Value Inspiration

What Value Inspiration does

Value Inspiration is a solo consulting practice founded in 2017 by Ton Dobbe, a Dutch-born former enterprise software executive with 30+ years at companies including Unit4. The firm serves CEOs of sales-led B2B SaaS scaleups, primarily in the €5M-€50M ARR band, and applies its proprietary 'The Remarkable Effect' methodology — a 10-trait framework aimed at fixing positioning, value proposition clarity, and sales narrative transformation. The company is based in Parcent, Jávea, Spain, with services delivered globally and a stated capacity ceiling of 5 clients at a time.

The business operates as a portfolio of advisory services rather than a unified software product. Core offerings include the Growth Catalyst Program (a 6-9 month outcome-based engagement at €50K-90K base plus success fees), the Remarkable Effect Mastermind (recurring weekly peer coaching at €400-750/month), the Traction Foundation Pressure Cooker (4-week intensive workshop), and one-day growth discovery sessions at €5,000. Content products include a daily newsletter (850+ subscribers, 63%+ open rate), a podcast (400+ episodes), published book, and a diagnostic assessment tool (The Remarkable Index).

Revenue is generated through a mix of high-ticket professional services (Growth Catalyst), recurring subscription revenue (Mastermind, premium newsletter), and one-time book sales. Distribution is exclusively direct-to-CEO via Calendly-based discovery booking, with top-of-funnel demand generated through content marketing, LinkedIn thought leadership, the podcast, and the published book. The company is privately held, bootstrapped, and founder-owned with no external capital, subsidiaries, or institutional investors.

Name

Value Inspiration

Legal name

Value Inspiration

Website

https://valueinspiration.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Value Inspiration is a solo consultancy founded by Ton Dobbe that helps sales-led B2B SaaS CEOs in the €5M-€50M ARR band fix positioning and sales narrative through its proprietary 'The Remarkable Effect' 10-trait methodology, delivered via high-touch advisory programs, mastermind subscriptions, and content products.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Consultative Selling & Discovery (EDABABAC)

Keywords

• SaaS growth consulting
• Go-to-market strategy
• Sales positioning advisory
• Value proposition design
• CEO peer mastermind

Headquarters

HQ city

Jávea

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. One-day Discovery Session: One-day intensive engagement with leadership team to identify growth constraints. Delivered in-person/virtual workshop format.
2. Remarkable Effect Mastermind: Weekly mastermind sessions with peer SaaS CEOs. Three tiers: basic (€400/month), with direct channel (€600/month), and with strategic mentoring (€750/month). Recurring subscription model.
3. Growth Catalyst Program: Comprehensive 6-9 month engagement with base fee of €50-90K plus success fees tied to specific outcomes (increased win rates, shorter sales cycles, larger deal sizes).
4. Daily Reflection Newsletter: Premium daily SaaS CEO insights newsletter at €30/month (€30/month). Free tier available with limited content.
5. Book Sales: Sales of The Remarkable Effect book (available on Amazon in paperback and audiobook formats). One-time purchase revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Value Inspiration is a founder-led consultancy that helps CEOs of sales-led B2B SaaS companies fix positioning, sharpen their value proposition, and improve win rates, sales cycle length, and deal size. Core offerings include the Growth Catalyst 3-month go-to-market reset program, the Value Foundation and Traction Momentum pressure-cooker workshops, the Remarkable Effect Mastermind peer group, and a one-day Growth Discovery diagnostic, all delivered personally by founder Ton Dobbe.

Product overview

Value Inspiration is a business consultancy focused on sales-led B2B SaaS companies, offering a portfolio of advisory services rather than a unified software product. The core offerings include The Remarkable Effect methodology (expressed through a book, mastermind program, and coaching), the Growth Catalyst 3-month transformation program, and the Traction Foundation pressure cooker workshop. These are complemented by content products including the Daily Reflection newsletter, the Remarkable SaaS Podcast, and a library of strategic essays on SaaS growth strategies. The consultancy serves CEOs of sales-led software scaleups at various stages (€1M-€50M ARR) through coaching, peer masterminds, and workshops, all focused on fixing positioning, win rates, and growth predictability.

Differentiator

Problem solved

Functional benefit

Products and services

• Growth Catalyst Program A 6–9 month comprehensive go-to-market reset for sales-led SaaS companies at €5M–€50M ARR, combining the Value Foundation, Volume Accelerator, and Viability Multiplier phases. Includes €50K–€90K base fee plus success fees tied to measurable outcomes (win rate improvements, shorter sales cycles, larger deal sizes).
• Traction Foundation Pressure Cooker (Value Foundation Pressure Cooker)

Quantifiable outcome

• Win rates improve from 20% to 50%+
• +4 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Predictable Revenue: Sales consulting and training firm specializing in B2B SaaS outbound and sales development. Overlapping ICP (SaaS sales leaders) and methodology-driven delivery model make it a direct comparable.
• Force Management: B2B sales transformation consultancy with a proprietary methodology (Forceful Selling) and outcome-tied engagement model. Comparable to Value Inspiration in delivering structured sales programs to mid-market and enterprise B2B software companies.
• Pavilion: Membership community and learning platform for B2B revenue leaders (formerly Revenue Collective). Comparable as a SaaS GTM peer community with masterminds, courses, and benchmarking — overlapping with Value Inspiration's Mastermind cohort model.
• Winning by Design: SaaS-focused sales methodology and training firm with a published playbook for B2B SaaS sales motions. Closely comparable as a methodology-led consultancy targeting SaaS revenue leaders with workshops, certifications, and frameworks.

Broad incumbents

• Sandler Training: Established global sales training franchise with a proprietary methodology and certified trainer network. Comparable as a methodology-driven sales consulting brand though its scope is far broader than Value Inspiration's SaaS positioning niche.
• Sales Gravy: Sales training and consulting firm with a methodology (Sales Gravy), certification programs, and a large speaker/author presence (Jeb Blount). Comparable as a founder-led sales training brand though it serves a broader audience than SaaS only.
• RAIN Group: Global sales training and consulting firm with proprietary methodologies (e.g., Rainmaking) and a wider cross-industry footprint. Comparable as a sales methodology consultancy though broader than Value Inspiration's SaaS-only niche.

Emerging players

• Sales Hacker (now Pavilion): Originally a community and media property for SaaS sales professionals, now merged with Pavilion. Comparable as a SaaS GTM community and content brand that overlaps with Value Inspiration's content-led demand generation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/valueinspiratio
• LinkedInlinkedin.com/company/value-inspiration
• Facebookfacebook.com/valueinspiration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Value Inspiration