Snowshoe Magazine
Snowshoe Magazine is a privately-held digital publication serving as the sole worldwide media outlet dedicated exclusively to snowshoeing. It provides editorial content, gear reviews, race coverage, and destination guides to snowshoe enthusiasts globally via a free e-newsletter and website.
- Company typePrivate
- Founded2004
- HeadquartersCommerce City, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Snowshoe Magazine does
Snowshoe Magazine is a privately-held digital media publication operating as the sole worldwide outlet dedicated exclusively to the sport of snowshoeing. Founded circa 2003-2004 and headquartered in Commerce City, Colorado, the publication was acquired in 2015 by Susan Wowk and her husband Paul, who subsequently transitioned it from a print magazine to a digital-only format with a free monthly e-newsletter as its primary content vehicle.
The publication's core products include a WordPress-powered website (snowshoemag.com) featuring articles on destinations, gear reviews, racing news, health and wellness, and community inspiration; a free e-newsletter; the annual Cindy Brochman Memorial Person of the Year Award; and a comprehensive global snowshoe race calendar. Content is distributed through multiple digital channels including YouTube, Facebook, Instagram, Pinterest, X, and RSS, reaching audiences in the United States, Canada, Europe, Asia, and Oceania. The technology stack is standard CMS-based with no proprietary AI/ML capabilities or integrations.
Revenue is generated through three streams: digital advertising on the website and newsletter, sponsored content placements (e.g., Dion-NeviTREK as presenting sponsor of the 2025-2026 race schedule, Performance Medicine as award sponsor), and potential trademark licensing across five registered marks. The audience side operates on a freemium model with no subscription fees, while the revenue side targets a narrow pool of outdoor recreation brands, gear manufacturers, and event sponsors in the snowshoe racing ecosystem. The publication maintains strategic partnerships with the United States Snowshoe Association (USSSA) and the World Snowshoe Federation (WSSF), positioning it as the official media voice for organized snowshoe racing.
Snowshoe Magazine firmographics
Firmographics- Name
- Snowshoe Magazine
- Legal name
- Snowshoe Magazine, LLC
- Website
- https://snowshoemag.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Snowshoe Magazine is a privately-held digital publication serving as the sole worldwide media outlet dedicated exclusively to snowshoeing. It provides editorial content, gear reviews, race coverage, and destination guides to snowshoe enthusiasts globally via a free e-newsletter and website.
- Ownership category
- akta.pro rank
Snowshoe Magazine industry classification
Industry- Product category
- Outdoor Sports Digital Media
- NAICS
- Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Winter Adventure Experiences (Ski Touring, Snowshoeing, Dog Sledding) (THAJABAH)
- akta.pro secondary industries
- Snowshoeing Retail (CRAMAJAH), Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)
Keywords
Where Snowshoe Magazine is headquartered
LocationHeadquarters
- HQ city
- Commerce City
- HQ country
- United States
- HQ region
- North America
Markets served
Snowshoe Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Digital Advertising: The magazine sells advertising placements on its website and in its e-newsletter to outdoor recreation brands, gear manufacturers, and related businesses targeting the snowshoeing and winter outdoor enthusiast community.
- Sponsored Content: The publication produces sponsored articles and content pieces, such as the Performance Medicine sponsored article featuring Jackie Hering's Person of the Year award.
- Trademark Licensing: Snowshoe Magazine owns trademarks including 'Snowshoe Magazine,' 'Snowshoemag,' 'Snowshoemag.com,' 'Snowshoemag.net,' and 'Alford Publishing' which may be licensed for use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free E-Newsletter |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Snowshoe Magazine product offering
Product offeringCore offering
Snowshoe Magazine is a digital-only content publication covering snowshoeing exclusively, producing articles, gear reviews, destination guides, race coverage, health and wellness tips, and inspiration stories. It distributes content through its website and a free monthly e-newsletter, and runs the annual Cindy Brochman Memorial Person of the Year Award and a global snowshoe race calendar.
Product overview
Snowshoe Magazine is a content publication offering a free e-newsletter, comprehensive website with articles covering destinations, gear, racing, and wellness, the annual Cindy Brochman Memorial Person of the Year Award, and a global snowshoe race calendar. The publication serves as the only worldwide magazine focused completely on snowshoeing, supporting snowshoers of all ages and skill levels through educational content and community events.
Differentiator
Problem solved
Functional benefit
Products and services
- Snowshoe Magazine E-Newsletter A free monthly email newsletter that shares beginner tips and tricks, featured destinations, gear recommendations, event updates, and snowshoe racing tips with individual subscribers.
- Snowshoe Magazine Website Content Online publication providing articles, guides, and resources covering destinations, tips and tricks, gear reviews, racing news, health and wellness, and inspiration for snowshoers of all ages and skill levels.
- Cindy Brochman Memorial Person of the Year Award An annual award program presented to individuals who embody snowshoeing through their love and advocacy for the sport, fitness, and healthy living, in remembrance of Cindy Brochman, the first recipient who passed away in 2009.
- Snowshoe Race Calendar A comprehensive calendar and schedule of snowshoe races including national championships, international events, and local race series around the world.
Companies that use Snowshoe Magazine
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Snowshoe Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Snowshoe Magazine partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, major and minor.
- World Snowshoe Federation (WSSF)coreSnowshoe Magazine is the official media partner for WSSF World Snowshoe Championships. The publication provides event previews, registration information, and race coverage for the global championship event. David Robinson serves as WSSF Director and is featured in Snowshoe Magazine coverage.
