Allure Industries

What Allure Industries does

Allure Industries is an Indonesian manufacturer and supplier of aluminium building materials specializing in facade, door, and window (fenestration) systems. The company operates through five sub-brands — ALLURE System (premium doors, windows, and facades), ALUPLUS (European-standard aluminium windows and doors including sliding, folding, and pivot systems), ASTRAL (commercial curtain wall systems, solar shading, and extrusion/powder coating services), ALPHAMAX (mass-market aluminium doors), and FORISE LIVING (living solutions) — each targeting a distinct customer segment from premium residential to commercial construction. Core technology includes proprietary features such as the Hydroseal waterproofing/soundproofing system, patented wing designs for French doors, multi-point locking systems with 320 kg hinge load capacity, and acoustic/energy-conservation insulation. Manufacturing capabilities span aluminium extrusions, powder coating, unitized curtain wall fabrication, and metal fabrication (perforated panels, bending, laser cutting).

The business model combines direct-to-consumer sales (unit-priced aluminium doors via ALPHAMAX e-commerce storefronts) with project-based enterprise sales to architects, designers, and commercial construction clients (quote-based pricing for premium ALUPLUS systems and ASTRAL curtain walls). Revenue streams derive from finished goods fenestration sales, custom fabrication services, and extrusion/powder coating services. Distribution runs through a multi-channel architecture: five dedicated showrooms across Indonesia's largest cities (Jakarta, Bandung, Bali, Surabaya, Alam Sutera), brand-owned e-commerce sites, social media channels, and trade exhibitions such as IndoBuildTech Jakarta. The company holds LRQA quality management certification and GBC-Indonesia (Green Building Council Indonesia) certification, supporting specification into quality- and sustainability-driven commercial projects. Operations are Indonesia-domiciled with no disclosed export presence.

Name

Allure Industries

Legal name

ALLURE Industries

Website

https://allureindustries.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Allure Industries is an Indonesian aluminium fenestration manufacturer serving residential, architect, and commercial construction markets through five sub-brands covering premium European-standard doors/windows, mass-market aluminium doors, curtain wall systems, and extrusion/fabrication services, distributed via showrooms, e-commerce, and project sales across Indonesia.

Ownership category

akta.pro rank

Product category

Architectural Aluminium Products

NAICS

Other Aluminum Rolling, Drawing, and Extruding (331318)

SIC

Metal Doors, Sash, Frames, Moldings & Trim (3442), Sheet Metal Work (3444)

akta.pro primary industry

Aluminum Extrusion (IMAKACAG)

akta.pro secondary industry

Aluminum Fabrication & Finishing (Machining, Anodizing, Coating) (IMAKACAI)

Keywords

• Aluminium fenestration products
• Curtain wall systems
• Aluminium door windows
• Metal fabrication services
• Building materials manufacturer

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Aluminium Door and Window Product Sales: Direct sales of aluminium doors, windows, and fenestration products through brand websites and showrooms. Products include sliding systems, French doors, windows, and curtain walls sold to both residential consumers and commercial building projects.
2. Custom Fabrication Services: Extrusions and powder coating services, unitized curtain wall systems, metal fabrications including perforated, bending, and laser cut aluminium. Finished goods fenestration for construction projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Allure Industries manufactures and supplies aluminium fenestration products including doors, windows, sliding and folding systems, and unitized curtain walls. The company also provides custom fabrication services such as aluminium extrusions, powder coating, perforated/bending/laser-cut metal fabrications, and metal sheet processing. Operations span five sub-brands (ALLURE System, ALUPLUS, ASTRAL, ALPHAMAX, FORISE LIVING) serving Indonesian residential, commercial, and architectural projects.

Product overview

Allure Industries is a facade, door, and window specialist operating a multi-brand portfolio. The company offers five main sub-brands: ALLURE System (windows, doors, facades), ALUPLUS (premium aluminium windows and doors with European standards), ASTRAL (curtain wall and solar shading systems), ALPHAMAX (aluminium doors), and FORISE LIVING. Key product lines include sliding systems (VUE Sliding, Aeroslide, Maxislide, MaxiPivot), folding doors (Maxifold), French doors (AAS-50, Ultimo series), fixed windows (4000 series), and curtain wall systems. The company provides manufacturing services including aluminium extrusions, powder coating, unitized curtain wall fabrication, metal fabrication (perforated, bending, laser cut), and metal sheet processing. Products are designed with features like Hydroseal water-resistant technology, acoustic insulation, and multi-point locking systems.

