Peterson Company

Name

Peterson Company

Legal name

Peterson Company Ltd

Website

https://pclcpas.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Waconia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tax Preparation and Planning Services: Full-service tax preparation for individuals, businesses, and non-profit organizations. Services include tax planning, return preparation, and strategies to minimize tax liabilities and maximize cash flow. Covers corporate, partnership, and individual income taxes.
2. Audit and Assurance Services: Provides audits, reviews, and compilations. Audits offer highest level of assurance with in-depth examination. Reviews provide limited assurance. Compilations are based on management-provided information.
3. Accounting and Bookkeeping Services: General ledger and financial statement preparation, bookkeeping (monthly, quarterly, or annual), accounting system setup and support, payroll processing, cash flow budgeting and forecasting, corporate tax planning.
4. Consulting Services: QuickBooks assistance and training, cash flow and budgeting analysis, mergers, acquisitions and sales support, entity selection and restructuring, financial projections and forecasts.
5. Estate and Trust Planning: Estate and trust planning and tax preparation services to help clients navigate complex and shifting tax laws for asset transfer and beneficiary tax liability minimization.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Peterson Company is a full-service CPA firm providing tax preparation, audit and assurance, accounting/bookkeeping, and business consulting services to individuals, businesses, non-profits, and government entities. The firm delivers personalized, one-on-one professional services led by CPA shareholders across multiple industries including agribusiness, construction and real estate, healthcare, manufacturing, government, non-profit, and professional services.

Product overview

Peterson Company is a full-service CPA firm offering four core service lines: Tax Services (tax preparation, estate and trust planning, IRS representation), Audit & Assurance (audits, reviews, compilations), Accounting (bookkeeping, payroll processing, financial statements), and Consulting (QuickBooks assistance, cash flow analysis, mergers and acquisitions, entity restructuring, financial projections). The firm also provides industry-specific services for agribusiness, construction and real estate, government, healthcare, manufacturing, non-profit organizations, and professional services firms. Geographic coverage spans 20+ Minnesota communities with additional tax preparation services for 18 U.S. states.

Differentiator

Problem solved

Functional benefit

Products and services

• Tax Services Tax preparation and planning services for individuals, businesses, and non-profit organizations, including tax preparation, estate and trust planning, and IRS representation.
• Audit & Assurance Financial statement services including audits, reviews, and compilations, providing varying levels of assurance to third parties for small businesses, government entities, and non-profits.
• Accounting Comprehensive accounting services including bookkeeping, general ledger preparation, payroll processing, financial statement preparation, and accounting system setup and support.
• Consulting Business consulting services including QuickBooks assistance, cash flow and budgeting analysis, mergers and acquisitions support, entity selection and restructuring, and financial projections and forecasts.
• QuickBooks Assistance QuickBooks support including personal training, installation, setup, ongoing support, and review services to help clients use the software efficiently.
• Professional Services Industry Accounting Specialized financial and tax guidance for professional services firms including legal, consulting, and engineering companies, addressing cash flow management and complex tax regulations.
• Non-Profit Organization Services Dedicated financial and tax services for non-profit organizations including strategic tax planning, compliance with non-profit accounting standards, and financial management.
• Manufacturing Sector Services Expert tax assistance for manufacturers including deduction optimization, compliance with local and federal statutes, and financial statement preparation.
• Healthcare Practices Services Specialized financial and tax guidance for healthcare practices including cash flow management, payroll compliance, A/R insight, and growth planning for chiropractors, counselors, optometrists, and in-home healthcare providers.
• Government Entity Services Targeted financial and tax services for government agencies including strategic tax planning, compliance assurance, and financial management for local municipalities, state agencies, and federal departments.
• Agribusiness Services Specialized tax and financial guidance for agribusinesses including crop production, livestock farming, and agricultural equipment investment strategies.
• Construction & Real Estate Services Targeted tax and financial services for construction and real estate sectors including strategic entity structuring, tax planning, and financial statement preparation for builders, developers, and property management firms.

Quantifiable outcome

• 1,000+ tax returns prepared annually

Named customers9 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• H&R Block: H&R Block is a national tax preparation retailer and software platform serving individual and small-business filers, including AI-assisted DIY tools and professional services. It competes with Peterson Company most directly on individual tax prep, though via a franchised retail model rather than a relationship CPA model.
• 1-800Accountant: 1-800Accountant is a tech-enabled virtual accounting and tax firm serving SMBs and individuals nationwide with online onboarding and subscription-based pricing. It competes for the same SMB and individual tax customer that Peterson targets but through a technology-first delivery model.

Direct peers

• Redpath and Company: Redpath and Company is a St. Paul, MN-based full-service CPA firm providing tax, audit, and accounting services to closely held businesses, nonprofits, and individuals. Its Minnesota footprint, size range, and relationship-led service model directly mirror Peterson Company's positioning.
• Boulay Group: Boulay Group is a Minnesota-based full-service CPA firm offering tax, audit, accounting, and consulting services to businesses and individuals in a range of industries. It is one of Peterson Company's closest comparables in size, Midwest footprint, and service mix.
• Abdo, Sparks & Company: Abdo, Sparks & Company is a Minnesota-headquartered full-service CPA and advisory firm serving small-to-mid-market businesses, nonprofits, and government entities. Its geographic base, mid-size scale, and traditional audit/tax/consulting mix make it a strong direct peer to Peterson Company.

Broad incumbents

• RSM US: RSM US is a top-5 global audit, tax, and consulting network with a strong middle-market focus on private, nonprofit, and government clients. It addresses the same clientele Peterson serves but through a national platform with significantly more resources.
• Eide Bailly LLP: Eide Bailly is a top-25 US regional CPA firm offering full-service tax, audit, and advisory to mid-market clients across multiple industries including agribusiness, construction, government, and healthcare—directly overlapping Peterson Company's vertical specializations.
• Wipfli LLP: Wipfli is a Midwest-headquartered regional CPA and advisory firm serving middle-market clients in industries including agriculture, manufacturing, healthcare, construction, and nonprofit—closely aligning with Peterson Company's target segments.
• Baker Tilly US: Baker Tilly is a top-10 US advisory CPA firm offering tax, audit, and consulting to mid-market and large clients across government, nonprofit, manufacturing, and real estate—matching Peterson's industry verticals at materially greater scale.
• CliftonLarsonAllen (CLA): CLA is the largest US regional accounting firm, headquartered in Minnesota and offering tax, audit, advisory, and wealth management to middle-market clients. It covers the same industries (government, nonprofit, healthcare, agribusiness, manufacturing) that Peterson serves, but at vastly greater scale and breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peterson Company