Cereal City Science

What Cereal City Science does

Cereal City Science is a Battle Creek, Michigan-based nonprofit organization (founded 2017) that operates as a program under the Battle Creek Area Mathematics and Science Center (BCAMSC). It designs and distributes a phenomenon-based K-8 science curriculum explicitly built around the National Research Council's 3-Dimensional Learning framework and the 5E Learning Cycle, with 27+ units covering physical, earth, life science, and engineering across Kindergarten through 8th grade. Curriculum products (teacher guides, student journals, physical materials, organism codes) are aligned to Next Generation Science Standards (NGSS) and integrate Common Core literacy and math. The curriculum holds STEMworks recognition from WestEd.

The organization monetizes through three streams: (1) one-time curriculum material sales to school districts via direct enterprise sales and purchase orders, including consumable kits and organism codes; (2) fee-based professional learning services — including one- and two-day trainings ($120-$240/person), workshops ($60-$240/person), expanded NGSS instruction packages ($700-$1,350 plus travel), virtual instructional training, embedded classroom coaching, and the Teacher Leadership Corps train-the-trainer program, with State of Michigan SCECHs offered free of charge; and (3) consumer STEM Curiosity Kits launched in 2024 at $20-$25 per kit for grades K-5 home and summer use. Distribution is direct to districts with in-person consultation, plus an Excel-based Interactive Order Form and a Firebase-hosted organism redemption portal. The customer base is US K-8 school districts and classroom teachers, with a secondary consumer segment of parents and summer programs. Marketing relies on the company website, organic social (Facebook, LinkedIn, X), email newsletter, professional learning events, and STEMworks third-party credibility.

Name

Cereal City Science

Legal name

Cereal City Science

Website

https://cerealcityscience.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Cereal City Science is a Michigan-based nonprofit (under BCAMSC) that develops and sells a phenomenon-based K-8 NGSS-aligned science curriculum, teacher professional development, and consumer STEM kits to US school districts, classroom teachers, and parents.

Ownership category

akta.pro rank

Product category

K-12 Science Curriculum and Professional Learning

NAICS

Educational Services (611), Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)

akta.pro secondary industries

K–12 Instructional Design & Curriculum Development Services (EDAGAKAA), Standards Alignment & Curriculum Mapping (State/National) (EDAJAFAD)

Keywords

• K-12 science curriculum
• NGSS-aligned curriculum
• STEM education materials
• Teacher professional development
• Hands-on learning kits

Headquarters

HQ city

Battle Creek

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Curriculum Materials Sales: Sale of NGSS-aligned curriculum units including teacher guides and student journals. One-time purchase of physical materials and consumables for classroom implementation.
2. Professional Learning Services: Fee-based curriculum training and professional development programs including K-5 one-day training ($120/person), MS two-day training ($240/person), half-day workshops ($60/person), one-day workshops ($120/person), two-day workshops ($240/person), and custom on-site training starting at $1350 plus travel expenses.
3. STEM Curiosity Kits: Hands-on STEM kits for home and summer programs priced at $20-$25 per kit, targeting grades K-5.
4. Organism Codes: Organism codes for classroom organisms required for life science units, purchased via Quick Order tabs in interactive order form.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Cereal City Science develops and sells a phenomenon-based, 3-Dimensional K-8 science curriculum (Kindergarten through 8th grade) aligned with the Next Generation Science Standards (NGSS) and Common Core State Standards. Core deliverables include NGSS-aligned curriculum units (teacher guides, student journals, and physical science materials), STEM Curiosity Kits for grades K-5, and a suite of Professional Learning services (Curriculum Training, Teacher Leadership Corps, Embedded Classroom Coaching) sold primarily to U.S. K-12 school districts and teachers.

Product overview

Cereal City Science offers a unified K-8 science curriculum platform with phenomenon-based NGSS-aligned units spanning Kindergarten through 8th grade across physical science, life science, earth science, and engineering. The core K-8 NGSS Science Curriculum Units (Teacher Guides and Student Journals) are supported by Professional Learning programs including Curriculum Training, Teacher Leadership Corps, and Embedded Classroom Coaching. The company also launched STEM Curiosity Kits as an at-home learning extension for grades K-5. Additional offerings include an Interactive Order Form for catalog browsing and ordering, and Organism Codes for classroom organisms used in life science units.

Differentiator

Problem solved

Functional benefit

Brands

• STEM Curiosity Kits: Hands-on STEM experiences designed for curious kids in grades K-5, available as summer learning kits for home, summer programs, and libraries.
• Teacher Leadership Corps (TLC)

Products and services

• K-8 NGSS Science Curriculum Units

Quantifiable outcome

• Teachers report increased student engagement and enthusiasm for daily science instruction
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• WestEd STEMworkscoreStrategic or Co-development PartnerCereal City Science is recognized through WestEd's STEMworks initiative, which identifies and promotes high-quality STEM education programs. This recognition provides credibility and visibility for the curriculum within the STEM education community.
• Battle Creek Area Mathematics and Science Center (BCAMSC)coreStrategic or Co-development PartnerBCAMSC is the parent organization of Cereal City Science. The organization provides sales and curriculum support, including contact information for sales inquiries ([email protected]) and professional learning inquiries ([email protected]).

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Carolina Biological Supply Company: Carolina Biological supplies hands-on science kits and STEM curricula to K-12 schools. Comparable in hands-on materials approach and life science focus, with established distribution in classroom organisms (overlapping with CCS Organism Codes).

Direct peers

• Twig Science: Twig Science (formerly Tigtag/Twig) offers NGSS-aligned K-8 science curriculum combining digital media with hands-on investigations. Comparable in phenomenon-based approach, K-8 coverage, and integrated literacy components.
• Mystery Science: Mystery Science provides K-5 phenomenon-based science lessons with hands-on materials and digital teacher resources. Directly comparable target market (elementary), phenomenon-based methodology, and hands-on kit component.
• Amplify Science: Amplify's K-8 science program is a leading NGSS-aligned phenomenon-based curriculum. Directly comparable to Cereal City Science in target customers (K-8 districts), instructional approach (3-Dimensional Learning), and product mix (curriculum + professional learning).
• STEMscopes (Accelerate Learning): STEMscopes offers NGSS-aligned K-12 science curriculum with hands-on kits and digital components. Comparable to Cereal City Science in phenomenon-based approach, kit-based materials, and professional development offerings.
• FOSS (Full Option Science System): FOSS is a long-standing K-8 hands-on science curriculum with kit-based materials and teacher guides. Directly comparable in target market, physical materials approach, and inquiry-based instructional philosophy.

Broad incumbents

• Discovery Education: Discovery Education provides digital K-12 science content and curriculum resources aligned to NGSS. Comparable in target market and standards alignment but offers broader digital-first content delivery rather than kit-based materials.
• Houghton Mifflin Harcourt Science: HMH offers comprehensive K-12 science curriculum as part of a much larger educational publishing portfolio. Comparable in target market and curriculum approach but competes with broader scale, integrated platforms, and significantly larger sales force.
• McGraw-Hill Science: McGraw-Hill publishes K-12 science programs including Inspire Science (NGSS-aligned). Comparable in target market and curriculum approach but offers substantially broader product portfolio and established publisher relationships.
• Pearson Science (Savvas): Savvas (formerly Pearson K-12) offers NGSS-aligned science programs including Elevate Science. Comparable in target market and standards alignment but operates as a major publisher with much broader K-12 portfolio.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cerealcitysci
• Facebookfacebook.com/cerealcityscience
• LinkedInlinkedin.com/company/cerealcityscience

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cereal City Science