Reppert Auction School

What Reppert Auction School does

Reppert Auction School is a privately held, family-owned educational institution founded in 1960 and headquartered at The Institute @ Kruse Plaza in Auburn, Indiana. It provides auctioneer pre-licensing training and continuing education to aspiring and licensed auctioneers across the United States, with state approvals in Indiana, Ohio, Wyoming, and Texas (and explicitly not Pennsylvania). It claims to be the oldest continuously operated auction school in the country.

The school's core products are a 10-day in-person pre-licensing course, a hybrid pre-licensing course (48+ hours online plus 32+ hours in-person, priced at $2,499), a non-license online auction school, and both live and online continuing education for licensed auctioneers (Indiana 16-hour bundle, Ohio 8-hour bundle, and individual topic courses). The curriculum is anchored by the proprietary 900+ page "Reppert Blue Book" and is delivered by approximately 30 instructors — a faculty base the company describes as materially larger than the industry average of 5-15. Delivery is hybrid: in-person classes at Kruse Plaza (Auburn) and Christy's of Indiana (Indianapolis), complemented by 24/7 online video content.

Reppert generates revenue primarily through one-time tuition fees for pre-licensing programs and per-course or bundled fees for continuing education, with ancillary revenue from branded merchandise sold through a Reppert Global e-commerce storefront. The company is owned and operated by the Kruse family, with John Kruse as President, Dennis Kruse as President Emeritus, and Matthew Kruse as Dean. Marketing is concentrated on the company website, YouTube, Facebook, Instagram, and Vimeo, with a free preview session and information packet used as lead-generation tools.

Name

Reppert Auction School

Legal name

Reppert School

Website

https://reppertschool.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Reppert Auction School is a privately held, family-owned auctioneering education institution founded in 1960, delivering pre-licensing and continuing education courses to aspiring and licensed auctioneers across multiple U.S. states through in-person and hybrid online formats.

Ownership category

akta.pro rank

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Pre-Licensing Courses: Hybrid pre-licensing course priced at $2,499 providing 80+ hours of required instruction for auctioneer licensing. Includes online portion, live instruction, access to Reppert Blue Book, and bid calling training.
2. 10-Day In-Person Pre-Licensing: Full in-person 10-day course (December 4-13, 2026) for auctioneer license preparation with comprehensive classroom and hands-on training.
3. Online Continuing Education: State-mandated CE courses for licensed auctioneers. Indiana bundle (16 hours) and Ohio bundle (8 hours) available. Also offers individual topic-based CE courses.
4. Live Continuing Education: In-person CE classes held at Kruse Plaza in Auburn, IN and Christy’s of Indiana in Indianapolis. All CEs must be completed by February 28, 2028.
5. Merchandise Sales: Reppert Store sells branded merchandise through store.reppertglobal.com.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Reppert Auction School provides auctioneering education for individuals seeking to become licensed professional auctioneers and for currently licensed auctioneers needing continuing education credit. Offerings include a 10-day in-person pre-licensing course, a hybrid online/in-person pre-licensing course, an online non-license training program, live in-person continuing education classes, and 24/7 online continuing education bundles (Indiana 16 hours, Ohio 8 hours), all built around the proprietary 900-page Reppert Blue Book curriculum delivered by 30 instructors.

Product overview

Reppert Auction School offers auctioneering education through multiple delivery formats. The core portfolio consists of Pre-Licensing programs (10-day in-person and hybrid online/in-person courses) that prepare students for auctioneer licensing, supplemented by continuing education options (live in-person and online video-based courses) for licensed auctioneers seeking CE credits. An online non-license program provides training for those not seeking licensing. All programs feature the proprietary 'Reppert Blue Book' curriculum developed by 30 instructors, with over 900 pages of auctioneering content.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Licensing Course (10-Day In-Person) Traditional 10-day, in-person auctioneer pre-licensing course held at The Institute @ Kruse Plaza in Auburn, Indiana. Covers 100 hours of instruction including business, marketing, legal aspects, and bid calling training, with live sessions running 8 AM to 9 PM daily; designed for individuals seeking state auctioneer licensure.
• Hybrid Pre-Licensing Course Industry-first hybrid online and in-person pre-licensing auctioneer course combining 48+ hours of online instruction with 32+ hours of in-person training. Allows students to complete coursework at their own pace before attending in-person sessions; priced at $2,499 and includes access to the Reppert Blue Book.
• Reppert Online Auction School (Non-License) Online training platform providing auctioneering education for non-licensing purposes, with self-paced courses accessible 24/7 on desktop, laptop, or smartphone devices; targeted at individuals wanting auctioneering skills without pursuing licensure.
• Live Continuing Education Classes In-person continuing education classes held at Kruse Plaza in Auburn, IN and Christy's of Indiana in Indianapolis (6851 Madison Ave, Southport, IN). Provides state-mandated continuing education credits for licensed auctioneers with all CEs required to be completed by February 28, 2028.
• Online Continuing Education 24/7 video-based online continuing education platform offering the Indiana CE bundle (16 hours) and Ohio CE bundle (8 hours) plus individual topic courses such as Ohio Law, Indiana Auctioneer License Law, Business Planning, Identifying Personal Property, Art of Bid Calling, Estate Auctions, Real Estate Auctions, Contract Law, Benefit Auctions, and Auction Ethics.
• Reppert Branded Merchandise Branded merchandise sold through the Reppert Store at store.reppertglobal.com, available to students, alumni, and fans of the school for brand promotion.

