Banyan Group

What Banyan Group does

Banyan Group is a Singapore-headquartered, SGX-listed (B58) global hospitality company operating 100+ hotels and resorts across 24 countries under 13 lifestyle brands spanning the luxury (Banyan Tree, Escape, Veya), upscale (Angsana, Dhawa, Garrya) and lifestyle/midscale (Homm, Cassia, Folio) tiers. The group serves affluent travellers through direct digital booking on groupbanyan.com and brand-specific websites, alongside an enterprise field-sales motion targeting high-net-worth individuals and developers for branded residences.

The company's revenue model rests on four streams: (1) core hotel and resort operations including rooms, F&B, spa and ancillary services across the 100+ property portfolio; (2) branded residences sales and development under brands including Banyan Tree Residences, Angsana Residences and the new Bellaguna standalone residential brand, with FY25 residences revenue nearly doubling to S$197.6M; (3) the Banyan Tree Private Collection shared-ownership membership programme providing access to 115+ hotels and resorts across 29 countries, which serves as both a recurring revenue stream and a customer-acquisition lever for the residences segment; and (4) spa, wellbeing and F&B operations spanning 140+ spas and galleries globally. The technology stack is primarily a multi-brand digital platform ecosystem with integrated booking, membership and guest engagement, supported by Wolters Kluwer CCH Tagetik for financial close and global reporting.

Branded residences are the principal growth engine: 24 new residence agreements were signed in FY25, with unrecognised residences revenue of S$604.4M expected to be booked in 2026. Residences carry a 31% price premium over non-branded equivalents in Asia Pacific, where the group ranks No. 1 by volume. Distribution is hybrid — direct-to-consumer digital plus developer co-development partnerships (Mast Capital, Creston Holding, Curated JCZM Development) — while sales for U.S. projects are run through dedicated partners such as Douglas Elliman Development Marketing. The group's enterprise value is reinforced by 400+ industry awards in FY25, including No. 2 Best Hotel Brand in Travel + Leisure Asia Pacific 2025.

Name

Banyan Group

Legal name

Banyan Tree Holdings Limited

Website

https://www.groupbanyan.com

Company type

Public

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Banyan Group is a Singapore-listed global hospitality company operating 100+ hotels, resorts and branded residences across 24 countries under 13 lifestyle brands, serving affluent leisure travellers, high-net-worth residences buyers and developer co-investment partners.

Ownership category

akta.pro rank

Product category

Luxury Hospitality

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Boutique & Lifestyle Resorts (THAGACAO)

akta.pro secondary industries

Luxury Villa Resorts & Branded Villa Communities (THAMAEAI), Luxury Eco-Resorts (THAGACAK), Resort & Branded Residence Vacation Rental Management (BPAJAIAE), Full-Service Vacation Rental Property Management (BPAJAIAA)

Keywords

• Luxury hospitality services
• Branded residential developments
• Hotel and resort operations
• Spa and wellbeing experiences
• Lifestyle hotel brands

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Hotel & Resort Operations: Core hotel and resort operations revenue across the group's 100+ properties spanning 13 lifestyle brands and 24 countries. Includes room revenues, F&B, spa, and ancillary services at luxury and upscale properties.
2. Branded Residences Sales & Development: Revenue from branded residential developments sold under brands including Banyan Tree Residences, Angsana Residences, and others. FY25 residences revenue nearly doubled to S$197.6 million on the back of S$239.6 million in residences sales and 24 new agreements signed. Seven new sales launches in FY25 including first projects in Europe and the U.S. Unrecognised residences revenue of S$604.4 million expected to be recognised in 2026.
3. Banyan Tree Private Collection Membership: Shared ownership membership program providing access to 115+ hotels and resorts across 29 countries. Members gain preferential access, rates, and experiences across the global portfolio. Serves as both a revenue stream and a key customer acquisition and retention mechanism for the residences segment.
4. Spa, Wellbeing & Experiences: Revenue from the group's extensive spa network (140+ spas and galleries globally), wellbeing programs (Connections Retreats, Manduka partnership), and curated guest experiences across properties.
5. F&B and Lifestyle: Food and beverage operations including the Saffron restaurant brand, Vertigo, and lifestyle offerings (Banyan Tree Gallery, Essentials e-commerce).

