Carl Macher
Carl Macher is a German core board (Hülsenkarton) manufacturer in Brunnenthal near Hof, founded in 1821 and part of the Kunert Group. It operates Europe's most efficient core board plant with 210,000 tonnes annual capacity, serving paper core, composite can, hygiene, and film manufacturers across Europe.
- Company typePrivate
- Founded1821
- HeadquartersBrunnenthal, Germany
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Carl Macher does
Carl Macher is a German core board (Hülsenkarton) manufacturer operating from Brunnenthal near Hof, Germany, founded in 1821. It is a subsidiary of the Kunert Gruppe, a family-owned diversified conglomerate with approximately 2,000 employees across 17 sites in Europe and Asia. The company manufactures high-quality core board from 100% recycled waste paper on a modern 3.65-meter-wide paper machine, producing standardized grades (K05, K10, K20, K40, K50) with ply bond strengths ranging from 250 to 500 Joule/m², thicknesses from 0.19 mm to 1.0 mm, and grammages from 150 g/m² to 630 g/m². The Brunnenthal facility is self-described as the most productive core board plant in Europe, with an annual production capacity of 210,000 tonnes, and combined with sister company Papeteries du Rhin, the Kunert Group's two core board plants are targeted to exceed 330,000 tonnes per year.
The product portfolio spans three core lines: standard core board grades for industrial paper core manufacturers (its primary segment), specialized formulations for composite can manufacturing, and grades tailored for hygiene core production. The Brunnenthal site features fully automated logistics infrastructure, including a 14,000 sqm automated logistics hall connected to production via a 28-meter elevator and 280-meter bridge, plus a two-stage wastewater treatment plant that achieves water and energy consumption significantly below industry averages and has contributed to a reduction of more than 70% in CO2 emissions.
Carl Macher operates a B2B direct sales model targeting industrial paper core manufacturers, film manufacturers, hygiene product companies, and composite can producers. Revenue is generated through transactional product sales on a quote-based pricing model, with both internal supply to Kunert Group sister companies (notably Paul & Co and Papeteries du Rhin) and external sales across European markets. The company is supported by regional representatives in key markets such as Turkey (Genpa Ltd) and France (Papeteries du Rhin), and it actively participates in industry events such as the FachPack trade fair. It holds ISO 9001, ISO 14001, ISO 50001, and FSC C131122 certifications and is managed by Jürgen Schaller as Managing Partner.
Carl Macher firmographics
Firmographics- Name
- Carl Macher
- Legal name
- Carl Macher GmbH & Co. KG
- Website
- https://macher.de
- Company type
- Private
- Founded year
- 1821
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Carl Macher is a German core board (Hülsenkarton) manufacturer in Brunnenthal near Hof, founded in 1821 and part of the Kunert Group. It operates Europe's most efficient core board plant with 210,000 tonnes annual capacity, serving paper core, composite can, hygiene, and film manufacturers across Europe.
- Ownership category
- akta.pro rank
Carl Macher industry classification
Industry- Product category
- Industrial Paper Manufacturing
- NAICS
- Paperboard Mills (322130)
- SIC
- Paperboard Mills (2631)
- akta.pro primary industry
- Recycled Paperboard & Containerboard (IMAMAKAG)
Keywords
Where Carl Macher is headquartered
LocationHeadquarters
- HQ city
- Brunnenthal
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Carl Macher business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Core board (Hülsenkarton) manufacturing and sales: Carl Macher operates as a B2B manufacturer of high-quality core board for paper core production. The company produces core board in all standard qualities and grammages, supplying both internal Kunert Group paper core plants (Paul & Co) and external industrial customers throughout Europe. Revenue is generated through product sales on a transactional basis with a focus on delivery reliability and long-term customer relationships.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Carl Macher product offering
Product offeringCore offering
Carl Macher manufactures core board (Hülsenkarton) from 100% recycled waste paper at its Brunnenthal facility in Germany, producing 210,000 tonnes annually on a modern 3.65m wide paper machine. The product range includes standard grades (K05-K50), composite can core board, and hygiene core board, supplied as raw material to industrial paper core manufacturers, hygiene product companies, film manufacturers, and composite can producers across Europe.
Product overview
Carl Macher Hülsenpapiere is a core board (Hülsenkarton) manufacturer operating as part of the Kunert Gruppe. The company operates the most efficient core board plant in Europe, located in Brunnenthal near Hof, Germany. Their product portfolio centers on high-quality core board produced from 100% recycled paper (waste paper), available in three main product lines: standard grades (K05, K10, K20, K40, K50) with ply bond strengths from 250-500 Joule/m²; specialized grades for composite cans; and grades optimized for hygiene cores. All products are 100% recyclable and certified according to ISO 9001, ISO 14001, ISO 50001, and FSC® C131122 standards.
