What deQuo does

deQuo S.R.L. operates an online two-sided legal services marketplace headquartered in Catania, Italy, with operational offices in Torino. The platform connects Italian consumers seeking legal advice with more than 3,000 lawyers registered with the national Bar Association (Albo), covering all 107 Italian provinces and a broad range of practice areas including civil, criminal, family, labor, tax, and administrative law. Consumers access consultations through four modalities: written (Consulenza Scritta), telephone (Consulenza Telefonica), video call (Consulenza Video), and the Flex fixed-price matching service, plus a free Preventivo Gratuito (quote) option.

The underlying technology is a web-based marketplace platform with integrated chat, Stripe-powered payment processing (including escrow-style fund holding), a proprietary lawyer search and ranking algorithm, GDPR-compliant data handling, and supporting infrastructure via Sendinblue for email and Matomo for analytics. Public-facing content features include the Consulta le Risposte Q&A archive and the Pro-tier Articoli editorial publishing function.

Revenue is generated through two mechanisms. On the supply side, lawyers subscribe to Basic (free), Smart (€69.90/month or €699/year), or Pro (€119.90/month or €1,199/year) tiers with bundled credits and visibility boosts, and can purchase additional credit packs. On the transaction side, deQuo takes a 15% commission on Flex consultations and a 5% commission on direct consultations. The company operates with 1-10 employees, no disclosed external funding, and no parent company, and reaches 500,000+ monthly users with 25,000+ consultation requests processed to date.

Name

deQuo

Legal name

deQuo S.R.L.

Website

https://dequo.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

deQuo is an Italian online legal services marketplace connecting consumers with 3,000+ Bar-registered lawyers nationwide via written, phone, video, and Flex consultations. Revenue comes from lawyer subscriptions (€699-€1,199/year) and 5-15% transaction commissions, serving individuals across all 107 Italian provinces.

Ownership category

akta.pro rank

Headquarters

HQ city

Catania

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Lawyer Subscription Fees (Basic/Smart/Pro): Lawyers pay recurring subscription fees to access platform features. Basic is free. Smart costs €69.90/month or €699/year. Pro costs €119.90/month or €1,199/year. Paid plans provide increasing visibility, credit allocations, and access to consultation types.
2. Consultation Transaction Fees (Platform Commission): deQuo charges a 15% commission on Flex consultations (€29.90 fixed) and 5% commission on all other paid consultation types (written, phone, video). Lawyers set their own prices for direct consultations.
3. Credit Pack Purchases: Lawyers purchase credit packs (Small: 10 credits, Medium: 30 credits, Large: 100 credits) to take on Flex consultations and free quote requests. Credits are also bundled with Smart (15/month) and Pro (30/month) subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

deQuo is an Italian online legal services marketplace that connects consumers seeking legal advice with a registered network of more than 3,000 lawyers. It enables consultations through written, telephone, video, and Flex (on-demand written) modalities, captures free quote requests to route matters to relevant lawyers, and monetizes via lawyer subscription plans (Basic/Smart/Pro), credit-pack purchases by consumers, and commissions on completed consultations.

Product overview

deQuo is a legal tech marketplace platform that connects users seeking legal advice with over 3,000 registered Italian lawyers. The platform offers a unified marketplace with four consultation modalities: Consulenza Scritta (written), Consulenza Telefonica (phone), Consulenza Video (video call), and Consulenza Flex (AI-assisted matching), plus a free Preventivo Gratuito (estimate) option. The core platform includes an integrated chat system, a proprietary Motore di Ricerca search engine for lawyer matching, and public review/reputation features. Lawyers access the platform via tiered subscriptions (Basic free, Smart at €699/year, Pro at €1,199/year) that unlock features like credits for Flex consultations, visibility boosts, and video/phone services. Users interact through personal dashboards for managing requests and communications.

Differentiator

Problem solved

Functional benefit

Brands

• L'Avvocato, Online: Marketing tagline used on the platform indicating online lawyer services

Products and services

• Consulenza Scritta (Written Consultation)

Quantifiable outcome

• 500,000+ monthly users
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Stripe Inc.coreTechnology or IntegrationStripe Inc. provides payment processing infrastructure for all transactions on deQuo — including consultation payments from users, lawyer earnings disbursements, and subscription/credit purchases by lawyers. Payments are held in escrow until the lawyer delivers the consultation. Stripe also requires identity verification (document upload) for lawyers before they can receive payments. deQuo retains a commission (15% for Flex, 5% for others) on each transaction processed via Stripe.
• RHX S.r.l.coreTechnology or IntegrationRHX S.r.l. (Piazza Resistenza 5/1, Pieve di Soligo, TV) is the cloud hosting and server maintenance provider for deQuo. They act as the external Data Processor (DPA) under GDPR Article 28, handling data breach notifications within 24 hours and ensuring data security and access controls.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Clio: Cloud-based legal practice management platform serving law firms with case management, billing, and client intake tools. Comparable to deQuo on the lawyer-side of the marketplace (helping avvocati run digital practices and acquire clients), though it does not operate a consumer-facing consultation marketplace.

Others

• LexisNexis: Global legal information, analytics, and research provider for legal professionals. Not a direct competitor to deQuo but is an ecosystem participant serving the same Italian/global lawyer population that deQuo relies on for supply.
• Wolters Kluwer: Global legal publishing, regulatory information, and professional software provider (including Tax & Accounting and Health verticals). Adjacent ecosystem player serving legal professionals; not a direct marketplace competitor but a potential enterprise-software partner or acquirer in the Italian legal-tech space.

Broad incumbents

• LawDepot: Online legal document preparation service offering customizable templates for consumers and small businesses. Adjacent to deQuo's written-consultation product (where lawyers draft legal opinions), though LawDepot's core model is self-service documents rather than live lawyer matching.
• LegalZoom: Largest US-based online legal services marketplace offering document preparation, attorney consultations, and business formation. Comparable to deQuo as a consumer-facing online legal services platform, though it operates at much greater scale and across a broader product portfolio.
• Martindale-Hubbell: Long-established US lawyer directory and rating service, now part of Internet Brands' legal vertical. Comparable to deQuo as a lawyer-discovery platform serving consumers seeking legal help, though its model is directory-led rather than marketplace/transactional.
• Avvo: US online lawyer directory featuring attorney profiles, peer ratings, client reviews, and a Q&A forum. Comparable to deQuo as a consumer-facing lawyer-discovery and legal-Q&A platform, though focused on directory/content rather than live paid consultations.
• Rocket Lawyer: Global subscription-based online legal services platform providing document templates, attorney consultations, and business services. Comparable to deQuo's marketplace-plus-subscription model, though at global scale and with a broader service mix.

Direct peers

• AvvocatoFlash: Italian online legal consultation platform offering paid written/phone/video advice and free quotes from registered avvocati. Operates in the same Italian online legal-services marketplace category as deQuo with a near-identical two-sided lawyer/consumer model.
• LexDo: Italian legal-tech startup providing online legal consultations and lawyer matching to consumers. Directly comparable to deQuo in geography, customer segment (Italian consumers needing legal advice), and core marketplace offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/de_quo
• Facebookfacebook.com/dequolegale
• LinkedInlinkedin.com/company/dequo

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about deQuo