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Banyan Group operates a global multi-brand hospitality portfolio of 100+ hotels, resorts and branded residences across 24 countries under 13 lifestyle brands (Banyan Tree, Angsana, Cassia, Dhawa, Homm, Garrya, Folio, Veya, Escape, Bellaguna, and others). Core revenue is generated from hotel and resort room, F&B and spa operations, branded residential property sales and development, and recurring membership revenue through the Banyan Tree Private Collection shared-ownership and withBanyan loyalty programmes.

Product overview

Banyan Group is a Singapore-headquartered global luxury hospitality company operating a multi-brand portfolio of 100+ hotels and resorts across more than 20 countries, along with branded residences, wellness retreats, and digital guest engagement platforms. The portfolio comprises 13 lifestyle brands spanning distinct market segments: the flagship Banyan Tree luxury brand (41 hotels, 16 countries), Angsana contemporary hotels (20 properties), Dhawa design-driven hotels (7 properties), Homm lifestyle hotels (15 properties), Garrya minimalist hotels (8 properties), Folio micro-hotels (1 property), Cassia serviced apartments (4 properties), Banyan Tree Veya wellbeing resorts (1 property), and Banyan Tree Escape eco-barefoot retreats (2+ properties). The Group also operates Banyan Tree Spas (140+ spas and galleries), branded residences across multiple markets (including first projects in the U.S. and Europe), the withBanyan loyalty ecosystem (Private Collection membership and Sanctuary Club), and digital storytelling platforms (100 Journeys/100 Stories). In FY2025, revenue reached S$477.4 million driven primarily by the Residences segment (S$197.6 million), with 24 new residence agreements signed and unrecognised residences revenue of S$604.4 million.

Differentiator

Problem solved

Functional benefit

Brands

• withBanyan: Recognition and rewards programme that rewards passion for travel and spirit of adventure. Offers exclusive member rates, invitations to new destinations and opportunities.
• Banyan Tree Private Collection
• Sanctuary Club