Differentiator
Problem solved
Functional benefit
Brands
- K05, K10, K20, K40, K50: Core board product grades with ply bond strength ranging from 250 Joule/m² to 500 Joule/m²
- Core board for composite cans
- Core board for hygiene cores
Products and services
- Core Board K05, K10, K20, K40, K50
Quantifiable outcome
- CO2 emissions reduced by more than 70 percent through environmentally friendly energy generation
- +2 more outcomes
Companies that use Carl Macher
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Carl Macher technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Carl Macher partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kunert Gruppe (Kunert Group)flagshipCarl Macher has been part of the Kunert Group since 2008. As a subsidiary, it works closely with other group companies including Paul & Co (paper cores and edge protectors), Kunert Wellpappe (corrugated board packaging), Papeteries du Rhin (sister paper mill in France), and various other European and Asian operations. The group comprises 17 sites with 2,000 employees producing 330,000 tonnes of cores, edge protectors, and packaging annually.
Scale indicators7 records
Recent moves9 records
Expansion highlights5 records
Carl Macher competitors and assessment
Company assessmentEmerging players
- Glatfelter: US-headquartered specialty paper manufacturer producing engineered paperboard for filtration, wallcoverings, and composite substrates. Comparable as a specialty paperboard producer serving industrial converters with technical, high-spec board products analogous to Carl Macher's core board grades.
Regional players
- Burgo Group: Italian-based European paper producer manufacturing coated and specialty papers from virgin and recycled fibers across multiple European sites. Comparable as a regional European paperboard manufacturer with overlapping converter customers and recycled-fiber inputs.
Broad incumbents
- Stora Enso: Nordic paper and biomaterials group producing containerboard, packaging boards, and specialty papers across European mills. Comparable as a broad European paperboard incumbent with overlapping B2B converter customers and similar recycled-fiber sustainability positioning.
- Smurfit Kappa: European paper-based packaging leader producing containerboard and recycled paperboard at scale across Europe. Relevant comparator on the recycled-paperboard production side; supplies into similar downstream converting customers including core and tube manufacturers.
- UPM-Kymmene: Finnish forest products group producing label materials, communication papers, and specialty papers across European mills. Comparable as a broad European paper incumbent with sustainability leadership and overlapping industrial converter customer base.
- Sappi Europe: Major European coated and specialty paper manufacturer with multiple mills producing graphic, packaging, and specialty paperboard. Comparable as a broad European paperboard incumbent competing for similar B2B industrial customers with a sustainability-focused portfolio.
- Mondi Group: Global paper and packaging group producing containerboard, kraft paper, and specialty paperboard across multiple European mills. Comparable as a broad incumbent in recycled paperboard manufacturing serving similar B2B converter customers, though Mondi's portfolio is far more diversified than Carl Macher's niche core board focus.
Direct peers
- Koehler Paper: German family-owned specialty paper manufacturer producing thermal paper, decor paper, and specialty paperboard at its Oberkirch mill. Comparable as a German family-run specialty paper mill serving B2B industrial customers with strong sustainability credentials and continuous capex programs.
- Heinzel Group: Austrian pulp and paper group operating mills including Heinzel Pöls that produce market pulp and uncoated paper, with interests in recycled paper. Directly comparable as a European producer of paper-based raw materials serving industrial converters; overlap with Carl Macher's customer base.
- Papeteries du Rhin: French sister company within the Kunert Group that manufactures core board (Hülsenkarton) from recycled fiber, listed alongside Carl Macher on the group website and contributing to a combined 330,000+ tonnes/year capacity. It is the most direct comparable, operating in the same niche with identical input materials and end markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Carl Macher compliance and trust
Trust signalCompliance4 records
Carl Macher financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carl Macher leadership team
Management profileNumber of profiles
Profiles2 records
Carl Macher funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carl Macher M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carl Macher
What does Carl Macher do?
Carl Macher manufactures core board (Hülsenkarton) from 100% recycled waste paper at its Brunnenthal facility in Germany, producing 210,000 tonnes annually on a modern 3.65m wide paper machine. The product range includes standard grades (K05-K50), composite can core board, and hygiene core board, supplied as raw material to industrial paper core manufacturers, hygiene product companies, film manufacturers, and composite can producers across Europe.
Is Carl Macher a public or private company?
Carl Macher is a private company. It is classified as corporate owned and is currently operating.
When was Carl Macher founded?
Carl Macher was founded in 1821. It employs 1,001 to 5,000 people.
Where is Carl Macher based?
Carl Macher is headquartered in Brunnenthal, Germany, in the Europe region.
How does Carl Macher make money?
One revenue line is on record: core board (Hülsenkarton) manufacturing and sales.
Who are Carl Macher's main competitors?
Glatfelter is listed as an emerging player. Burgo Group is listed as a regional player. Broad incumbents are Stora Enso, Smurfit Kappa, UPM-Kymmene, Sappi Europe and Mondi Group. Direct peers are Koehler Paper, Heinzel Group and Papeteries du Rhin.
Does Carl Macher have an API?
No public API is recorded for Carl Macher.
What industry is Carl Macher in?
Carl Macher's product category is Industrial Paper Manufacturing. Its primary akta.pro industry code is IMAMAKAG, Recycled Paperboard & Containerboard. Its NAICS code is 322130 and its SIC code is 2631.