Deep South Crane Rentals
Deep South Crane Rentals is a family-owned, Pensacola-based crane and heavy equipment rental company serving construction and infrastructure customers across the Southeast U.S. from two Florida yards with a multi-category fleet and NCCO/CIC-certified operators.
- Company typePrivate
- Founded1979
- HeadquartersPensacola, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Deep South Crane Rentals does
Deep South Crane Rentals, Inc. is a privately held, family-owned crane and heavy equipment rental company founded in 1979 by James "Jimmy" White Sr. in Pensacola, Florida, and still led by the White family in its second generation (President Jimmy White Jr., Sales Manager Greg White). The company operates from two Florida yards — Pensacola (headquarters at 6949 Mobile Hwy) and Panama City (2212 Sherman Avenue) — serving construction and infrastructure customers across the Southeast U.S. region, with rentals available 24 hours per day, 7 days per week.
The fleet is anchored by hydraulic all-terrain cranes ranging from 8-1/2 ton to 600 ton capacity, supplemented by rough terrain cranes (30 to 130 ton), crawler cranes (110 and 220 ton), boom trucks (18 to 45 ton), industrial forklifts, and heavy hauling transportation services. Equipment is sourced from leading OEMs including Grove, Terex, Liebherr, Manitowoc, National, and Linkbelt, and the company states it continuously upgrades and expands the fleet. Operator and rigger services are delivered by NCCO-certified riggers, CIC-certified crane operators (CIC is NCCA-accredited), and CDL-certified drivers, and the company maintains an in-house safety department compliant with OSHA, MSHA, and EM-385, with annual independent third-party crane inspections beyond the OSHA/ASME B30.5 baseline. A complementary operator training service has been added to the offering.
Revenue is generated through project-based and recurring rental contracts with construction developers and contractors across eight verticals: chemical plants, power plant facilities, cellular tower erection, bridges and highways, residential, high-rise condominiums, schools/hospitals/office facilities, and training. Pricing is quote-based and not publicly disclosed. Go-to-market is direct enterprise field sales through a Sales Manager and three Area Sales Representatives, with no digital marketing, no app, no public API, and no disclosed third-party investor, parent, or M&A activity in the input data.
Deep South Crane Rentals firmographics
Firmographics- Name
- Deep South Crane Rentals
- Legal name
- Deep South Crane Rentals, Inc.
- Website
- https://deepsouthcranes.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Deep South Crane Rentals is a family-owned, Pensacola-based crane and heavy equipment rental company serving construction and infrastructure customers across the Southeast U.S. from two Florida yards with a multi-category fleet and NCCO/CIC-certified operators.
- Ownership category
- akta.pro rank
Deep South Crane Rentals industry classification
Industry- Product category
- Crane and Heavy Equipment Rental Services
- NAICS
- Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350), Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD)
- akta.pro secondary industries
- Mobile & Crawler Cranes (IMAHAJAA), Truck-Mounted & Loader Cranes (IMAHAJAF), Cranes, Hoists & Rigging Equipment MRO (Mobile/Tower Cranes, Winches) (TLAKAHAE)
Keywords
Where Deep South Crane Rentals is headquartered
LocationHeadquarters
- HQ city
- Pensacola
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Deep South Crane Rentals business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Crane and Heavy Equipment Rental: Rental of cranes (hydraulic all terrain, rough terrain, crawler) and equipment (boomtrucks, forklifts) with certified operators. Services include heavy hauling availability. Revenue generated through rental fees, likely project-based or recurring contracts with construction companies.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Deep South Crane Rentals product offering
Product offeringCore offering
Deep South Crane Rentals rents hydraulic all terrain cranes (8-1/2 to 600 ton), rough terrain cranes (30 to 130 ton), crawler cranes (110 and 220 ton), boom trucks (18 to 45 ton), and forklifts from manufacturers such as Grove, Terex, Liebherr, Manitowoc, National, and Linkbelt. The company also provides heavy hauling transportation services and crane operator training to construction, industrial, and infrastructure customers across the Southeast.
Product overview
Deep South Crane Rentals operates as a crane and heavy equipment rental company offering a fleet of various crane types and material handling equipment. The core product portfolio includes hydraulic all terrain cranes (8-1/2 to 600 ton), rough terrain cranes (30 to 130 ton), crawler cranes (110 and 220 ton), boom trucks (18 to 45 ton), and forklifts. The company also provides heavy hauling transportation services and operator training. All equipment is sourced from top manufacturers including Grove, Terex, Liebherr, Manitowoc, National, and Linkbelt. Services are available 24 hours a day, 7 days a week across two Florida locations (Pensacola and Panama City) serving the Southeast region.
Differentiator
Problem solved
Functional benefit
Products and services
- Hydraulic All Terrain Cranes Rental of heavy-duty hydraulic all terrain cranes with capacities ranging from 8-1/2 ton to 600 ton, used for construction and industrial lifting applications.
- Rough Terrain Cranes Rental of off-road capable rough terrain cranes with capacities from 30 ton to 130 ton, designed for challenging terrain conditions.
