Yamaha motorcycle dealership in Hungary.
• CFMOTOcoreChannel Partner/ Reseller/ DistributorIvanics Csoport is an authorized CFMOTO motorcycle and powersports dealership in Hungary.
• CIB Bank (CIB Lízing)minorChannel Partner/ Reseller/ DistributorCIB Bank / CIB Lízing is shown as a financial partner providing leasing services (lizing) for Volvo and Ford vehicles sold through Ivanics.
• Ivanics Marine (Boats)minorChannel Partner/ Reseller/ DistributorIvanics Csoport operates a separate marine division (ivanicsmarine.hu) for boat sales and services.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Pendragon plc: Former UK multi-brand automotive retailer operating franchised dealerships and aftersales. Directly comparable multi-brand dealership and service business model, albeit in a different geography and at larger scale.
• Emil Frey Group: One of Europe's largest privately held multi-brand automotive dealer and import groups with operations across multiple countries. Comparable in business model (multi-brand authorized retail, service, parts) but at materially larger scale and broader geographic reach than Ivanics.
• D'Ieteren Group: Belgian-listed automotive group encompassing vehicle distribution, dealer retail, and mobility services across Europe. Comparable multi-brand authorized retail and aftersales model at a substantially larger scale than Ivanics.
• Inchcape plc: Global multi-brand automotive distributor and retailer with deep presence across Europe, Asia, and Africa. Operates a similar authorized multi-brand retail and distribution model but at much larger scale and broader geographic footprint than Ivanics.
• Vertu Motors plc: UK multi-brand automotive retailer operating franchised sales, service, and parts across multiple brands. Comparable multi-brand franchised retail and aftersales business model at larger UK scale.

Emerging players

• Auto1 Group SE: Berlin-based digital used-vehicle platform operating across Europe. Comparable as an automotive retail intermediary competing for the same Hungarian/Central European consumer car-buying journey, but differentiated by a digital-first rather than dealership-first model.

Direct peers

• AutoWallis Nyrt. Hungarian publicly listed multi-brand automotive group representing multiple international OEMs across sales and aftersales. Closest direct comparable to Ivanics given shared Hungarian market footprint and multi-brand dealership model.
• Suzuki Hungary: Hungarian subsidiary and dealer network for Suzuki, including car and motorcycle sales and service. Comparable in being a multi-line automotive/motorcycle dealer operating in the same Hungarian retail market.
• Honda Hungary: Hungarian Honda automotive dealer covering new vehicle sales and aftersales. Directly comparable as a single-brand OEM authorized retail operator in Hungary competing for similar customers and service wallet.
• Porsche Hungaria: Hungarian Porsche/Volkswagen Group dealer operating across multiple brands and cities. Comparable as a Hungarian multi-brand automotive retailer with full sales-service-rental motions similar to Ivanics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/international-payment-services-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ivanics