Differentiator

Problem solved

Functional benefit

Brands

• ALLURE System: Aluminium windows, doors, and facade systems with European design standards
• ALLURE Facade
• ALUPLUS
• ASTRAL
• ALPHAMAX
• FORISE LIVING

Products and services

• ALPHAMAX MAX 1 (Jaluzi) Aluminium Door Louvered aluminium door with multiple color variants (wood, brown, white) and size options for bedrooms and living rooms; priced Rp2,749,000 - Rp3,449,000.
• ALPHAMAX MAX 2 (Full Panel) Aluminium Door Full panel aluminium door available in wood, brown, and white finishes; priced Rp2,639,000 - Rp3,469,000.
• ALPHAMAX MAX 6A (OXO) Aluminium Door OXO style aluminium door; priced Rp2,999,000.
• ALPHAMAX MAX 7A (KKT) Aluminium Door KKT style aluminium door; priced Rp3,149,000.
• ALUPLUS Aeroslide 9500 Sliding Door Soundproof sliding door with smooth flat-threshold operation; 2000mm x 3000mm per panel dimensions, available in multiple colors with custom sizing and quote-based pricing.
• ALUPLUS Maxislide 9000 Sliding Door Best-selling modern sliding door series with unique track system for water resistance and smooth operation; max dimensions 1500mm x 3500mm per panel, suitable for interior and exterior use.
• ALUPLUS MaxiPivot Pivot Door Innovative pivot door with 180-degree rotation providing wide opening; dimensions 1000mm x 3000mm; features Hydroseal water tightness system.
• ALUPLUS Maxifold Folding Door French-style minimalist folding door with fully enclosed gaskets and quality bottom rail; supports glass variants up to 20mm thickness.
• ALUPLUS Solar Shading Products Solar shading solutions to control heat and light entering buildings; available across ALUPLUS and ASTRAL product lines.
• ALLURE AAS-50 French Door Double-door entry with two hinged panels; features patented sash design, acoustic insulation, energy conservation, multi-point locking system, and industrial-grade hinges with 320kg load capacity.
• ALLURE Ultimo AAS-50 Sliding Door Sliding door with extensive accessories including industrial-grade hinges and multi-point locking system; features acoustic insulation and energy conservation.
• ALLURE Ultimo 90 Sliding Door Multi-purpose sliding system usable as door, window, wall, or partition; features patented sash design, acoustic insulation, multi-point locking, and unlimited dimensional design.
• ALLURE Ultimo AAS-50 Double Swing French Door and Window Double swing door and window combination with patented wing design, acoustic insulation, energy conservation, and multi-point locking system.
• ASTRAL Curtain Wall Unitized System Prefabricated unitized curtain wall system designed for commercial building facades under the ASTRAL brand.
• ASTRAL Curtain Wall Stick System Stick-system curtain wall solution for commercial building applications under the ASTRAL brand.
• Aluminium Extrusions & Powder Coating Services Custom aluminium extrusion and powder coating services for tailored profiles and finishes used in fenestration and architectural applications.
• Metal Fabrication Services Custom metal fabrication services covering aluminium perforated panels, bending, and laser cutting for construction and architectural projects.
• Metal Sheet Supply and Processing Metal sheet supply and processing services for construction applications.

Quantifiable outcome

• 320 kg load capacity per hinge for industrial-grade door hinges
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Deceuninck (aluminium systems division): European building products company with aluminium window and door systems serving international markets. Comparable fenestration product portfolio targeting energy efficiency and modern architectural design requirements.

Broad incumbents

• Technal (Norsk Hydro): Aluminium architectural systems brand under Norsk Hydro, offering curtain walls, windows, and doors with European design heritage. Competes in the same premium specification segment as Allure, leveraging parent-company aluminium supply and global project portfolio.
• Schüco: German premium aluminium window, door, and facade systems manufacturer with global presence. Directly competes in the European-standard fenestration tier that Allure's ALUPLUS targets, with deeper engineering resources and broader international reference projects.
• YKK AP: Global Japanese fenestration giant producing aluminium doors, windows, and curtain walls. Operates across Asia including Indonesia and offers the same premium specification-tier products as Allure's ALUPLUS brand, but with substantially larger R&D and global brand reach.

Regional players

• PT Indal Aluminium Industry (INALUM): Indonesian aluminium extrusion manufacturer producing profiles, fabricated products, and building systems. Operates upstream in the same value chain as Allure's extrusion activities and serves the same Indonesian construction market.
• Alumindo Light Metal Industry: Indonesian aluminium sheet and extrusion producer supplying building materials and construction inputs. Comparable as a domestic Indonesian upstream/downstream aluminium building materials supplier competing for similar customers.

Direct peers

• Reynaers Aluminium: Belgian aluminium systems specialist offering windows, doors, sliding systems, and curtain walls with strong presence in Southeast Asia. Closely comparable to Allure's product mix and European-standard positioning, targeting architects and high-end residential/commercial projects.
• Aluplex (Indonesia): Indonesian competitor in the aluminium door and window segment. Most direct domestic peer to Allure's ALUPLUS and ALPHAMAX brands, targeting similar residential and commercial projects in the Indonesian market.
• Heroal: German family-owned manufacturer of aluminium window, door, roller shutter, and sun protection systems. Comparable European-standard product quality and architectural project focus, competing in the same premium specification tier.
• Aluk Group: European aluminium window, door, and curtain wall systems manufacturer with international operations. Comparable product portfolio and European-standard performance positioning targeting architects and developers in residential and commercial segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/allureinds
• YouTubeyoutube.com/@allureindustries
• Facebookfacebook.com/AllureIndst?fref=ts
• Instagraminstagram.com/allureindustries
• LinkedInlinkedin.com/company/allureindustries

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allure Industries