- Crawler Cranes Rental of track-mounted crawler cranes with 110 ton and 220 ton capacity for heavy lifting operations requiring stability and mobility.
- Boom Trucks Rental of truck-mounted boom cranes with capacities from 18 ton to 45 ton, providing versatile mobile lifting solutions.
- Forklifts Rental of industrial forklifts for material handling and lifting operations at job sites.
- Heavy Hauling Services Heavy hauling transportation services for moving oversized equipment and machinery to job sites, performed with CDL certified drivers.
- Crane Operator Training Training services for crane operators including certification preparation and ongoing education for personnel.
Quantifiable outcome
- 24/7 availability ensures minimal downtime for customers
- +1 more outcomes
Companies that use Deep South Crane Rentals
Customer profileSegments8 records
Ideal customer profiles1 record
Deep South Crane Rentals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Deep South Crane Rentals partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Deep South Crane Rentals competitors and assessment
Company assessmentBroad incumbents
- United Rentals: Largest equipment rental company in North America offering aerial, crane, and heavy equipment rentals nationally; competes with Deep South on regional crane deals but operates at vastly greater scale and breadth.
- H&E Equipment Services: Full-service equipment rental, sales, and service provider with crane and aerial fleet; competes with Deep South for industrial and construction customers in adjacent geographies.
- Sunbelt Rentals: National full-service rental provider with crane and aerial divisions; overlaps with Deep South on heavy lifting rentals and competes for the same Southeast construction customers.
Direct peers
- Bigge Crane and Rigging: Crane rental, sales, and service provider with extensive crawler, hydraulic, and tower fleet; comparable offering to Deep South's crane-centric, operator-bundled model.
- ALL Erection & Crane Rental: One of the largest crane-only rental specialists in the U.S. with crawler, hydraulic, and tower cranes across multiple branches; directly comparable business model to Deep South's crane-centric fleet.
- Maxim Crane Works: National crane rental company with a fleet of hydraulic, crawler, and tower cranes serving industrial and commercial construction; directly comparable fleet composition and customer verticals.
- NES Rentals: Specialty equipment rental provider (now part of United Rentals' specialty division) offering aerial lifts, cranes, and material handling; similar industrial customer overlap.
- Barnhart Crane & Rigging: Heavy lifting and crane rental specialist serving construction, industrial, and energy customers across multiple regions; comparable fleet and operator-included service model.
- TNT Crane & Rigging: National crane rental and rigging operator offering hydraulic, crawler, and boom truck solutions with operator services; competes head-to-head with Deep South on industrial and infrastructure projects.
Regional players
- Stewart's Equipment & Sales: Regional heavy equipment and crane dealer/rental operator; similar footprint and customer base to Deep South but concentrated in different Southeast sub-markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Deep South Crane Rentals social profiles
Digital presenceDeep South Crane Rentals compliance and trust
Trust signalCompliance7 records
Deep South Crane Rentals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deep South Crane Rentals leadership team
Management profileNumber of profiles
Profiles10 records
Deep South Crane Rentals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deep South Crane Rentals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deep South Crane Rentals
What does Deep South Crane Rentals do?
Deep South Crane Rentals rents hydraulic all terrain cranes (8-1/2 to 600 ton), rough terrain cranes (30 to 130 ton), crawler cranes (110 and 220 ton), boom trucks (18 to 45 ton), and forklifts from manufacturers such as Grove, Terex, Liebherr, Manitowoc, National, and Linkbelt. The company also provides heavy hauling transportation services and crane operator training to construction, industrial, and infrastructure customers across the Southeast.
Is Deep South Crane Rentals a public or private company?
Deep South Crane Rentals is a private company. It is classified as family owned and is currently operating.
When was Deep South Crane Rentals founded?
Deep South Crane Rentals was founded in 1979. It employs 11 to 50 people.
Where is Deep South Crane Rentals based?
Deep South Crane Rentals is headquartered in Pensacola, United States, in the North America region.
How does Deep South Crane Rentals make money?
One revenue line is on record: crane and Heavy Equipment Rental.
Who are Deep South Crane Rentals's main competitors?
Broad incumbents on record are United Rentals, H&E Equipment Services and Sunbelt Rentals. Direct peers are Bigge Crane and Rigging, ALL Erection & Crane Rental, Maxim Crane Works, NES Rentals, Barnhart Crane & Rigging and TNT Crane & Rigging. Stewart's Equipment & Sales is listed as a regional player.
Does Deep South Crane Rentals have an API?
No public API is recorded for Deep South Crane Rentals.
What industry is Deep South Crane Rentals in?
Deep South Crane Rentals's product category is Crane and Heavy Equipment Rental Services. Its primary akta.pro industry code is TLABAFAD, Cranes & Heavy Lifting Equipment Rental/Leasing, with a secondary code of IMAHAJAA, Mobile & Crawler Cranes. Its NAICS code is 532412 and its SIC code is 7350.