Keller Williams Home Town Realty
Keller Williams Home Town Realty is an independently owned franchise market center of Keller Williams Realty, LLC based in Vandalia, USA, serving local home buyers, sellers, and commercial property clients through the global KW brand, technology platform, and integrated mortgage services.
- Company typePrivate
- Founded1996
- HeadquartersVandalia, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Keller Williams Home Town Realty does
Keller Williams Home Town Realty is a privately held, independently owned and operated franchise market center of the broader Keller Williams Realty, LLC franchise system, based in Vandalia, USA, and founded in 2003. The office operates with 51–100 employees and, per firmographic description, engages in buying, selling, and leasing of commercial properties while participating in the broader KW residential, luxury, land, and commercial real estate service lines. As a franchisee, Home Town Realty delivers local brokerage services under the global Keller Williams® brand while leveraging the parent platform's technology, training, and marketing infrastructure.
The underlying technology stack is a cloud-based real estate platform delivered via the kw.com website and native iOS/Android applications, providing property search across cities, neighborhoods, school districts, postal codes, and metropolitan areas; agent finder by city, postal code, or name; and integration with Keller Home Loans (kwlends.com) for mortgage origination. The parent franchise system exposes this stack to franchisees alongside specialized sub-brands — KW Luxury, KW Land, KW Commercial, and KW Worldwide — and community programs (KW Cares®, KW Next Gen™), with multi-language support across more than 50 countries.
The business model operates on two primary revenue streams: franchise fees paid by independently owned market centers to the parent entity for use of the KW brand, technology platform, training, and marketing resources (licensing/royalties); and agent transaction commissions generated by KW agents representing buyers and sellers in real estate transactions (transaction fees). The franchise's GTM motion is community-led through its local agent network, supplemented by direct-to-consumer property search via kw.com and mobile apps, and event-driven agent recruitment through events.kw.com and thrive.kw.com. No pricing or fee structure is publicly disclosed.
Keller Williams Home Town Realty firmographics
Firmographics- Name
- Keller Williams Home Town Realty
- Legal name
- Keller Williams Realty, LLC
- Website
- https://hometownrealty.yourkwoffice.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Keller Williams Home Town Realty is an independently owned franchise market center of Keller Williams Realty, LLC based in Vandalia, USA, serving local home buyers, sellers, and commercial property clients through the global KW brand, technology platform, and integrated mortgage services.
- Ownership category
- akta.pro rank
Keller Williams Home Town Realty industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industry
- Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)
Keywords
Where Keller Williams Home Town Realty is headquartered
LocationHeadquarters
- HQ city
- Vandalia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Keller Williams Home Town Realty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Franchise Fees: Keller Williams Realty operates as a franchise company. Independent market center owners pay franchise fees to use the KW brand, technology platform, training programs, and marketing resources. The corporate entity generates revenue from franchise operations across its network of independently owned offices.
- Agent Transaction Commissions: KW agents represent buyers and sellers in real estate transactions, earning commission income. The franchise model supports agents in closing transactions, with each office independently handling commission structures. Keller Williams as a brand facilitates the transaction volume through its agent network.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Keller Williams Home Town Realty product offering
Product offeringCore offering
Keller Williams Home Town Realty operates as a real estate brokerage franchise that facilitates the buying, selling, and leasing of residential, commercial, luxury, and land properties through a network of local agents supported by the Keller Williams technology platform. The firm earns revenue through agent commissions on transactions and franchise fees paid to the parent Keller Williams Realty, LLC, while providing consumers with property search tools, agent matching, and integrated mortgage lending through Keller Home Loans.
Product overview
Keller Williams operates as a real estate franchise platform offering a unified ecosystem of property services through multiple integrated sub-brands and digital tools. The core KW.com platform serves as the central hub for property search, agent matching, and market insights, while specialized divisions (KW Luxury, KW Land, KW Commercial, KW Worldwide) address distinct market segments. Complementary services include Keller Home Loans for mortgage solutions and a mobile app for on-demand real estate access. The platform connects buyers, sellers, and agents through localized market centers and provides educational content via its blog.
Differentiator
Problem solved
Functional benefit
Brands
- KW Luxury: Luxury real estate services
- KW Land
- KW Commercial
- KW Worldwide
- Keller Home Loans
- KW Cares
- KW Next Gen
Products and services
- KW.com Property Search Platform
Companies that use Keller Williams Home Town Realty
Customer profileSegments2 records
Ideal customer profiles2 records
Keller Williams Home Town Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Keller Williams Home Town Realty partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Keller Home LoanscoreKeller Home Loans is an integrated mortgage lending solution developed in partnership with the KW brand. It provides home loan solutions to KW customers, helping buyers stand out in competitive housing markets with faster loan approval and stronger purchase offers. Available through kwlends.com.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Keller Williams Home Town Realty competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
Keller Williams Home Town Realty social profiles
Digital presenceKeller Williams Home Town Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keller Williams Home Town Realty leadership team
Management profileNumber of profiles
Keller Williams Home Town Realty subsidiaries and ownership
Company hierarchySubsidiaries1 record
Keller Williams Home Town Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keller Williams Home Town Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keller Williams Home Town Realty
What does Keller Williams Home Town Realty do?
Keller Williams Home Town Realty operates as a real estate brokerage franchise that facilitates the buying, selling, and leasing of residential, commercial, luxury, and land properties through a network of local agents supported by the Keller Williams technology platform. The firm earns revenue through agent commissions on transactions and franchise fees paid to the parent Keller Williams Realty, LLC, while providing consumers with property search tools, agent matching, and integrated mortgage lending through Keller Home Loans.
Is Keller Williams Home Town Realty a public or private company?
Keller Williams Home Town Realty is a private company. It is classified as corporate owned and is currently operating.
When was Keller Williams Home Town Realty founded?
Keller Williams Home Town Realty was founded in 1996. It employs 51 to 100 people.
Where is Keller Williams Home Town Realty based?
Keller Williams Home Town Realty is headquartered in Vandalia, United States, in the North America region.
How does Keller Williams Home Town Realty make money?
Two revenue lines are on record. Franchise Fees are the primary driver. The others are agent Transaction Commissions.
Does Keller Williams Home Town Realty have an API?
No public API is recorded for Keller Williams Home Town Realty.
What industry is Keller Williams Home Town Realty in?
Keller Williams Home Town Realty's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of FSAEAJAB, Commercial Real Estate Brokerage (Leasing & Sales). Its NAICS code is 53121 and its SIC code is 6531.