Bredbandsbolaget

What Bredbandsbolaget does

Bredbandsbolaget is a Swedish fiber broadband internet service provider founded in 1998 and headquartered in Stockholm, serving residential and small-business customers across Sweden with high-speed fiber internet, telephony, and digital television services. Its core product, 'Bredband via fiber,' is delivered over a fiber broadband infrastructure and is positioned with a customer satisfaction guarantee as a stated differentiator. The company is no longer presented as an independent commercial brand; its products are marketed, ordered, and serviced through Telenor's online storefront at telenor.se, with campaign tagging that preserves the Bredbandsbolaget name as a sub-brand. With 501-1,000 employees, Bredbandsbolaget operates at the scale of a mid-sized Swedish ISP and depends on Telenor's distribution, billing, and customer-acquisition infrastructure for its go-to-market. The company's revenue model is consumer and SMB subscription-based, but pricing is not publicly disclosed in the available source material, and no direct revenue figures were identified.

Name

Bredbandsbolaget

Website

https://bredbandsbolaget.se

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bredbandsbolaget is a Swedish fiber broadband ISP founded in 1998 and headquartered in Stockholm, now operating as a sub-brand of Telenor, providing high-speed fiber internet, telephony, and digital TV to residential and small-business customers across Sweden.

Ownership category

akta.pro rank

Product category

Broadband Internet Services

NAICS

Wired Telecommunications Carriers (517111), Wired and Wireless Telecommunications (except Satellite) (5171)

SIC

Telephone Communications (No Radiotelephone) (4813), Cable & Other Pay Television Services (4841)

akta.pro primary industry

Fiber ISPs (FTTH/FTTP Retail Providers) (HDAIADAE)

akta.pro secondary industry

Fiber-to-the-Premises/Building (FTTP/FTTB) Operators (HDAIACAC)

Keywords

• Fiber broadband
• Broadband internet
• Residential internet
• Telephony services
• Digital television

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations

Distribution channels1 record

Marketing channels1 record

Core offering

Bredbandsbolaget provides high-speed fiber broadband internet access to residential and business customers in Sweden. Its portfolio centers on "Bredband via fiber," a fiber-based broadband service promoted with a satisfaction guarantee, and historically also includes telephony and digital television services. The offerings are now sold through Telenor's digital storefront.

Product overview

Bredbandsbolaget provides fiber-based broadband services to customers in Sweden, now operating under Telenor. The core offering is high-speed fiber internet connectivity, promoted with a satisfaction guarantee. The product portfolio centers on the main broadband via fiber service.

Differentiator

Problem solved

Functional benefit

Products and services

• Bredband via fiber Fiber-based broadband service offering high-speed internet connectivity to residential and business customers in Sweden, promoted with a satisfaction guarantee.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Emerging players

• Deutsche Glasfaser: German fiber-to-the-home rollout and ISP focused on underserved regions. Comparable as a pure-play fiber ISP competing against incumbents, mirroring Bredbandsbolaget's fiber-first challenger positioning.
• CityFibre: UK wholesale and retail fiber platform building full-fiber networks across British cities. Comparable as a fiber-first challenger model to incumbents, similar in technology orientation and infrastructure-heavy operating model to Bredbandsbolaget.

Direct peers

• Telia Company: Incumbent Swedish/Finnish/Nordic telecom operator offering fiber broadband, mobile, and TV to residential and business customers. Directly competes with Bredbandsbolaget on FTTH in the same Swedish footprint with overlapping bundles.
• Ownit Broadband: Swedish fiber-to-the-home ISP serving residential customers via open fiber networks. Closely matches Bredbandsbolaget's FTTH-only, retail-fiber model and target consumer segment.
• Tele2: Swedish telecom operator (merged with Com Hem) offering fiber and cable broadband, TV, and mobile. Head-to-head FTTH competitor to Bredbandsbolaget in Sweden, sharing similar residential and SMB target segments.
• Bahnhof: Swedish fiber ISP focused on high-speed broadband for consumers and businesses, with a strong reputation for service quality. Comparable in fiber-first positioning, customer satisfaction orientation, and Swedish-only footprint.

Regional players

• GlobalConnect: Nordic fiber infrastructure and connectivity provider offering fiber broadband to consumers and businesses in Sweden, Denmark, Norway, and Germany. Comparable in fiber-asset-heavy, multi-country Nordic wholesale/retail fiber model.
• Allente: Nordic pay-TV distributor offering satellite and streaming TV services across Sweden and the Nordics. Comparable through Bredbandsbolaget's digital TV component and the broader Swedish/Nordic TV distribution ecosystem.

Broad incumbents

• Telenor Sweden: Telenor's Swedish mobile and fixed broadband operator and the channel through which Bredbandsbolaget products are sold. Operates overlapping fiber broadband offerings under the Telenor master brand, making it both parent/distributor and closest portfolio competitor.
• Tre (Hi3G) Sweden: Swedish mobile operator owned by CK Hutchison, increasingly offering fixed wireless and bundled broadband. Adjacent competitor to Bredbandsbolaget in the Swedish connectivity market, especially for households seeking combined mobile/home solutions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Bredbandsbolaget
• LinkedInlinkedin.com/company/bredbandsbolaget

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bredbandsbolaget