Products and services

• Banyan Tree (Flagship Luxury Hotel Brand) Banyan Tree is the group's flagship luxury hotel and resort brand, offering design-led, ecologically and culturally sensitive resort experiences with private pool villas, award-winning spas and signature service; as of 2025 the brand operates 41 hotels across 16 countries with 4,135 keys.
• Angsana (Contemporary Hotel Brand) Angsana is a contemporary hotel brand centred on spacious rooms and suites for couples, families and friends; operates 20 hotels with 3,040 keys across 10 countries.
• Cassia (Serviced Apartment Brand) Cassia is a vibrant hotel and serviced apartment brand for extended-stay travellers, offering fully equipped apartments with kitchens and connected living spaces; operates 4 properties with 486 keys across 3 countries.
• Dhawa (Design-driven Hotel Brand) Dhawa is a contemporary, casual and comfortable hotel brand targeting a new generation of design-savvy independent travellers, offering distinctive design and fresh thinking in vibrant destinations; operates 7 hotels with 1,175 keys across 4 countries.
• Homm (Lifestyle / Origami-inspired Hotel Brand) Homm is a lifestyle hotel brand creating a sense of home with reliable services, standardised facilities and well-designed rooms at relatively affordable prices, each with a distinctive origami-inspired architectural style; operates 15 hotels with 882 keys across 5 countries.
• Garrya (Minimalist Boutique Hotel Brand) Garrya is a modern, minimalist hotel brand inspired by the elegance of the winter flower, located in emerging destinations and historic second-tier cities; operates 8 hotels with 719 keys.
• Folio (Micro-hotel Brand) Folio is a collection of functional micro-hotels near transport hubs and cultural sites, offering compact minimalist rooms with minimal footprint for maximum comfort; operates 1 hotel with 48 keys in Osaka, Japan.
• Banyan Tree Veya (Wellbeing Resort Brand) Banyan Tree Veya is a wellbeing-centred resort brand offering multidisciplinary modalities distilled into the proprietary 8 Pillars of Wellbeing, supporting guests along their lifelong wellness journey; operates 1 hotel with 23 keys in Valle de Guadalupe, Mexico.
• Banyan Tree Escape (Eco-barefoot Retreat Brand) Banyan Tree Escape is an intimate, escapist and eco barefoot retreat brand featuring no-walls, no-doors villas for communion with nature; operates properties in Buahan, Bali and Ubuyu, Tanzania (Ruaha National Park).
• Bellaguna (Standalone Residential Brand) Bellaguna is a new standalone residential brand introduced by Banyan Group in 2025 for year-round branded living, separate from the Banyan Tree and Angsana residences lines.
• Banyan Tree Residences (Branded Residences Portfolio) Banyan Tree Residences is the group's branded residential portfolio, offering owners preferred access to over 100 hotels and resorts across more than 20 countries; FY25 residences revenue nearly doubled to S$197.6 million on the back of S$239.6 million in residences sales.
• Banyan Tree Spa & Wellbeing Banyan Tree Spa & Wellbeing operates over 140 spas and galleries worldwide, including the signature Connections Retreats programme (mindfulness, movement and local rituals) with private immersions, visiting practitioner residencies and a global Manduka yoga partnership.
• withBanyan (Recognition / Loyalty Programme) and Banyan Tree Private Collection withBanyan is Banyan Group's recognition and rewards programme offering exclusive member rates, invitations to new destinations and experiences; Banyan Tree Private Collection is the exclusive shared-ownership membership programme providing access to 115+ hotels and resorts across 29 countries.
• Saffron (Signature F&B Brand) Saffron is Banyan Group's signature fine dining restaurant brand, present at Banyan Tree properties worldwide, complemented by Vertigo at select locations including Banyan Tree Busan Haeundae.
• Mandai Rainforest Resort by Banyan Tree Mandai Rainforest Resort by Banyan Tree is a sustainability-focused resort within Singapore's Mandai Wildlife Reserve, marking the group's 100-property milestone and Singapore's first BCA Green Mark Super Low Energy (Platinum) certified hotel.
• Banyan Tree Busan Haeundae Banyan Tree Busan Haeundae is Banyan Group's flagship property in South Korea, the first large-scale membership resort in the country's domestic market, with 195 rooms and 16 coastal villas operating on the Banyan Tree Private Collection shared-ownership model.
• Banyan Tree Residences West Palm Beach Banyan Tree Residences West Palm Beach is the group's first U.S. residential project, an 88-residence luxury tower in downtown West Palm Beach developed with Mast Capital and Curated JCZM Development; units priced from USD 1.9 million with completion expected in 2029.
• Banyan Tree Padilla Madrid Residences Banyan Tree Padilla Madrid Residences is Banyan Group's first residential development in Europe, marking the group's entry into the European branded residences market.
• Banyan Tree Residences Creston Hill Khao Yai Banyan Tree Residences Creston Hill Khao Yai is a THB 17 billion luxury branded residences development in Thailand co-developed with Creston Holding Ltd., comprising 21 luxury pool villas from THB 70 million and low-rise condominiums from THB 15 million.
• Banyan Tree Gallery / Essentials (Retail & Lifestyle Products) Banyan Tree Gallery / Essentials offers curated lifestyle products and essentials for guests through the group's retail and e-commerce channel, complementing the in-property experience.
• 100 Journeys (Digital Storytelling & Guest Experience Platform) 100 Journeys is Banyan Group's digital storytelling and guest engagement platform across all 100 properties, including the 100 Stories user-generated digital postcard collection and 100 Discoveries curated destination experiences.

Quantifiable outcome

• Revenue growth of 25% YoY to S$477.4 million in FY25, with Core Operating Profit up 59% to S$109.8 million
• +5 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core, flagship and major.

