Simonson Design Studios

What Simonson Design Studios does

Simonson Design Studios is a privately held, family-owned architectural firm specializing in custom residential home design and engineering services. Founded in 2019 as a spin-off from Simonson Lumber, the firm is owned by Marilyn Simonson and her children Peter D. Simonson and Kimberly K. Simonson, representing the fifth generation of a family business tracing roots to 1880 Danish immigration and 85+ years in construction-related industries. The company operates as a remote-first design studio based in Denison, Texas, serving homeowners, builders, and developers across seven U.S. states (S. Alabama, Colorado, Florida, Minnesota, North Texas, Oklahoma, Wisconsin) and reportedly Venezuela.

The firm's core products include custom home design and development services (with a structured 5-step process from consultation through final bidset, requiring a 50% downpayment), a portfolio of pre-drawn boutique house plans sold online ($1,350-$1,550 each), 3D renderings and virtual walkthroughs, BIMX interactive models for smartphone/tablet/PC, and in-house engineering plus HOA and permit-ready plans. The technical stack centers on BIMX 3D modeling and Virtual Reality visualization as customer-facing differentiators, with a website storefront (simonsondesignstudios.com) serving as the primary digital channel and a network of builder/developer/real estate partnerships (Easy Life Realty, Neagle Luxury Homes, MT Jones Homebuilders, Tony Miller Construction, among others) driving referral flow.

Commercially, the company generates revenue through four streams: (1) one-time sales of pre-drawn boutique plans ($1,350-$1,550), (2) professional services for custom home design with a 50% upfront fee structure and soft quotes at $0.15/SF, (3) bundled engineering services, and (4) estate lot sales at the Spout Springs development in Pottsboro, Texas — an 84-lot gated community near Lake Texoma with starting lot prices of $200,000. The company has also expanded into commercial design (shopping centers, office buildings, convention centers) and maintains charitable ties with the Tunnel to Towers Foundation. The firm holds HomeAdvisor Top Rated, Elite Service, and Tenured Pro (3-year) recognitions.

Name

Simonson Design Studios

Legal name

Simonson Design Studios

Website

https://simonsondesignstudios.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Simonson Design Studios is a family-owned architectural firm specializing in custom residential home design, pre-drawn boutique house plans, and 3D/BIMX visualization, serving homeowners, builders, and developers across 7 U.S. states and operating the Spout Springs lot development in Texas.

Ownership category

akta.pro rank

Product category

Architectural Design Services

NAICS

Architectural Services (54131), Architectural Services (541310), Other Specialized Design Services (54149)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

akta.pro secondary industry

Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK)

Keywords

• Custom home design
• Residential architecture
• 3D home visualization
• Boutique house plans
• Virtual reality home tours

Headquarters

HQ city

Fargo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Pre-drawn Boutique House Plans: Sale of pre-designed house plans from their collection. Each plan includes working prints, exterior/interior renderings, virtual tours, interactive 3D interior, and BIMX files for phone/tablet. Plans range from $1,350 to $1,550.
2. Custom Home Design Services: Full-service custom home design for homeowners, builders, and developers. Process includes 3-5 working meetings during concept phase, preliminary design, soft quotes ($0.15/SF), 3D modeling, and final bidset. Requires 50% downpayment to begin.
3. Lot Sales (Spout Springs): Sale of estate-style lots at Spout Springs development in Pottsboro, TX. Starting price $200K per lot. 84 spacious lots ranging from 1 to 4 acres.
4. Engineering Services: Engineering services provided as part of custom home design packages.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Simonson Design Studios is an architectural design firm providing custom residential home design, pre-drawn boutique house plans, and commercial design services for homeowners, builders, and developers across multiple U.S. states. The firm uses proprietary BIMX 3D modeling and Virtual Reality visualization to let clients tour homes before purchase or construction, and delivers permit-ready construction documents including engineering, lot/site planning, and HOA-compliant plans.