- Ariens Nordic CentermajorAriens Nordic Center in Brillion, Wisconsin serves as the venue for the 2025-2026 WSSF World Snowshoe Championship and USSSA National Championships. The magazine provides extensive coverage of the venue and event details, including information about the facility's features such as the 5K paved roller-ski loop, 20-point biathlon range, and snowmaking capabilities.
- Performance MedicinemajorPerformance Medicine is a sponsor of the Cindy Brochman Person of the Year award in collaboration with Snowshoe Magazine. Jeff Kildahl, President and Creator of Performance Medicine, is quoted in award announcements and provides sponsorship support for the annual recognition program.
- United States Snowshoe Association (USSSA)coreSnowshoe Magazine maintains a close partnership with USSSA, the national governing body for snowshoe racing. The magazine provides extensive coverage of USSSA events including National Championships and features USSSA leadership including director Jackie Hering. The magazine also covers USSSA race series and provides promotional support for the organization's events and initiatives.
- Dion-NeviTREKmajorDion-NeviTREK is the presenting sponsor of the 2025-2026 Snowshoe Race Schedule, celebrating 25 years of innovation. The partnership includes branded race calendar coverage and event promotion throughout the snowshoe racing season.
- Paul Smith's CollegeminorPaul Smith's College is mentioned as a collaborator with Ariens Nordic Center in staging the 2025 World Snowshoe Championships. The college provides expertise and support for the event organization.
Scale indicators4 records
Recent moves6 records
Expansion highlights1 record
Snowshoe Magazine competitors and assessment
Company assessmentDirect peers
- Adventure Journal: Independent digital publication covering outdoor adventure, gear and travel storytelling. Comparable as a content-first niche outdoor media brand monetized through advertising and branded content rather than subscriptions, with a similar small-team operating model.
- Backcountry Magazine: Print and digital publication focused on backcountry skiing and snowboarding. Closely comparable as a niche winter sports enthusiast title covering gear, destinations and rider culture with a passionate subscriber base.
- Canoe & Kayak Magazine: Long-running paddlesports enthusiast publication covering gear, destinations and technique. Comparable as a small, sport-specific outdoor recreation media brand with a similar enthusiast audience and gear-review monetization model.
- Trail Runner Magazine: Niche endurance/outdoor sport publication owned by the American Trail Running Association. Comparable as a small, sport-specific enthusiast magazine covering gear, destinations, training and a community of dedicated participants in a single outdoor discipline.
- Cross Country Skier: Long-running US publication dedicated exclusively to cross-country (Nordic) skiing. Highly comparable as a niche, sport-specific winter recreation magazine serving a similar enthusiast audience with editorial coverage, gear reviews and destination guides.
Broad incumbents
- Snowboarder Magazine: Established snowboard-focused publication covering gear, riders and resorts. Comparable as a winter-action-sport enthusiast media brand that monetizes through advertising and brand partnerships, though operating at a larger scale than Snowshoe Magazine.
- Outside: Major multi-platform outdoor media brand with print magazine, website and integrated content verticals. Comparable as a winter/outdoor enthusiast content publisher that absorbs ad budgets Snowshoe Magazine targets, and a potential threat if it deepens snowshoe coverage.
- Ski Magazine: One of the largest and longest-running US ski publications covering resorts, gear and culture. Comparable as a winter sports enthusiast media brand and a natural competitor for ski-area and gear manufacturer advertising, though operating at significantly larger scale across alpine skiing rather than a single niche.
- REI Co-op Journal: Editorial content hub run by REI, the largest US outdoor co-op retailer. Comparable as an authoritative outdoor enthusiast content platform covering gear and destinations, and a competitor for outdoor brand advertising budgets.
Others
- Cross Country Ski Areas Association (CCSAA): Industry trade association for Nordic ski areas in North America. Comparable as a content and event-coverage ecosystem player in the winter outdoor recreation space and a potential partner/advertiser for snowshoe-specific content.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Snowshoe Magazine social profiles
Digital presenceSnowshoe Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Snowshoe Magazine leadership team
Management profileNumber of profiles
Profiles2 records
Snowshoe Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Snowshoe Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Snowshoe Magazine
What does Snowshoe Magazine do?
Snowshoe Magazine is a digital-only content publication covering snowshoeing exclusively, producing articles, gear reviews, destination guides, race coverage, health and wellness tips, and inspiration stories. It distributes content through its website and a free monthly e-newsletter, and runs the annual Cindy Brochman Memorial Person of the Year Award and a global snowshoe race calendar.
Is Snowshoe Magazine a public or private company?
Snowshoe Magazine is a private company. It is classified as family owned and is currently operating.
When was Snowshoe Magazine founded?
Snowshoe Magazine was founded in 2004. It employs 1 to 10 people.
Where is Snowshoe Magazine based?
Snowshoe Magazine is headquartered in Commerce City, United States, in the North America region.
How does Snowshoe Magazine make money?
Three revenue lines are on record. Digital Advertising is the primary driver. The others are sponsored Content and trademark Licensing.
Who are Snowshoe Magazine's main competitors?
Direct peers on record are Adventure Journal, Backcountry Magazine, Canoe & Kayak Magazine, Trail Runner Magazine and Cross Country Skier. Broad incumbents are Snowboarder Magazine, Outside, Ski Magazine and REI Co-op Journal. Cross Country Ski Areas Association (CCSAA) is listed as an others.
Does Snowshoe Magazine have an API?
No public API is recorded for Snowshoe Magazine.
What industry is Snowshoe Magazine in?
Snowshoe Magazine's product category is Outdoor Sports Digital Media. Its primary akta.pro industry code is THAJABAH, Winter Adventure Experiences (Ski Touring, Snowshoeing, Dog Sledding), with a secondary code of CRAMAJAH, Snowshoeing Retail. Its NAICS code is 513120 and its SIC code is 2721.