Quantifiable outcome

• 100 hours of auction education (vs 80 industry average)
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Worldwide AuctioneerscoreStrategic or Co-development PartnerJohn Kruse, President of Reppert School of Auctioneering, is also a principal at Worldwide Auctioneers, a vintage motorcar auction, appraisal, estate management, and consultant company. The companies share leadership and facilities at Kruse Plaza in Auburn, Indiana.
• Julien's AuctionscoreStrategic or Co-development PartnerMartin Nolan, Co-founder and Executive Director of Julien's Auctions, and Darren Julien, Founder and CEO, are instructors at Reppert School. Julien's is a world-renowned auction house handling celebrity and high-value artifacts.
• Schrader Real Estate and Auction CompanycoreStrategic or Co-development PartnerR.D. Schrader (Rex), President, is an instructor at Reppert. His company coordinated land auction events totaling over $55 million and won 2012 & 2015 National Auction of the Year. Annual auction sales exceed $250 million.
• Kruse Plaza (Christy's of Indiana)coreStrategic or Co-development PartnerKruse Plaza hosts Reppert's main campus and live classes. Christy’s of Indiana (Jack Christy) hosts live CE classes in Indianapolis. Partnership provides classroom facilities for in-person training.
• Reppert GlobalminorChannel Partner/ Reseller/ DistributorReppert Global is the parent company platform (reppertglobal.com) that handles online course delivery, enrollment processing, and merchandise sales for Reppert Auction School.
• MarkNet AllianceminorOthersJustin Vondenhuevel's Vondenhuevel Auctioneers is part of MarkNet Alliance Group comprising more than 70 Partner Auction and Real Estate firms across the Country.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mendenhall School of Auctioneering: U.S. auctioneer training school delivering pre-licensing coursework and bid-calling instruction. Competes for the same aspiring auctioneer segment with similar curriculum depth and live training components.
• Nashville Auction School: Tennessee-based auctioneer training school offering licensing preparation and continuing education. Competes for aspiring auctioneers in the Southeast with similar in-person instructional formats.
• Continental Auctioneers School: U.S. auctioneering school delivering pre-licensing coursework with bid-calling instruction. Comparable curriculum scope and target customer segment to Reppert.
• Fort Smith Auction School: Arkansas-based auctioneering school providing pre-licensing and continuing education. Overlaps directly with Reppert on curriculum, format, and target student demographic of new-entrant auctioneers.
• WorldWide College of Auctioneering: Long-standing U.S. auctioneering school offering pre-licensing and continuing education programs. Direct competitor for aspiring auctioneers across multiple states, with comparable in-person and online delivery models.

Regional players

• Texas Auction Academy: Texas-focused auctioneer training school serving the large Texas auctioneering market. Regional peer offering comparable pre-licensing instruction within a single high-value state.
• Western College of Auctioneering: Western U.S. auctioneering school providing pre-licensing and continuing education. Regional peer competing for the same aspiring auctioneer pool in the western states.

Others

• National Auctioneers Association: Industry trade association for U.S. auctioneers. Not a direct competitor but an ecosystem participant that influences licensing standards, CE requirements, and student referrals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC80IXGwwGeur1zcugilzcRg
• Facebookfacebook.com/auctioneer.school
• Instagraminstagram.com/reppertschool
• LinkedInlinkedin.com/company/reppert-school-of-auctioneering

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reppert Auction School