• Wolters Kluwer (CCH Tagetik)coreTechnology or Integration · 2 June 2026Wolters Kluwer partnered with Banyan Group to enhance its financial close process and global reporting using CCH Tagetik software. The cooperation aims to accelerate reporting capabilities and improve financial management for Banyan Group across its global operations.
• Mast CapitalflagshipStrategic or Co-development Partner · 24 March 2026Mast Capital collaborated with Banyan Group on Banyan Tree Residences West Palm Beach, marking the group's first U.S. residential project. The sculpted residential tower with 88 private residences represents a strategic expansion into the U.S. market.
• Curated JCZM DevelopmentflagshipStrategic or Co-development Partner · 24 March 2026Curated JCZM Development partnered with Banyan Group on Banyan Tree Residences West Palm Beach, the group's inaugural U.S. residential project. The development features architecture by OMA and interiors by Yabu Pushelberg.
• MandukacoreGTM or Marketing Partner · 10 March 2026Manduka partnered globally with Banyan Tree for wellbeing experiences, including the expansion of Connections Retreats, private immersions, and visiting practitioner residencies. Manduka brings its yoga and wellness expertise to Banyan Tree properties worldwide.
• Creston Holding Ltd.majorStrategic or Co-development PartnerCreston Holding Ltd. partnered with Banyan Group on Banyan Tree Residences Creston Hill Khao Yai, a THB 17 billion luxury branded residences development adjacent to Khao Yai National Park in Thailand. The project won multiple awards at the Asia Pacific Property Awards.
• Douglas Elliman Development MarketingmajorChannel Partner/ Reseller/ DistributorDouglas Elliman Development Marketing was engaged for sales of Banyan Tree Residences West Palm Beach, the group's first U.S. residential project. The 25-story tower with 88 units was priced from USD 1.9 million.

Scale indicators16 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Rosewood Hotel Group: Luxury hotel operator with a growing branded residences portfolio (Rosewood Residences). Comparable to Banyan on design-led luxury, Asia-centric portfolio, and the strategic push into branded residences in gateway cities.
• Jumeirah Group: Luxury hotel group with resort-led portfolio and expanding branded residences (e.g., Bulgari Residences, Jumeirah Living). Comparable to Banyan in luxury resort scale, wellbeing offerings, and global residential push.
• Four Seasons Hotels and Resorts: Global luxury hotel operator with a rapidly expanding branded residences portfolio. Directly comparable to Banyan in targeting ultra-high-net-worth guests with branded residences, private membership experiences, and wellness-led luxury.
• Mandarin Oriental Hotel Group: Luxury hotel group with branded residences in Asia and globally. Comparable to Banyan in luxury positioning, Asian heritage, branded residences growth strategy, and FANs of wellness/F&B differentiation.
• Capella Hotels and Resorts: Luxury hospitality brand with properties across Asia and beyond, including branded residences at Capella Sydney and Capella Bangkok. Comparable to Banyan on boutique luxury positioning, Asian footprint, and residences growth.
• Aman Group: Ultra-luxury hotel and branded residences operator with intimate, design-led resorts. Comparable to Banyan Tree flagship on serenity, design, sustainability, and high-end residential projects (e.g., Aman New York, Aman Tokyo).
• Raffles Hotels & Resorts (Accor): Iconic luxury heritage brand with branded residences and a strong Asia presence. Comparable to Banyan in long-established luxury positioning, branded residences strategy, and Asian footprint (Singapore flagship).
• Six Senses Hotels Resorts Spas (IHG): Ultra-luxury hospitality brand owned by IHG with branded residences and a strong wellness identity. Closely comparable to Banyan Tree in luxury positioning, wellbeing-led experiences, and a global residential expansion strategy.

Broad incumbents

• Hyatt Hotels Corporation: Global multi-brand hospitality incumbent (Park Hyatt, Andaz, Alila, Thompson) with a branded residences program. Comparable to Banyan on multi-brand luxury and lifestyle portfolio and a competitive branded residences expansion across Asia.

Emerging players

• Minor International (Anantara / Avani): Thailand-based multi-brand hospitality group with luxury (Anantara) and upscale (Avani, Oaks) brands plus branded residences. Comparable to Banyan on Thai/Southeast Asia origin, multi-brand laddering, and residential development pipeline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BanyanTree
• Facebookfacebook.com/BanyanTree
• LinkedInlinkedin.com/company/banyangroup
• Instagraminstagram.com/banyantree

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Banyan Group