Product overview

Simonson Design Studios is a custom home design firm offering a platform of design services and pre-drawn boutique home plans. The core offering consists of Custom Home Design & Development services for homeowners, builders, and developers, supported by 3D Renderings & Virtual Walkthroughs and BIMX interactive models that enable clients to visualize homes before purchase or construction. The company also offers a boutique plans portfolio (New American Farmhouse, Farmhouse One, Jami House, New American Southern, Mesquite One, Classic Ranch, Ranch One) available for direct purchase with working drawings, renderings, and virtual tours included. Additional services include Lot & Site Planning, HOA & Permit Ready Plans, Builder Collaboration, and Engineering. The company also operates a Commercial Design & Development division and manages the Spout Springs residential community development in Pottsboro, TX.

Differentiator

Problem solved

Functional benefit

Brands

• Simonson Framing: Home framing services as part of the Simonson family of companies
• Spout Springs

Products and services

• Custom Home Design & Development Full-service custom home design for homeowners, builders, and developers, including design project management from concept through construction documentation. The structured engagement includes initial consultation, client checklist, survey/topo review, home placement review, concept phase with 3-5 working meetings, preliminary design, soft quotes at $0.15 per SF, 3D modeling, and final bidset release. Requires a 50% downpayment to start.
• Commercial Design & Development

Quantifiable outcome

• Virtual Reality allows customers to see and understand their home plan before purchase or construction
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Easy Life RealtycoreGTM or Marketing PartnerPremier real estate brokerage serving the Texoma region. Their team of over 40 REALTORS provides clients to Simonson Design for home building needs. The partnership provides seamless experience for mutual clients buying lots at Spout Springs and needing custom home designs.
• Tunnel to Towers FoundationminorOthersCharitable partnership supporting America's heroes by providing mortgage-free homes to Gold Star and fallen first responder families and building smart homes for injured veterans and first responders.
• Neagle Luxury HomescoreChannel Partner/ Reseller/ DistributorLuxury home builder partner using Simonson Design plans for custom home projects. Located in the North Texas/Lake Texoma region.
• Tony Miller ConstructioncoreChannel Partner/ Reseller/ DistributorConstruction partner collaborating on custom home projects using Simonson Design plans.
• MT Jones HomebuilderscoreChannel Partner/ Reseller/ DistributorHome builder partner utilizing Simonson Design's architectural plans for residential construction projects.
• Tin Star CominorChannel Partner/ Reseller/ DistributorConstruction company partner collaborating on custom home designs and building projects.
• 648 BuildersminorChannel Partner/ Reseller/ DistributorBuilder partner for residential construction using Simonson Design plans.
• Grace Builders CominorChannel Partner/ Reseller/ DistributorBuilder partner collaborating on construction projects. Also associated with CCCIA (construction industry association).
• DPG PaversminorGTM or Marketing PartnerDesign partner specializing in pavers and outdoor living spaces, often collaborating on complete home projects.
• JLS Custom Homes, Pools and LandscapingminorChannel Partner/ Reseller/ DistributorFull-service home builder offering pools and landscaping, partner for complete custom home projects.
• BDD ConstructionminorChannel Partner/ Reseller/ DistributorConstruction partner for custom home building projects in the Lake Texoma region.
• Main Street Lumber and MillworkminorStrategic or Co-development PartnerLumber and millwork supplier, historically significant as the industry Simonson family originated from. Provides materials for construction projects.
• Infinity Pool and PatiominorGTM or Marketing PartnerPool and patio design partner, collaborating on outdoor living space designs for custom homes.
• Contractors 4UminorChannel Partner/ Reseller/ DistributorContractor referral network partner connecting homeowners with construction professionals for Simonson Design projects.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Simonsondesignstudios
• Xx.com/hideawayks
• LinkedInlinkedin.com/company/simonson-design-studios

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simonson Design Studios